Tavus

Tavus is an innovative video personalization platform that enables businesses to create unique and customized videos for their customers with the help of advanced AI technology. The platform offers businesses an unparalleled scale and efficiency, saving them time, energy, and resources. Through personalized videos, Tavus provides high levels of engagement rates, increased click-through rates, and better ROI on marketing spend. With Tavus, businesses can effortlessly generate thousands of personalized videos in the time it takes to record one, making it easy to create hyper-personalized videos for new leads, multiple candidates, and evolving markets. The platform integrates with popular tools and platforms that businesses use in their automated workflows such as Salesforce, HubSpot, and Zapier, to name a few. Tavus makes it easy for businesses of all sizes to create personalized videos without the burden of manually creating new messages for each member of their audience. With its flexible pricing plans and AI technology, Tavus empowers businesses to transform the way they build relationships and drive deeper engagement with their customers.

TLDR

Tavus is a video personalization platform powered by AI technology that enables businesses to create unique and customized videos for their customers. The platform provides unparalleled scale and efficiency, saving businesses time and energy. By blending synthetic media with real video footage, Tavus makes it easy for businesses to connect with their customers on an emotional level, leading to better engagement rates, increased click-through rates, and enhanced ROI on marketing spend. The platform offers integrations with popular tools and platforms that businesses use in their automated workflows such as Salesforce, HubSpot, and Zapier. With flexible pricing plans and AI technology, Tavus empowers businesses of all sizes to create personalized videos without manually creating new messages for each member of their audience.

Company Overview

Tavus is a video personalization platform that uses advanced AI technology to help businesses create unique, customized videos for their customers. With the ability to automatically transform a recorded video into countless AI-generated videos, Tavus provides unparalleled scale and efficiency, saving businesses time and energy. The platform utilizes voice variables to personalize each video for individual customers, inspiring loyalty and repeat conversions long after the video is sent.

The Tavus platform offers personalized videos that use advanced cloning technology to ensure that the customer sees the face, voice, and message of the business in each video. By blending synthetic media seamlessly with real video footage, Tavus helps businesses connect with their customers on a more emotional level, which leads to higher engagement rates, increased email click-through rates, and better ROI on marketing spend. The company generates immersive experiences for customers by incorporating personalized backgrounds relevant to each customer, providing context and support for the message being delivered.

Tavus offers integrations with popular platforms such as Salesforce, HubSpot, and Zapier to help businesses get the most out of their automated workflows. With Tavus, businesses can generate thousands of personalized videos in the time it takes to record one, making it easy to create hyper-personalized videos for new leads, multiple candidates, and evolving markets. The platform also allows businesses to fully white-label their landing pages, adding their brand's personality to drive results and embed their Calendly to book more meetings.

Automated, curated content is the future of revenue growth and businesses that want to stay ahead of the curve should partner with Tavus to personalize videos at scale. By recording one video and personalizing it for the entire audience, businesses can unlock their ROI potential, make better connections with their customers, and create a more efficient content creation process.

Features

Realistic Personalized Videos

AI-Generated Voices and High-Definition Lip Sync

Tavus videos are not just ordinary videos. They are personalized to each user's face and voice using AI-generated voice and high-definition lip sync. This seamless blending of synthetic media creates realistic personalized videos that can engage and convert your target audience.

Custom Generated Backgrounds

Standard and Variable Backgrounds

Tavus videos allow users to choose from two types of backgrounds: standard and variable. Standard backgrounds are the same across all videos within a campaign, while variable backgrounds are exclusive to Tavus and are custom generated for each individual video. This feature allows each video to have a unique background specifically tailored for each viewer, helping to supplement your message and incentivize views.

Live Webpage Backgrounds

Tavus' live webpage backgrounds let users attach a URL to their videos. This generates a video scrolling the webpage, making it ideal for showing someone's LinkedIn profile or a company website. These backgrounds can also help you convey your message and create a more personalized experience for viewers.

Landing Pages

Video-Embedded Landing Pages

Every Tavus video is embedded in its own landing page with an exclusive URL. These landing pages allow you to host your video, provide information to your audience, and track how your videos perform. You can add images, like a company logo, and clickable CTA buttons (e.g., "Book a demo," "Learn more") to engage your audience and increase conversions.

Highly Personalized Video Formats

Tailored to the Individual Viewer

The Tavus video format is designed to be highly personalized and tailored to each individual viewer. By using your own voice and tone and customizing the background and landing page to fit your needs, you can create an authentic message for audiences of all sizes. This makes Tavus videos versatile and ideal for personalization strategies across various fields including product demos, public service announcements, education, sales, and marketing.

Record One Video and Personalize It for Your Entire Audience

Tavus' highly personalized video format allows users to record one video and personalize it for their entire audience. This feature saves time and resources while still creating a personalized experience for each viewer. Be thoughtful about how you want to connect with your audience and create an authentic message based on your knowledge of your audience.

Integrations

Tavus integrates directly with popular tools such as Salesforce, HubSpot, and Zapier, among others, enabling them to activate personalized videos as part of automated workflows. This integration maximizes the value of these trusted tools to ensure optimal results for your business. With Tavus, you can easily create and activate personalized videos that put your audience at the center of whatever story you are telling. Whether it's switching out names or a few keywords, you can get as creative or hyper-personalized as you want, and the options are limitless. When it comes to generating personalized videos, Tavus makes it incredibly easy to switch out variables, allowing you to create thousands of unique videos in the same time it takes to record one manually. With automated, curated content, you can unlock your ROI potential and grow your revenue, even with fewer resources and less time.

White Label Landing Pages

Tavus offers a simple editor that enables you to fully white label your landing pages with your own branding, colors, custom CTAs, and more. You can easily add your logo, colors and brand's personality to drive results and increase conversions. Plus, you can even embed your Calendly on the page, which means more meetings booked! By putting your stamp on videos, you create an immersive experience for your audience that converts like crazy, driving your revenue even higher. Tavus's white label option helps your brand to stand out while delivering fully personalized videos to your audience.

Advanced AI Audio Engine

Tavus uses an advanced AI audio engine that turns your text into speech that sounds just like you. This synthetic media technique blends seamlessly with your videos, so viewers can connect emotionally with you, not avatars. The engine is so sophisticated that it captures unique voice variables to each customer, helping to inspire loyalty and repeat conversions, long after you hit send. With Tavus, you can easily develop meaningful new sources of value by freeing up your team's capacity for creativity, problem-solving, and strategic thinking.

Ultra-Realistic Facial Cloning

Tavus uses ultra-realistic facial cloning technology, powered by the best lip-sync engine in the world. The technology ensures that it's your face, voice, and message building personal connections with your audience every time. By using synthetic AI, Tavus ensures that your enterprise develops personalized video content with a personal touch. With the integration of ultra-realistic facial cloning technology, Tavus ensures that you can connect with your audience on a deeper, more personal level.

Personalized Backgrounds

Tavus allows you to add backgrounds that are relevant to each member of your audience, creating more context and supporting your message. The platform automatically captures personalized backgrounds such as company websites, LinkedIn profiles, Facebook pages, among others, for you. You can also use existing media like a product walkthrough. With Tavus, it's not only about what you say, but it's also what your audience sees.

Automated Personalized Outreach

Tavus allows you to personalize your outreach with automated videos. You can easily generate thousands, or even millions, of video variations based on a single template. Whether you are reaching out to new leads, potential candidates, or current customers, Tavus enables you to hyper-personalize your approach to improve your response rate and maximize your ROI. Tavus's automated, personalized outreach helps your enterprise to stand out while delivering relevant, high-quality content to your audience.

Pricing

Tavus offers flexible pricing plans to support businesses of different sizes and needs. For startups and small businesses, the Intro plan costs per month and includes one AI voice and face model, 200 Tavus Generated Videos per month, unlimited AI templates, unlimited AI variables in templates, and access to core features. This plan is suitable for those looking to add personalized videos to their workflows.

For high-growth companies and enterprises looking to create world-class personalized video experiences, Tavus offers the Business plan with all the features of the Intro plan plus unlimited users and AI models, volume discounts, and custom quantity of Tavus Generated Videos, enterprise-grade support, white-glove onboarding, and a dedicated Slack channel, priority generation queues and faster video generation time, API access and custom integrations, higher quality videos, advanced video quality assurance, and dynamically generated video backgrounds. The Business plan is designed to enable businesses to drive deeper, more profitable user engagement.

Tavus's pricing reflects the value it adds to businesses. With higher engagement through personalized videos, businesses have reported boosts in email click-throughs, jumps in response rates, ROI on marketing spending, and increased viewers' decisions to purchase. The company's AI technology is also able to handle various variables such as numbers, long phrases, and chatGPT snippets. Additionally, the video landing pages can be fully customized with branding and other elements to match businesses' needs. Tavus integrates with Salesforce, Hubspot, Zapier, and over 70 other partners, and supports English-language content.

Overall, Tavus makes it easy for businesses of all sizes to create personalized videos without the burden of manually creating new messages for each member of their audience. With its flexible pricing plans and AI technology, Tavus empowers businesses to transform the way they build relationships and drive deeper engagement with their customers.

FAQ

What is Tavus, and how does it work?

Tavus is a video personalization platform that uses advanced AI technology to help businesses create unique, customized videos for their customers. Using voice variables, the platform personalizes each video for individual customers, inspiring loyalty and repeat conversions. Tavus utilizes advanced cloning technology that blends synthetic media seamlessly with real video footage, providing opportunities for businesses to connect with their customers on a more emotional level. By incorporating personalized backgrounds relevant to each customer, Tavus provides immersive experiences for customers, enhancing message delivery. Integrations with popular platforms such as Salesforce, HubSpot, and Zapier help businesses get the most out of their automated workflows.

What is the process for creating a personalized video with Tavus?

The process for creating a personalized video with Tavus begins with recording a single video. Tavus then uses advanced AI technology to automatically transform this recorded video into countless AI-generated videos while personalizing them for each customer with the help of voice variables. Tavus also utilizes advanced cloning technology that seamlessly blends synthetic media with real video footage, giving businesses the opportunity to connect with their customers on a more emotional level. With Tavus, businesses can personalize videos at scale to unlock their ROI potential and create a more efficient content creation process.

How can Tavus benefit my business?

Tavus can benefit your business by helping you create unique, customized videos for your customers at scale. By using AI-generated videos that incorporate personalization and advanced cloning technology, Tavus allows businesses to connect with their customers on a more emotional level. This leads to higher engagement rates, increased email click-through rates, and better ROI on marketing spend. Furthermore, integrations with popular platforms such as Salesforce, HubSpot, and Zapier help businesses get the most out of their automated workflows, saving time and energy.

Does Tavus offer white-labeling?

Yes, Tavus offers white-labeling. Businesses can fully white-label their landing pages, adding their brand's personality to drive results and embed their Calendly to book more meetings.

Which popular platforms is Tavus integrated with?

Tavus is integrated with popular platforms such as Salesforce, HubSpot, and Zapier to help businesses get the most out of their automated workflows.