Albert

Introduction

Albert is an AI platform that operates as a self-learning digital marketing ally for brands. It is a sophisticated collection of over 200 intelligent skills designed to autonomously allocate, optimize, and evolve digital multi-channel marketing campaigns efficiently. The AI platform operates with data consolidation from various sources, including consumer behavior data, creative data, and media data to understand the conscious and subconscious decisions that humans make. With its seamless integration with existing tech stacks, Albert provides real-time reporting and advanced analytics to thoroughly analyze campaign performance data. Over the years, Albert has attracted top brands such as Harley-Davidson, Cosabella, and EVISU, increasing their digital sales and ROI by up to 500%.

TLDR

Albert is an AI platform that operates as a self-learning digital marketing ally with over 200 intelligent skills designed to autonomously allocate, optimize, and evolve digital multi-channel marketing campaigns. It consolidates data from various sources and provides real-time reporting and advanced analytics to optimize campaign performance and increase ROI. Top brands like Harley-Davidson and Cosabella have used Albert's seamless integration with existing tech stacks to increase digital sales by up to 500%. With customizable pricing plans, Albert enhances your digital advertising campaigns by providing you with intelligence, efficiency, persistence, and accuracy.

Company Overview

Albert is an AI platform that operates a digital marketer's existing tech stack. Founded by Or Shani, Albert is a sophisticated collection of over 200 intelligent skills working in concert to process and analyze audience and tactic data at scale. With a team of 80 data scientists, engineers, and mathematicians, Albert spent eight years reverse-engineering human logic and intuition to unravel conscious and subconscious decisions humans make throughout multi-channel digital marketing campaigns. The AI platform autonomously allocates, optimizes, and evolves campaigns across paid search, social, and programmatic channels.

The platform's ability to alleviate legacy data and technology complexities has attracted top brands that include Harley-Davidson, lingerie retailer Cosabella, and global jeans designer EVISU. Harley-Davidson announced in 2016 that 40% of its New York City sales were credited to Albert, which subsequently spurred further adoption by a number of its U.S. and global franchises. Cosabella completely replaced its digital agencies with AI after its drastic uplift in sales with Albert. Iconic global jeans designer EVISU recently revealed that Albert increased its digital sales ROI by 500% through its year-long, fully automated digital efforts in the U.S., UK, Canada, Australia, and Singapore.

Or Shani is a member of the Forbes Technology Council and the Young Presidents Organization (YPO). Or Russo is the General Manager of Albert. Russo joined the company in 2012 with a passion for developing machine learning solutions, as well as the opportunity to build a great team. Tomer Naveh is Albert's Chief Technology Officer with 22 years of experience in software development, including 15 years in consulting and executive management. Yoram Freund has significant financial leadership experience within the technology industry and serves as Albert's VP Finance. Daled serves as Albert's VP Research & Development, leading the product's software design, development, and technical operations. Nir Huberman, VP Product Solutions, is responsible for ensuring the platform solves clients' problems. Noa Segall is Albert's VP Operations, responsible for all client integration and configuration processes.

Join the top tier of technical support at Albert and serve as a trusted advisor to clients throughout the account lifecycle. Albert is growing, and they are looking for highly motivated and analytical people who have the ability to think outside the box and multitask in various data and business analyst positions. As a Full Stack Developer at Albert, you will be developing both functional and infrastructure features in their React-based client app and Python-based server. As a Backend Developer, you will be working closely with their research and algorithmics teams to constantly make Albert smarter.

Features

AI-Powered Digital Marketing

Intelligent Skills

With over 200 intelligent skills, Albert can process and analyze audience and tactic data at scale. These skills enable the platform to autonomously allocate, optimize, and evolve campaigns across paid search, social, and programmatic channels.

Campaign Optimization

Albert's AI platform can optimize campaigns across multiple channels, eliminating the need for manual management. The platform is designed to make real-time decisions based on results, so marketers can maximize campaign budgets for better ROI.

Data Consolidation

Albert can consolidate and analyze data from different sources, including consumer behavior data, creative data, and media data. This allows marketers to better understand their target audience and make data-driven decisions to improve campaign performance.

Autonomous Marketing

Cross-Channel Marketing

Albert's autonomous platform can coordinate campaigns across multiple channels, including paid search, social media, and programmatic advertising.

Intuitive Decision-Making

Albert's intuitive decision-making is based on the reverse-engineering of human logic and intuition to understand the conscious and sub-conscious decisions that humans make. The platform uses this understanding to make autonomous decisions based on real-time data that improves campaign performance.

Budget Optimization

Albert's AI platform optimizes campaigns by allocating budgets across channels based on performance data. This ensures that campaigns are always coordinated across channels and budgets are allocated for maximum ROI.

Data Analysis and Reporting

Real-time Reporting

With Albert, marketers can get real-time reporting on campaign performance across multiple channels, helping them make data-driven decisions and pivot the direction of their campaigns to improve results.

Advanced Analytics

Albert's AI-powered analytics enable marketers to drill down into the data to get granular details about campaign performance. This helps marketers to identify key opportunities to improve campaigns and target specific audience segments.

Customizable Data Visualizations

Albert's customizable data visualizations make it easy for marketers to track campaign performance and make data-driven decisions. These visualizations can be customized according to the unique needs of each user, making it easy to access and analyze the data that matters most.

Seamless Integration with Existing Tech Stack

Integration with Multiple Channels

Albert's AI platform can integrate with popular channels and networks to automate campaign coordination and optimization. This includes social media channels, search engine networks, programmatic advertising networks, and many others.

Quick and Easy Integration

Albert's platform is designed to be easy to integrate with existing tech stacks and tools. This means marketers can get started quickly, without needing to undergo significant training or onboarding.

No Disruption to Existing Workflow

Albert's AI-powered marketing platform is designed to work with a marketer's existing workflow, eliminating the need for significant changes to the current infrastructure. This means that marketers are free to focus on their core competencies, while Albert helps automate and optimize campaigns.

Credible Results and Increased ROI

Proven Results with Top Brands

Albert has been adopted by top brands like Harley-Davidson, lingerie retailer Cosabella, and global jeans designer EVISU. These brands have seen significant improvements in their ROI since incorporating Albert into their marketing workflows.

Increased Digital Sales ROI

EVISU, in particular, reported that Albert increased its digital sales ROI by 500% through its year-long, fully automated digital efforts in the U.S., UK, Canada, Australia, and Singapore.

Improved Customer Experience

By providing a more personalized and data-driven marketing approach, Albert can help improve the customer experience. This often leads to increased customer loyalty and improved repeat business for brands that use Albert.

Integrations

Albert is a self-learning solution that enhances the efficacy of your digital advertising with more intelligence, efficiency, persistence, and accuracy compared to other tools in the market. It is an agile platform that offers much more than just technology or algorithms. Albert is your thinker, doer, and support system that works autonomously to improve your advertising campaigns.

Campaign Management

With Albert, managing your campaigns has become smoother as it offers a range of features such as media campaigns, audience, budget allocation, bidding, and scheduling. It also provides insights and data across campaigns to ensure that your campaigns are optimized for performance and create the desired impact. You can easily analyze campaign variables such as targeting, creative assets, audience segments, keyword placement, and budget allocation using its comprehensive reporting and insightful data. Also, it enables you to set strategic imperatives, learning agendas, benchmarks, and guardrails so that you can easily take your campaigns to new heights.

Asset Management and Creative Strategy

Albert brings seamless asset management and creative strategy together to create campaigns that are truly outstanding. Its integrated system offers a range of features for setting effective learning agendas, exploring audience insights and market research, developing creative and content strategies, and understanding customer behavior. Albert can help you track your shopper layout, user journey, and 360 media sync, and translate your business objectives into measurable goals.

System Integrations

Albert is an agile tool that seamlessly integrates with your existing system to bring greater clarity, efficiency, and performance. It offers system integrations, implement set-ups, and asset management to make your campaigns more organized, streamlined, and perform better. With Albert, you can seamlessly manage different aspects of your business operations, such as messaging architecture, campaign reporting, forecasting, and QA.

Reporting and Insights

With Albert, reporting and insights become a seamless process. It brings a range of advanced analytical capabilities, enabling you to track and analyze campaign performance, set learning agendas, and identify strategic imperatives. It also offers comprehensive reporting features such as weekly, monthly, quarterly, and wrap reports to help you optimize your campaigns for greater effectiveness. You can leverage the insights generated by Albert to inform your traditional media campaigns, track user behavior, and drive innovation.

Pricing

Albert.ai by Zoomd is an cross-channel autonomous AI platform designed for all digital marketers working in any type of industry. The pricing for Albert's tool/product/service is customizable and depends on the number of employees in your company. The more employees you have, the higher the cost will be. For a company with employees ranging from 1 to 10, the pricing plan is different from that of a company with employees ranging from 10 to 50 and so on. This means that we provide customized pricing plans for each organization according to their unique requirements.

Albert's technology backbone allows teams to identify insights and behaviors beyond the scope of human-operated campaigns. Our AI-powered autonomous platform solves tech challenges with nuance and precision and provides support beyond just campaign management. Our pricing plan is designed to ensure that you start optimizing your campaign management process in no time. So, just tell us your marketing needs and we will come up with a plan that suits you the best.

If you're wondering how much it would cost for your company, don't hesitate to contact us for a customized pricing plan tailored to your specific needs. With Albert's tool by Zoomd, you can take advantage of AI tools that will optimize your campaigns and take your digital marketing to the next level. So, get in touch with us and start your digital transformation journey today!

FAQ

What is Albert?

Albert is a cloud-based artificial intelligence platform that operates as a self-learning digital marketing ally for marketers. It is integrated with Google's search and programmatic channels, Facebook, Instagram, YouTube, and Bing, delivering access to 90% of biddable inventory that drives the market. Albert is designed to take purposeful action, analyze unanalyzable data, and flexibly optimize campaigns against business goals autonomously.

What sets Albert apart from other AI-supported tools?

Albert is the world's first autonomous AI for digital marketers. Unlike technology that makes recommendations but leaves taking action up to you, Albert takes action, making adjustments and improvements every moment of every day without delay. Albert enables true agile cross channel management by managing budgets flexibly in response to market conditions and autonomously optimizing against the business goal you set.

What market does Albert serve best?

There is no concrete minimum, but Albert performs best in transactional environments where machine learning can be fueled by a consistent flow of data. Albert is more compatible with B2C brands as they provide the awareness, scale, and transactional pace to fuel the learning and optimization process.

What does Albert do with my company's internal data?

No. Albert is only exposed to the data available from the platforms (Google, Meta, etc.), he is not exposed to any personal or sensitive information from the company's internal sources.

Does Albert replace my company's team or serve as an additional team member?

Albert serves as another virtual team member, serving both agencies and advertisers to help relieve them from the daily painstaking tasks efficiently so they can focus on what matters most. However, it does not define your strategy or develop your creatives. Our clients are responsible for setting the strategies and tactics for Albert to follow, including goals and the overall scope of your campaigns.

Alternatives

If you're looking for alternatives to Albert AI, there are several options available for your business or organization. Some notable alternatives include:

Asana

Asana is a project management tool that helps teams stay organized and manage their tasks more efficiently. It offers features such as task assignments, due dates, and file sharing, as well as integrations with other services such as Google Drive and Slack. Asana's interface is intuitive and easy to use, making it a popular choice for teams of all sizes.

Mailchimp

Mailchimp is an email marketing service that allows businesses to manage their email campaigns and track their performance. With features such as email templates, automation, and audience segmentation, Mailchimp makes it easy to create and send targeted emails that resonate with your subscribers. It also offers integrations with other marketing tools such as Facebook and Instagram.

HubSpot

HubSpot is an all-in-one marketing, sales, and service platform that helps businesses grow. From email marketing and social media management to CRM and analytics, HubSpot offers a suite of tools to streamline your marketing efforts and drive results. Its user-friendly interface and comprehensive features make it a top choice for businesses of all sizes.

Salesforce

Salesforce is a cloud-based CRM platform that helps businesses manage their customer relationships more effectively. With features such as pipeline management, lead scoring, and sales forecasting, Salesforce empowers sales teams to close more deals and grow their business. It also offers integrations with other business tools such as email, marketing automation, and customer service.

Zoho

Zoho is a suite of business tools that includes CRM, email marketing, project management, and more. Its user-friendly interface and affordable pricing make it an ideal choice for small and mid-sized businesses looking to streamline their operations and boost their productivity. Zoho's integrations with other business tools such as G Suite and Microsoft Office also make it easy to work across platforms.