Apple Pay Review

Rates and Fees
Truth in Advertising
Consumer Reviews
Customer Support

Best for

Merchants with customers who want to use a mobile wallet app to pay for goods and services.

Specializes in

Apple Pay specializes in making it easy for consumers with iPhones (newer than iPhone 6) and Apple Watches to pay for products and services by using their mobile devices. Merchants have the ability to increase their customer base by adding this component to their payment processing capabilities.

Pricing Summary

Setup Fee: N/A

Monthly Fee: N/A

Swipe Rate: Unknown

Keyed-in Rate: Unknown

Early Termination Fee : N/A

Contract Terms:

Visit Apple Pay

Apple Pay is a mobile wallet app that works for all models of iPhone after iPhone 6 as well as for Apple Watch.

The app uses NFC capability along with a built-in fingerprint scanner to allow customers to pay for just about anything with just their phones. This can be done at retail locations as well as on websites and apps.

Apple’s CEO is Tim Cook and the company’s headquarters are located in Cupertino, California.

Apple Pay Overview


Apple Pay offers a touch-free option for paying for goods and services using a customer’s iPhone or Apple Watch. It is among the most popular mobile wallet applications and its competitors are Google Pay and Samsung Pay.

Apple Pay works by using the iPhone’s NFC capability. In retail locations, customers only need to touch their phone to a payment terminal that has NFC enabled. The phone uses a fingerprint scanner to ensure that the purchase is secure.

Apple Pay also offers Apple Card, which also integrates into digital wallets. Card information is stored directly in the app and then tokenized for easy use.

Apple is located in Cupertino, California and Tim Cook is the company’s CEO.

Quick Facts

Head Quarters


Year Founded



Tim Cook



Merchant Provider Risk Tolerance

Low Risk Businesses

What We Like

What We Don't Like

Industries Served

  • Online Sellers

Business Types Served

  • Online

Apple Pay Products & Services


Hardware & Software

Apple Pay does not offer POS systems or other pieces of hardware. Instead, it utilizes Apple Pay SDK or JavaScript API to integrate with many ecommerce platforms and payment service providers.

Value Added Services

Because it is only a part of Apple, Apple Pay does not offer any value added services for merchants in addition to the ability to accept these types of payments. However, Apple does offer many services to help merchants grow their businesses. They include coding education for the purpose of developing company apps and ways to market and promote apps to merchant customers.

Supported Payment Types & Services

Apple Pay works with any of the four major credit cards. Users can also input their debit cards and pre-paid debit cards into the app.

When customers use Apple Pay, the merchant never receives their credit card information. It remains private, so merchants do not have to worry about dealing with sensitive data in their systems.

Apple Pay Payment Processing

  • Cash Transactions
  • Credit Card Processing
  • Credit Card Terminals
  • Debit Card Processing
  • Mobile Card Reader
  • Mobile Payments App
  • Online Payments
  • Payment Gateway

Apple Pay Billing & Invoicing

  • Mobile Payments
  • Online Payments
  • Payment Processing

Apple Pay Advertising & Sales

Apple Pay does not employ independent resellers or contractors when selling and marketing its products. Also, any questions that customers and merchants may have are answered and easily accessible on the Apple website. The company is very straightforward about its terms and does not misrepresent its fees in any way.

Truth in Marketing

Discloses All Important Terms


Public Pricing Available


Apple Pay Pricing, Rates & Fees


Apple Pay’s pricing and fees are very straightforward and easy for both customers and merchants. The company does not charge a fee when customers use Apple Pay to cover the cost of their purchases unless the customer is using a linked Apple Pay Credit Card. A rate of 3% applies to those purchases, but it appears that this amount is charged to the customer and not to the merchant.

Pricing at a Glance

Pricing Model


Swiped Rate


Keyed-in Rate


Mobile Payment Rate


Virtual Terminal Rate


Monthly Fee


Payment Gateway Fee


Batch Fee


Early Termination Fee


PCI Compliance Fee


Equipment Lease Terms


Address Verification Service (AVS)


Application Fee


Account Setup Fee


Gateway Setup Fee


Annual Fee


Monthly Minimum


Statement Fee


Apple Pay Contract & Terms

There is no mention on the Apple Pay website about contracts and terms with its merchant customers. It appears that merchants are free to add the appropriate code to their NFC-compatible terminals and they can end the relationship with Apple Pay when they choose to without penalty.

Contract Length


Early Termination Fee


Apple Pay Setup & Support


Apple Pay has information available for developers on its website that walk them through every step of the integration process. Apple Pay works with both ecommerce platforms and payment service providers.

Developers only need to enter code into their NFC-enabled payment processing terminals in order to begin accepting Apple Pay payments. For ecommerce merchants, developers can program the code into their existing shopping carts to add this feature for customers.

Apple Pay does have merchant support, which can be accessed through its website. There are forums for developers as well as a robust collection of videos, guides, reference materials and other types of documentation. Merchants can also speak with an Apple customer service representative over the phone through the company’s general support services.

Setup Highlights

  • Documentation / Knowledge Base

Support Highlights

  • Domestic Phone Support (Business Hours)
  • Documentation / Knowledge Base
  • Email Support

Apple Pay Complaints, Ratings & Reviews

BBB Rating

Apple Pay does not have a profile on the Better Business Bureau website and the company is not rated by the BBB.

Other Online Reviews

There are many reviews online for Apple Pay, and many of them are positive. Customers mention how easy it is to use, its powerful security features and the convenience of paying with a mobile wallet.

While Apple Pay is a very easy way to pay, there is a lack of participating retailer locations that accept it as a form of payment. Many reviewers also wish that it was available on older iPhones, as the technology only exists on models that came after the iPhone 6.

There are no outstanding class-action lawsuits or FTC complaints that have been filed for Apple Pay.










Total Online Reviews


Total Online Complaints




Apple Pay Alternatives


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