VWO

VWO is a powerful toolkit designed to help businesses build optimal omnichannel web experiences, crafted using AI-powered testing and optimization tools. With VWO Testing, users can run various tests such as A/B, multi-variate, split, multi-device, and multi-page tests to determine which experience leads to the best conversions. Perhaps, VWO's strongest point is its visual editor, designed not to require technical knowledge, which helps non-technical users create and test experiences across millions of users without ever involving a developer.

VWO's GPT3 powered AI copy generator is yet another fantastic capability that lets users create variations for website copy to test against the existing copy, allowing businesses to create and tweak experiences without depending on their IT team's availability. The Behavioral Targeting options enable businesses to run multiple experiments without overlaps, and attributing the impact across the funnel. Furthermore, VWO Testing's SmartStats Bayesian Engine helps make informed business decisions, backed by actionable insights by finding interesting segments and visualizing what they do across variations. On the other hand, the VWO Program Management Capability records all the key learnings and results from tests, making experimentation programs more accessible and transparent to anyone interested.

VWO's toolkit also includes VWO Engage that allows users to create automated marketing campaigns. With this feature, users can keep their visitors engaged, target users who abandoned products in their cart or left the website without purchasing. VWO provides several pricing plans based on the number of monthly visitors to your website. The pricing ranges from $199 per month for up to 10,000 monthly visitors up to $3,999 per month for up to one million monthly visitors.

TLDR

VWO is an AI-powered toolkit designed to help businesses accelerate growth and build optimal omnichannel web experiences. With VWO Testing's A/B, multi-variate, split, multi-device, and multi-page tests, users can determine which experience leads to the best conversions. VWO's Behavioral Targeting feature allows businesses to attribute the impact across the funnel, and the SmartStats Bayesian Engine helps make informed business decisions backed by actionable insights. VWO Engage, another powerful feature, allows businesses to create automated marketing campaigns to keep visitors engaged when they abandon carts or leave websites without purchasing. VWO offers various pricing plans based on the number of monthly visitors to a website, ranging from $199 per month to $3,999 per month for up to one million monthly visitors.

Company Overview

VWO is a connected platform that helps businesses build delightful web experiences and accelerate growth. Their AI-powered toolkit, VWO Testing, enables webmasters to run powerful A/B, multi-variate, split, multi-device, and multi-page tests to convert visitors into customers. VWO's visual editor is designed such that even non-technical users can create and test experiences across millions of users without ever involving a developer. Many growth leaders and conversion rate optimization experts have trusted VWO Editor for more than a decade. With VWO Testing's in-built capability along with ready-to-use widgets, businesses can optimize web experiences and tweak pages without depending on their IT team's availability. VWO's GPT3 powered AI copy generator allows users to create variations for website copy to test against the existing copy, even if they're short on developer bandwidths in-house. VWO's Behavioral Targeting options facilitate targeting the right customer by running multiple experiments without overlaps, and attributing the impact across the funnel. Furthermore, businesses can track multiple metrics for an A/B test to measure its impact throughout the entire funnel and make informed business decisions. VWO Testing's SmartStats Bayesian Engine enables businesses to take accurate data-based decisions, backed by actionable insights by finding interesting segments and visualizing what they do across variations. With this, businesses can effortlessly build a pipeline of high-impact experimentation ideas and map the whole journey with VWO Plan, enabling every team member within your organization to discover growth opportunities in the buyer's journey. In addition, VWO Program Management Capability can record all the key learnings and results from tests, making experimentation programs more accessible and transparent to anyone interested in it. VWO's Kanban board facilitates tracking of the entire hypothesis pipeline, automating your workflow from testing to complete to archived stages. VWO's toolkit is used widely and gets terrific reviews from its customers. With VWO, businesses can test and release omnichannel experiences with confidence, collaborate with their team to scale experimentation programs, understand visitor behavior better to build meaningful interactions, and set themselves up for success by staying on top of everything new at VWO.

Features

Web Experience Testing

Discover Winning Web Experiences

VWO allows users to test and discover winning web experiences to unlock conversions. Through testing different variations of web pages, users can determine which experience is most successful in terms of conversions. This feature enables users to test different elements on a webpage such as headlines, images, text, and more.

Quick Website Experience Release

VWO allows users to release website experiences quickly without involving IT. Users have the ability to make changes to their website without needing assistance from their IT department. This feature enables users to make changes without any additional steps or delays.

360-Degree Visitor View

VWO provides users with a 360-degree view of their visitors on one platform. Users can view visitor behavior in real time for a comprehensive understanding of how their website is performing. Through this, users are able to build meaningful interactions that can further optimize their website’s performance.

Optimizing In-App Experiences

Rapid Experimentation

VWO enables users to optimize in-app experiences with rapid experimentation. This feature provides users with the ability to test different variations of their in-app experiences efficiently, enabling them to optimize and refine them quickly. Rapid experimentation can lead to better visitor engagement and increased conversions.

Collaboration and Scalability

VWO encourages collaboration among team members to scale experimentation programs. This feature enables users to develop and manage experimentation programs with their team, streamlining workflow and improving communications. The collaboration function increases the ease and efficiency of sharing ideas, feedback, and data analysis.

Tailored, Contextual Experiences

VWO enables users to delight every visitor with tailored, contextual experiences. This feature provides users with the ability to customize experiences for their visitors that are tailored to their interests and behaviors. By making experiences more personalized, users are more likely to retain their visitors and increase their website's conversion rates.

Omnichannel Experiences

Confident Testing and Release

VWO enables users to test and release omnichannel experiences with confidence. Users can create various channel-specific experiences and test them before releasing to ensure maximum engagement and success. This feature ensures that businesses can experiment with different channels while releasing high-quality experiences confidently and without risk.

Visitor Behaviour Tracking

VWO focuses on understanding visitor behavior to build meaningful interactions across multiple channels. This feature enables businesses to track visitor behaviours such as clicks, page views, scroll depth and more in order to create more personalized experiences. By understanding visitor behaviour, businesses can optimize their experience and create tailored experiences that better engage their audience.

Easy Release across Multiple Channels

VWO makes it easy to release experiences across multiple channels. This feature allows users to create one experience and have it released across various channels such as social media, email, etc. This not only saves time but also ensures a consistent experience across all channels to create a seamless and satisfactory visitor experience.

VWO Engage

Automated Marketing Campaigns

VWO Engage allows users to think beyond emails and leverage new-age channels. Users can keep their visitors engaged with automated marketing campaigns that target users who leave products in their cart or exit without purchasing. This feature provides businesses with the ability to bring back potential customers and increase conversion rates.

Web Push Notifications

VWO Engage provides businesses with the ability to use web push notifications to deliver time-sensitive offers to their customers. This feature provides businesses with real-time delivery of important information to their customers that may not be able to be delivered through email. Web push notifications can remind customers of their cart or to complete a purchase, reminding them to take action.

Preventing Cart Abandonment

VWO Engage offers tools that prevent cart abandonment and create a personalized shopping experience for each visitor to a site. This feature provides businesses with the ability to send browser abandonment campaigns that nudge visitors to purchase a product that they have previously viewed. This feature allows users to send personalized notifications to remind visitors to complete a purchase.

Integrations

VWO provides seamless integrations with various third-party tools, enabling businesses to push VWO test data to external tools and use available data to target campaigns. This integration allows businesses to closely monitor their tests, gain deeper insights into their business, and strengthen their targeting. VWO integrates with popular web analytics tools such as Adobe Analytics and Google Analytics, and also provides plugins for popular CMS platforms such as WordPress and ecommerce platforms such as Shopify. This integration process allows businesses to combine their VWO data with third-party tools to optimize their website according to their unique business needs.

Custom Dimensions

Every website visitor has unique attributes that differentiate them from others. With the help of the Custom Dimension feature, businesses can easily segment their research and testing data by pushing custom data into the VWO platform. For instance, a SaaS application may want to group visitor recordings or heatmaps by 'plan type' to find similarities in their usage pattern to strengthen their product offering or decide which features to work on next. This feature also allows businesses to compare test performance with historical data by attributes such as gender.

VWO Client API

VWO Client API allows developers to customize VWO behavior to their specific business needs. With the API, developers can automatically start, stop, or pause tests without the need to log into the VWO account every time. Additionally, developers can integrate their VWO reports into their internal business dashboards. The API offers a comprehensive list of features and can be used to create custom dashboards and integrations that are specific to a business's unique requirements.

Popular Integrations

VWO offers integrations with a wide range of third-party tools, including analytics suites like Adobe Analytics, cloud storage services like Amazon S3, and customer data platforms like Tealium. VWO also integrates with popular ecommerce platforms such as Magento and PrestaShop, and CMS platforms like WordPress and Joomla. Other notable integrations include Salesforce Commerce Cloud, BigCommerce, and Shopify.

FAQ

What is VWO?

VWO is an all-in-one A/B testing and conversion optimization platform. It offers various optimization tools such as heat maps to understand user behavior, session recordings for identifying issues that users face on a website, and A/B testing to run experiments to improve website performance. VWO enables website owners, marketers, and agencies to optimize online user experiences to obtain better business results. VWO currently serves over 5,000 businesses globally.

What is A/B testing?

A/B testing is the process of comparing two or more versions of a website or app to determine which performs better. In A/B testing, the testers create two versions of a web page and make a change on one of them, usually just one element like the title, button color, or an image, and keep the other one as is. The goal of the test is to determine whether there is a statistically significant difference in the conversion rate between the two pages.

What are heatmaps, and what insights can they provide?

Heat maps represent visitor behavior on a website or web page in a graphical form, showing which sections of the page are getting the most attention from users. By using this tool in VWO, you can see what elements and sections of your website are most used, clicked, and scrolled by users. This tool helps you understand user behavior and usage patterns so that you can optimize your website's layout and design to increase engagement and user experience.

What are session recordings and how can they help optimize a website?

VWO's session recordings feature helps you understand how users interact with your website by recording user activity on your website, allowing you to analyze user behavior on a large scale. With session recordings, you can watch how users navigate around your website and gain insights into specific user journeys. By analyzing session recordings, you can identify issues that users are facing, such as broken links or confusing navigation, and optimize your website's design to improve the user experience.

What is the cost of VWO's tool?

VWO offers several pricing plans based on the number of monthly visitors to your website. The pricing ranges from $199 per month for up to 10,000 monthly visitors up to $3,999 per month for up to one million monthly visitors. There are also custom pricing plans to accommodate businesses that receive more than one million monthly visitors.