For 150 million creatives, Picsart's AI Transforms Basic Tools into a Professional Editing Suite
From beginner to professional, creatives of all levels turn to Picsart's intuitive platform for their most ambitious projects. Behind the user-friendly interface lies a powerful suite of over 20 AI-driven tools that have earned the platform a global following of 150 million creators and businesses.
Picsart's comprehensive suite of photo and video editing tools combines traditional editing capabilities with advanced AI-driven features. The platform, which serves 150 million creators and businesses worldwide, offers over 10 years of development experience, refined into an intuitive interface described by users as both "easy to use" and offering "the sky's the limit" in creative possibilities.
At its core, Picsart provides essential editing functions including background erasing and creation, text-to-image generation, and video editing capabilities. The platform supports multiple image collages and houses over 20 AI-driven tools to enhance productivity and creativity. These AI tools range from fundamental image modifications to sophisticated content generation, including AI text styles derived from object recognition, AI video filters for professional effects, and AI sticker generation for interactive content creation.
The platform's subscription structure offers increasing levels of functionality through three main tiers: Free, Plus, and Pro. The Free tier provides standard editing tools alongside five weekly credits for AI tool usage, while the Plus tier expands access to AI tools and premium content resources. The Pro tier builds upon these foundations with advanced AI capabilities, including background and object removal tools, enhanced credit systems, and team collaboration features.
For enterprises, Picsart offers customized solutions including integration with existing workflows, custom feature development, and enterprise-grade support systems. These enterprise plans range from the basic Photo and Video Web Editor SDK to fully branded or white-label solutions that integrate Picsart's extensive content library and cutting-edge AI technology into bespoke workflows.
AI tools in Picsart's suite are powered by advanced machine learning algorithms that enable content creation and editing capabilities. The platform offers over 20 generative AI tools designed to streamline workflows and enhance creativity, with daily usage reported at 1 million AI-generated images. These tools sit alongside traditional editing features that have earned the platform a user base of 150 million creators and businesses worldwide.
At the core of Picsart's AI offerings is the text-to-image generator, allowing users to create visual content from textual descriptions. This functionality extends to AI-driven text styles, where objects recognized in images can be used to generate unique font styles. The platform also harnesses AI for video editing, providing tools for background removal, object replacement, and video expansion capabilities.
For content creators, Picsart's AI filters enable rapid application of professional effects to videos, while the platform's AI sticker generator adds interactive elements to projects. Other key AI features include the ability to create smart backgrounds from text descriptions, generate GIFs and videos from text inputs, and expand content beyond its original form. These tools operate within a robust ecosystem that includes background erasing, background creation, and comprehensive text-to-video conversion capabilities.
The platform's implementation of AI tools spans multiple subscription tiers, with basic functionality available in the free plan and advanced features unlocked through paid tiers. The company's most comprehensive offering, the Pro subscription, provides access to 15+ cutting-edge AI tools including advanced background and object removers, image enhancers, and bulk editing capabilities across up to 50 images at once. Each subscription tier includes credits for AI tool usage, with monthly limits ranging from 5 to 500 credits across the various plans.
Each subscription tier provides credits for AI tool usage, with monthly limits ranging from 5 to 500 credits across the various plans. Unused credits do not roll over between months, but add-on credits carry over and do not expire. Subscriptions can be managed through account settings on picsart.com for web users, or through respective app stores for mobile app subscriptions.
The company's most popular subscription, Plus, offers 200 AI credits per month in addition to standard editing tools and premium content resources. The Plus plan includes face retouching tools and access to a full range of premium templates, fonts, and stickers. Content creators can download files as JPEG or PDF formats, and benefit from 5 GB of cloud storage.
At the premium level, Pro subscription holders receive 500 AI credits per month along with all Plus features. The Pro tier unlocks advanced AI tools including background and object removers, image enhancers, and bulk editing capabilities that support editing of up to 50 images at once. Team management features enable account administrators to add additional seats and track usage across multiple users.
Enterprise users gain access to customized solutions including integration with existing workflows, custom feature development, and enterprise-grade support systems. These plans range from the basic Photo and Video Web Editor SDK to fully branded or white-label solutions that integrate Picsart's extensive content library and AI technology into bespoke workflows. All enterprise solutions include access to the company's curated collection of templates, photos, and fonts, with options for custom branding and extended storage capacity.
Picsart Enterprise solutions offer customized integrations that bridge the gap between the company's robust content library and enterprise workflows. The enterprise offering begins with the Photo and Video Web Editor SDK, which allows direct integration of Picsart's editing capabilities into existing systems. This foundation is expandable through fully branded or white-label solutions that incorporate Picsart's entire content ecosystem, including its extensive template and font libraries.
The enterprise platform supports preconfigured and custom workflows tailored to specific industries, particularly marketing, print, and e-commerce. Essential features include out-of-the-box editing capabilities for professional use, with the ability to scale storage from 100 MB to 20 GB per seat. Security and enterprise-grade support form the cornerstone of these solutions, complemented by dedicated account management for seamless integration.
Enterprise users gain access to all 20+ generative AI tools powered by machine learning algorithms, including advanced functionalities like background and object removal, image enhancement, and content generation tools. These capabilities expand beyond basic editing to support sophisticated content creation workflows, with tools designed for efficiency and large-scale deployment. The enterprise platform also incorporates team management features such as seat addition and centralized billing, ensuring robust support for enterprise-scale usage while maintaining the flexibility to scale with business growth.