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Written by: Nicole Colwell  | August 28, 2021

You want to create an online course, but you're not sure which platform you should be using.

Both Kajabi and Teachable are excellent options for online course platforms, but which one is better for you?

That's what we're going to figure out.

Both these platforms have their pros and cons when it comes to online course creation. Let's take a closer look at what makes each of them stand out before we determine a winner.

Kajabi vs. Teachable - What are the Main Differences?

There are a lot of differences between Kajabi and Teachable. For example:

  • When you join Kajabi, you can get a free trial for 30 days. But after that, you have to pay. Teachable has plans that don't cost anything, which we like.
  • Kajabi has limits as far as how many online courses you can create and sell. Teachable doesn't; even on the free plan, you can create and sell unlimited online courses.
  • Kajabi is more of an all-in-one tool that you can use to create and sell online courses. Teachable primarily focuses on course creation.

Kajabi Online Course Creation - In Depth

Kajabi is an online business platform that allows you to do lots of things, like:

  • Build a website
  • Create your online course
  • Create landing pages
  • Launch your marketing campaigns
  • Manage all your lists and contacts

Kajabi is integrated really well, so you won't need any type of add-ons or other services to accomplish your goals.

You don't even have to know how to code, which we think is amazing.

Kajabi has customizable email capabilities, and they make it easy to set up an email campaign in just a few minutes.

The rest of their platform is customizable too, and you can choose from their own pre-made templates or start from scratch if that's what you're into.

What are the Main Features of Kajabi?

Kajabi has a long list of features and marketing tools that you can use to reach your audience. They include:

  • Your marketing automation platform
  • Pipelines
  • Websites
  • The ability to sell digital products
  • A mobile app
  • Email marketing
  • The ability to sell subscriptions
  • The ability to design and sell your courses
  • Lead tracking and tagging
  • Webinars and other events
  • Templates
  • Quizzes and surveys
  • An affiliate program
  • Communities
  • Analytics and reports
  • Payment processing
  • Video engagement capabilities

And you'll pay ZERO transaction fees, which is pretty cool if you ask us.

You can also read our full review on Kajabi here.

What is the Kajabi Student Experience Like?

The online course platform you use is only as good as the opinions of your students.

With Kajabi, your students will have a very well-rounded experience. They'll be able to access your website, blog, and lots of engaging tools (such as quizzes, surveys, and any assignments you send out).

As far as online learning goes, your students will enjoy everything from your basic features to your more in-depth ones.

What are the Benefits of Kajabi?

When you use Kajabi:

  • You can use their built-in email marketing platform to create amazing emails - and automate them too - without having to invest in different software.
  • You can use the Kajabi page builder to create a landing page and sales funnels for your digital products.
  • You can keep notes on your customers or students and use tags to create more targeted email campaigns.
  • You can create online courses that come complete with quizzes and assignments for your students.
  • You can create a membership site.
  • You can take advantage of their extensive template library, which will help you build your website, pages, and marketing funnels to market your own brand.
  • You'll never have to worry about paying transaction fees on your courses or digital product sales.

What are the Downsides to Using Kajabi?

Kajabi is a fantastic tool, but its price might be the only thing holding it back from being the best.

There is no free subscription plan available through this platform, and even their most basic plan has some marketing limitations.

If you're hoping to utilize an affiliate program through your online course business, this might not be the best option for you, either (unless you upgrade your plan).

Teachable Online Course Platform - In Depth

Teachable is an insanely popular online course platform - it has more than 83,000 instructors and over 23 million students, worldwide.

We love the simplicity of Teachable, and even if you have never done anything like this before, you'll have no trouble getting the hang of it.

Your course website will look awesome, and it will be really easy for your students to navigate it.

Set-up is quick and simple, and in just a few minutes, you'll have all the tools you need to get started with selling online courses.

What are the Main Features in Teachable?

You'll find that Teachable has some great features too.

  • Free Teachable domain (or you can buy and use your own custom domain).
  • Website builder
  • Quizzes
  • Coupons and promotions
  • Affiliate program
  • Reporting and analytics
  • Multimedia lectures
  • Fully responsive pages
  • Advanced customizations with their Power Editor
  • Course completion certificates for your students
  • Student feedback capability
  • Integrations with many third-party software programs
  • International payments
  • SSL Certificate
  • Student list segmentation
  • Course compliance
  • Advanced pricing

What is the Teachable Student Experience Like?

Where Teachable may be lacking is that it does not offer as many custom options as Kajabi does.

But you do have a lot more versatility with the Teachable platform. For example, you can offer courses in many other languages.

Their landing page is very visual and engaging, which can help your students get more interested in learning.

And once your students are ready to begin your online course, they'll love how simple the layout is.

What are the Benefits of Teachable?

When you choose Teachable vs. Kajabi, you'll love the following:

  • As far as pricing plans go, they offer a free plan that you can try out before making a commitment.
  • Even on the paid plans, Teachable is a really affordable option for online course creation.
  • Their online courses are fully responsive, so matter what device your students are using, they'll always look their best.
  • You can include quizzes to keep your students engaged and learning.
  • Your students won't be able to do more than one course at a time, which is great for keeping them from getting too far ahead.
  • The ease of Teachable can't be beat.
  • The course structure is very simple to navigate, both for you and your students.
  • Teachable offers a way to bundle your courses and products together so you can increase your revenue.
  • You can easily sell your digital products and courses through an affiliate program, if you choose.
  • Every plan - even the basic plan - allows you to create unlimited courses.

What are the Downsides to Using Teachable?

There are a few things about Teachable that we aren't too fond of.

Some of their marketing features leave a little to be desired. For example, they don't have integrated email marketing.

But, their platform integrates well with other apps, websites, and third-party tools, so you can seamlessly connect your own email marketing software.

You're also going to encounter some fees - even on the free plan and basic plan. We recommend that you just factor these costs into the prices of your courses.

Check out our full review on Teachable here.

Kajabi vs. Teachable: Price

If you're hoping to sell courses online, you'll want to know exactly how much you're going to pay to get your content out there.

When it comes to Kajabi vs. Teachable, course creation certainly isn't cheap, but it doesn't have to break the bank, either.

Kajabi Pricing

If you go with Kajabi, you'll find that they have three different pricing plans available. Let's look at them each individually.

Keep in mind that there are ZERO transaction fees for all of their plans.

The Basic Plan

  • $119 a month when you pay for it a year in advance.
  • You get 3 products and 3 pipelines.
  • There are unlimited landing page builder options.
  • You get an unlimited amount of marketing emails.
  • You can have 10,000 contacts and 1,000 active members.
  • You have 1 website for your online business and 1 admin user.

The Growth Plan

  • $159 a month when you pay for it for a whole year.
  • You get 15 products and 15 pipelines.
  • There are unlimited landing pages.
  • Unlimited marketing emails.
  • 25,000 contacts and 10,000 active members.
  • You have 1 website and as many as 10 admin users.
  • Advanced automation.
  • Remove any Kajabi branding.
  • Access to their affiliate program.

The Professional Plan (Pro Plan)

  • $319 a month when paid a year in advance.
  • You get 100 products and 100 pipelines.
  • Unlimited landing pages.
  • 2,000,000 marketing emails.
  • 100,000 contacts and 20,000 active members (not quite unlimited students, but close).
  • You have up to 3 websites and up to 25 admin users.
  • Advanced automation.
  • The ability to remove Kajabi branding.
  • Access to their affiliate program.
  • Access to the code editor.

Teachable Pricing

You'll find that Teachable is a lot more affordable, which is one of the main reasons people often choose it over Kajabi.

They also have 3 different paid plans you can choose from, but there is a free plan too.

Keep in mind that with Teachable, all of the plans (including the free plan) include the following:

  • Instant and monthly payouts.
  • Unlimited bandwidth.
  • Unlimited hosting.
  • Lecture comments.
  • Basic quizzes.
  • Student management.
  • Email support

The Free Plan

  • 100% free, but there is a $1 + 10% transaction fee on all paid courses.
  • You can have as many as 10 students for your courses.
  • You get 1 admin user.

The Basic Plan

  • $29 per month, billed every year.
  • You get everything from the Free plan.
  • You get unlimited students.
  • You get a custom domain.
  • There are coupon codes available.
  • You get access to their integrated affiliate program.
  • There are some great integrated email marketing tools.
  • You can take advantage of their third-party integrations.
  • Drip content.
  • You get 2 admin-level users.
  • This plan does charge 5% fees on all of your paid courses.

The Professional Plan

  • $79 a month, billed every year.
  • Includes all the essential tools from the Basic plan.
  • You get live chat support.
  • Graded quizzes for your students.
  • Course completion certificates.
  • Advanced developer customization is available.
  • Advanced reporting.
  • A completely unbranded website.
  • Have up to 5 admin-level users.
  • There are no fees when you choose this plan for your course creation.

The Business Plan

  • $399 a month, billed every year.
  • Includes everything from the Professional Plan.
  • Custom user roles.
  • Bulk import your students.
  • Up to 100 admin-level users.
  • There are no fees you're required to pay on paid courses.

Kajabi vs. Teachable: Frequently Asked Questions

Now that you have the basic information you need, let's answer some of the burning questions you might have about choosing Teachable vs. Kajabi.

What Should You Consider Before Deciding Between Kajabi and Teachable?

There are several key points you will want to consider when you're trying to decide on an online course creator:

  • How many students will you be teaching? This is important for you to know. Like we mentioned above, you can have a different amount of students with Kajabi, based on the type of plan you choose. But with Teachable, you can have unlimited courses and students, which is really nice.
  • What email provider do you plan to use? In our opinion, one of Kajabi's best marketing features is its email services. They have their own email platform that you can take advantage of, but it also integrates with many others (MailChimp, Drip, etc.). With Teachable, they use a service called Zapier that integrates with your chosen email service provider.
  • What payment processor do you use? Kajabi has limited options (Stripe and PayPal only), whereas Teachable has many (Stripe, PayPal, Mastercard, Visa, and American Express). So if you want more options, Teachable might be the way go to.
  • Do you have mobile students? Kajabi doesn't have an app, so your students will be stuck at their computers as they learn. Teachable offers an app for iPhone users, which is really nice.

Are There Limits for Courses and Student Enrollments?


Basically, Teachable allows you to have unlimited courses and student enrollments.

Not the case with Kajabi.

As your online business grows, you will probably have to upgrade your plan in order to keep providing your services to your students.

Can You Build Your Own Pipelines or Sales Pages?

This is one of the things we really like about Kajabi vs. Teachable. There really is no beating its marketing tools.

You can build one awesome sales page (or more, if you choose).

Teachable is really lacking in this area, but it's excellent in other areas, so it really depends on what your individual needs are as you sell courses.

The Bottom Line: Which is Best for Selling Online Courses - Kajabi or Teachable?

We can see some pros and cons with both Kajabi and Teachable.

But in all honesty, we have to admit that Teachable wins the match for the best online course platform.

Here's why.

  • Pricing - We love that Teachable has a free plan, which helps you get started right away if you don't have a lot of money to spend on your online business currently. Plus, the paid plans are still about three times more affordable than Kajabi.
  • Course compliance - You can enforce a lot of things with this platform, like the order of your lectures, videos, and quiz completion.
  • Certifications - We don't care who you are, when you finish something, it feels good to have that certification of completion in your hands. With Kajabi, you could always make your own, but we like that Teachable has that built right into its platform.
  • Unlimited courses - Let's face it; unlimited anything is really good. You never know when a stroke of genius is going to hit you and you're going to want to create a new course. With Teachable, you can. With Kajabi, you can't.
  • App availability - Everybody and their grandma is mobile now, so having an app so your students can learn on the go is a really big plus in our opinion.
  • Time - Even though Kajabi is a great way to start your online business because of its sales pages and other stellar features, we like that Teachable takes a lot less time to set up. It's definitely the better option for entrepreneurs who want to sell online courses quickly.
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