SEO brings your business high-quality 'ready-to-buy' customers via free traffic from search engines, and brands you as the marketplace authority.
Welcome Business Builder,
And Congratulations. You're in a very unique position right now.
Now, I must warn you about something:
A business that doesn't control their growth...
That doesn't have a predictable, reliable and scientifically dependable way to profitably acquire new buyers (ie: clients, customers, users, patients, cases, etc.)...
That 'business' is at risk of extinction.
Because everyday your business is not growing, your business is shrinking.
It's called 'churn'.
And it applies to every business, every industry, every country and everybody.
And it's only a matter of time before you shrink down to a level where you can't pay for your overhead, or expenses rise just high enough that your profit margins get too slim...
And then you have to make poor decisions based on scarcity and circumstance, rather than strategy.
And to take that one step further:
I would dare to say that a business that is not in control of their growth is not really a business - it's simply your hobby.
Or at best, your expertise.
And that brings us to this very unique position you're in:
A position of choice.
Where you can choose what kind of control you want over the growth of your sales, and the fate of your business.
Will you leave the fate of your business to chance... Or choice?
Most business owners never even get this option – but you do.
My name's Devin Schumacher, and I run SERP Co.
And in the video above I pull back the curtain to show, in forensic like detail, exactly how we create & deploy growth systems for businesses help them 2x, 3x, 5x, and even 10x at record speeds...
But it's not just about growth.
Because anyone can create a 'flash in the pan' success.
What we do is build reliable, sustainable, future-proof machines that allow businesses to take full control over their growth while securing their longevity and be in command of their future.
And not leaving something as important as the future of your business, to something like chance. But rather to choice.
And whether you're looking to follow a proven roadmap to growth...
Or reach the 7-figure revenue mark (that only 3.28% of all small businesses ever do)...
Or you simply want a way to future-proof your business against increasing competition, rising ad costs, and economic uncertainties...
I'd like to give you the option to choose.
All you have to do is start by making one small choice: the choice to watch the video above.
This short video shows you how to dramatically increase your sales, add predictability to your growth, establish yourself as a marketplace authority and take command of the future of your business.
Hope to see you there,
Founder & Head of Growth, SERP Co
P.S. If you're a little skeptical I don't blame you. Just read on and I'll give you deeper insights on what to expect in the video above.
But if I were you... I'd brew up a cup of your favorite caffeinated beverage and use this as an excuse to un-plug from the frenzy of daily entrepreneurial life, turn off your phone for a bit and watch something that has the power to change your life, forever.
Because this might just be the most important video you ever watch.
While everyone else is running around screaming ‘SEO is dead’ and ‘Google’s algorithms are unpredictable’ we’re sitting back, completely relaxed, getting more free organic traffic from search engines faster than ever.
How? Because Google is an algorithm. And algorithms are math. And like any mathematical equation, when you have the correct formula, you get the correct answer - every time. We put that formula into a free report for you to download that reveals the most powerful SEO secrets to open the floodgates to organic traffic.
To compete here you need an SEO company that is well versed in the local online marketing space.
Are you targeting a local part of the city, or going for a national audience?
Wherever your target market is located, our SEO strategies are designed to find them and bring them to your business.
Kicking off this month with a solid digital SEO campaign will send you off on in the right direction to get more leads, grow your business & skyrocket your sales.
When you choose SERP Co as your SEO agency, here's what you can expect:
Home to the Silver Street Market…
And New Mexico’s Museum of Natural History & Science.
If you’re a business owner here then you're in the land where there are many opportunities if you have established yourself as an entrepreneur.
Now the question is, how do you seize that opportunity and grow your business?
The solution is SEO.
If you want your customers to search for the products and services you offer online, SEO is an important marketing activity.
Search engine optimization can be a great way to increase authority and brand awareness for any business, but it is especially important for local businesses serving a particular area.
1. After a personal referral, this is the best source of traffic.
SEO traffic is the best way to generate new customers. It comes from people who aren't your friends or have been recommended by someone you know. While we all know that personal referrals are great for businesses, you cannot control them.
With SEO, you know exactly how many people are looking for your products and services every month. It is recorded every time a user enters a search query (or keyword) into a search engine. We can see how many times per month terms are getting search on average by looking at search volume.
SEO is the best way for businesses to grow if they are looking to:
2. The majority of websites receive their traffic through organic search.
Your website should be your greatest salesperson. If it is properly set up and visible, your website can generate leads 24 hours a day. Local SEO is a way for companies to rank higher in search engine results pages (SERPs) and eventually will bring in the majority of their traffic through organic search.
Here's an example of a client who owns a dental practice. Notice how much of his website traffic and conversions come from organic search (aka SEO):
Google is the most visited website worldwide (specifically in the United States) and the most used email provider globally, with over 1 billion users.
YouTube is the second most popular search engine. More than 2 billion people use it at least once per month.
We know that the majority of people who have internet access visit Google at least once per day to find information.
A brand will always benefit from being highly visible and trusted by Google and other search engines. Brands can be successful with quality SEO and a top-quality website.
3. SEO Increases Brand Credibility & Trust
Websites that appear on page 1 of search engines are more likely to be trusted by people.
Consider what happens when you search Google for something - if you are like most people, then you will scroll past the ads to see the organic results.
This question is something I always ask people. The answer is always, "I don’t trust the ads."
In reality, less than 10% of people click on paid ads.
I would wager that most people who click on ads don't realize they are ads.
What does all this mean?
This means that people who don’t trust ads (90%+), scroll past them to the SERPs they DO trust, the organic ones. This means that organic results are trusted by people!
If you want to build authority and credibility for your company, your website must be ranked at the top of the page.
4. SEO is very profitable
The traditional model was not designed for small businesses, which is why most businesses fail to scale their marketing and advertising campaigns.
Over 2/3 of the GDP in America is accounted for by the fortune 500 alone - and this includes just the 500 largest companies.
Consider all the other huge corporations and chains that aren't on that list.
These are just a few examples. These huge corporations don't even make it to the Fortune 1000.
What does this all mean?
This means that the vast majority of what small business owners consider "how to market" doesn't apply.
Because they can afford to spend money on advertising to acquire customers at loss in the short-term.
They use paid ads (Google Ads and Facebook Ads) to bring new traffic to their business. They use paid ads (Google Ads, Facebook Ads, etc.) to drive new traffic to their businesses and then charge very low prices for sales.
They can afford to "wait it out", until the customer's lifetime worth (LTV), catches up.
Google Ads allows you to pay for every click someone makes to your site, regardless of whether they make a purchase.
Facebook Ads allow you to pay for every time your ad appears, regardless of whether they purchase from you.
Want 1,000 new visitors? 1000 visitors are available for a nominal fee.
Want 10,000 new visitors? Ten times the price
The big brands have enough money or funding to continue losing money in acquiring new customers, and then make it up over time.
Small business owners do not have this luxury.
However, SEO is our advantage.
SEO is a way to get traffic to your website without having to pay anything.
SEO = Free traffic
You don't pay any fees if people click on your site, even if you sell to them!
SEO can be used to get traffic for no cost.
This means we don't need to make large amounts of money every month to grow.
To market and grow, we don't require large cash reserves or private equity financing.
You will get a steady stream of customers searching for your products or services once you rank on page 1 of search engines.
This allows you to use some of your marketing efforts to rank for products or services that will bring you more customers.
You will notice an increase in leads and buyers as you continue to repeat this process over time.
1,000 visitors are equal to 10,000 visitors or 100,000 visitors or 1,000,000 visitors.
Free traffic has an enormous upside, making it one of the most profitable ways to grow. It's that simple.
5. SEO is here to stay
The market value of next-generation search engines powered by machine learning, neural networks, and AI is expected to rise from $14.9 billion in 2019 to $55.7 billion in 2025.
Google, Yahoo, and Bing all want SEO to be a reality.
SEO is essentially a huge industry that consists of people who don't work for these companies but work full-time optimizing websites to make it easier to crawl and understand for search engines.
The more websites are understood by search engines, the more money they can make.
These search engine companies found a way to hire thousands of people for free.
So, ya... If you don't think of companies like:
If you are interested in selling your business soon, SEO will be available.
Search engine optimization will only be available where there are search engines.
It is here to stay.
They are used by more people every day.
They use them more often.
You can also use it on other devices.
SEO should be the main focus of any business that wants to grow and remain in business for the long term.
1. To create your content, start with keywords and work backward
Keywords are the words and phrases your potential customers are using when they go to a search engine to find answers to their questions or providers to purchase products and services from.
Most business owners make mistakes by publishing content that isn't relevant to their customers. However, the main advantage of SEO marketing is that it doesn't require any guesswork.
All the information people need is at our disposal. We just have to create content to meet that demand.
Suppose you base your content strategy around starting with proper keyword research. This will ensure that all content you create is based on what people are searching for and that your ranking will be easier.
2. Backlinks can improve your site authority
While content is a good way to be found on search engines for keywords that your potential customers are looking for, backlinks can give you the authority and trust to rank higher in search engines.
If you want people to find your pages, they must be centered around the things they are searching for.
It is similar to how you must buy a lottery ticket to be eligible to win the lottery.
But, just because you are eligible does not guarantee you will be there.
Any Larry, Moe, or Curley could create content about a topic. Search engines don't want any dumbo with a keyboard as the destination for their users looking for information and advice.
Trust is also important. Websites with the greatest authority on a particular topic rank the highest.
Even if you've spent 30 years building your trust and reputation, and authority in real life, that doesn't automatically translate to the digital world. They must be built through authority in the real world.
The way you do this is by acquiring backlinks.
Trust and authority will grow for you if you have links to trusted and relevant websites.
Make sure you link to your content after it is published.
3. Reverse engineer your competitors
SEO is like playing poker against an opponent who holds his cards face-up.
All you need to win and beat your competition is right in front of you.
Google already knows which websites and web pages are most popular for specific keywords. You can simply search these keywords and find out who ranks highest.
Take a look at the keywords that are currently ranking well, then decide what you want to rank. Then, do a better job creating content than those who are currently in the top 10.
You now know that content alone does not suffice to rank. Backlinks are also important. Once you have written better content than your competitors', use an SEO tool to see where they get their backlinks.
If a competitor has linked to your content on their website, and you have created a better resource than them in some way, you can simply email the owner of the linking website to request a link. Send an email to the linking website owner and be polite!
4. Maximize your Google My Business profile (GMB).
Many Google business profiles are not being used to their full potential.
We have found that 9/10 business owners don't complete the profile.
This is a bit like a student who has half of their homework done. Do you think that the teacher will give them much attention or credit?
Nope. Google isn't either.
A properly optimized and filled-out Google business profile is essential for local SEO.
5. Speed up and improve your website performance
Websites that load slowly are not liked by anyone.
Slow websites can negatively impact your rankings and reduce conversions.
Even if your site is ranked at the top of page one, it won't generate any leads or sales if no one stays long enough to interact with your website.
If you want to be successful online, make sure your website loads quickly and works well.