Pixop

Pixop represents a groundbreaking advancement in video enhancement technology, combining cutting-edge AI algorithms with cloud-based processing to deliver exceptional results for creators of all sizes. By automating complex video restoration tasks and offering an intuitive user interface, the platform demonstrates how artificial intelligence can revolutionize professional workflows while maintaining accessibility for individual users. Through partnerships with industry leaders and rigorous testing against established quality standards, Pixop has established itself as a powerful tool in the evolving landscape of media production and delivery.

Company Overview

Pixop was founded in December 2017 by morten kolle and jon frydensbjerg, combining kolle's entrepreneurial experience with frydensbjerg's technical expertise in computer vision and AI. The company's technology is based on frydensbjerg's Super-Resolution algorithm, developed to address quality issues in modern streaming services like Netflix. Their mission is to make video enhancement accessible for everyone, with automated processes designed to be simple and efficient.

The company's founders have secured funding through Danish Growth Fund (Vækstfonden) and received grants from Innovation Fund Denmark. They participate in several industry programs: Media City Odense, an innovative mediatech cluster; NVIDIA Inception, an AI incubator; AWS Activate, which provides cloud infrastructure support; and Muvi, a platform for content monetization. These partnerships offer Pixop access to advanced technology and market opportunities.

As a cloud-based service, Pixop handles all processing through AWS infrastructure, ensuring reliable performance while maintaining security through comprehensive data encryption at every stage. The company's platform supports multiple video formats and offers automated processing through user-friendly web interfaces and REST API integrations. Their pricing model charges only for actual processing, storage, and downloads, eliminating recurring subscription costs.

Technology and Features

Pixop's AI video enhancement platform features an extensive library of proprietary filters developed by experienced computer vision experts, including:

• Pixop Deep Restoration: A comprehensive suite of restoration filters that eliminate compression artifacts, de-blur footage, and inject detail into degraded video sequences

• Pixop Super Resolution: An advanced upscaling algorithm that generates higher resolution video with sharper, more accurate results than traditional interpolation methods

• Pixop Denoiser: Utilizes deep convolutional neural networks for effective digital noise reduction, maintaining texture while producing crystal-clear video

• Pixop Deinterlacer: Reconstructs progressive video from interlaced sources with superior accuracy and frame consistency

• Pixop Dejitterer: Stabilizes video scan lines and repairs displacement artifacts introduced during conversion processes

• Pixop Frame Rate Conversion: Creates new frames by predicting motion between consecutive video images, maintaining temporal coherence

• Pixop Film Grain: Adds authentic digital film grain effects using a physically-based grain model, enhancing the visual fidelity of restored footage

• Pixop Face Forward: Normalizes face lighting, blurs background elements, and adjusts color balance to create uniform, well-lit portraits

In addition to these proprietary filters, Pixop offers a curated selection of classic FFmpeg filters, including Bicubic Interpolation, YADIF, and Weston Three-Field, selected for their proven effectiveness in video processing workflows.

The company's filter architecture employs innovative techniques like Patch-Based Image Processing combined with machine learning to produce high-quality video super-resolution. The proprietary PIXSR technology, for example, achieves 3x super-resolution using a subset of learned filters from 44 million 11x11 pixel patches. This approach generates selective edge responses through a lookup hash table of filters, which are visualized as kernels with intensity and color representing weight and sign.

All processing occurs within AWS infrastructure, ensuring consistent performance across multiple cloud nodes. The company rigorously tests filter accuracy using industry-standard metrics like Netflix's VMAF, demonstrating superior performance to leading enhancement software solutions. The platform automatically processes videos through a simple web interface or via REST API integration, supporting high-volume operations while maintaining complete data encryption throughout the processing pipeline.

Service Offerings

Pixop offers a complete suite of video enhancement tools through their cloud-based platform, providing both individual creators and production companies with fast, accurate, and easy-to-use AI video processing. The platform handles all processing through AWS infrastructure, requiring only a browser and internet connection to access the web app. Each user can create one team with up to five teammates, managing billing at the team level while benefiting from unlimited storage and download capabilities.

Video processing occurs through a combination of Pixop's proprietary filters and curated third-party FFmpeg filters, all optimized through machine learning techniques. The platform automatically processes videos with complete data encryption throughout the pipeline, using industry-standard metrics like Netflix's VMAF to demonstrate superior performance over traditional enhancement software. All processing costs are transparent, with billing based on actual usage and automatically refreshing when the $10 storage balance is reached.

The service supports a wide range of video formats during both ingestion and processing, while offering comprehensive tools for teamwork and client collaboration. Individuals with smaller archives can process videos directly through the web app, while larger operations can integrate using Pixop's REST API. The company offers significant value to the broadcast, media production, and enterprise video industries by providing an affordable alternative to manual video enhancement processes.

Pricing and Usage

Pixop's pricing structure is designed for flexible, pay-as-you-go video enhancement, with all processing, storage, and downloads priced separately. The company does not offer a free tier, instead providing users with a 14-day trial period during which basic features are restricted. After the trial, users must add a valid payment method to continue, or their account will be deleted.

The processing costs are based on gigapixels, with specific rates varying between filters. For example, the Pixop Deep Restoration 2 filter charges $0.486 per gigapixel, while the Pixop Denoiser costs $0.413 per gigapixel. Users receive a 58% discount on Deep Restoration 2 when processing over 1000 gigapixels. All filters also offer volume discounts, with $0.114 per gigapixel for the Deinterlacer filter and $0.004 per gigapixel for several interlacing options.

Video storage and downloads are priced per gigabyte, with storage costing $0.023 per gigabyte per month and downloads priced at $0.090 per gigabyte. Users are automatically billed weekly when their outstanding balance reaches $10, allowing them to delete videos before triggering additional charges. The platform uses AWS infrastructure for processing, passing through AWS rates without additional fees.

For enterprise customers, Pixop offers REST API integration for bulk processing, allowing automated workflows and batch enhancements. This feature enables seamless integration with existing systems while maintaining the company's commitment to cloud-based processing and data security. Pricing for enterprise users follows the same tiered structure, with volume discounts available for increased processing needs.

Integration and Partnerships

Pixop's platform integrates seamlessly into existing workflows through their REST API, supporting both automated and manual processing scenarios. The API allows clients to integrate video enhancement capabilities directly into their workflows, with detailed documentation available through the REST API overview, status, changelog, and reference sections of their website. Enterprise customers can take advantage of custom pricing and bulk processing options while maintaining complete data security within the AWS infrastructure.

The company partners with several industry leaders to expand their reach and capabilities. Their collaboration with Harmonic Inc. brings together Pixop's AI enhancement tools with Harmonic's industry-leading video streaming solutions, creating a comprehensive workflow from content creation to delivery. NVIDIA Inception provides technical support and resources for continued innovation in deep learning and AI technology, while their partnership with Muvi enables enhanced content monetization through advanced video processing capabilities.

Pixop also participates in notable industry programs like Media City Odense, an innovative Danish mediatech cluster, and AWS Activate, which provides essential cloud infrastructure support for startup growth. The Danish Growth Fund (Vækstfonden) further backs the company's development through strategic funding partnerships with banks and private investors. These partnerships offer Pixop expanded access to advanced technology and market opportunities while maintaining their core commitment to cloud-based processing and data security.