Outdoor Digital Signage

How to choose the  best outdoor digital signage

What is the Purpose Of An  Outdoor Digital Signage?

An outdoor digital sign is a  display screen which has been installed outdoors. It is commonly found in shopping  malls, restaurants, hotels, airports etc. There are many different types of  outdoor displays available today. Some are static while others are  interactive. Static signs are generally easier to install and maintain.  Interactive signs allow customers to interact with the screens using  touchscreens, buttons, and remote controls.

Benefits of  Using Outdoor Signs

Outdoor digital signage offers several  benefits to businesses. First, it attracts attention. Customers who see these  signs are likely to be interested in what is being advertised. Second, it  saves money. Most companies already own the equipment needed to create indoor  digital signs. However, creating outdoor digital signs requires additional  costs. Third, it improves customer service. Many business owners believe that  providing good customer service is essential to success. Providing excellent  customer service includes offering friendly staff, quick responses, and  prompt delivery. Finally, it increases brand awareness. People notice  billboards, television commercials, and radio ads. Outdoor digital signage is  another way to advertise your company.

Types of Outdoor  Displays

There are two main categories of outdoor displays:  static and interactive. Static displays include LED panels, LCD monitors, and  plasma televisions. Interactive displays include touchscreen kiosks, video  walls, and projection systems. Each type of display has its advantages and  disadvantages. For example, LED panels are inexpensive and easy to set up.  However, they require frequent maintenance. LCD monitors are durable and long  lasting. But they are difficult to repair. Plasma TVs are very large and  heavy. Therefore, they must be mounted high above ground level. Touchscreen  kiosks are portable and lightweight. However, they are expensive and hard to  setup. Video wall displays are versatile and affordable. They can be  customized to meet specific needs. Projection systems are extremely powerful and  flexible. They can project images anywhere within range. 

Advantages of Outdoor Digital  Signage

The following are some of the advantages of using  outdoor digital signage:

Attracts Attention

Saves  Money

Improves Customer Service

Increases  Brand Awareness

Digital signs are becoming increasingly  popular in today’s business landscape. Whether you own a small retail store  or operate a large corporation, there is no doubt that digital displays play  a vital role in marketing and advertising campaigns. However, many businesses  fail to take advantage of these opportunities due to poor planning and  execution. As a result, most companies end up spending thousands of dollars  on ineffective solutions that ultimately prove  unsuccessful.

Fortunately, there are several ways to ensure  that your investment in digital signage pays dividends. Here we outline five  key factors that must be considered when selecting a suitable solution for  your company.

Selecting the Right  Solution

First and foremost, you must select a product  that meets your specific needs. There are two main types of digital sign –  indoor and outdoor. Indoor digital signs are typically installed inside  buildings while outdoor units are placed outside. Both options require  different considerations depending upon where they are located. For example,  if you plan to install an outdoor unit, you must factor in weather  conditions, wind speed, sunlight exposure, etc. into your decision making  process.

Next, you must decide whether you wish to invest  in a single display or multiple screens. Single screen systems are ideal for  smaller locations (e.g., convenience stores) whereas multi-screen  installations are generally preferred for larger venues (e.g., restaurants).  Regardless of size, however, both options benefit from being equipped with  high definition monitors. This ensures that customers receive clear images  regardless of distance.

Finally, you must determine which  type of content you intend to show. Static messages are perfect for conveying  information such as pricing, hours of operation, contact details, etc. While  dynamic content offers additional benefits including the ability to showcase  live events, special promotions, and social media  feeds.

Planning Ahead

Once you have  selected a suitable option, you must carefully plan ahead. Planning ahead  includes determining the location of each unit, deciding on the number of  screens required, and calculating installation costs. Once you have completed  this step, you can begin preparing the site itself. Depending upon the nature  of your project, you may need to dig trenches, lay concrete, or perform other  construction activities. Finally, once everything has been prepared, you can  start installing the equipment.

As mentioned earlier, the  final step involves

Outdoor digital signs are becoming  increasingly popular across the globe. With the rise in popularity comes many  different types of outdoor digital signages available today. From large LED  displays to small LCD screens, there’s a wide variety of options available.  However, while these outdoor digital signs are easy to install, they require  maintenance and upkeep throughout the years. Here we take a closer look at  some of the features to look for when purchasing an outdoor digital  signage.

Size Matters

The size of the  display screen plays a big part in determining the overall quality of the  outdoor digital signage. While larger screens allow for greater detail,  smaller screens are easier to read. Therefore, it’s always recommended to go  for a larger screen if possible. Larger screens are generally cheaper  too.

Durability

While most outdoor  digital signs are designed to withstand harsh weather conditions, it’s still  advisable to invest in a durable product. After all, you wouldn’t want to  replace your outdoor digital signage due to poor  construction.

Ease of Installation

One  of the biggest benefits of installing an outdoor digital signage is its ease  of installation. Most outdoor digital signs are very simple to set up and  install. All you really need is a power source, a mounting bracket, and a  cable connection. Once installed, you can enjoy hours of uninterrupted  viewing.

Maintenance &  Uptime

As mentioned earlier, outdoor digital signage  requires regular maintenance and upkeep. Regular maintenance ensures that the  outdoor digital signage remains functional and reliable. Furthermore, it  prevents issues such as dust accumulation which could affect the performance  of the outdoor digital signage.

Cost Effective  Solution

An outdoor digital signage offers a number of  advantages including convenience, flexibility, and affordability. As long as  you select the right type of outdoor digital signage, you can enjoy all of  these benefits. Whether you opt for a large LED display or a small LCD panel,  you can rest assured knowing that you’re getting value for money.

Digital signs are becoming increasingly popular in today’s business  landscape. Whether you own a small retail store or operate a large  corporation, there are many ways to utilize these devices to promote your  brand and attract customers. Here are three different types of outdoor  digital signs that you can install in your business  location.

Outdoor LED Display Signs

LED  displays are very easy to set up and maintain. Most businesses already have  access to electricity, which makes installation simple. However, LED displays  require constant maintenance due to the fact that they emit light  continuously. To ensure longevity, you must regularly change the bulbs inside  the display unit.

Outdoor LCD Display  Signs

LCD displays are generally cheaper than LED  displays. Because of this, most companies opt for this type of sign. While  they are easier to setup, they still require regular upkeep. Like LED  displays, LCD units need to be cleaned periodically to remove dust particles  and grime. Additionally, they require periodic calibration to ensure proper  operation.

Outdoor Video Wall Displays

Video  walls are extremely versatile. They allow you to create customized messages  using images and video clips. Unlike static billboards, video walls are  interactive and allow users to interact with the content displayed. For  example, you could show a customer testimonial while simultaneously  displaying a map showing where he or she lives. This type of technology is  ideal for promoting local events or special  promotions.

How Do You Know Which Type Of Outdoor Digital  Signage Will Be Best For Your Business?

The key to  selecting the right outdoor digital signage solution lies in knowing exactly  what kind of message you wish to convey. Are you trying to advertise a sale  or event? How big is your budget? Once you answer those questions, you can  begin researching the available options. There are several factors to take  into consideration including size, price, durability, ease of installation,  and overall quality.

Size Matters

Before  purchasing any outdoor digital signage product, determine its exact  dimensions. Make sure the screen measures at least 10 feet wide x 8 feet  tall. If possible, measure the distance between two adjacent screens. This  will give you an idea of how many screens you will need to cover a given  area. Remember, larger screens are typically more  costly.

Price Matters