Roofing SEO Services

We will, We will, Rank You!



What can SEO do for you?

Get Found By Your Ideal Customers

89% of consumers use search engines for purchase decisions. If you want your business to grow you have to be where the customers are - page 1 of the SERPs (that's Search Engine Results Page in case you were wondering).

Build An Asset

The best part about SEO is that the longer you invest, the more your business becomes the authority for your industry. As you begin to create content and secure Page 1 rankings you wont have to pay for that traffic, it will just come to you - day in and day out.

Make You The Industry Leader

People trust Google. The businesses who show up at the top get alot of eyes, and alot of trust. Ranking at the top will immediately validate you as a leader in your industry. Not something all your competitors can say.

Our SEO services brought The Retrofit Source a 700% Return on Investment by ranking them for keywords that bring interested buyers to their products everyday.

Our Roofer SEO Process

Position your business as the industry leader, and grow with organic search traffic.


Before we start any campaign we need to make sure that your business is a good fit for SEO.

In the analysis phase we go through a number a steps that help us understand your goals relative to the market, the competitive landscape and what we will need to bring you from point a to point b.

Every campaign is different, and so we start each campaign with a discovery form.

  • You start by filling our our Discovery form. This form gives us details about your business that we use to begin our analysis.
  • After we receive your form, we take 24-72 hours to dive into your industry, geography, and provided information to get a feel for your campaign.
  • Once we understand the environment, we will film a custom video explaining our findings and send it to you for review.

Our follow-up conversation to the Discovery analysis is called our Discovery Call – basically it’s a strategy session with us + you where we start to map out the best plan of attack for your success online. This call:

  • Gives you a feel for how we work, while providing a ton of actionable value – before you ever spend any money.
  • Gives us enough of an overview to understand if your business is ready for (and can benefit from) SEO.

A competitive analysis is something we do during every campaign for our Enterprise clients, and is not required pre-campaign.

However, running it before your campaign begins can definitely help us understand your current SEO equity, and the gap we need to close between you and the companies you want compete with.

It will provide you a ton of actionable information about your SEO that you can implement yourself, take to another agency, or put towards your campaign with us should you choose to take the next step. This analysis:

  • Shows us exactly how you stack up versus your top competitors.
  • Shows us all of your websites weak points (for on-page SEO, off-page SEO, and technical seo)
  • Gives you an actionable list of 50+ items that you can take anywhere to get fixed (kind of like one of those 50-point car inspection checklists.)
  • Our Competitive Analysis is $1,500 and is yours to keep whether you decide to work with us or not. It does not obligate you to start a campaign with us, but should you choose to do so – the act as a deposit towards your monthly retainer or campaign setup fee.

Every campaign starts with a Strategy & Proposal.

  • If you are a local business, 99% of the time the ROI analysis will give us everything we need to know to just get started right away – and we can skip this step.
  • For Ecommerce & National brands, we need to align a strategy with your budget.
  • Our Strategy & Proposal step will give us one last opportunity to dive deep, and get super granular about the strategies we will use to grow your business with SEO & Content.
  • We will prepare documents for you with extensive keywords/content research, competitive SEO strategy breakdowns, and actionable information we will use in your campaign.
  • This step gives helps us align your budget with our strategy – so we know what we can expect.
  • Our Research & Strategy phase is $1,500. Like the Competitive Anaysis this is yours to keep. It is not an obligation to work together on a full-fledged campaign, and it can be used as a deposit to your first month setup fee. (This is what we would have to do in month 1 anyways, so getting it done before is actually beneficial for everyone)

At this point – all that is left is for us to (virtually) shake hands, and get started.

  • If everything looks good, we will send you a link to setup an automatic payment so we can begin the campaign.
  • When the payment processes successfully we will start with an on-boarding form, and get to it!


After your analyses are finished you will have an excellent idea about the type of value, service, and expertise we provide. At this point you are welcome to start a campaign with us, or part ways with no hard feelings.

If you choose to engage in an SEO campaign with us we will sign our agreement and get started. 

Our SEO campaigns happen in phase, and although each campaign rolls out slightly differently, there is a general order we always follow, which is mapped out below.

Below you will find a timeline of how our SEO campaigns roll out.

Note the “speed” aspect (what happens in which month) can always be adjusted faster or slower depending on your budget and desired growth.

Phase 1: Learning

Months 1-2


Website Tracking

The first thing we do is setup your website in our proprietary site tracking suite – the most comprehensive & powerful SERP tracking tool on the planet.


This sets us up for success, and gives you a full picture of everything we do to improve your website visibility.

Website Tracking


A full audit, setup & optimization of your website tracking so you can fully understand everything about your visitors & marketing performance – goals, events, behavior, insights, etc.


Technical Audits

Next, we make sure that there are no glaring technical holes (which there always are) and improve them.


Pagespeed, loading times, mobile responsiveness, AMP optimization, robot.txt file, sitemap, canonicalization, keyword cannibalization (and more) are all things that we uncover in our Optimization phase.

Technical Audits

Website Quality Audit

The Website Quality Audit scrapes all of the URLs on your website & crosswalks them against vital SEO data sources.

This allows us to make decisions about the value of every page on your website and what SEO action we need to take to improve it.

These actions include updating the on page, improving technical seo aspects, link targeting, and much more. 

We have (literally) doubled website traffic of some of our clients simply from running & implementing a Website Quality Audit.

Website Quality Audit

Competitive Audits

After we fix all the technical issues with your website, it’s time to fully understand your industry. 

We run in-depth audits on your competitors and find out exactly what is driving them traffic and how they are achieving SERP visibility – so we can reverse engineer it and then do it better.

Competitive Audits

Content Audits

After we fix all the technical issues with your website, it’s time to fully understand your industry. 

We run in-depth audits on your competitors and find out exactly what is driving them traffic and how they are achieving SERP visibility – so we can reverse engineer it and then do it better.

Content Audits

Phase 2: On Page

Months 2-3+


On Page Optimization

Building off of the website quality & content audits, we look at every URL on your website in a spreadsheet and evaluate the ones that are ‘target’ pages – aka they want to rank for specific keywords, and then make meticulous recommendations for improving the on page optimization of the pages so they show up for more keywords, and more highly for the main keywords.

On Page Optimization

Quick Wins

SEO takes a long time – that is no secret. But we also know that businesses need to see return on their investments, so we try and expedite the ROI as much as possible through our Quick Wins process.


We have built a proprietary system that can usually help your website increase traffic by 10-100% in the first 90 days (assuming you already have content built). We do this by mapping & optimizing it all – similar to the on page optimization step, but for your content.

Quick Wins

Content Strategy

Our content strategy step involves research, planning and outlining the exact content you should make – and what goes in it.


It also includes training your content team & reviewing their work.

Content Strategy

Content Creation

Most brands we work with already have a team of writers, and we love working with your content teams. However, if you need us to write the content we will source, train & manage the writers to create content for your site. 


This is optional, and a separate charge from the standard retainer engagement.

Content Creation

Phase 3: Brand Foundations

Months 3-4


Social Foundations

It’s important to complete & strengthen (through seo optimization) your brand’s social foundations to help build search engine trust that your business is legitimate & trustworthy.

Social Foundations


Business directories are vital to establish your brand’s search engine authority. We identify, build, optimize & clean up all your listings starting with the primary ones, then building you a presence on industry specific directories.


Web 2.0s

Web 2.0s are basically just sites that encourage & emphasize user-generated content. Building a presence on these is important for search engine trust & relevance.

Web 2.0s


PR is an invaluable addition to SEO. We are not a PR company, but we work with your marketing team to help improve the results you are getting from your PR – and if you aren’t doing PR we will help consult on how to get started.


Click here to learn about how PR & SEO work together.



Creating connections with industry relevant associations is not just a good way to network – it’s a great way to build links.


We help identify & recommend industry associations that can get your business more search engine authoritativeness & trust. 


Phase 4: Entity Establishment

Months 3-4


Organization Schema

Organization schema markup helps to generate brand signals that enhance your Knowledge Graph entry & website rich snippet presence in the SERPs.

Organization Schema

Product Schema

Product (and Offer) schema markup helps display additional product information direct to the user from the SERPs, including price, status & other information. 

Product Schema

Machine IDs

Machine readable entity IDs are an important part of establishing your brand (and the products you sell) as the definitive authority in search. An entity ID is a unique identifier for a single “thing”, (think person / place / object) that a machine can understand. In the field of information extraction entity IDs or named entities can be abstract concepts, like desire, or have a physical existence like SERP Co, our company.

Machine IDs

Entity Fortification

Our secret sauce to strengthen & fortifying your brand entity in the SERPS.

Entity Fortification

Phase 5: Off Page

Months 3-5+


Outreach Link Building

Link building is the power of SEO – the fuel that takes your beautifully built machine and turns on the afterburners. It is a science and an art, one that we have mastered.


The last (and continually repeating) phase of SEO focuses on link building. This really means getting other websites on the internet to “recommend” (ie: link to) your website the go-to place for your industry.


We handle everything from identifying, contacting, negotiating, paying & securing links from trusted and relevant websites in your industry.

Outreach Link Building

Phase 6: Authority

Month 6+



The goal of SEO is to bring people to your business who already need your products & services, but haven’t yet chosen a provider.


The way we do this is by making you the authority in your industry. This is done over time by building trust (like anything in life).


Depending on where you start, and how much ground you need to make up, this can take 6,12,18+ months, but it’s something we want to do forever – as long as the ROI is positive.



We value transparency, communication, and collaboration with our clients.

No one knows your business better than you – and the more we communicate, analyze, and report during the campaign the better results we will get!

How would you like a dedicated, single point of contact, knowledgeable, available account manager?

  • We set you up with an account manager who is your main point of contact for everything you may need.
  • We have dedicated live chat support, a client-only ticketing system, and a dedicated account manager to help you along the way.

Want to know everything that’s going on in your campaign in real time? Of course you do!

  • We get you setup with a live workbook of everything we are doing in the campaign, detailed down to line-by-line deliverables.

Like tracking the progress of your campaign? No Problem!

  • Our KPI report is custom tailored to your business and updated every month so you can see the progress we are making towards your goals.

All your keywords – monitored.

  • Checking keyword progress is actually pretty fun – we set you up with a private password-protected link to a real time ranking report of all the keywords you want to monitor.
  • We can set these keywords to update daily, weekly, or monthly – the choice is yours!

How would you like to monitor all your directory listings, reviews, and Google Business activity? We got you covered.

  • In the first month of your campaign we will have you setup with a personalized dashboard to track everything you need to monitor the health of your Business Profiles on the web.

And if all that isn’t enough…

  • Every month you will receive a summary video from your Lead SEO when our dynamic reporting doesn’t give you enough information.
  • In this video we go over wins, opportunities, problem areas, and present solutions.
  • We discuss what was done that month, the progress you are making, and what’s on the schedule for the next month.
  • Video reports are quick, easy to understand, and give you the overview all in about 5-10 minutes.

Roofing Company SEO Solutions.

We have in-depth SEO experience in many different industries.

The SERP Co. Promise

You need an agency that makes bold promises, and stands behind them.


If you're not satisfied, we will fix your concerns or let you go on your way. We earn your business month in and month out.


Every client is assigned a reliable & available account manager. A dedicated single point of contact ready to help you.


We guarantee that you will always know what we are working on, and if you have any confusion we are available to give you detailed explanations.


We guarantee that you will see improvements in the marketing KPIs we determine are important for your business to succeed.

3 Steps to Better Results

(Seriously, it's that simple)

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