Klaviyo SMS Assistant

Klaviyo SMS Assistant is an AI-powered marketing tool that streamlines SMS marketing campaigns' creative aspect, aiming to personalize at scale. The platform unites different customer data and channels within a single interface, allowing brands to save time and work efficiently. Co-founded in Boston, Massachusetts, in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo currently serves more than 100,000 brands worldwide. Klaviyo aims to offer easy-to-utilize, intuitive, and efficient platforms that serve the needs of all kinds of businesses, regardless of their size and expertise. The tool is designed to deliver personalized, timely, and relevant SMS communication to clients through a preferred channel, resulting in increased engagement and better returns.

TLDR

Klaviyo SMS Assistant is an AI-powered platform that offers efficient SMS marketing campaigns by automating the copywriting process. Klaviyo offers integrations with popular e-commerce platforms, helping marketers to create data-driven campaigns that are tailored to their specific audience, resulting in increased sales and revenue. Klaviyo offers a range of pricing options tailored to suit small and large businesses with a free version that can accommodate up to 250 contacts, plus an additional 150 SMS credits for the first 60 days. Furthermore, Klaviyo offers pre-built and custom integrations and comprehensive resources, including educational resources and customer support, to ensure users benefit the most from the platform.

Company Overview

Klaviyo SMS Assistant is an AI-powered marketing tool that provides a single platform to personalize at scale. The platform is designed to deliver unprecedented speed and value to brands by unifying all customer data and channels in one place. The company was founded in 2012 by Andrew Bialecki and Ed Hallen in Boston, Massachusetts. Klaviyo has since grown to serve over 100,000 brands, including some of the world's most notable companies.

Klaviyo's mission is to enable creators to have more control, ownership and win with their products, services, or content. The company's platform is built to be intuitive and easy to use, regardless of the size or expertise of the brand. Klaviyo’s SMS Assistant allows brands to connect with customers through a preferred channel they trust, delivering personalized, timely and relevant communication that drives engagement and revenue.

Klaviyo has opened global offices to better support its customers, with locations in London, Sydney, and Boston. The company's name is inspired by “clavija”, a Spanish word used to describe mountaineering pins that support climbers as they ascend, and catch them if they fall. Klaviyo sees its customers as mountaineers and strives to support and accelerate their journey to the summit.

In addition to its platform and SMS Assistant, Klaviyo offers a range of educational resources such as how-to guides, courses, and certifications, designed to help brands get the most value from the Klaviyo platform. Klaviyo also provides industry news and growth strategies, along with inspiring stories from founders and companies that have grown with Klaviyo. The company's platform and support features are why many brands choose Klaviyo as their email and SMS marketing provider.

Features

SMS Assistant

Automated copywriting for SMS campaigns

Klaviyo's SMS Assistant is the first tool that automates copywriting for text campaigns by using machine learning to generate compliant SMS copy in a matter of seconds. Marketers can input brief descriptions of their SMS campaigns, such as "Mother's Day" or "product drop," and the SMS Assistant will generate multiple options for recommended copy. The SMS Assistant is trained to comply with mobile carrier regulations, making it easier for brands to send compelling and compliant text messages.

Multiple campaign types to choose from

The SMS Assistant provides four campaign types to choose from, which include "Sale," "New Product," "Event," and "Promotion." Based on the selection, the SMS Assistant generates relevant copy using verbiage to match, making it easier for marketers to tailor their messaging to specific campaigns.

Get inspired by customizable SMS messages

Marketers can customize any of the generated examples to match their brand voice and get inspiration for text message creation. The SMS Assistant generates three messages based on the provided inputs, which can be shuffled through to choose the most appropriate messaging approach. If the marketer selects a message, it gets added to the SMS editor with any existing text that the marketer might have previously added.

Personalization at Scale

Single platform for seamless personalization

Klaviyo offers a single platform that empowers marketers to personalize their campaigns at scale. This platform enables marketers to use a comprehensive customer profile that combines data from multiple sources and touchpoints to deliver personalized experiences. Klaviyo's platform also offers integrations with popular e-commerce platforms like Shopify, Magento, and WooCommerce, making it easier for marketers to send targeted messages to their customers.

Data-driven segmentation and targeting

Klaviyo helps marketers create data-driven segments that can be used to tailor messaging and identify high-value customers. These segments can be created based on different customer demographics, such as location, purchase history, browsing behavior, or preference. This platform also offers advanced targeting options that help marketers serve the right message to the right customer, at the right time, and on the right channel.

Email and SMS marketing combined

Klaviyo offers a unified platform that combines email and SMS marketing, allowing marketers to reach their customers where they are and through different channels. This feature enables brands to run campaigns across multiple channels while maintaining consistency in messaging and personalization.

Industry News and Growth Strategies

Education and inspiration in one place

Klaviyo offers free resources, courses, and certifications for marketers looking to improve their marketing strategy. The company provides how-to’s for getting started and growing with Klaviyo, industry news, and growth strategies. These resources help marketers stay up-to-date with the latest trends and best practices in e-commerce, email, and SMS marketing.

Learn from successful companies like yours

Klaviyo's platform features stories from founders who have successfully grown their business using Klaviyo's platform. These stories highlight how different brands have utilized Klaviyo to create highly personalized and targeted campaigns that have led to significant business growth. Marketers can use these stories as inspiration for their own campaigns and to learn from successful companies like theirs.

Tools to help businesses grow

Klaviyo provides resources and tools designed to help businesses grow. The platform offers features such as email automations, SMS campaigns, and customer profiles that enable brands to create highly personalized experiences for their customers. Klaviyo's growth strategies and insights help businesses create data-driven campaigns that are tailored to their specific audience to drive more sales and revenue.

Support

Expert support and community

Klaviyo's platform provides easy access to customer support through various channels, such as a chat feature, email, and phone support. Customers can easily get answers to their questions from Klaviyo's expert support team or from other Klaviyo businesses through the platform's community forum. This feature allows customers to share best practices and learn from other businesses using Klaviyo.

Comprehensive knowledge base and guides

Klaviyo provides a comprehensive knowledge base and guides to help customers get the most out of the platform's features. The company offers resources on everything from getting started with Klaviyo, best practices for email and SMS campaigns, and advanced platform features. These resources make it easier for customers to learn about different aspects of Klaviyo's platform and to use its features more effectively.

Compliance support for SMS campaigns

Klaviyo's platform features compliance support for SMS campaigns, enabling brands to comply with mobile carrier regulations when sending text messages. The company's SMS Assistant is trained to be compliant with carrier regulations and avoids sending forbidden SMS content. This feature makes it easier for brands to send compliant text messages without worrying about regulatory compliance.

Integrations

Klaviyo SMS Assistant allows you to seamlessly integrate with a variety of platforms and tools that you use for payments, cart and order management, support tickets, subscriptions, shipping, surveys, referrals, and reviews. The platform syncs all your data, allowing you to send behavior-triggered messages that keep your customers engaged and buying.

Pre-built Integrations

Klaviyo offers pre-built integrations for Octane AI and Smile Rewards, which can be used to bring all your data together. By using these integrations, businesses like Doe Lashes can offer a seamless experience for their customers while incentivizing them, resulting in increased engagement and sales. Historical and real-time data automatically sync across all integrations, ensuring that your data is always relevant and up-to-date.

Custom Integrations

Klaviyo understands that businesses have unique needs, and that's why the platform offers support for custom integrations. With step-by-step guides, you can develop your own integrations to fit your specific requirements. This flexibility allows you to optimize your workflow and ensure that all your data is synced across all platforms and channels.

Segmentation

Klaviyo makes it easy to connect with your ideal audience by creating segments with as many rules as you want. These segments update automatically based on customer interaction, which means that they are always up-to-date. By segmenting your audience, you can send targeted messages that are personalized and relevant, resulting in higher engagement and more sales.

Profile Level Tracking

Understanding your customer list is a crucial aspect of marketing, and Klaviyo makes it easy to track touchpoints at the profile level across your platforms and channels. Tracking touchpoints provides you with valuable insights into your customers' behavior, preferences, and interests. By leveraging this data, you can create targeted campaigns that resonate with your audience and drive engagement and sales.

Pricing

Klaviyo offers a range of pricing options that can suit small and large businesses. The tool has a free tier that includes email support for the first 60 days, allowing users to create an account, import and sync data, customize templates and emails, and utilize many of Klaviyo’s features for free. The free plan allows users to send up to 500 emails to up to 250 contacts with an additional 150 SMS credits. Upgrading to a paid plan is necessary when exceeding the given credit limit. The paid plans start at $20 per month for 500 contacts and unlimited email sends. The SMS channel can be added to the paid plan as per the user's requirements providing SMS and MMS messaging option. The cost of sending an SMS or MMS message varies depending on the country but generally ranges from 1 to 10 credits per SMS or MMS. Klaviyo provides users with short codes and toll-free numbers at an additional cost to increase throughput, enabling messages to reach all recipients quickly as the SMS audience grows. The company has a built-in Customer Data Platform (CDP) within its customer platform, and it is included with all packages at no additional cost.

FAQ

What is Klaviyo SMS Assistant?

Klaviyo SMS Assistant is an AI-powered marketing tool designed to automate copywriting for text campaigns. It saves time for brands and eliminates the most challenging and time-consuming steps in the creative process.

How does Klaviyo SMS Assistant work?

To create an SMS message via the Klaviyo SMS Assistant, navigate to the Campaigns tab and click "Create Campaign." Then, you can choose an auto-generated SMS message customized based on your brand and message goals or use them as inspiration when you draft your own message

What are the advantages of using Klaviyo SMS Assistant?

Klaviyo SMS Assistant automates copywriting, making it easier and faster for brands to generate compliant SMS content. It ensures that generated content meets compliance requirements and provides tailored message generation based on campaign type and description.

What type of educational resources does Klaviyo offer?

Klaviyo offers how-to guides, courses, and certifications designed to help brands get the most value from its platform. It also provides industry news and growth strategies, along with inspiring stories from founders and companies that have grown with Klaviyo.

How does Klaviyo support its customers?

Klaviyo offers global offices in London, Sydney, and Boston to better support its customers. In addition to its platform and SMS Assistant, it has chat support for customers on paid plans between 9 a.m. - 5 p.m. ET Monday through Friday. Free users can access Kira, its 24/7 virtual chatbot. Klaviyo also provides a community forum to connect with peers and gain insights.