UX writing assistant

The process of creating user-facing content for digital products can be challenging, particularly when working within the constraints of design systems and team guidelines. While tools like content management systems (CMS) help streamline content creation, they often lack the context-aware capabilities needed for precise UI copy. This is where Frontitude's UX Writing Assistant steps in, bringing advanced AI content generation directly into Figma. By integrating seamlessly with design systems and team guidelines, this powerful tool helps design teams overcome writer's block and maintain consistent messaging across their projects. In this deep dive, we'll explore how the Assistant works technically, its various pricing plans, how it handles content guidelines, and how teams can implement it effectively while maintaining high data security standards.

Product Features and AI Technology

Powered by OpenAI's Large Language Model technology, the UX Writing Assistant brings advanced AI capabilities directly into Figma. At its core, the system uses sophisticated algorithms to generate content suggestions with just a single click, effectively eliminating writer's block for design team members.

The assistant's capabilities expand beyond basic content suggestions through robust integration with design systems and team guidelines. By linking directly to Figma's design elements, it considers character limits and layout requirements to produce copy that fits seamlessly into existing designs. This integration makes it distinct from isolated AI tools, providing contextually appropriate suggestions that enhance rather than replace human creativity.

To ensure consistent messaging across projects, the assistant incorporates centralized content guidelines into the design system framework. When connected to Figma components, these guidelines automatically apply when editing instances across multiple files, maintaining uniformity without manual intervention. The system performs regular content audits within Figma, using AI to identify potential violations of established guidelines and suggest improvements.

A notable feature is its ability to generate content suggestions while considering specific design elements and their requirements, allowing for more precise copy that matches visual elements. The tool maintains a strong focus on UX writing best practices and industry trends, making it particularly valuable for teams working on complex product copy.

Pricing Structure and Team Plans

Frontitude offers flexible pricing plans, starting at $10 per seat per month for small teams and scaling up to $22 per seat per month for the highest-tier plan. The Starter plan provides free access for 10 editors, offering 10 monthly rewrites and 5 content guidelines while supporting up to two editors. The Team Plan extends these features to an unlimited number of projects and viewers, providing 20 guidelines and design system integration for up to five seats with a 14-day free trial. For larger organizations, the Growth Plan offers 100 guidelines and unlimited audits at $22 per seat per month, supporting up to 50 seats with a similar free trial period.

The Organization Plan offers customized billing options for companies requiring access for 10 or more editors, including priority support, extended security compliance, and personalized onboarding sessions. All plans support single sign-on (SSO) integration through SAML, maintaining security and data privacy standards. The platform maintains data security through AWS infrastructure while offering extended security assessments and custom terms of service agreements.

Content Guidelines Integration and Implementation

The Assistant manages content guidelines through two primary mechanisms: universal guidelines and design system component guidelines. Universal guidelines, created in the Style tab and activated via a toggle, establish consistent voice and tone preferences alongside specific term lists and audience context. While designed for team-wide application, they currently restrict each team account to a single universal guideline.

Design system component guidelines offer more targeted control, linking directly to Figma components and automatically applying to component instances across multiple files. Creation begins by selecting text in a component and clicking "Create," then confirming with the plugin's top-right Link button. Each guideline can be associated with multiple texts in a component and applies to all variants of the selected component, though implementation requires publishing component updates before use in other files. While guidelines can be stored collectively for team-wide access during rewrites, automatic loading remains optional for component guidelines.

Content audits empower team members to verify UX content adherence to established guidelines directly within Figma, eliminating external review processes and reducing cycle times. The Audit functionality enables local scans that identify potential guideline violations without leaving the platform, though the system currently processes between 50-200 audits per session. The platform supports automated content creation at both screen and user journey levels, though the feature remains under development.

To facilitate team adoption, the Assistant enables several key capabilities:

1. Tone suggestions: The system provides multiple tone options for each content suggestion, helping designers maintain consistent voice-of-product across projects

2. Instruction customization: Designers can configure guidelines with detailed instructions similar to those found in ChatGPT, offering flexibility in rule application

3. Element-specific instructions: Guidelines can include contextual information about specific UI elements, allowing for more targeted content creation

4. Case sensitivity: The tool supports both general and specific case requirements, enhancing consistency across team writing efforts

The content management process begins with users selecting a text layer in Figma and initiating the Rewrite feature. The AI generates several copy suggestions simultaneously, each accompanied by tone indicators. Designers can apply their preferred suggestion using the "Apply" button (hovering over the suggestion brings up the option) or copy the selected text and paste it into their edit box before applying. The system also offers predefined instructions for refining copy, including options for tone adjustments, specific language requirements, industry-specific terminology, user persona details, and design-specific requirements.

Onboarding and Implementation

Onboarding for Frontitude's UX Writing Assistant involves several key components designed to help teams implement the tool effectively. The process begins with live sessions featuring Frontitude representatives who demonstrate the platform's capabilities, answer questions, and provide best practices guidance. These sessions support both existing users transitioning to new plans and first-time adopters.

For new teams, implementation focuses on achieving secure integration through Single Sign-On (SSO) via SAML, which maintains data privacy standards while facilitating team access. Companies requiring advanced support have multiple options, including priority support with 24/7 availability through email or website chat channels.

The platform's implementation process supports various team sizes, from small startups to large organizations, with customized options available for regulated industries. For example, the Organization Plan offers in-depth services including customized training sessions from industry experts, extended security compliance measures, and personalized onboarding support. This tiering allows Frontitude to accommodate teams ranging from 7,000 installed applications down to individual seats, with flexible pricing options for different team sizes and needs.

Data Security and Compliance

The platform maintains data security through its secure AWS infrastructure, backed by a team of senior engineering architects with expertise in cyber-security. Unlike some competitors, the UX Writing Assistant stores no design data, focusing instead on the text elements selected by users for content generation.

To protect user privacy, the system uses a secure login process that requires team members to sign in through their Frontitude accounts, with all data processing occurring within the user's own AWS environment. The tool employs extensive security measures, including regular security compliance assessments and the provision of custom Terms of Service agreements tailored to each customer's needs.

This robust security framework extends to how the platform handles customer data. Frontitude's data privacy policy explicitly states that no user information is used for training or enhancing services. All data remains strictly confidential, used solely for generating content suggestions while maintaining the highest standards of security and privacy.