FATJOE

Fatjoe has grown from a 2012 startup to the world's largest outsourced SEO provider, offering 20+ services across 20 markets while maintaining 10% savings through its "Subscribe & Save" program. The company's innovative ecosystem blends local market expertise with global expansion plans, powering 40k+ agency accounts through a white-label platform that supports both English and Spanish, French, Italian, and Argentine clients.

Company Overview

FATJOE's transformation from a 2012-founded startup to one of the world's largest providers of outsourced SEO services has been marked by continuous innovation in digital marketing solutions. The company's ecosystem centers around comprehensive digital marketing tools designed to help SEO agencies, marketers, and publishers scale their operations efficiently.

Service Scope and Tools

The company's suite of products includes 20+ service categories ranging from traditional SEO services to content creation and design capabilities. All services, developed and designed in English, support local citation needs for UK, US, Australian, and Canadian markets while offering specialized services like iGaming-specific link building and multilingual outreach campaigns.

Subscription Model

Fatjoe's Subscription-based service model offers substantial savings through its "Subscribe & Save" program, which provides users with a 10% discount on all services when they maintain a minimum monthly credit balance of £2,500. This structured financial arrangement not only reduces operational costs for clients but also ensures consistent investment in digital marketing activities.

Global Operations

The company's headquarters in Point North, Park Plaza, Staffordshire, UK serve as the hub for their 40k+ agency accounts spread across multiple markets. While maintaining strong local market presence in the UK, FATJOE has expanded its service capabilities to include multilingual outreach campaigns in Spanish, French, Italian, and Argentine markets, demonstrating their commitment to global market expansion while preserving core ethical SEO practices.

Subscription Plans and Pricing

fatjoe's subscription service, known as "Subscribe & Save," offers members a 10% discount on all services when maintaining a minimum monthly credit balance of £2,500. This structured financial arrangement provides significant annual savings, with users saving over £3,000 per year through the subscription model.

The subscription allows subscribers to build up monthly credit that can be used immediately, with the option to top up credit as needed. All subscriptions require a minimum monthly credit purchase to activate the discount, providing clients with the flexibility to scale their spending according to project needs.

Upon cancellation, any remaining credit remains with the account, ensuring clients retain their investment even if they decide to discontinue their subscription. This model not only reduces operational costs for users but also provides consistent funding for digital marketing activities through the month.

The subscription-based system forms the foundation of fatjoe's business model, enabling the company to deliver consistent service while providing significant cost advantages to its clients. By processing orders through this structured framework, fatjoe maintains rigorous quality control while delivering value through both direct service savings and strategic financial planning for its clients.

Digital PR Services

fatjoe's Digital PR suite includes writing and distributing press releases starting from £95 every 7 days. They also offer media placements from £375, with DA 50+ coverage, distributed biweekly. For expert quote links, the company charges £1,000 for quarterly campaigns, distributed every 90 days.

The service operates through a white-label platform where agencies can work with digital PR experts on-demand without contracts. Each project includes a detailed white-label report to maintain client confidentiality. fatjoe guarantees placements for all services, with comprehensive reports available as plain CSVs for easy integration into clients' systems.

The company's Digital PR efforts extend across multiple markets, with quarterly press release distribution for UK, US, Australian, and Canadian clients. They maintain a hand-picked catalog of relevant sites for media placements, with options to expand into Spanish, French, Italian, and Argentine markets through their multilingual outreach service.

Link Building Services

The company's link building portfolio features five distinct service offerings:

Multilingual Outreach

fatjoe's multilingual outreach service has expanded to include Spanish, French, Italian, and Argentine markets. The service utilizes a dedicated outreach team to find relevant sites for each order, with placements typically lasting many years while the blog or website remains live.

Niche Edits

The Niche Edits service allows clients to target specific industries or demographics. Using dedicated outreach teams, fatjoe finds relevant sites for each order, providing comprehensive link reports including Domain Authority metrics.

iGaming Backlinks

The company's iGaming-specific backlinks service targets the online gaming industry. The comprehensive service includes:

• Blogger Outreach: £60 for 14 days

• Infographic Outreach: £60 for 14 days

• Niche Edits: £60 for 14 days

• Multilingual Outreach: £200 for 21 days

• Full service packages are available for £120 across 14 days

Content-Based Services

Additional content-based services include:

• Blogger Outreach: £60 for 14 days

• Infographic Outreach: £60 for 14 days

• Niche Edits: £60 for 14 days

• Multilingual Outreach: £200 for 21 days

All services operate through the company's white-label platform, allowing agencies to work with digital PR experts on-demand without contracts. Each project includes a detailed white-label report to maintain client confidentiality, and the company guarantees placements for all services.

The link building process emulates "regular mentions" across the web, typically appearing in blog posts. The company advises websites to aim for regular mentions across multiple platforms to improve visibility and authority. The service increases its efforts during peak seasons like Christmas and Black Friday, maintaining a hands-off approach while providing comprehensive service packages.

Support and Innovation

The FATJOE ecosystem's foundation in ethical SEO practices has enabled it to maintain significant market share while expanding globally. The company's headquarters in Point North, Park Plaza, Staffordshire, UK serves as the operational hub for its 40,000+ agency accounts across multiple markets. This strategic location has allowed FATJOE to maintain strong local market presence while expanding its services into new territories.

A notable expansion has been in multilingual outreach capabilities, which now support Spanish, French, Italian, and Argentine markets. This global reach is underpinned by a dedicated team approach to finding relevant sites for each outreach order, ensuring that placements remain active and effective for extended periods - typically lasting many years while the blog or website remains live.

The company's commitment to ethical practices extends to its internal operations and corporate social responsibility initiatives. All SEO products are sold and fulfilled through Teespring with options for US and International shipping. Orders are processed on a campaign basis, with typical dispatch cycles every five days, though an expedited rush option is available.

In terms of financial transparency and community engagement, FATJOE implements a straightforward profit-sharing model. For every service order, the company donates £1 to Birmingham Children's Hospital Charity, while its other charitable efforts include monthly donations to chosen team members and profits from swag products to Cancer Research. This dual approach to charitable giving demonstrates the company's commitment to both local and global social impact through its core business operations.