If you are like most, running profitable ad campaigns has become harder in 2021.
In April, IOs 14.5 was rolled out and it took Facebook's conversion tracking from slightly annoying to rage-quit levels of frustration.
I would see in my ad manager 37 conversions @ $9 a lead but then go into my CRM and see 20 leads with a CPL of $16.65.
It’s enough to make a grown man cry.
Almost overnight it became very difficult to optimize your campaigns to scale profitably. You couldn't see which ones were driving quality conversions and leads, let alone sales.
This is when we decided to try out Hyros.com
This is why you need a tool like Hyros if you are going to run ads these days.
You’ve probably seen an ad or maybe 99 of them from their CEO, Alex Becker promoting his software.
But for those who don’t know what it is. Hyros is an Ad tracking software that tracks what ads (and audiences, campaigns, links, emails, etc.) are getting you sales.
Hyros then takes that click data and feeds it back to the Facebook pixel so it can optimize better for more leads that will actually buy.
It works for e-commerce and high ticket call funnels.
Sounds a little crazy and far-fetched and I was pretty skeptical, to say the least.
I have used a lot of Becker's various software and business products in the past and you could say well… I was underwhelmed, but more on that later.
But keep reading and I will explain how my skepticism turned into excitement.
Before we get deep into this I want to acknowledge that there are a handful of ad tracking software options on the market that claim to do the same thing.
We haven’t tried them all but we have tried the two most popular, Wicked Reports & Hubspot.
I won’t talk too much about Wicked Reports because we ditched it pretty fast after a few months of headaches. Their setup is complex, they have bad support and we saw a lot of inaccurate data.
I will talk about Hubspot because we actually still use it with Hyros.
After spending about $670,000 in ad spend for our agency in the last 18 months, Hyros has become my favorite attribution software.
There are some drawbacks that I’ll mention here in a minute but if you understand how Hyros works then the pros outweigh the cons.
The two reasons I think it is superior:
One of the biggest lessons I learned from a mentor is the importance of accurate data and knowing your business numbers inside and out.
Once you know your business numbers and can SEE them accurately in front of you. Only then can you make decisions that will guide your business in the right direction. You make decisions based on data, not hunches.
The same goes for ads.
If you can see exactly what ads are making you money and what ads are losing you money then you can make decisions based on data, not hunches. This allows you to optimize your ads to the moon.
Quasi-accurate data will give you quasi-accurate results.
F that noise.
If you are like me - I’m not here to take part, I am here to take over and crush the competition.
Simple scales, fancy fails. This is why we dropped Wicked reports like the damn plague. It's so overly complicated it gets me heated just thinking about it. Hyros is a one-time set up and the dashboard is super intuitive.
Once you decide to purchase Hyros, onboarding is relatively straightforward.
It took me, my media buyer, and my dev to get it set up in about 1 hour.
We had one technical snag and that was Hyros doesn't track Hubspot forms so we had to switch to Gravity forms to get Hyros to track.
Once you get inside you will immediately get access to the tool, resources and their team will help you get it set up.
How we overcame the technical snag for those interested:
Hyros cannot work with Hubspot. We used embedded HubSpot forms on our WordPress landing page to collect opt-ins. For some reason, Hyros couldn't track the click-through that form.
We switched over to gravity forms (integrated Hubspot on the back end) and it worked like a charm.
One small gripe I had was when we were installing the software you had to place a script in the <head> of the website. The onboarding guy didn't seem to understand that it doesn’t matter if you place the script via a plugin or via a Theme Editor, as long as it was in the <head> it didn’t matter.
We told him this like 3 times but he was convinced we were wrong (turns out we weren’t and it was Hubspot causing the issue).
It’s possible the guy just needed some sleep.
Other than that, Alex does a great job of making a smooth onboarding process. If you are technically savvy it will be a breeze, if not so much don’t worry - Hyros has a team that is willing and eager to walk you through it.
Est Time To Set Up: 1-4 hours
Documentation is pretty clear when it comes to how to set it up. If everything goes as planned (which it never does) you can get Hyro’s set up in an hour no problem.
Depending on how fast you get a response from their support when you catch a snag it can take a bit longer. They give you a bonus if you get set up within 5 days which is more than doable so yay for free swag and a course.
I’m going to skip the technical details but it's important to understand how it's set up in order to evaluate it properly against other market options.
If you are using Hyros for e-commerce then there are a few extra steps but it's straightforward.
You place a universal script in the <head> of your website or landing page. This script acts very similar to a Facebook pixel or Google Tag Manager. It tracks the user's behavior and records it inside of your hyros dashboard. (Hyros does work with GTM but it isn’t recommended)
URL Parameters - Once the script is installed you have to set up the URL parameters so Hyros can track your ads. This is super easy and took us about 5 minutes (we had 120 ads to place it on).
Note: One thing that is kinda unfortunate is you have to reset all your ads in order to have the URL Parameters work. If you have rockin' ads that are out of learning, this is a bummer and you should weigh the pros and cons.
Connecting To Stripe - One big perk about Hyros is it integrates with a handful of popular payment gateways. This allows you to track sales automatically. We use stripe and it was a 1-minute integration.
Now, whenever a sale is made from ads it automatically attributes that revenue to the ad via the email of the customer.
* In this screenshot you can see a customer who made two purchases via stripe. That then feeds back into the dashboard (see below)
Connecting Calendly - you put a code in calendly and that's it. Now every time someone books a call it will automatically push that data into Hyros.
To really understand where Hyro's strengths are compared to other tools it's good to have a lil comparison.
Hubspot is the second best tool in my experience and we still use it so I'll show you an example here in a second.
In my opinion, the only other two softwares that are even worth mentioning in my experience are Hubspot and Wicked Reports.
We tried wicked reports a few years ago and it worked OK. But there was always something breaking and the data would never line up with what we were tracking manually. It became more of a hassle than it was worth so we ditched it.
Beginning of 2021 we decided to get Hubspot.
We looked into Hubspot specifically for the ads attribution tool but ended up buying their whole enchilada for $25,000/yr. That way we could keep all our data under one roof.
After 7 months on their platform and a few hundred grand spent on ads, I can tell you I am not happy AT ALL with their attribution.
The problem with Hubspot's attribution is that you have to use 100% of their tech stack in order to get the data you want.
This means in order to truly track ad attribution you have to use their Forms, Meetings (their scheduler), and UTM links.
Hyros on the other hand can work with almost anything (except HubSpot, ironically).
The big problem for us was Meetings. It is a far inferior product to Calendly and it was dropping our call conversion rate by 25%.
The image below is two screenshots of the same lead who came into the funnel and booked a call.
In the bottom screenshot, you can see that Hubspot attributed this conversion to “Offline source” aka “we have no idea where it came from”…
Hyros on the other hand was able to track the original click of the prospect to a footer link in which we had a link to a landing page.
It then tracked the user's journey to another page before that person booked a call.
Why does this happen?
It happens because Hubspot does not play nice with other software. It essentially forces you to use all their product suites (which are far inferior).
Hyros on the other hand is way more versatile and allows you to place its tracking codes basically anywhere you possibly can and they will track it.
There are a couple of software that Hyros doesn't play nice with, but that's not because of Hyros its because of that software.
Hyros can also integrate with Zapier, opening up a whole new world of possibilities.
Hyros is relatively new software and it does come with some bugs and little things that may frustrate you here and there.
Here is a breakdown of what I would want to know before making a decision to use it:
I am going, to be honest, when I first heard about Hyros I was pretty damn skeptical. Alex Becker hasn’t exactly had the best track record with putting out high-quality software.
I have been following Becker since 2015 and tried almost everything he has put out and was pretty underwhelmed.
But I have to give credit where credit is due.
Alex was one of the reasons I got into digital marketing out of the military in the first place.
It’s been cool watching him evolve and I’ve learned a metric ton from him over the years (thanks Alex if you read this).
I have been pleasantly impressed with Hyros so far and I would recommend anyone interested to check it out.
My favorite part about it is that it's simple. It gives you the data that actually matters front and center (no digging).
You can make informed decisions about what ads are making you money and what ads aren't.
The measuring doesn't stop at just ads.
You can see what Audiences, emails, links, landing pages, website, and more are driving the revenue into your business.
On ads alone, I am not sure how much money we have saved/made from using it but it has to be in the multiple six figures.
If you are just starting out and not spending $5,000 a month then I would probably recommend using your money on other things to help you get there first.
However, if you are spending a good amount and you aren’t using Hyros then you will probably get crushed by your competition if they are using it.
Just my 2 cents.
The pricing is pretty reasonable for what it can do for your business.
The lowest tier is $3500/yr paid upfront and the highest tier is $48,000/yr paid monthly.
For comparison, Hubspot is $7,000 for the year but the attribution isn't as good but you do get a bunch more features than Hyros.
If you are interested in making more money from ads and not wasting money then you would be a fool not to at least check out Hyros.
That might sound biased but I think anyone that uses the platform successfully will immediately agree and become biased as well.
Click the button below and give Hyros a try. We loved it, and think you will too.