Revamping the marketing efforts of your carpet cleaning business is one of the best ways to get more clients. Consumers today search for information online and make several comparisons before they arrive at a purchase decision.
If you are having a hard time letting customers know that you provide the best carpet cleaning service, then this article is for you.
Your website is the digital version of your brick-and-mortar office. Be where your prospects are when they are at the stage of looking for and comparing possible service providers.
Make sure to put relevant content on your website - information that will help clients know more about you and your services. Your website should be easy to navigate and mobile-friendly.
Adding photos of your previous work and testimonials from previous clients will also help strengthen your reputation for prospects who are already considering to hire you.
Online directories such as Google, YellowPages, Yelp, and Foursquare will make your business more accessible to potential clients. People looking for service providers usually refer to these directories to look for local businesses.
Get your carpet cleaning business also listed on niche directories like carpetcleaningdir.com or Angie’s List is also important to make sure that clients looking for carpet cleaners find you first before they come across information about your competitors.
Establish an active presence on social media to get your carpet cleaning business known to more people out there.
Gain followers by creating and posting engaging content. This does not necessarily mean that you will bore your audience to death with carpet cleaning tips all day. Post quizzes, polls, memes, gifs, or funny videos related to your business.
Another strategy is to host giveaways and promos using your social media accounts. Some business pages, for example, give small discounts to the 500th or 1,000th person to like their page.
Encourage your customers to leave reviews on your carpet cleaning social media pages. This will help your business look more credible and trustworthy to prospects who might be looking into your page to assess if they should hire you over competitors.
Responding to reviews online is a good way to establish rapport with your clients. Thank them for taking the time to leave a good feedback about your carpet cleaning service. Engaging with your customers online is a reflection of how you treat and value them.
This is true even for negative reviews. Make sure to respond politely and explain your side of the story. If the fault was from your side, genuinely apologize and make sure that you are and will be doing everything to correct the mistake.
If the budget permits, a good customer recovery strategy is to offer customers with discounts and coupons.
Businesses who appear on the first page of a Google search have more chances of acquiring customers than those who are at the 2nd or 3rd pages. You can do this by making sure that your digital assets and content are search engine optimized.
Most customers think that businesses on the first page are more known, credible, and trustworthy. Make your carpet cleaning business appear on the first page not just once or twice, but thrice by:
Expect the phone to start ringing now that you have established your website and online presence. These potential customers will start calling to inquire about your carpet cleaning services or ask for quotations.
On top of these leads, also launch a call campaign to get warmer leads - these are people with already higher intent to hire. You can do this through pay-per-click (PPC) advertising on Facebook or Google.
Make sure that your contact number is on the header or main copy of your adds. A “Call Now” call-to-action button should also be there to clearly communicate what you want your leads to do. Targeted call campaigns will give you higher ROIs and more quality leads generated.
One of the most effective offline on-the-go marketing materials is - yes, you read it right - your van. It doesn’t matter if you are driving it around or just parking it outside your client’s home while providing your services. A nicely detailed van will speak for itself.
Detail your van with your business name, logo, and contact number. These information should be big enough to be seen even from afar.
One success story was from a creative driver of a landscaping business. He parked their company van in a car wash station just beside an intersection usually packed
Add-ons are an upsell to your sales funnel. To maximize the upsell, you need to offer more services to your customers to increase the value of their order.
For example, instead of selling a $150 carpet cleaning service, you could present them with add-ons to ‘up’ that purchase.
You can offer them to also buy steam carpet cleaning for an additional $80 and window cleaning for an additional $50. A $150 order is now suddenly worth $280.
Another example is giving DIY after-care tips to your customers and then selling them some blotting paper or carpet cleaning solution they can use in the future. Taking time to discuss helpful tips with customers can also make them want to recommend your business to their families and friends.
From a marketing perspective, your participation to events within your community will help boost people’s awareness of your carpet cleaning business.
Local events are great venues to showcase your work and expertise to prospects in your area. You want your carpet cleaning business to be your target audience’s top of mind when they look for carpet cleaning services.
You can also join community and professional organizations to build your network with people and businesses who might need your carpet cleaning services.
Show them you are an expert. Use your carpet cleaning knowledge by teaching others about the best practices in your industry.
If you are the type of business owner who likes to focus on the operations of your business, getting some marketing help will be able to optimize your process of getting more landscaping customers.
SERP Co has worked with hundreds of brands across several industries. We were able to help them grow their business through strategic digital marketing.