Mutiny

Mutiny is an AI-powered tool designed to help B2B businesses enhance website conversions. With over 95% of visitors to generic websites not converting, Mutiny's AI uses pre-built data integrations to provide personalization and content suggestions that increase a business's chances of conversion. Mutiny's visual editor feature allows users to change anything on their website or add a modal, without coding knowledge. Additionally, Mutiny's platform provides users with automated hold-out testing, successful personalization playbooks, and an ROI analysis for your website.

TLDR

Mutiny is an AI-powered tool for B2B businesses that want to increase their website conversion rates with no-code personalization features. Mutiny offers machine learning algorithms, automatic hold-out testing, a library of successful playbooks, an ROI analysis for your website, and the ability to integrate with other relevant applications. Mutiny has a dedicated personalization expert to work with businesses in creating a convenient personalization strategy. Alternatives to Mutiny include Drift, Blueshift, Evergage, and Freshchat.

Company Overview

Mutiny is an AI-powered tool designed to help B2B businesses convert more website visitors into buyers. According to their website, 95% of visitors to a generic website will not convert, which is where Mutiny comes in. With no code web personalization, Mutiny makes it easy to target more B2B buyers on your website with personalized experiences that can improve your chances of conversion.

Mutiny offers pre-built data integrations that identify visitors by their industry, company size, funnel stage, advertising campaign, and web activity. This way, their AI can surface the best audience segments for you and suggest winning personalization playbooks, based on what has worked for their customers in the past.

One of the key features of Mutiny's platform is the visual editor, which allows users to easily change anything on their website or add a modal, regardless of how it was created. Mutiny also uses machine learning to write high-converting headlines for select audiences, which can save marketers a lot of time and improve the effectiveness of their campaigns.

Mutiny also offers an automatic hold-out testing and analytics dashboard that can show users how their personalized experiences are performing. Users can study Mutiny's library of successful playbooks, all written by marketers using the platform. Mutiny even offers an ROI analysis for your website, and can show you the best playbooks for dramatically increasing conversion - with no email required.

In summary, if you're looking to improve your website's conversion rates and have a B2B focus, Mutiny is a powerful AI-powered tool worth exploring. With its intuitive visual editor, automated personalization recommendations, and performance analytics, Mutiny can help you turn more website visitors into buyers with less effort and higher ROI.

Features

No-Code Personalization

Point-and-Click Website Personalization

Mutiny's tool allows for no-code website personalization. Easily personalize your website with a simple point-and-click interface. Draft high-converting changes fast with AI content suggestions, preview and publish instantly to your target audiences. Customize anything on your web pages without requiring coding knowledge or involvement from engineers or data scientists.

AI-Powered Audience and Content Suggestions

Mutiny's tool comes with AI-powered audience and content suggestions that are tailored to your website. Easily personalize your website by choosing from the AI audience suggestions or build your custom audiences from any connected data sources. Get insights into your audience profiles, behavior or any other data the site has, all powered by data-backed AI recommendations.

Collaboration

Mutiny's tool offers a dedicated personalization expert to work with you to build a winning strategy and ideate in an exclusive shared Slack channel. This ensures that marketers have continued support throughout the personalization process.

Conversion Optimization

Prove Your Program’s Value

With Mutiny's tool, you can prove the value of your website personalization program. The tool determines the lift from your conversion programs on leads, target accounts, pipeline, and revenue. It makes it easy to correlate insights and connect the dots to show success.

A/B Testing

Mutiny's A/B testing capability allows you to experiment with different options to help determine which conversion optimization strategies work best for your audience. The platform provides easy-to-understand, data-backed reports that show which groups performed better and identifies the highest value areas where organizations should focus their energies.

No ‘Flickers’

Visitors will not experience the dreaded ‘flickers’, common with some personalization solutions, because of Mutiny's advanced, novel architecture.

Data Compliance

GDPR, SOC2, and CCPA Compliance

Mutiny's platform is compliant with many state and national regulations, including GDPR, SOC2, and CCPA. The platform goes over and above in taking extra steps to anonymize, encrypt and safeguard your data, which makes it a dependable platform for organizations committed to data security and privacy.

Resources and Customer Support

Playbooks

Mutiny makes it easier for marketers to get started with personalization by providing helpful resources which marketers can use to create strategies. The personalization playbooks are a good place for marketers to start to get the basics on how to personalize sites without coding knowledge.

Customer Support

The Mutiny tool offers dedicated customer support and a personalization expert to answer questions and provide guidance throughout the personalization process. Additionally, the tool also offers in-depth product tours that walk marketers through the various features and functionalities of the Mutiny platform.

Integrations

Mutiny offers seamless integrations with popular platforms to enable users to access their first party data and enhance their personalization capabilities. The following integrations are available:

Salesforce

With Mutiny’s integration with Salesforce, users can easily import their first party data to pull in target accounts and opportunities for personalization. This integration provides the necessary information to help businesses create engaging and personalized experiences for their customers.

Clearbit Reveal

Mutiny’s integration with Clearbit Reveal enables reverse IP enrichment, providing users with firmographic attributes about their website visitors. This integration is valuable as it allows businesses to better understand their visitors and tailor their marketing campaigns to match the interests of their target audience in real-time.

6sense

Integration with 6sense allows Mutiny’s users to perform reverse IP enrichment, providing firmographic and account attributes of the website visitors. With the 6sense integration, businesses have access to real-time buyer intent data, which allows them to personalize their website content and provide a more engaging customer experience.

Segment

Mutiny’s integration with Segment enables users to track conversions with Segment events and lead activity for audience creation. With this integration, businesses can manage the conversion tracking process and attribute conversions to their marketing campaigns. This information can then be used to create more effective marketing campaigns and improve conversion rates.

Hubspot

The integration of Mutiny with Hubspot allows users to connect their first party data to pull in contact and account data for personalization. This integration helps businesses create better customer experiences and increase engagement rates by providing them with a complete and accurate view of their customers’ behavior and interests.

Marketo

Mutiny’s Marketo integration enables businesses to pull in lead data for personalization. The integration enables businesses to create targeted and personalized experiences for their audience by leveraging their first-party data from Marketo. This helps businesses to provide their customers with relevant content that keeps them engaged and more likely to convert.

Google Analytics

The integration of Mutiny with Google Analytics allows businesses to track website visitors who see personalized experiences. This integration enables users to attribute their marketing efforts and campaigns to the results they generate, providing valuable insights into the effectiveness of their marketing strategies.

Slack

Mutiny’s Slack integration enables users to trigger alerts, summaries, and recommendations in their Slack workspace. With this integration, businesses can stay informed in real-time and respond quickly to any changes in their customer behavior or website performance. This helps businesses to make informed decisions before it's too late.

Anonymous Visitor Identification

Mutiny's anonymous visitor identification feature allows businesses to identify anonymous website visitors and pass custom data to the Mutiny client for personalization. With this feature, businesses can provide a personalized experience for their visitors, improving engagement rates and conversion rates.

Content Personalization

With Mutiny's content personalization feature, businesses can target specific audiences on their site and show them the most relevant content without needing engineers or data scientists. This feature offers real-time personalization, enabling businesses to tailor their content to match each visitor's interests and preferences.

FAQ

What is Mutiny?

Mutiny is an AI-powered tool that helps B2B businesses convert more website visitors into buyers. Using pre-built data integrations and a visual editor, Mutiny makes it easy to target more B2B buyers on your website with personalized experiences that can improve your chances of conversion.

How does Mutiny work?

Mutiny uses machine learning algorithms to identify visitors on your B2B website by their industry, company size, funnel stage, advertising campaign, and web activity. It then segments your audience and suggests winning personalization playbooks, using successful strategies of other marketers on the platform. You can use the visual editor to change anything on your website or add a modal, regardless of how it was created.

What features does Mutiny offer?

Mutiny offers pre-built data integrations, a visual editor, machine learning algorithms, automatic hold-out testing, a library of successful playbooks, and an ROI analysis for your website. The visual editor allows you to make changes easily without any coding. The machine learning algorithms suggest personalized experiences for your users based on their behavior on your website. The automatic hold-out testing feature helps you test your personalized experiences and see how they perform. You can use the library of successful playbooks for ideas and inspiration. Finally, the ROI analysis helps you see the impact of your personalized experiences and how you can increase conversions on your site.

What can Mutiny do for my business?

Mutiny can help you turn more website visitors into buyers with less effort and higher ROI. By delivering personalized experiences to your B2B buyers, you can improve your chances of conversion and grow your business faster. With Mutiny's intuitive visual editor, automated personalization recommendations, and performance analytics, you can optimize your website for conversions and win more customers.

What kind of businesses can benefit from Mutiny?

Mutiny is most suitable for B2B businesses that want to improve their website's conversion rates. If you have a B2B focus and want to target specific industries, company sizes, funnel stages, advertising campaigns or web activities, Mutiny is a powerful AI-powered tool worth exploring.

Alternatives

If you're looking for alternatives to Mutiny, there are a few other AI tools out there that can help with personalized marketing.

1. Drift

Drift is a conversational marketing and sales software that uses AI to help businesses connect with website visitors and turn them into customers. Like Mutiny, Drift offers personalized messaging options and a free plan. However, Drift's features and pricing plans are geared more towards larger businesses.

2. Blueshift

Blueshift is an AI-powered marketing automation platform that helps businesses drive customer engagement and revenue through personalized marketing campaigns. Like Mutiny, Blueshift focuses on personalization and offers a free plan. However, Blueshift's pricing plans can be more expensive than Mutiny's, so it may be better suited for larger businesses.

3. Evergage

Evergage is an AI-powered personalization platform that helps businesses deliver real-time, one-to-one experiences to customers and prospects across all channels. Like Mutiny, Evergage offers personalization options and a free plan. However, Evergage's pricing plans may be more expensive than Mutiny's, so it may be better suited for larger businesses.

4. Freshchat

Freshchat is a customer messaging software that enables businesses to engage with their customers through various chat channels. While Freshchat doesn't offer the same level of personalization as Mutiny, it does have a free plan, and its pricing plans are generally more affordable for businesses of all sizes.