Glew

In today's digital age, businesses rely heavily on analytics to drive decision-making and optimize their operations. However, managing data across multiple platforms can be complex and time-consuming. Glew Company offers a comprehensive solution that consolidates data from over 170 platforms into a single analytics dashboard, supporting major ecommerce platforms, advertising networks, and business intelligence tools. This introduction will explore Glew's flexible subscription options, robust data integration capabilities, and advanced reporting features that help businesses make informed decisions based on unified data across multiple channels.

Subscription Options

Glew offers a flexible subscription model with three tiers: Basic (Glew.io), Plus, and Enterprise. The Basic tier provides core functionality, while Plus subscribers gain access to advanced features including custom reporting tools and expanded data integration capabilities.

All subscription tiers support unlimited users and include detailed account management features. Basic customers can upgrade their account through the Glew interface, while Enterprise subscribers benefit from enhanced customization options including company logo integration and extended analytics capabilities.

The platform supports integration with major ecommerce platforms including Salesforce Commerce Cloud, Magento, WooCommerce, and Shopify, as well as advertising networks like Google Ads, Bing Ads, and Facebook Ads. This robust ecosystem enables businesses to consolidate their data across multiple channels into a single analytics dashboard.

For businesses seeking deeper analytical insights, the Enterprise tier includes specialized features like BI Tunnel, which provides custom reporting capabilities through various business intelligence tools. This allows advanced users to create tailored dashboards and perform complex data analysis using popular BI platforms like Tableau, Mode, or Periscope.

Data Integration

Glew's data integration capabilities span over 170 platforms, including major ecommerce, advertising, and analytics systems. The platform currently pulls product, order, review, and loyalty data hourly from Yotpo, while customer and campaign information is updated daily through Yotpo Loyalty integration.

Data from Commerce and ERP Systems

Glew integrates with over 170 systems through its Commerce Data Cloud, handling data from online, offline, and marketplace sources. For NetSuite users, the platform captures detailed transaction data including accounts, contacts, coupons, customers, and inventory levels. Additional systems like Salesforce Commerce Cloud, Magento, and Shopify provide comprehensive coverage across popular ecommerce platforms.

Real-time Inventory and Order Management

The platform automatically pulls data from commerce platforms, then cleans and organizes it for analysis. This real-time approach enables businesses to make informed decisions based on complete and accurate data. The system tracks inventory across multiple systems, including ERP and POS data, to provide precise COGS calculations and weeks of supply monitoring.

Email and Marketing Platform Integration

Glew connects with major email marketing platforms including Mailchimp, Dotmailer, Klaviyo, and Bronto, with support for additional providers like Listrak and Emma. The platform handles nightly updates for campaign and segment data, with hourly tracking of clicks, opens, bounces, and revenue. For Hubspot users, the system provides read-only access to companies, contacts, deals, and products.

Marketing and Analytics Data

The platform supports integration with Google Analytics, Google Ads, and other advertising networks. For businesses using Facebook Ads, Glew manages attribution and tracking through its enterprise tier, providing detailed insights into campaign effectiveness. The system also tracks customer acquisition cost data across connected paid advertising channels.

Custom Integration and Reporting

Glew Plus subscribers gain access to advanced integration capabilities through its BI Tunnel feature. Users can connect to popular BI tools like Tableau, Mode, or Periscope to create custom dashboards and perform complex data analysis. The platform supports integration with Gorgias, providing event data including rules, surveys, messages, tickets, and users updated hourly.

Customer Data and Segmentation

Customer data from Gorgias and Yotpo is appended to customer records for enhanced segmentation and reporting. Users can create custom segments based on reward points, track average order value, and monitor customer satisfaction metrics. The system supports real-time data refresh rates from 15 minutes to hourly, with nightly updates for customer and inventory data.

User Management

Glew implements a three-tiered user permission structure to manage access levels: Basic, Manager, and Admin. Account administrators can update permissions via the Store Settings > Users interface. All users have access to the core Glew features, with additional capabilities unlocked based on the subscription tier.

Basic users have read-only access to standard reports and limited functionality. Manager users gain the ability to create and manage custom reports through the BI Tunnel feature, available in Glew Plus and Enterprise tiers. Admin users have full access to all features, including advanced data integration options and custom branding capabilities.

To upgrade or downgrade subscriptions, users should contact their account representative or support@glew.io. Account logo updates require logging into the Glew Enterprise dashboard, navigating to App Settings > Appearance, and uploading the desired logo for various display locations including the favicon, top bar, login page, and email templates.

For account reactivation, users can initiate a new free trial, re-integrate their store/data sources, and subscribe before the free trial ends. Additional users are supported across all tiers, with new users receiving email invitations containing login information. The platform's device compatibility supports any browser or device, with optimization for Google Chrome, Mozilla Firefox, and Safari.

Custom Reporting

Glew Plus and Enterprise subscribers gain access to advanced custom reporting tools through their BI tunnel feature. This allows users to create tailored dashboards and perform complex data analysis using popular business intelligence platforms like Tableau, Mode, or Periscope.

The platform's custom report creation capabilities support integration with multiple systems, including Gorgias, providing event data for rules, surveys, messages, tickets, and users updated hourly. For peoplevox users, hourly updates include carrier, customer, purchase order, product, location, supplier, and user data.

All custom reports can be generated through the Reports > My Reports > Create a Report section, where users specify titles, descriptions, select metrics to track, and choose delivery options including immediate, scheduled, or recurring reports. The system supports color-coding to highlight trends, with green indicating positive movement and red representing declines.

The platform offers flexible data refresh rates ranging from 15-minute updates to daily refreshes, and all report types can be accessed via both the Glew.io interface and the dedicated Enterprise app. For users seeking deeper analytics, the Enterprise tier provides support for advanced integrations including NetSuite, allowing users to create custom reports through Mode, Google Data Studio, or other business intelligence tools of choice.

Facebook and Ad Tracking

Facebook attribution and ad tracking are managed through Glew's integrated platform, using the standard 7-day click and 1-day view model. Purchases are attributed to the channel that originally drove them to purchase, with actions taken off the ad counted as purchases on the website. The system matches Facebook Business Manager data for ad spend, impressions, and clicks, though data discrepancies may occur due to differences in attribution windows and action types.

The platform uses UTM tagging to track purchases through URLs, with unique identifiers indicating referring source, medium, and campaign. The channel mapping model works through a waterfall process: first exact match, then best match, and finally custom channel assignment. It handles various order types including Amazon, Facebook, Google marketplace, and ReCharge subscriptions by defaulting to Shopify order source while accounting for common variations and case insensitivity.

Glew provides comprehensive channel and attribution reporting, with custom report creation capabilities through BI Tunnel for LoyaltyLion data. The company's data display settings may differ from Facebook Ads Manager due to import status halts during hourly updates, specific data calculation methods, and segment sync limitations. All UTM parameters and tags offer an extra layer of security and data accuracy, though AdRoll channels may not show in tables dealing with attribution due to its re-targeting nature.