Your logo is the part of your business that bridges the gap between from "just another dentist" to "leading dental brand".
Your logo logo should provide a powerful visual impact that consumers will associate with your practice. There are so many things that can be told in a logo yet with a special simplicity that makes it unique.
Don't really know how or where to get started?
Luckily, we have put together some fantastic ideas for you to get started and come up with the logo that will make your practice stand out.
How to Create an Awesome Dental Logo
1. Color is Key
Think about the type of dentistry you provide - do you primarily serve kids or adults? Does your practice focos on cosmetic work or more surgery based procedures?
These questions will help you decide the colors for your logo - what feeling/emotion do you want people to associate your practice with?
The following is a list of some colors commonly used in logos and what they evoke:
Red symbolizes passion, energy, urgency, and even sometimes danger - probably not the vibe you're going for.
Orange is enthusiasm, energy, movement, and action.
Green is a symbol of nature and, relaxation.
Yellow is associated with happiness, but too much can feel a bit intense.
Blue provides professionalism along with a friendly and relaxed feel.
Brown is the color of the ground and not anything you as a dentist would have anything to do with.
Pink is romance, but it also reminds people of gums if placed in the context of a dentist's practice.
2. Font Choice
If the choice of colors is important, the type of font you chose is a very close second. In fact, the type of font you use will affect what your entire logo looks like. There are two basic font styles to choose from:
Serif - Fonts that have a "serif", which is a flourish or stroke at the end of the letter, include Bodoni, Garamond, Georgia, and Times New Roman.
Sans Serif - The word "sans" means "without", hence these letters do not have the embellishments of a serif. The most common ones include Arial, Futura, Helvetica, and Tahoma.
In the above example, Desert Creek Dental has chosen sans serif fonts. This gives the logo a more modern look than that one given by the more traditional serifs. Use this type if you want to appeal to younger patients.
Traditionally, serif fonts are the fonts preferred by dentists as they give an impression of solemnity. This is still a sentiment you want to convey to your patients. On the example below, note how Creekside Endodontics uses serifs, which gives a sense of commitment and professionalism.
3. Modern is What you Must Aim For
Truth be told, when it comes to the design of a logo, you should aim for a more modern look. This is something that will not necessarily hurt your more veteran patients.
Many times, modern is simple. You could even use the traditional molar art and give it a fresh, modern twist.
4. Less is More
The most effective way to surface emotions in your potential clients is through simplicity. They cause such a powerful impact that people are able to relate your brand by the mere look of your logo. Just like the Nike symbol.
Furthermore, a simple logo will look good no matter where you print it. Use a too elaborate one and try printing it on the corner of a letter-sized page and the details will get lost. Consider that your logo will be placed in a variety of places, from large billboards to a dental brochure.
Here's some food for thought:
Test your logo in as many places as you can. Try it in different environments and sizes.
Try removing all the colors. Will people still recognize it?
Consider the technique to be used: printed, stenciled, embroidered, etc.
5. Look Friendly
Coming to visit the dentist is a downright scary experience for many. To try to ease that, dental practices must show themselves friendly. So, how do you bring warmth to a chilly waiting room?
Since your logo is an effective way of communicating what your practice is about, what a better opportunity to tell your patients it will all be all right.
6. Make it appropriate
Do you specialize in a particular area of dentistry alone? Make sure your logo is appropriate to the type of audience you want to attract. Check out Bright Healthy Smiles's logo.
It is pretty easy to tell what they specialize in. Besides being very clear on the type of patients they take in, the logo is fun and pretty friendly.
7. Include your Name or the Name of Your Practice
This is called personal branding in marketing and is very important. Most dentists only include their names followed by DDS or DMD. If your practice does not include your name, it is still important to include it in the logo.
Your patients will connect the name with the logo. At some point, clients should be able to recognize your name from the logo alone. Think about what do you want people to see when they see your logo.
8. Leave trends to the Fashion Industry
A common mistake when designing logos, not only in the dental industry, is making it follow the present trends in colors and design. Yes, your logo will look modern and timely, but only while the trend is on.
Instead, think of a timeless design. Do not confuse being trendy with being modern. We have mentioned already that a modern logo is the best way to go. However, this does not always mean that you have to follow trends.
9. Communicate as Much as Possible in One Design
This is where creativity plays a big role. Note how this logo from Smile Brite shows three teeth connected by an orthodontic device but also in the shape of a smile.
It is simple, nice, creative, and it tells what this dental office is about. Did you notice that the order of the colors of the teeth is the same as the name? This helps in connecting the logo with the name whenever people only see the logo.
10. Connect with Your Location
Dental offices are usually local businesses. Whenever you get patients, you want them to feel at home. A good way to instill that is to show in your logo how proud you are of the place you live and appeal to community goodwill. .
Notice how Seattle Oral Care nicely incorporates the Space Needle, an iconic symbol of Seattle, into their logo.
Adding the name of your city to your practice and your logo also serves other purposes:
Including the name of your city on your name is good for SEO marketing purposes.
Most searches on Google are local and they do not even require the name of the city on them. If someone searches for "dental care", for instance, local results will show up. Placing your city on your name helps to your SEO while representing it on your logo helps with people connecting your service with your city.
Visual representations of your city on your logo helps the locals better connect with your brand.
11. Fancy TypeFaces can Also Look Good on a Logo
Perhaps the most colorful logos will belong to pediatric services. However, it is ok to experiment with colors and fancy typefaces. Notice how Creative Pediatric Dentistry uses colors and creative letter-building elements.
The fancy fonts reinforce the idea of this being a nice place for kids. Very few children will stay scared of the dentist after walking into this logo.
12. Don't Be Afraid to Stand out of the Ordinary
Who says that dental logos must have a tooth on them? You can go out of the ordinary and place it creatively. Granted, the shape of a tooth will forever be the symbol of dentistry. But this does not mean you can try other approaches.
Garden Orthodontics decided to go for a design that, at first glance, does not tell it is a dental office. When you first read the word "Gardens", and notice the grass shape above, you start thinking of a fence and a backyard. Once you get to the "Orthodontics" part, the brackets and the smile at the bottom begin to gain shape.
13. Include a Tag Line
A tagline adds a strong plus to the message you are trying to convey through your logo. Note how Orthodontex adds the geographical feature to their logo and then also adds four words that express what they do.
You must be able to describe everything you do through a tagline. This also helps your patients to connect with the mission of your practice.
Here are some quick tips to come up with a killer tagline to include in your logo:
Make it nice and simple.
Think of the patient first-what benefit do they get by coming to your office.
Be specific about what you do.
Try to make it no longer than 4 words, otherwise, it might be forgettable. Plus, it might just stuff the space of your logo.
It definitively is a challenge but you can get some ideas online for inspiration. Once you have come up with the one for you, make a quick Google search to make sure it has not been taken already.
14. Make it a Unique Dental Logo
Even if your dental logo checks all the above boxes, it still has to be unique in order for it to work. Now, this does not mean to kill the typical elements of a dental logo - the smile, the toothpaste, the toothbrush, etc? Not at all. These elements are actually important as they are part of the dental business activity.
But how to start building something that has not been done before?
Check out the logos from the dental practices in your city. These are the ones you want to stand out from.
Check out the color of these logos. You will probably notice that most of them have blue or a tone of it. This is because blue gives a feeling of calm and peace. You may use it too but if you do, your logo will not stand out from the rest.
If you want to go cliché, place a tooth on your logo. Now, if you want it to be unique, find a creative way of representing a tooth (if you really want to place a tooth on your logo) using other forms. But also keep in mind that you can still do away with the tooth.
The Mountain View logo is not your traditional dental logo. Instead of focusing the design on a dental device or tooth, it was inspired by the mountains. These brought about a design that is simple, elegant, and versatile as it can be changed to any color.
15. Abide by Symmetry and Balance Rules
Symmetry is very important to provide an aesthetically pleasant dental logo. Few people understand geometry but almost everyone can tell when a design is crooked. Now, you do not need to be proficient in geometry to get a perfectly balanced logo.
However, don't leave it all to chance. Brands such as Apple, Bing, and Adidas did not miss out on this aspect to create their successful logos. Start at least with a design grid and make sure all the lines and angles match.
16. Make a Smart Use of Shapes
Note how Dr. Dental was able to insert the tooth inside the "D", which is the initial of the name. This is another example of smart and creative design.
Decide what it is that you want people to look at when your dental logo is on display.
17. Don't Forget About Elegance
Notice how Supremia's logo is symmetric, simple, and nice. The fonts are sans serif, and the logo itself is elegant with a geometric shape.
This is a nice combination of simplicity and elegance.
18. Use the Services of a Professional
You might want to hire a professional designer to help you materialize your ideas. Once you come up with the design, this will be yours for the rest of the existence of your practice. Therefore, leave it to the experts.
You don't want to hurt the main design of your logo all the time. This will only hurt your practice's face.
Reasons why you should hire a professional:
They have a sharp eye for art and artistic styles.
The expertise and skills of a graphic designer are specific.
Their expertise allows them to incorporate a marketing hue into the design.
They will provide you with samples over and over until you are happy with the final work.
Building a trustworthy brand for your dental practice may be the single most important thing you can do to set yourself up for success in the long term.
In this guide we discuss the key components to building a recognizable dental brand - something all successful dentists & DSOs understand and implement.
If you follow along with the actionable instructions in this guide and put them into practice in your practice you will be setting yourself up for massive long-term success.
A better brand means better marketing results, which means more patients, more revenue & ultimately more of a positive impact on your community, and the dental industry as a whole.
What is Branding?
Branding is the process of creatingmeaning for a company's products & services.
Branding helps consumers, and potential consumers (aka leads), more quickly know, like and trust you - which helps them make more frequent purchasing decisions.
Emotions drive purchases, and people do business with organizations they trust. So, a primary objective of your brand should be to build trust and meaningful connections.
Your brand is your promise to your patients.
Your brand tells your customers (and potential customers) what they can expect from your services, your staff and your office.
Your brand differentiates your offering from that of your competitors, when there is really not much difference in the specific service they buy - but that doesn't mean the experience is the same.
Your brand is derived from you - who you are, who is on your team, and how you want to be perceived. Branding is all of the ways you establish an image of your company in your customers’ eyes.
Branding is all the ways you establish an image of your dental practice in the eyes of your customers, vendors, team, etc.
Branding gives your patients a reason to choose your over another dentist, and a reason to continue to choose you over going to a different dental office.
Benefits of Branding
Branding gives your patients a reason to choose your practice instead of a competitors; and a reason for them to continue to choose your practice for all subsequents dental needs.
Branding helps build awareness for your practice.
Branding increases the value of your practice.
Branding helps generate new patients.
Branding improves employee pride & satisfaction.
Branding builds trust for your practice in the marketplace.
Branding improves your sales & advertising activities.
43% of customers spend more money on brands they are loyal to.
Positioning your Dental Practice
The purpose of positing your brand is to help your customers clearly and easily understand how what you offer and how it's different from your competition.
Positioning is the combination of all the different ways you use to communicate what you stand for.
Brand Components & Fundamentals
Understanding the fundamental components that make up a brand will help you create one that will resonate with consumers in your industry.
Your brand's mission statement defines your purpose for existing, and the effect you'd like your practice to have on the community, and possibly the world.
Typically, a mission statement is a clear statement that defines your organization's reason for existing.
A brand mission statement is written declaration of a company's core purpose & focus, that typically remains unchanged over time.
Dental Mission Statement Examples
Our goal is to provide patients with highest quality dental care in a comfortable, relaxed and friendly environment. - Aspen Creek Dental
At Booragoon Dental Clinic, our staff provide complete dental care with the highest standard of treatment, tailored specifically to each individual client. We will strive to understand your needs and exceed your expectations.- Booragoon Dental Clinic
To honour the Lord by treating patients and fellow workers the same way we would like to be treated. We will continually strive for excellence in the care we render, and comfort in the way it is rendered. In this way, we will help patients to realize how good oral health can improve their quality of life. - City Center Dental Care
Dove Dental Services strives to provide the best quality dental care to every patient that visits our office. It is our mission to ensure that each patient we treat feels as comfortable and at home as possible – establishing a family atmosphere conducive to an outstanding dental experience. - Dove Dental Services
Craft a mission statement for your dental practice that truthfully illustrates your brand's values and the impact you want to have on the community around you, and the world.
Your brand's mission statement should focus on today and what your organization does.
Your brand vision is the large goal you aim to achieve - it should be straightforward & clearly explained.
Your brand vision must be attainable & measurable so that you can track its progress and communicate it internally.
For a company like Tesla, this means: "to accelerate the world’s transition to sustainable energy", and "to enable people to go anywhere on Earth in under one hour.”
Dental Vision Statement Examples
Our vision is to provide our patients with a dental experience that will promote a lifelong relationship built on trust, confidence, quality of work, and exceptional patient care.
It is our vision to strive to remove barriers that seem to get in the way when it comes to a patient’s ability to maintain a healthy smile. The Hansen Dentistry Team is constantly working to discover new ways to break through these barriers so that each and every one of our patients can achieve the smile they deserve! - Hansen Dentistry
At Family Dental of Roscoe, we seek to become a leader in the dental industry by maintaining a consistent and systematized approach to dental care as well as a high level of customer service. Our brand identity is meant to embody confidence while also ensuring comfortable care.
Our dentists hope that our zest for dentistry inspires our patients to develop a commitment to their oral health.
All our doctors employ passionate team members who not only love what they do, but also love the patients they serve.
We value passion, consistency, and discipline at our dental practice in Chicago, Illinois.
We base our corporate culture on these values so employees feel appreciated and respected in an environment where they are able to grow and have fun.
Our goal is to eradicate the oral health diseases that chronically affect humanity. We do so by educating our community on oral health care and providing an approach to fight these diseases. - Family Dental of Roscoe
Your brand vision statement should focus on tomorrow, and what your organization desires to achieve.
Brand guidelines (aka “brand book” or “style guide) are a set of rules explaining how your brand should be presented.
Brand guidelines help maintain a consistent 'look' for your brand across all touch-points with patients & potential patients.
Create a single document that could if given to anyone in your organization (from the practice owner, to hygienists and administrative staff, all the way across to your marketing team) that can be read and understood to the point where everyone in your dental organization understands how to properly represent your brand.
Good brand guidelines reflect & support the goals of your organization, as well as differentiate you from competition.
Media assets help you tell the story of your brand in a way that can create emotional connections with your patients.
Typically this will include images, videos, commercials, product explainers, team photos, etc.
Having high-quality visual assets like unique photography, videos, graphic, etc. will help build trust much more quickly in consumers eyes and significantly improve the perceived credibility of your practice.
Conversely, not having unique images (and trying to fully rely on stock photos) will have a negative impact on all of your marketing activities.
We have seen first hand how stock photos can significantly increase ad costs, reduce leads volume, lower sales conversion rates, and have a negative impact on your bottom line.
For dentists, there are a few types of media that you absolutely need to have.
Photography / Images
Unique images are an amazing brand asset that you should not overlook. Try and get as many high-quality unique images for your brand that you can.
Not only will these help increase the trust of your practice, but they will significantly improve the success of your advertising, marketing, lead generation and sales efforts - HUGELY.
Office exterior photography serves many different purposes, and is a staple of any good brand media package for dentists.
Increase your brand's perceived credibility & quality.
Build trust with potential patients.
Begin to build that emotional connection, starting from the outside in.
Reduce the amount of people who get lost on the way to your practice 🙂
Repurpose as great content for your Google My Business profile & other business citations.
Office interior photography is arguably even more important than exterior - simply because this is where your patients are going to be when they are coming in for their dental appointments!
If you have professionally done photography you can create a feeling of comfort, assurance, peace of mind and even excitement in your patients minds before they ever even speak to you.
Dental Office Interior Photography - Dentistry for Kids
Dental Office Interior Photos - The Atlanta Dental Spa
Team photos are a hugely beneficial way to build your brand. After all, dentistry is a very personal service, and your patients want to get to know YOU.
The doctor & the team are a big part of your UVP (discussed later in this article) and a great opportunity to represent your practice professionally and in a positive light - after all, a picture is worth a thousands words and you're the one with the control over what those 1000 words say.
Check out our brand media presentation to see how much money you will save (and make) by using professional media.
Types of team photos worth getting:
Playful, showcasing your personality
Action shots / Day in the life
SERP Dental Client : Bright Healthy Smiles
The more photos you get of life at your practice the less you will have to rely on stock imagery - which translates to huge gains in advertising, marketing & sales efforts. To the tune of $35+ per lead from our personal tests.
Happy patients, and even a Smile Gallery, are great photographs that you should have.
These fall in the category of social proof - Social proof is a phenomenon where we, humans, essentially will trust a person, place or thing (ie: your practice) even if we have never experienced it first hand if we see other people having a positive experience with it.
The more happy people your prospective patients see, the more they will inherently trust you and take the next step in their buying journey.
Since you can't always have a professional photographer lurking around your practice, the best thing to do is learn the basics of taking the best photos you can (ask our team for help) and try to take them yourselves.
Honestly, higher production photography here is actually not the best strategy - social proof works better when the production value is lower (not photo quality, but production value), because it seems more real, which it is!
Happy Patient Photos - Todd Curley DDS
Even more important for your branding than images, are videos.
You really cannot have too many videos, but since budgets are not infinite (wouldn't that be nice?) we recommend you start with these at a minimum, and continue to accumulate more videos each quarter based on your budgetary capacity.
Videos that showcase the Doctor's personality and warmth are an excellent way to build trust with potential patients before they even come.
A good “Welcome to PRACTICE” video should give the 30,000ft. bird’s eye view of the entire patient experience with your dental practice – the goal is to build as much emotional connection as fast as possible.
They usually show a little bit of everything - from shots of the practice, to interviews with the doctor, the team, and maybe some happy patients as well.
Your “Welcome to PRACTICE” videos are like a combination of all the other videos you will get made for your practice.
Obviously you will replace "PRACTICE" with the name of your dental practice 🙂
Hello from the Owner
A "Hello from the owner" video helps personify your practice by putting a face to a name.
It allows people to make a connection with the owner of the practice, and feel more at ease knowing a little about who is behind the business.
Speak from the heart, focus on the reason why you got into dentistry, and talk to your potential patients with passion & enthusiasm for helping improve their lives through dentistry.
Office tour videos are a great way for patients to get a feel for your office environment.
The 2 main types of Office Tour videos you will want to have produced are: interior & exterior
Many people are nervous to go to the dentist, so taking away one more thing for them to 'imagine' is a great way to build trust and peace of mind.
An example of an Office Tour video from our client, Bright Healthy Smiles:
Meet the Team
The Meet the Team video is your chance to really lean into that X-factor that makes your dental practice special & unique – the team.
Showcase your team’s dynamic, personality and unique characteristics that make the experience of coming to your practice different than another competitor in the area.
Your patients don't just deal with 1 person - it takes a team to power a successful dental office. You know that, and your patients know it too.
Let them get to know the team before they even come in!
Your "Why Us" video can be many different things - but this is your chance to show why a potential customer should choose your practice over another competitor.
What makes you different or special?
Focus on your "why". What makes you tick. If you are authentic about you "why" people will recognize that truth and you'll have a chance to make an emotional connection - and possibly a new patient, for life.
Patient Education (aka "Product Explainers")
Patient Education (aka “product explainer”) can be anything from educational videos about the products & services you provide, like how Invisalign works, to the experience a patient might have when they come to your office.
Remember, the idea is to give potential patients more information about the services they need and help them feel comfortable checking out your practice – instead of someone else's.
Here are a few examples:
Testimonials are huge. Written ones are good, images are better, but videos are the best.
90% of buyers who read positive customer success content claimed that it influenced their purchasing decisions.
Here is an example patient testimonial video from one of our clients, Supremia Dentistry.
Note: Your testimonials videos don't need to be produced like this with animations and backgrounds - they can be as simple as your patients taking a selfie video on their iPhone.
What's important is that you start getting these videos to add to your brand assets.
Dental Practice Media
Level-up your dental practice with unique, high-quality media.
Why should someone buy from you, instead of the hundreds or thousands of other options they have to buy from?
This is your brands USP (unique selling proposition), sometimes called a UVP (unique value proposition).
A USP (unique selling proposition) is the one thing that makes your practice different, and more specifically better, than your competition.
Your USP should emphasize & highlight the specific aspects of your practice that can convince someone to buy from you rather than the alternatives. It should make it clear to potential patients how you can improve their current situation and add value to their lives.
Your UVP is a form of brand messaging that makes your customers fall in love with your brand.
Here's a great (non Dental) example - Nerd Fitness.
In the health industry where fitness tips is already very saturated, they stand out.
Why? Their unique value proposition:
This UVP emphasizes the idea of community - that other nerds should get their fitness ideas from them (aka other nerds), instead of from the jocks that have been picking on them up their entire lives (at least according to the movies).
Think about how you can find a unique angle for your dental practice that you can turn in to UVP
Sharing your values means being transparent with your why.
The better you illustrate your values the more your patient leads will have an opportunity to connect with you.
Some of the most successful brands are incredibly polarizing - but instead of worrying about the people they will alienate with their beliefs, they double down on them and get full commitment from people who share their views.
Example: Fox News vs. CNN
89% of consumers remain loyal to brands that share their values.
Build Customer Trust & Loyalty
Consumers do not buy products or services from brands they don’t trust.
Building trust in your practice takes effort, but here are some proven steps to getting there:
Always be professional.
Empathize with your patients point of view and situation.
Respond to questions quickly.
Be consistent everywhere.
The brands who do a great job of building loyalty & trust follow these principles religiously.
94% of consumers show greater loyalty to brands that offer complete transparency.
Transparent branding is becoming increasingly more important for consumers - and increasingly more difficult to hide with the prevalence social media.
A transparent brand is one that says one thing, and sticks to it.
Play your cards face up - no hidden fees, no fine print, no surprises - only smiles 🙂
94% of consumers show greater loyalty to brands that offer complete transparency.
Create Quality Content
Have pride in your practice, image & reputation - and create brand assets that reflect it.
Creating high quality content will build positive awareness of your practice and distinguish you as a trusted source of information.
Building quality media assets is a huge leg up on your competitors - don't underestimate this.
54% of consumers want more video content from the brands they support.
Maintain Consistency Across all Platforms
Consistency of your values, visual media, and messaging will help consumers have trust in your brand that when they finally come in to your practice they will receive a consistent experience there as well.
Consistency builds massive trust with your patients & will keep them coming back over time, and referring their friends & family.
Presenting your brand consistently across all platforms can increase revenue up to 23%.
Practice Purposeful Engagement
Practicing meaningful engagement means having real conversations with people.
If someone comments on your social media – reply back.
If a person asks a question – answer it.
If a customer is kind enough to leave you a review – reply & thank them.
Respond quickly – people expect it.
Showcase your personality – it's the human thing to do.
86% of consumers prefer honest & authentic brand personalities on social networks.
Make Meaningful Customer Connections
People have options.
If they choose to buy from you – use this an opportunity to build a true connection.
Everyday there are multiple opportunities for you to go above & beyond with customer experience that most businesses totally miss out on.
60+ Awesome Dental Marketing Ideas, Strategies & Tips to Grow Your Practice
BY: DEVIN SCHUMACHER // Head of Marketing / SERP Dental
This list of dental marketing ideas comes from experience working with dentists and other local service providers. I have used these strategies to have helped our clients build dental practices of all sizes and stages of growth. I hope this information is as helpful for you as it has been profitable for our clients!
#1 Dental Marketing Idea
START A BLOG
Blogs can be a great way to generate traffic to your website. People will click through if you give them topical, informative articles with headlines like “10 Tips for Preventing Gum Disease” or “What You Need to Know About Veneers.”
#2 Dental Marketing Idea
Establish an FAQ (frequently asked questions) page on your website. Not only will it reduce the number of inquiries to your clinic, but it can also be used to promote discounts, services, treatment options and other things that you’d like potential patients to know.
#3 Dental Marketing Idea
BUILD A SITEMAP
Sitemaps can help you rise in search engine results pages (SERPs) by gathering all of your data and presenting it in an easy-to-read format for the search engines themselves. They’re basically road maps for the algorithm systems used by companies like Google.
#7 Dental Marketing Idea
UTILIZE ANALYTICS SOFTWARE
Analytics software can help you track, record, organize and analyze the traffic flowing to and from your website. The most well-known brand is Google Analytics, but there are other kinds that you can use as well.
#8 Dental Marketing Idea
OFFER HEALTH SCREENINGS
Health screenings are provided by everyone from podiatrists to cardiologists. However, it’s rare to see a dentist enter the mix. You can get a lot of fresh sign-ups if you’re willing to break the mold and offer free or low-cost health screenings at your clinic.
#9 Dental Marketing Idea
EDUCATE YOURSELF ON SEO
Search engine optimization (SEO) is the bread and butter of online advertising. Whenever you look for dental marketing solutions, SEO strategies will dominate the list. Start doing your homework on SEO and how it can help you.
#10 Dental Marketing Idea
CREATE INSTRUCTIONAL VIDEOS
One of the most efficient dental marketing strategies is to create how-to videos that can be hosted on your website or social media account. You’ll get clicks from all around the world as people search for flossing techniques or wisdom teeth removal.
#11 Dental Marketing Idea
TURN THE CHANNEL
Television and radio ads can increase your visibility among local residents. Even if they don’t need your services today, they’ll remember your jingle from hearing it on the radio every morning, and they’ll be more likely to contact you when they crack a tooth.
#12 Dental Marketing Idea
JOIN LOCAL EVENTS AND ACTIVITIES
Hand out water bottles at a triathlon. Distribute key chains at local business conferences. Just make sure that your name, logo and phone number is on all of your freebies.
Backlinks are one of the most important metrics used by search engines when determining a website’s authority. The good news is that it’s relatively easy to start using backlinks on your own sites, blogs and social media accounts.
#14 Dental Marketing Idea
AUTHOR AN EBOOK
eBooks can be used to share your knowledge of dental problems and procedures. If you make them downloadable on your website, they’ll also become a focal point for your expertise.
#15 Dental Marketing Idea
UPGRADE YOUR WAITING ROOM
Throw out those dusty magazines and bring in books, movies, puzzles, board games and coloring supplies for adults and kids alike. People will definitely comment on your top-tier waiting room in their reviews.
#16 Dental Marketing Idea
RESHAPE YOUR BUSINESS CARDS
If you’re still using plain white squares, you’re missing out on prime opportunities for memorable marketing. Think about something colorful or something shaped like teeth, toothbrushes or gums.
#17 Dental Marketing Idea
HIRE GUEST BLOGGERS
Once you’ve created a blog, it’s important not to drone on with the same topics and the same “voices.” Feature some guest bloggers to give it variety and credibility as a blog written by and for well-informed individuals.
#18 Dental Marketing Idea
DON’T NEGLECT PRINT MEDIA
Print media might be on the decline as businesses become increasingly digital, but there’s still power in old-fashioned billboards and bus stop flyers. In fact, without a lot of competition, print ads can be a surprisingly effective and creative dental marketing plan.
If the patient is smiling as they leave your clinic, ask them to give a testimonial before they go. You can use their praise everywhere from commercials to radio ads.
#20 Dental Marketing Idea
CREATE A MOBILE VERSION OF YOUR WEBSITE
This is one of those marketing tips for dentists that sounds obvious but is still crucial to the success of your business. More than two-thirds of people use phones and tablets rather than traditional computers. Your site needs a good mobile display to accommodate them.
#21 Dental Marketing Idea
TAKE ADVANTAGE OF SOCIAL MEDIA MARKETING TOOLS
Facebook offers Facebook Ads. Instagram and Twitter allow you to create “sponsored” content. Don’t be afraid to play around with the different on-site advertising tools of your chosen social media platforms.
#22 Dental Marketing Idea
JOIN DISCOUNT SERVICE PROVIDERS
Places like Groupon and LivingSocial can be a big boon for your business. You’ll need to take a financial hit by offering deals and discounts to attract new patients, but consider it an investment for the future.
#23 Dental Marketing Idea
EXPERIMENT WITH PAY-PER-CLICK ADS
Pay-per-click (PPC) ads are one of the most effective ways to bring unique views to your website. You’ll need to do some research to make sure that you’re utilizing them correctly, but they’ll be worth it in the end.
#24 Dental Marketing Idea
SET UP LEAD BOXES
You don’t always need to think outside of the box. Sometimes, the box itself is a great dental marketing idea. Lead boxes are both fun and functional, and they can generate a lot of interest in your brand.
#25 Dental Marketing Idea
PURCHASE A CUSTOMER SERVICE KIOSK
A customer service kiosk will allow your patients to check themselves in and handle their own payment arrangements. Not only will it cut down on appointment times, but you can also feature it in your advertisements to bring attention to your modern, convenient practice.
#26 Dental Marketing Idea
UPGRADE YOUR GRAPHICS
The best graphics are crisp and colorful. They don’t have any blurry backgrounds or pixelated portions, and they reflect the high-quality nature of your practice by existing as high-definition images. You might need to invest in a new DSLR for this.
#27 Dental Marketing Idea
GO OUT TO DINNER
Dinner talks can be given to clients, vendors, investors and other business leaders in your area. They’re an excellent but underutilized promotional tool in the world of dentistry.
#28 Dental Marketing Idea
CREATE VIRAL VIDEOS
Do the Harlem shake in your hallway. Dance in your offices to Gangnam Style. If you’re looking for creative dental marketing ideas, this is one to consider. It won’t be suitable for every clinic, of course, but if you have a reputation for friendliness, it can cement that impression.
#29 Dental Marketing Idea
DIVERSIFY YOUR KEYWORDS
Your keyword list should be more comprehensive than “dentist” or “dental clinic.” It should also include things like “cavities,” “braces,” “sore gums” and “teeth whitening costs.”
#30 Dental Marketing Idea
HAVE FUN WITH FREEBIES
Everyone loves a freebie. Whether it’s pens, pencils, notepads, key chains or sugar-free lollipops, there’s always something that you can give to patients to thank them for their business.
Your website should make it easy for readers to like, share and bookmark any content that interests them. Include all of these options on your display panels.
#32 Dental Marketing Idea
IMPROVE THE QUALITY OF YOUR TITLE TAGS
Your keyword list should be more comprehensive than “dentist” or “dental clinic.” It should also include things like “cavities,” “braces,” “sore gums” and “teeth whitening costs.”
#30 Dental Marketing Idea
CLEAN UP YOUR REVIEWS
If you’ve gotten any middling reviews on third-party websites like Yelp, it’s time to do some damage control. While you won’t be able to remove them, you can usually respond to them, and that will go a long way towards helping your brand reputation.
#34 Dental Marketing Idea
JOIN YOUR LOCAL CHAMBER OF COMMERCE
Not only will this increase your legitimacy in the eyes of your patients, but it will also provide networking opportunities with other businesses in your area. You never know when that will pay off for your practice.
#35 Dental Marketing Idea
TOGGLE BETWEEN SOCIAL MEDIA ACCOUNTS
Even if you have a favorite platform, you shouldn’t neglect the others that you’ve signed up for, especially if you’ve linked to them on your website. You don’t want patients to find a tumbleweed account and assume that you’re no longer in business.
#36 Dental Marketing Idea
OFFER LUXURY SERVICES
You might not have the funds for a full-time masseuse, but you can hire one for a special “Get Over Your Fear of the Dentist” weekend. You’ll also generate a lot of good buzz for your company with the creativity of the gesture.
#37 Dental Marketing Idea
SHOWCASE YOUR SPECIALTIES
While it’s great to cover a wide variety of topics with your website, don’t become one of those shallow, surface-level sites that fails to engage patients on a meaningful level. Have a couple of specialty interests that show off your expertise.
#38 Dental Marketing Idea
SCHEDULE A LUNCH-AND-LEARN
A lunch-and-learn is a chance to connect with potential patients in your area. It can be especially helpful if you coordinate with relevant businesses and insurance companies. For example, if your clinic is listed in the network of Company A’s health plan, you can organize a lunch-and-learn at Company A to encourage its employees to choose you.
#39 Dental Marketing Idea
GET SNEAKY WITH YOUR SEO
There are certain SEO tricks that can drive even more traffic to your website. For example, did you know that you can put your keywords in your alt-text for images? Search engines will still count them, but they won’t over-stuff the webpage itself.
Leave comments on teeth whitening articles written by other people. Answer questions about cavities and crowns on sites like Yahoo Answers. It’ll get your name out there, especially if you link to your own website as a reference point.
#41 Dental Marketing Idea
VERIFY YOUR WEBSITE
If you haven’t verified your website with search engines like Google and Bing, it’s time to get it done. This small action can have huge benefits down the line.
#42 Dental Marketing Idea
SEND OUT REMINDERS TO PAST PATIENTS
It’s easier to retain an old customer than to find a new one. If it’s been awhile since Sally Smith had a check-up, send her an email or postcard that offers her a special deal for coming back to your clinic.
#43 Dental Marketing Idea
ADVERTISE IN UNEXPECTED PLACES
The nice thing about dental marketing tips is that they can be applied to every form of food on the planet. Whether it’s the packaging of a cookie or the inside of a pizza box, you can advertise your services anywhere that people eat.
#44 Dental Marketing Idea
CREATE EMAIL NEWSLETTERS
This is one of those old-school dentist marketing ideas that can still make a splash if you approach it correctly. Don’t use email newsletters as stuffy press releases. Use them as fun, engaging advertisements for your most recent sales or blog posts.
#45 Dental Marketing Idea
OFFER A VIRTUAL TOUR
With so many people afraid of the dentist, it can help to calm their nerves if you offer a virtual tour of your clinic. There are plenty of low-cost programs that will make it easy for you to set up.
#46 Dental Marketing Idea
SUPER-SIZE YOUR ADS
Billboards don’t always offer the greatest ROI, but if you’re located near a major highway or shopping center, they might be worth the expense. This is especially true if you advertise that walk-ins are welcome.
#47 Dental Marketing Idea
JOIN SEARCH-AND-DISCOVERY APPS
Search-and-discovery apps like Foursquare and Gowalla can put you on the radar of people looking for local dental services. However, you might need to reach out and join the app to make sure that your clinic is listed.
#48 Dental Marketing Idea
Guerilla marketing is a low-cost way to spread the word about your practice. Instead of spending a lot of money on flyers, commercials and sponsorships, you just hit the streets. It’s worth considering if you’re a new or struggling clinic without the budget for expensive ad campaigns.
#49 Dental Marketing Idea
HOST A KID-FRIENDLY EVENT OR WORKSHOP
Pediatric dentists, this one is for you. Organize a children’s day that will draw in new patients and their parents. You can arrange all kinds of tours, prizes, giveaways, educational exhibits and question-and-answer sessions for the crowd.
#50 Dental Marketing Idea
BRING MORE ATTENTION TO YOUR BUTTONS
Your social media and RSS buttons shouldn’t be hidden at the bottom of your website. Put them in a prominent position where they’re easily noticed and clicked by your visitors.
#51 Dental Marketing Idea
DISTRIBUTE REFERRAL CARDS
Referral cards are another one of those throwback dentist marketing strategies that have fallen out of favor with the rise of the digital revolution, but it doesn’t hurt to try them. They aren’t a significant investment, and if they don’t recoup their costs, it’s easy to discontinue them.
Article submission sites allow you to post content on their website. They can be a valuable tool for reaching new audiences, improving keyword visibility and building authority for your brand.
#53 Dental Marketing Idea
DOUBLE-CHECK YOUR DIRECTORIES
Many people use directories to find dental offices with particular services, prices or locations. However, if the information listed on the directory is inaccurate, you could miss out on a lot of potential patients. Make sure that you’ve verified everything.
#54 Dental Marketing Idea
Affiliations with other websites can help to establish your own site as a legitimate source of information. Do some research into figuring out the best affiliations for your practice.
#55 Dental Marketing Idea
SPONSOR LOCAL GROUPS AND ORGANIZATIONS
From renting out your office space to funding certain activities in exchange for brand promotion, there are many ways to sponsor a local group. All of them can bring new customers to your clinic.
#56 Dental Marketing Idea
ALLOW COMMENTS ON YOUR BLOG
Open up the comments section of your blog. This will give it a friendly, interactive feeling and allow patients to ask questions and express their opinions on the content that you’ve posted. It will also increase engagement on your website as a whole.
#57 Dental Marketing Idea
RECOGNIZE THE POWER OF CANDY
As a dentist, you might be tempted to swear off all forms of candy, but you can generate more leads by harnessing rather than ignoring its power. For example, you can have your clinic’s phone number custom-printed on candy wrappers and Popsicle sticks.
#58 Dental Marketing Idea
Hashtags are the key to getting yourself noticed on social media. In addition to standard things like #dentist and #teeth, be sure that you’re also engaging with current, relevant trends like #ThrowbackThursday.
#59 Dental Marketing Idea
SUPPORT LOCAL CHARITIES
This will give your brand some fantastic media coverage. Every time that someone looks you up on a search engine, they’ll see news articles that detail your generosity.
#60 Dental Marketing Idea
CREATE A MARKETING CALENDAR
Last but certainly not least, create a marketing calendar that details and organizes all of your dental office marketing ideas. It can be used to determine how much or how little that you’re doing on the average day. If the numbers are too low for your liking, you’ll be able to recognize that and pick up the pace.
#61 Work With Us
Okay so this may be a bit a little shameless self promotion but we're serious - working with us is an excellent way to grow your practice. We have helped 100s of Dentists & Dental Professionals grow their practices and we would love to help you too! Contact us today and let's take a look at your business, goals, and create a plan to get you there. Talk soon!