Law Firm Marketing

  • 8+ years of experience in digital marketing for lawyers.
  • Marketing successes stories from attorneys across the USA.
  • Profitable & transparent services for lawyers who want more cases
family lawyer marketing hero image

LAW FIRMS WE'VE WORKED WITH

Legal Marketing Services that help you grow.

Our campaigns are crafted to set you up for long term success & grow your business into the future.

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Law Firm
Advertising

Paid promotion strategies to influence and accelerate your target audience's attitude and buying behaviors.

Legal
Analytics

Data-driven analysis of your business to improve customer experience and support better business decisions.

Law Firm SEO

Leading search engine optimization strategies, continually refined, to bring more organic visitors to your site.

Law Firm Web
Design

Beautiful websites built for performance, but custom designed to your needs and brand identity.

Marketing Strategies for Law Firms

There are quite literally hundreds of things that go into optimizing your website for SEO & trying to handle them all internally is overwhelming. We’re able to deliver the highest quality online marketing services to our clients because we have a streamlined process that allows us to be hyper productive – and get you results.

Law Firm Marketing Strategies

We believe our success in marketing comes from our in-depth understanding of not only the legal industry – but of our clients.

Before we start anything, we have an in-depth conversation with you to understand the theory you are working with and get a solid grasp on who would be the people we need to target AND how we are going to find them.

Resources:

Law Firm PPC

The fastest way to get in front of your ideal audience is to pay for the placements. 

Our Google Ads team has extensive experience running search & display campaigns for lawyers who want cases fast.

Not all legal advertising campaigns involve Google advertising, but alot of them do – and we are ready.

Facebook Ads for Lawyers

Let’s face it. Everyone is on Facebook. And if you’re still not convinced of the power – think back to Brexit & Cambridge Analyitica.

Your potential cases are on Facebook and we know how to find them.

Law Firm SEO

There are thousands of people everyday searching for lawyers and we have in-depth experience driving those searchers to our clients website – instead of competitors or legal directories like Avvo.

Resources:

The SERP Co. Promise

You need an agency that makes bold promises, and stands behind them.

Satisfaction

If you're not satisfied, we will fix your concerns or let you go on your way. We earn your business month in and month out.

Communication​

Every client is assigned a reliable & available account manager. A dedicated single point of contact ready to help you.

Transparency

We guarantee that you will always know what we are working on, and if you have any confusion we are available to give you detailed explanations.

Results

We guarantee that you will see improvements in the marketing KPIs we determine are important for your business to succeed.

Our legal marketing services brought Scott & Smith Law a 310% Increase In Traffic  and brought so many new cases that they needed to hire additional attorneys to handle the caseload.

Client Success

Scott and Smith Law

SERP LEGAL

Scott & Smith has served the legal needs of individual, families, and businesses, through the critical times that will affect them for years.  Although much of our practice is based on serving the needs of individuals, we are equally dedicated to achieving optimal results for all of our business clients.

Main Practice Area

Personal Injury

Challenge

Lack of lead attribution and Marketing ROI

Location

Washington State

3 Steps to Better Results

(Seriously, it's that simple)

Schedule A Call

Get Your Plan

Win Online

Marketing Your Law Firm

Our team has been working with 100s of lawyers, solo practitioner attorneys, and small to large sized law firms for the last 5 years – and we know what works.

We have had massive success with family law marketingpersonal injury marketingestate planning marketing, and even in-depth experience marketing class action & mass tort cases. We work with immigration attorneys, business litigation lawyers, internet lawyers, debt collection law firms, and more. We have published numerous articles on marketing strategies for the legal industry, and helped countless firms grow – and we’d love to help you too.

If you are looking for someone to take on the ever-changing challenge of digital marketing, please contact us.

However, if you are looking for some information on how we work – and how you might get started on your own DIY budget – please keep reading.

Elements of a Successful Law Firm Marketing Campaign

The primary elements of a conducting a successful marketing campaign for your legal practice are:

  1. Brand: Establish Brand Foundations
  2. Traffic: Determine Appropriate Traffic Sources
  3. Conversion: Optimize your web pages so visitors take action.
  4. Sales: Manage and nurture your leads so they turn into cases, and eventually revenue.
  5. Profit: Optimize your internal business systems to maximize efficiency & profit.

It may sound simple, and the concept is, but execution is where the rubber meet the road, or should we say where the gavel meets the sound block.

 

Using Digital Marketing to Grow Your Legal Practice

The first consideration is where you are currently with growing your practice:

  • Do you already have a steady & reliable stream of clients and casework?
  • Do you need new business ASAP?
  • Do you have a marketing & ad spend budget?
  • Do you “know your numbers”? (aka can you tell me right now what your cost per acquisition is? How about the the average lifetime value of a new case?
  • How long is your consumer lifecycle – are you paid hourly, or do you need to wait for a settlement?

These are all questions you need to ask yourself when determining where you should start with generating traffic. Depending on your answers to those questions where you will want to focus your marketing spend will be in one of these areas (listed in chronological order):

  1. Law Firm Branding
  2. Law Firm Logo Design
  3. Law Firm Business Card Design
  4. Law Firm Website Design
  5. Law Firm Advertising
  6. Law Firm Social Media
  7. Law Firm SEO

 

How to get started growing your law firm with digital marketing

DIY: DIY means “Do It Yourself” – If you are a new attorney, or smaller legal practice, and want to learn more about how you can grow your practice we suggest you contact us and as our experienced legal marketing team to create you a free roadmap for success.

DWY: DWY means “Done With You” – If you have a smaller marketing budget, and want some one-on-one help getting your marketing ramped up, but don’t want to spend a large amount to retain an agency (or if you just want to be a little more hands on) then this option is for you, we suggest you contact us and as our experienced legal marketing team to create you a free roadmap for success.

DFY: DFY means “Done For You” – If you have a proper marketing budget and would like everything handled for you, this is the solution for you. Our team would understand your business inside & out, from your current position to the goals you want to achieve. We will create a unique plan for your legal practice and handle everything from A-Z, we suggest you contact us and as our experienced legal marketing team to create you a free roadmap for success.

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Law Firm Marketing Agency – SERP Legal