Ortto

Ortto is a leading AI-powered marketing automation tool that provides businesses with the ability to connect all their data, build powerful segments, engage with their audience using targeted messages, and automate repetitive actions. The platform unifies customer data and empowers teams with powerful audience segmentation tools, allowing businesses to deliver highly personalized emails and SMS messages with coupons, surveys, and confirmations. With its drag-and-drop editor, businesses can create dynamic content quickly and easily, customizing messages without the need for technical assistance. Ortto also offers a comprehensive and robust integration with Salesforce for more intelligent sales communications, making it stand out from its competitors. The platform is trusted by global enterprises and has a reputation for its reliability and fast scalability, supporting over 10,000 companies with its software.

TLDR

Ortto provides businesses with an AI-powered marketing automation tool for automating repetitive actions, engaging with their audience using targeted messages and building better customer journeys. With its drag-and-drop editor, unification of customer data, and robust Salesforce integration, Ortto provides an easy-to-use solution for businesses without the need for technical assistance. The platform offers an extensive range of integrations that enable businesses to streamline their workflows and automate their marketing campaigns. Ortto's pricing structure allows customers to only pay for what they need and match their specific business requirements. The platform is recommended for businesses seeking a complete solution for customer data, messaging, and analytics with 24/7 email and chat support.

Company Overview

Ortto is an AI-powered marketing automation tool that aims to break down data silos and help businesses build better customer journeys. With Ortto, businesses can connect all their data, build powerful segments, engage their audience with targeted messages, and automate repetitive actions. Ortto's platform unifies customer data and empowers teams with powerful audience segmentation tools. By understanding all of the data in the context of the customer journey, businesses can deliver highly personalized emails and SMS messages with coupons, surveys, and confirmations. Ortto's drag-and-drop editor allows for dynamic content creation, and its transactional email API allows for direct email delivery.

One of Ortto's primary features is its ability to nudge users within an app to complete onboarding, try new features, and give feedback. Ortto also allows for the creation of popups, announcement bars, surveys, and forms to turn anonymous visitors into leads. Businesses can use Ortto's reporting tools to understand user behavior, attribution, and key metrics like sign-ups, helping them to build better customer journeys.

Ortto is dedicated to providing an easy-to-use solution that doesn't require a tech team while also offering a robust integration with Salesforce, enabling businesses to trigger sales communications in a smarter way. Notably, Ortto is the only platform that offers such a comprehensive solution.

Formerly known as Autopilot, Ortto is a registered trademark that continues to offer cutting-edge AI solutions to businesses worldwide.

Features

Unify Customer Data

Powerful Platform

Ortto's AI-powered marketing automation tool unifies a business's customer data, breaking down data silos and empowering teams with powerful audience segmentation tools.

Data Context

Ortto's platform intelligently understands all of the data in the context of the customer journey, allowing businesses to deliver highly personalized emails and SMS messages with coupons, surveys, and confirmations.

Drag-and-Drop Editor

Ortto's drag-and-drop editor allows businesses to create dynamic content quickly and easily, customizing messages without the need for technical assistance.

Engage Your Audience

Personalization

Ortto's journey builder enables businesses to engage their audience with personalized messages throughout the customer lifecycle, ensuring that every touchpoint is relevant and valuable to the user.

Multi-Channel Communication

With multi-channel marketing capabilities, Ortto allows businesses to create automated journeys for their customers through email, in-app, SMS, online, and snail-mail communications.

Nudge Users to Complete Actions

One of Ortto's primary features is its ability to nudge users within an app to complete onboarding, try new features, and give feedback. This feature facilitates user engagement and retention, driving customer lifetime value.

Automate Repetitive Actions

Transactional Email API

Ortto's transactional email API allows businesses to directly deliver email messages to their audience with ease, further streamlining automation and saving teams valuable time.

Forms and Surveys

Ortto allows for the creation of popups, announcement bars, surveys, and forms, turning anonymous visitors into leads and empowering teams to automate repetitive actions.

Reporting and Analytics

Ortto's reporting tools enable businesses to understand user behavior, attribution, and key metrics like sign-ups, helping them to build better customer journeys and optimize their marketing strategies.

Integrations and Ease of Use

Robust Salesforce Integration

Ortto offers a robust integration with Salesforce, allowing businesses to trigger sales communications in a more intelligent way. This unique feature sets Ortto apart from its competitors, providing users with a comprehensive automation solution.

No Technical Requirements

Ortto is dedicated to providing an easy-to-use solution that doesn't require a tech team while also offering powerful, intelligent automation capabilities.

Reliable and Fast at Scale

With years of experience serving a broad horizontal market from customers just starting out to enterprises scaling up, Ortto has supported over 10,000 companies with its software. The platform is fast, reliable, and trusted by global enterprises.

Integrations

Ortto offers a wide range of integrations to help businesses deliver personalized marketing and data insights, as well as to streamline their customer data management. With these no-code integrations, businesses can easily connect their favorite applications to Ortto, allowing them to optimize their workflows and automate their marketing campaigns.

Salesforce

Businesses can follow up on new Salesforce leads, assign leads and opportunities, and convert leads to customers using Ortto's integration with Salesforce. This integration allows sales teams to deliver a better pre and post-sales customer experience and close more deals by creating connected, personalized experiences across all channels.

Shopify

Ortto's marketing automation, customer data, and analytics platform is designed to help Shopify store owners re-engage customers, recover lost revenue, and grow their stores faster. The integration with Shopify allows businesses to unlock their customer, trial, subscription, charge, and invoice data in Ortto, enabling them to see the activities and actions that are linked to revenue. Businesses can create highly personalized campaigns, build audience segments, and create reports and dashboards to track their progress.

WooCommerce

The WooCommerce integration with Ortto allows businesses to grow their online stores faster by leveraging customer data and marketing automation. Similar to the Shopify integration, businesses can unlock their customer, trial, subscription, charge, and invoice data in Ortto to gain valuable insights into their customers' behaviors and actions. This integration enables businesses to create highly targeted ad campaigns, build audience segments, and automate their marketing tasks.

BigCommerce

Ortto's integration with BigCommerce offers businesses the same benefits as the Shopify and WooCommerce integrations, allowing them to grow their online store faster using customer data and marketing automation. Businesses can bring all their customer data together in Ortto and gain a 360-degree view of their customers by combining their customer support data with other customer data.

Google Ads

Businesses can use Ortto to sync their first-party data with audiences for Google Ads retargeting and lookalike campaigns. This integration enables businesses to dynamically add or remove people from audiences or create lookalikes to attract new prospects.

HubSpot CRM

Ortto's integration with HubSpot CRM allows businesses to integrate their customer data and create customer journeys to automate repetitive tasks and send personalized messages to customers. This integration enables businesses to build a better customer journey and optimize their workflows.

Twitter

The Ortto and Twitter integration allows businesses to create targeted ad campaigns based on their customer data in Ortto. Businesses can use their customer, purchase, cart, and review data in Ortto to create highly personalized campaigns, build audience segments, and create reports and dashboards to track their progress.

Typeform

Ortto's integration with Typeform allows businesses to automatically sync their Typeform submissions to Ortto, triggering marketing automation and gathering valuable insights to report on results.

Calendly

The Calendly and Ortto integration enables businesses to unlock a single customer view and create personalized customer experiences. Businesses can leverage customer data to automate their marketing tasks and create a better pre and post-sales customer experience.

Slack

The Slack and Ortto integration allows businesses to integrate Slack notifications into their customer journey with Ortto, alerting their team when they need to take action and keeping track of progress towards their goals.

Segment

Ortto's integration with Segment allows businesses to use their Segment data to create personalized, multi-channel experiences across the entire customer lifecycle. Businesses can bring all their customer data together in Ortto and gain valuable insights into their customers' behaviors and actions.

Pricing

Ortto offers a pay-as-you-grow plan for its customers with no commitment, meaning you can upgrade or downgrade anytime. The plans are priced in USD, and a valid credit card is required. With this plan, customers get access to a complete solution for customer data, messaging and analytics with 24-hour (Mon-Sat) email and chat support when needed.

The pricing plan starts from $99 for the "Highlights" package, which includes features such as email marketing, journeys, playbooks, SMS, and A/B testing. This package also includes data retention of up to 90 days and engagement activities.

The next tier is the "Deliver personalized messages on every channel" package, priced at $299 per month. Along with all the features included in the "Highlights" package, customers get access to additional features such as advanced reporting, revenue attribution, and cohorts.

Ortto's pricing structure allows customers to only pay for what they need and match their specific business requirements. Additional pricing and add-ons can also be purchased via the in-app purchases option. With their easily segmentable data platform, target audiences can be reached at every stage of their customer journey, allowing you to understand your audience better with the help of Ortto's analytics features. This all-in-one tool is ideal for anyone who needs a complete solution for customer data, messaging and analytics.

FAQ

What is Ortto and how does it work?

Ortto is an AI-powered marketing automation tool that helps businesses break down data silos and build better customer journeys. The platform unifies customer data and empowers teams with powerful audience segmentation tools. This allows businesses to deliver highly personalized emails and SMS messages with coupons, surveys, and confirmations. Ortto's drag-and-drop editor allows for dynamic content creation, and its transactional email API allows for direct email delivery. With Ortto, businesses can automate repetitive actions, connect all their data, build powerful segments, and engage their audience with targeted messages.

What are some of Ortto's main features?

One of Ortto's primary features is its ability to nudge users within an app to complete onboarding, try new features, and give feedback. Ortto also allows for the creation of popups, announcement bars, surveys, and forms to turn anonymous visitors into leads. Businesses can use Ortto's reporting tools to understand user behavior, attribution, and key metrics like sign-ups, helping them to build better customer journeys. Ortto provides an easy-to-use solution that doesn't require a tech team while offering a robust integration with Salesforce, enabling businesses to trigger sales communications in a smarter way.

What is Ortto's drag-and-drop editor?

Ortto's drag-and-drop editor is a user-friendly tool that allows businesses to create dynamic content for their audience. The editor enables easy content creation by allowing users to drag and drop images, paragraphs, and other design elements onto a canvas to create visually appealing marketing materials. Businesses can modify their email and SMS content to generate personalized, relevant messages. The editor also enables businesses to preview their messages prior to sending them.

Does Ortto offer any reporting tools?

Yes, Ortto offers reporting tools to help businesses understand their audience and improve their marketing strategies. The reporting tools allow businesses to understand user behavior, attribution, and key metrics like sign-ups. This data helps businesses to build better customer journeys and optimize their marketing efforts.

How does Ortto's integration with Salesforce work?

Ortto's integration with Salesforce helps businesses to trigger sales communications in a smarter way. The integration enables businesses to integrate all their data and sales communication, building powerful segments that help deliver personalized messages to their audience. Businesses can generate new leads, then sync them with Salesforce, ensuring a smooth transition from marketing to sales outreach. The integration provides an easy-to-use solution for businesses without the need for a tech team and is unique to Ortto.