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Video editors are in high demand in recent years due to the focus shifting to social media and video streaming services. Marketing campaigns and promotional videos are filled with incredible videography and editing, pushing viewers towards the end goal. However, creating such videos or clips would be impossible without the best video editing software on the planet.

Video editing programs of today are filled to the brim with features, some even too complicated to use unless you're highly skilled and experienced. Editing video files is never easy, but luckily some video editing tools offer tutorials for newcomers.

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Let's remember that the only way to achieve true greatness with video effects (and audio files to accompany them) is through grit and determination to learn more. Software today, in general, is much more capable than before. Thanks to popular demand, things have drastically changed to just 10 years ago.

With that said though, everything has become more accessible - especially video tutorials. Beginners can at least start their video editing journey with some simple video clips and a green screen. Of course, the best video editing software can be daunting to newcomers but it still shouldn't dissuade them from trying to learn and better themselves. Even if it means using some free video editors with not so many features.

The list we've compiled contains a mix of various video editing tools; some free, some paid. Whether you want to make Youtube videos or create a stunning 360-degree video - you'll be able to find a video editor from our list that you like.

Our Top Picks for Best Video Editing Software

Reviews of the best video editing software from our research

Adobe Premiere Elements

Adobe Premiere Elements comes in 1st place as the leading video editor on the market. You'll be able to edit videos seamlessly with the help of its artificial intelligence which speeds up the entire process. Its video editing features are absolutely amazing and easy to use.

For instance, artificial intelligence is present in the Guided Edits capability; beginner filmmakers and editors will have a much easier time learning the ropes from the beginning of the editing process to the end.

4K resolution support and cross-platform usage cement this video editor as one of the best. Other features include video stabilization, subject selection & selective edits, real-time effect application, and more.

Unfortunately, 360-degree video editing is still not present, as is true for multi-cam support as well. Nonetheless, even if it's not the most advanced video editing program, it's still packed with features that are friendly towards both beginners and professional editors. This software will set you back $99.99 which might be slightly expensive for absolute beginners.

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Adobe Premiere Pro

Adobe's Premiere Pro enables users to take the next step in editing videos. Almost all of the professionals in the industry use Premiere Pro due to its extensive features list and capabilities. This piece of software supports many different video formats that are quite often used in various applications such as YouTube clips and videos, promotional cuts, and short movies.

The app, although oriented towards professionals, can still be used by amateurs due to its ingenious user interface. Additionally, Premiere Pro supports 4K and 8K resolutions, VR formats, and an infinite number of video tracks. The video file you import can be divided into separate video and audio tracks, which can further be trimmed and edited with Premiere Pro's powerful tools.

Lastly, the software lets you customize keyboard shortcuts for a personalized experience. The largest downside of Premiere Pro is that it costs $20.99 per month. A subscription payment system is not ideal, especially for amateur video editors.

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Although, from a different perspective, the price is justified for what you get to make a nicely edited video.

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Pinnacle Studio

Pinnacle Studio is made by the same people who created VideoStudio Ultimate - the Corel company. They've had their hands in the media and graphics industry for a while, so it shouldn't be surprising that this software is one of the best choices you can make.

Coming in at an impressive $127 for the Ultimate Edition (which has thousands of effects, templates, and titles), Pinnacle Studio might sound expensive but the price is well justified. One of the most feature-packed video editing tools you can find, it might be a shock to learn that it is super simple to use and generally oriented towards novice videographers!

Finding the right video editing software is made easier with the existence of Pinnacle. The ultimate version comes with some stunning functionalities such as color correction tools, stop motion animation, 8K importing ability, grouping keyframes, various blending modes, audio tools, and more.

Although Pinnacle Studio doesn't have a free version and no free trial, the Standard Edition is still a great purchase to test the software out. You also get a 30-day money-back guarantee so if you ultimately don't like it, you can get your money back. Overall, using this video editing software feels like a breeze... Which might not be enough for the experienced professional video editor. There's no Mac support either - Windows only.



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Apple Final Cut Pro

Although costing a high $299.99 for lifetime access, it's better than paying a monthly subscription for use. The Apple Final Cut Pro is a highly respected and optimized piece of software for Mac users and as such, it's the best you can get (on Mac). However, this is also a negative; Windows users cannot use it and that limits the number of people that can utilize it, which in turn drives the price upwards.

Nonetheless, Apple offers a 90-day trial for the Final Cut Pro which is more than generous to explore and experience all of it. It's great for both beginners and professionals; the user interface is neatly organized and accessing the software's features is quick and seamless.

Integration works similarly to Adobe's products; the Final Cut Pro goes well with Apple Photos or iTunes. Boasting an intelligent magnetic timeline, a vast number of video effects, grouping tools, and an innovative system to edit and add audio, the Final Cut Pro can easily further your video editing career.

Lastly, I'd like to mention an unusual but amazing tidbit of info about the Final Cut Pro - automatic and free updates. Usually, software that is not subscription-based doesn't come with auto-updates but Apple decided to take a unique approach.

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Nero Video

Nero Video is definitely the cheapest video editor on our list. It's also the skimpiest of the lot. Beginners and slightly advanced videographers will find it useful and a perfect step to learn more. But nothing more than that.

So if you're interested in testing out your skills and learning a couple of new ones, paying $47.95 is a great investment. With all of that said, it still comes with 4K video support and H.265 file format support which is a big plus for one of the more basic software.

It comes with a wide variety of video effects and some templates, as well as the ability to edit audio. Nero Video is fairly quick with processing the end result after you edit videos. Unfortunately, its interface leaves more to be desired as it feels outdated and old. It's also used in a different way than other interfaces and not in a positive way.

Still, for such a cheap price, Nero Video is an impressive video editing software - plus you get 15 days free trial to test out the software before purchase.

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Buyer's Guide for video editing software

Before opting for any of the best video editors, you need to take some time to analyze what exactly you want to do. Some software is better than others in some regards but overall, all of them serve the same purpose. It's the smaller details that make a huge difference.

Supported video formats

Some of the most common video formats include MP4, AVI, and MKV. But these just scratch the surface of what kinds of video formats exist. You should also take a look at which audio formats the software supports although, in general, all the major audio formats are supported by most video editing apps.

For example, you would seldom need MKV since this format combines video, audio, and subtitles in one file. That is if you don't dabble with promotional videos for movies or shows. Always make sure to check what formats your chosen video editor supports and make a choice according to that.

Ease of use

Depending on your skill set and experience levels, some video editing tools will feel lackluster and unable to fulfill your requirements. With that said, if you've just started video editing and are looking for some simple-to-use software, a video editor with fewer features but a great UI should be more than enough for you.

Effects

Using video effects to create videos, edit them, and submit the final cut is arguably the most interesting and fun activity you'll do from beginning to end. Having the ability to create custom video masks and apply video filters, creating a work-of-art, is what most video editors desire.

Adobe Premiere, for example, is jam-packed with features and effects that the user can apply to any video clip from their video library. But does this mean it's the best video editor out there? Absolutely not! The number of effects doesn't determine how good a software is, but it does signal potential users about what they will get with the software.

Frequently Asked Questions about video editing software

Is free video editing software any good?

A free video editor is just as good as paid ones, albeit not if you're in need of some of the most advanced features. Imagine a comparison between Adobe Photoshop and the GIMP software; GIMP is free and perfectly capable of fulfilling all needs graphic design software should have.

This is slightly different with video editing software as there aren't nearly as many free choices as there are paid ones. But one great free video editor is the Apple iMovie tool; free on the Apple website but slightly lagging behind a paid video editing tool (like the Final Cut Pro). Still, it's great for beginners and those that want to dip their fit in the video editing business.

How to choose the best video editing software for yourself?

That all depends on what you want from video editing. Some video editors are easier to use than others with arguably a similar number of features. Others are complicated and oriented towards professional video content and high-quality videos.

For starters, it might be best to choose a video editor that isn't too far-fetched as far as your capabilities are concerned. Starting off with home videos and a personal video project is perfect if you need some experience or want to try something new.

Otherwise, paid video software should be your primary choice for creating specialized, high-quality video files.

Is 4K or 8K support necessary for video editing?

Unless you are dealing with some advanced video clips and your client (or yourself) needs top-quality video footage, video effects, audio effects, and more - then 4K or 8K support should not be your worry. Still, it's very nice to have so if your long-term goals require such high video quality, then by all means go for a video editor capable of importing and exporting 4K or 8K video tracks.

Final Thoughts

Creating mesmerizing videos with epic background music wouldn't be possible without capable software and an experienced video editor at the helm. These video and audio tools are what enable even the wildest of ideas to come to life.

But with the vast number of available ones, choosing the video editor that fits your style and needs can become complicated. This is why this guide will set you on the road to making the best decision for your video editing career.



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Whether you choose the best overall software in the form of Adobe Premiere Pro or a fast and beautiful one like the Pinnacle Studio - you can be sure that you've made the right choice. After all, the tools at your hand define the extent of what your possibilities are.

So, imagine this, you're able to use an advertising tool that can help you target your exact customer based on any imaginable interest or behavior.

More than not, this magical tool is going to save you time and money by constantly optimizing the ideal delivery to get your message read in front of the people who are most likely to become your customers.

Yeah, this tool exists, and apart from a paid advertisement, it's free to use.

This is exactly what you get with Facebook advertising, it's a platform used by millions of businesses all around the world and is perfect for those who are just starting and don't have large budgets.

11 Facebook ad design tips to create an effective ad - 99designs

With eCommerce businesses, Facebook advertising is like gold dust. Anyone with an eCommerce brand can use Facebook to fuel their business growth, as long as they're willing to invest a little bit of time and resources to learn the basics of it.

So, in this guide, we're going to look at what makes Facebook such a popular advertising tool, and why you should use it too.

Then we're going to investigate how you can set up Facebook ads for yourself to run your own and paid advertisements, for finishing off some advanced tips and tricks on how to get the very most out of your Facebook ads.

Why You Should Use Facebook Ads

You Can Micro-Target Your Exact Audience

This is where Facebook ads are in a league of their own.

Facebook ads were the first advertising platforms to really use targeting capabilities. You can target users based on their behaviors demographic age ranges, interests, locations, languages, and even more. You can even go as far as targeting fans of your competitors.

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What makes these targeting capabilities so impressive is that they go so much further than other platforms. You can even layer them on top of each other and combine them to make sure that no demographic is left out.

In 2021, audience quality is so much more important than size. When using Facebook ads, you want to target people who can become customers of your brand instead it's just random website visitors.

It’s this targeting where Facebook comes of a league of its own, Twitter, Snapchat, and TikTok just don't have these kinds of capabilities for E-commerce businesses.

Incredible Analytics

Almost any number or figure or statistic to do with your Facebook advertisements can be tracked in the analytics section.

There are truly no limits when it comes to the performance of your Facebook ads you won't have to make assumptions or gas anything about what’s working for you and what isn't.

Instead of having to perform calculations to determine your conversion rate another feature of your page, you'll have them right in front of you.

All you have to do is analyze them with you or your team and consider the next steps.

The real value here is that you can adjust your ads based on what is performing well and what isn't.

Remember if you can't measure it, you can't improve it. The best Facebook ads have hundreds, maybe thousands of dollars of testing behind them.

Facebook gives incredible amounts of power to users when it comes to measuring the progress of your ad spend.

It’s Inexpensive

Here is another one of the most common reasons why small businesses turn to Facebook ad campaigns.

Thanks to Facebook's CTR rate increasing year on year businesses are seeing improved returns on their ads. Because of the advanced targeting capabilities outlined above, you can pay the minimal amount to run a Facebook ad and target the exact people who you want to see it.

You might only be spending a small amount of money, but you can reach as many people as you need and ultimately profit from your ad.

The only way you will lose a lot of money is to do the testing. You'll have to test consistently to be successful, there's no way around it.

You're going to find your Facebook ad rarely works on the first try, and it will constantly need to be tweaked.

This is completely normal, and you need to account for this when creating a budget.

Ads Can Be Crafted For Your Objective

Creating an ad on Facebook is super easy. The platform gives you step-by-step guides to make it as straightforward as possible for new users.

Here you can choose the exact type of odd time frame budget an audience that you want to reach.

Even more, the ads are customizable based on your exact objective.

Want to get more website visitors?

Want to get more engagement?

Want to get more sales?

That's no problem, with Facebook ads you can do any of that.

This allows you to have better control over the ads that you create, and use Facebook’s advanced algorithm to be optimizing your ads to deliver the optimum results.

And since all the ads are customizable, you can create something that reflects your brand and will capture the attention of your target audience. Online branding has never been so easy.

It's Easily Scalable

So, we've spoken enough about how great Facebook is for small businesses when they're starting. But that doesn't mean that you can't use it to take your brand loyalty and promotion to the next level.

Facebook ads are here for large businesses, too. When you use their platform, you'll end up reaching more people than you could ever dream of from using organic posts. This makes it easy to scale your Facebook Advertising strategy.

Once you've tested, and found out what converts well, and you're happy with it, then you can keep putting more and more money into it until it doesn't perform the way that it once did.

Not to mention that you can even create duplicate audiences in ads to target other people using proven methods.

You Will Generate Brand Loyalty as You've Never Seen Before

Nowadays, small businesses use Facebook to help followers feel like they belong within the larger community.

The blessing of social media gives businesses the chance to directly speak with customers on a one-to-one basis.

One of the best benefits of Facebook cards is that they give businesses more opportunities to engage with these kinds of audiences. This leads to more growth greater retention rate and eventually, more sales for you both.

Of course, Facebook ads aren't expensive, but that doesn't mean you should underestimate them just because of the price tag. They may take your business to new heights.

Although there is a learning curve, and you can't expect results overnight, you have to stick with it and have a plan. If you do, it may be just the greatest investment you've ever made for your eCommerce business.

Amazing Retargeting

Again, another beauty of Facebook ads is the retargeting ads using the Facebook pixel.

The Facebook pixel is nothing more than a string of code that you put onto your online store provider's platform.

The Facebook pixel then tracks the movements that a customer makes when they are on the website, so it can collect data about the performance of the ad.

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The reason the Facebook pixel is so good is that it allows you to remarket to your target audience that has already seen your product and visited your website but didn't take any action. Find out more about Facebooks Pixel Helper.

Okay, you could imagine that the first time that people see your business on Facebook they probably glance at it and don't pay any real attention.

Maybe you had an interesting ad that piqued their interest, but they just scrolled past without clicking, after all, why would they? You’re only 1 of over 100 businesses that they see every day on Facebook. They don't know you yet and have no real reason to trust you.

This is where retargeting lots can help you.

If you retarget these scene customers, you are much more likely to convert them into website visitors and ultimately customers and brand followers.

How to Setup Facebook Ads

First, Determine Your Goals

Okay, so before you start to think about budgets, and designs, etc, you have to think about what you actually want to achieve. By thinking ahead and setting yourself a couple of goals before going ahead with your odds you actually have something to measure progress against a bit of a sense of direction.

So, for example, you might be looking to increase sales in your eCommerce store. So, you could set yourself a goal of 10 sales in the first two weeks. This also helps you whenever it comes to the objective stage of creating your Facebook campaign but will get into that a little bit later on.

Here are some more examples of goals that you could pick for your Facebook ad:

Then, Create Your Facebook Ad Account

Next, we're going to get stuck into setting up the Facebook ad itself.

But before we do that, I want to go over something very important. This is something that knew advertisers with Facebook don't realize.

To create a Facebook ad you need to have:

  1. A Facebook account, a personal profile that you will run the ads through.  
  2. You will need a business page. This is what your prospective customers will see when you display your ads.

For peace of mind, when you're running an ad your customers or target audience will never see your personal profile. There is no way they will know what is linked with the page.

Setting Up Your Facebook Page in Ads Manager

When you get to the ads manager, navigate to the menu on the left-hand side of your home screen. To make your first ad, click the button in the top right corner of your page.

Choose your main objective

This is what we were talking about when we spoke above about the main objective.

When you set out to create a Facebook ad, you'll land on a page where you'll choose the objective of your campaign. There are 15 objectives for you to choose from based on three separate categories.

These three categories are Awareness, Consideration, and Conversion.

Awareness includes:

Consideration includes:

Conversion includes:

Setting Up the Audience

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This is the step that will make or break your Facebook ad campaign. The audience that you choose to see your ad is based on the following options.

Setting Up The Budget

After you select the target audience with who you want to see your ad every day. You need to choose how much you want to spend on it.

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Whenever you decide to set your budget, it is important to remember that this represents the maximum amount that you were willing to spend.

You can set your budget to lifetime, or daily

Creating the Ad

This is where your creativity comes into play. Now you choose the images, videos, text, headline, and where you're out will be displayed on Facebook.

When it comes to text, you can have about 90 characters to share a quick message that will appear above the image under the video.

There are two main ways to create adverts, you can either use an existing post or create a post especially for the ad. We're going to run you through both now.

Creating a New Ad:

If you want to create your ad from a completely blank canvas, then you can do it by creating a new ad.

All you have to do is select the format that you like, and then begin to edit it in the way that you want.

At the moment Facebook offers five dynamic product ads formats:

When you select the dynamic product ads that you'd like, all you have to do is add in the content you want.

This is really important for making your ad stand out in the Facebook news feed and ensuring that you get as many clicks as you need - especially with Facebook video ads

If you want to create successful Facebook ads, you want your image, video, and text copy to be appealing.

You can find all the recommended video and image specifications on the screen where you can edit your content.

Using an Existing Facebook Post

For some certain types of ads, such as boosting posts you might want to use an existing post that you've already created.

To do this is easy. All you have to do is select the ‘use existing post’ option from the Facebook ads manager.

From here, you can choose which page you would like to select a post from and pick the individual posts that you would like to use as your advert.

Selecting Your Placement

Now the last step involved in creating Facebook out process involves ad placements.

Ad placement defines where your ad will be shown and allows you to choose which locations it will appear in.

These ads may appear on the Facebook mobile news feed, desktop or right column, or a messenger.

This is also where you can set up Instagram apps too if you have an Instagram account with your business, all you have to do is selected from this area and you'll be able to target Instagram posts and Instagram stories.

Facebook always recommends using default placements with the objectives you choose. So, if you're not sure or you're intimidated by this section, then you can just go along with that.

All that's left after this step is to place your order and let your ad go live!

Final Thoughts

In conclusion, then, it's obvious to see why Facebook ads are so popular. Not just for small businesses, but ones who sell millions of dollars of items per year.

It's the advanced targeting, various ad structures, and custom audience features which make it so useful.

Is it the best platform for e-commerce marketing? Well, after all, it depends, but we would say it's highly likely it is.

Will it be the best platform in 5 years? Maybe not. 10 years? Who knows!

Either way, the legacy that Facebook ads have left on e-commerce businesses is monumental.

The best part is - that anyone can benefit from it. As long as they have a Facebook page and something they want to sell!

Thank you so much for reading, and we wish you all the very best of luck with your Facebook campaigns!

There is still huge potential for success with an eCommerce store. Perhaps more so than ever!

More and more people are buying online every year. As many as 2.14 billion people now buy online.

But with this huge market comes plenty of competition, too. As frustrating as it might be, it means that we are going to have to invest the time into making sure that your eCommerce store and digital presence are fully up to scratch.

That is exactly what today's guide is for. We are going to talk you through the best strategies and tools for helping you stick out from the rest of the crowd.

These strategies and channels include:

But before we dive into that, let's outline what you need to plan out first.

Building an eCommerce Marketing Strategy

So, when you want to think about eCommerce marketing tactics, you'll have to make a plan first.

Like in the old quote, ‘failing to plan is planning to fail.’

It doesn't matter whether you're a multimillion-dollar enterprise or a small mom-and-pop store; here are some things that you should research and consider before making eCommerce marketing strategies.

1.  Decide on the main goal for your eCommerce business

As Stephen Covey, the author of the book 'Seven habits of highly effective people says you always must begin with the end in mind.

So, the first step to building a framework for your eCommerce marketing plan is to know what your end goal is, to know where you want to end up.

The reason this is so important is it's going to help you stick on track with digital marketing. Your end goal can relate to anything. For example, you might want to create a positive brand or generate more sales, which is the most common goal for an eCommerce business.

You might want to increase your social media following, which is perfectly valid. Maybe you want to establish yourself as an expert in your industry, or maybe you want to use social media to build healthy individual relationships with clients. With digital marketing the opportunities are endless.

No end goal is better or worse than another. All that matters is that whatever you pick relates to your business and that you have solid reasons for wanting to do so.

2. Study the competition

As the old quote, ‘Keep your friends close, but your enemies closer.’

The same thing applies when it comes to eCommerce marketing. Carrying out good, in-depth research about your competition will help you shed a light on the areas that you can grow your business faster.

But to benefit from this step, you must take it a step further. It's not enough just to study the competition. You must study the customers of your competition.

This is where most businesses will go wrong, and you don't want to make the same mistake with your eCommerce marketing. Customers always know what they want better than you do and better than your competitors do.

It's easy to find this out, all you have to do is read the reviews on their website on Amazon to see things that could be improved. You can even go as far as checking out online forums relating to your industry to see what you can improve your own eCommerce marketing.

Studying where the competition goes wrong is so crucial in building any eCommerce marketing plan.

3. Set goals based on the benchmarks of your industry.

In eCommerce marketing nowadays, everything is tracked.

Almost any number that relates to your business or your competitors can be tracked on any eCommerce marketing platform.

Whether it's conversion rate, web visitors per month, content views, or even any other kind of eCommerce metric that you can think of, it's probably available for you to find out.

These standards can be tracked and used to measure your goals against industry benchmarks. The benefits of this are that it allows you to see exactly where your eCommerce marketing strategy might be feeling.

This shows where you can divert resources and attention to fully maximize your eCommerce marketing efforts and get one over in your eCommerce competitors.

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4. Break your whole strategy down into smaller segments.

If you're designing eCommerce marketing strategies, there is a whole range of different paths that you could follow.

But the issue that comes with this is that you can become distracted so easily, and it becomes very tempting to divert from your original path.

New ideas and different pathways can be tempting, but to succeed, you have to stick to your original plan.

The best way for you to create an effective eCommerce marketing plan is to focus on a couple or a few key strategies that you believe will bring the most value back to your business. From there, you begin to create action items for each one.

So, for example, let's say that you want to gain more website visitors every month. The best way to do this would be to focus on SEO and PPC advertising. It wouldn't make much sense for you to begin focusing on cart abandonment or follow-up emails, would it?

So, when you decide the strategy that's best for you, you have to break it down into smaller segments. For example, in the example above some of those could be:

It might sound too simple, but it's the number one mistake that I see eCommerce business owners making when they're trying to grow their online business.

The Main Ecommerce Marketing Channels

Once you've read through the most important aspects of setting up your eCommerce marketing plan, it's time to get into some of the details.

In this section of the guide, we're going to go over the most popular methods and strategies of eCommerce marketing.

Each one of them is unique and has its own set of benefits and drawbacks. Some of these options will incur expenses, whereas some of them are completely free to set up.

On top of that, each of them has its unique purpose and goal. Read carefully to see more about each strategy before deciding as to whether it's the best decision for you.

Don't forget the example from the section above!

It's important to know what your end goal is and why you want to achieve it. Then by breaking it down into smaller segments you can make it less intimidating and set yourself on the way to a successful eCommerce marketing strategy.

SEO (Search Engine Optimization)

screenshot of SEO

As an eCommerce business & online store, ranking higher on Google and other search engines is a must-do.

Regardless of whether you just getting started in a new E-commerce business or improving your existing website, this guide should provide some tactical suggestions on how to step up your search engine optimization.

After all, if you're missing and clicks you can be sure that you're missing out on sales.

Step 1: Do Your Research

Before you begin to optimize your business using SEO, the first thing you have to do is most important: collect research.

This involves two kinds of research:

The reason it is so important is that it can make or break a campaign.

If you target the wrong keywords, you'll get low-quality traffic and almost no conversions, which would be a waste of time and money, wouldn't it?

Keyword Research

The first step to researching new keywords is to brainstorm. What you have to do, is brainstorm what we call ‘seed keywords’.

Seed keywords are so crucial because they define what your niche is and help you identify who's a competitor of yours.

Every SEO research tool that you use will ask you for an initial seed keyword to generate many other options.

The process is easy, all you have to do is think about what people might type into Google to find you.

For example, let's say that you sell dog toys. Your seed keywords would be:

Do you see what I mean?

These seed words aren't necessarily worth targeting on web pages. They are going to be used for seeds for the next steps in this process.

There's no need to obsess over them too much, they should only take a couple of minutes. Once you read it you can be a move to the next step.

Using Keyword Research Tools

Even if you brainstorm all day and study all your competitors, there are still some keywords that you just might never think of.

This is where keyword research tools can come to save you.

Keyword research tools work the same way as the seed example above. All you have to do is plug in a seed keyword that you thought of, and they will pull all the very best keywords for you based on their database.

The most common tool for you to use would be the Google keyword planner. It's free and easy to use.

Of course, there are many keyword tools available. But if you’re on a budget you might struggle here. Most keyword tools offer very limited functions for free users since at the end of the day, they won't need to pay for their services.

If you're serious about doing SEO research and want to take your website performance to the next level, then you can use a professional tool, the best of which is Ahrefs.

There are three main ways that keyword tools like Ahrefs can identify the best keywords for you. Here are the most common ways they do that:

Now, this might seem like a lot if you're just starting with SEO Marketing. Once you dig into it, it's not as intimidating as it seems. All you need to do is have a general idea of what your business can offer and brainstorm some seed keywords, and you're good to get started.

Step 2: Fix Any Problems With Your Website

So, once you're happy with the keywords that you've chosen, it's now time to turn towards the website itself.

If you have an E-commerce business everything is done through your website. This means that any problems will seriously impact the performance of your website.

Here are some of our top tips for quickly finding errors and problems with your current website to improve SEO:

Website Loading Speed

Website speed is perhaps the number one most important thing when it comes to SEO on your website.

If your website takes too long to load, the truth is the visitors are not going to hang around and wait to load, no matter how good it is or how great your offer is.

Nine times out of 10 they load Google and click on one of your competitors instead.

A study shows that two of every five users will abandon a site that takes any longer than three seconds to load.

It’s painful to lose customers to a slow website

This problem is easy to fix, though. All you have to do is search online for a website speed test. Google offers a nice free one here.

After all, you don't want to have your website reminding users of this guy:

Use Tools To Identify Other Various Website Issues

Now the way to do this if you're not a coding expert is by using this tool called Screaming Frog.

This app is free and will value all your CSS script and app's webs length and images from an SEO perspective.

After that, it provides you with a summary of data including and duplicate pages missing header tags and errors. It really couldn't get any easier.

Screaming frog is super easy to use and will help improve the overall usability of your eCommerce website in your essay or performance.

On-Page Optimization

Home page optimization refers to any action that you take on your page to help it rank better in search engines.

We're going to gloss over the most important aspects of this to help you optimize your eCommerce website like the website structure, internal linking, and mobile optimization.

Website Structure

Information architecture isn't talked about a lot, but it's easily one of the most important aspects of on-page optimization.

Architecture can dramatically affect usability conversions and the ranking of your eCommerce business.

A flat architecture on your website indicates that it takes the least amount of clicks possible to go from the homepage to the product page.

Think of it as logically organizing your site.

You can check out a little bit more about this in this great article, which summarises it.

Internal Linking

The next step is to link pages internally. If you haven't heard of this before it simply means to link pages of your website with other pages on your website.

The reason this is useful is it allows you to establish an anchor on your webpage which will help you rank for the best keywords in your industry.

The best advice that we could give is that you don’t overuse this feature.

If you start linking all of your websites too much Google will get suspicious, and the algorithm will pick up on this Make sure you only use internal links when it's natural to do so.

Optimize for Mobile

In 2021, we don't think we need to talk about how important mobile shopping is. So many people not only browse the web but make important purchases using their hand-held phones.

Depending on what platform you created your eCommerce website on may have mobile optimization available to you. Otherwise, you might have to hire help from a coding expert or web developer

Search engine optimization can be intimidating, but extremely rewarding.

It's not easy to fully set up especially if you want an expert but the price that you paid in the beginning, is head back in dividends in terms of improved ranking more clicks, and more conversions.

Email Marketing

screenshot of email marketing

Now onto our next point, email marketing is so important for E-commerce businesses.

Many people would think up by 2021 email marketing would have died out in the world of online shopping. But truthfully, the opposite has happened.

Email plays such an important role in many marketing tactics, including advertising, and generating brand awareness from your customers.

So, in this guide, we're going to show you how you can create an effective email marketing strategy for your eCommerce site.

Setup An Online Subscription Form

The first step you have to do to truly optimize your E-commerce business for emails is to set up somewhere where you can get the customer's email address.

A subscription form is the best way to do this. It's easy to gather customer's information by asking them to subscribe to your business have the latest updates and news about your products and offers.

You can create the most eye-catching forms that are easy to fill out for maximum Opt-ins.

Send out a welcome email instantly

Once you get a new subscriber on your list, you have to take immediate action to thank them.

After all, they've given their email address and trusted you with other details about them, you should thank them in some way by sending them a welcome email.

You can set this up manually from your provider or you can do it automatically, meaning you'll never miss out on the opportunity to update your customers.

There are many platforms that can do this on, and send pre-written templates immediately when a new user subscribes to your list.

Make Your Layout Mobile Friendly

If you read the above section on SEO, you know the importance of having an SEO-optimised layout for your E-commerce website.

Nowadays, more than 70% of people will read emails from their phones and this number increases year on year.

E-commerce business owners can use ready-made email templates that are mobile-friendly.

If you don't optimize your emails to be read on a small screen, then it's likely to be deleted by customers.

Send Cart Abandonment Emails

If you have been involved in the E-commerce business for a long time now, you'd know that most items in carts don't convert to sales.

As many as two out of three items placed in an online cart are completely abandoned before checkout.

Of course, there are several reasons why this might happen. But only one way to make it stop.

That is sending card abandonment recovery emails to remind customers of why they added to the cart in the first place. This is extremely useful for rescuing sales that otherwise would have been lost.

Check out some of the most common reasons why users abandon carts:

screenshot of Statista report

Make sure your online store lists all included prices and is as transparent as possible; not keeping anything back from the customer that might influence their buying decision.

Don't display hidden prices or any additional costs to your online store, to reduce cart abandonment in the first place.

Encourage Customers To Promote On Social Media

People love to brag on social media, especially to their fans.

It's super effective to target your existing customers by giving them an incentive to share their posts with their friends on social media.

You can easily add these sharing buttons to your email marketing campaigns and let customers share on social media.

It's even been estimated that almost 90% of businesses across the world were encouraged by their customers to share information about their purchases with their friends, family, or colleagues online.

If you're not sure where to get started, don't worry, it's easy to do it. All you need to do is check around on your email provider, they’ll offer instructions on how to get it set up.

Ask For Customers Reviews

It's so easy to rack up more positive reviews on your E-commerce business. One of the easiest ways to do it is by sending an email to existing customers asking them to leave a product review.

When you’re marketing your eCommerce business: reviews and social proof are so important.

It's unlikely you'll be able to sell much with just a bare image and some basic information. You need to prove the customers are satisfied to rack up your sales and conversions.

So, to get it to get this social proof, you have to reach out to existing customers and incentivize them to help you. It's not difficult to do and a small incentive such as a small discount or free delivery will suffice.

It’s a great way to increase your product reviews and encourage new customers to sign up and buy your product without incurring any additional costs

Design Upsell Campaigns

It has been shown many times before that selling to an existing customer is a heck of a lot easier than selling to a new customer.

When prospective buyers come across your online store, they are simply afraid to purchase because they're not sure whether they can trust you or not.

Whereas if you have somebody who's already bought from your online store before, it becomes easy to convince them to buy another.

This is where these upsell campaigns become so useful. They use this feature to generate more sales.

To make this work, you need to have appealing, eye-catching, and dynamic content & templates to get customers' attention.

Send Confirmation Emails

The reason we have left this one for last is that most businesses have it set up anyway.

Automated personalized confirmation emails are a great way to build trust with new customers. It’s a great way to make customers feel special by sending them a personalized message.

These emails can be used to send confirmation details including returns, delivery tracking, or any kind of post-purchase issues.

You could even go as far as sending SMS messages to your customers regarding their post-purchase information if they add it to their email address. This is extremely effective for delivery updates and returns information.

Social Media Marketing

Social Media Marketing Guide [Definition, Pros & Cons, and Resources]

Here we are then, this is probably what first comes to your mind whenever we talk about E-commerce marketing.

Social media has grown from being a tool for allowing people to connect with their friends to perhaps the biggest blessing online shopping brands could have.

Social media allows brands to build personal relationships with all their customers, but only if it's used right. Even with the huge popularity of social networks such as Facebook and Twitter, most e-commerce businesses still haven't taken full advantage of this amazing tool.

In this guide, we're going to outline all the amazing opportunities that brands have using these platforms.

Here are some of the best practices for using social media for eCommerce marketing.

Don't Self-Promote Too Much

This is critical if you're using social media to promote your brand.

It's always important to remember that you have to add value to your user’s experience.

People won’t follow you on social media to hear about your facilities upgrade or your new partnerships.

You always have to think of what customers want to see. Not doing this will lose your engagement and followers.

Social media platforms are the perfect opportunity for you to engage on a personal level with your customers and answer any of their questions or queries.

Don't forget that if you can engage people on social media effectively, you can successfully engage them into becoming an advocate of your brand. Don't promote yourself too much but in turn, let other people do it for you.

Don't Only Stick to the Conventional Social Media Channels

This one is important if you want to stand out.

The best eCommerce marketers know you shouldn't just embrace all social networks without reason or just because your competitors do.

If you want to get ahead of your competitors, the only way you can do that is by trying something a little bit different on experimenting more.

Now what I'm NOT suggesting here, is that the likes of

Facebook and Twitter aren't worth your time. That's not what I mean.

All I mean is that you should thoroughly examine why you're using the social network before you begin to invest in a plan for it.

You can check out some of the most common social media marketing channels here, and the advantages of each of them.

Facebook

Twitter     

Instagram

Snapchat

TikTok 

Integrate Your Social Media Platforms

This one is a must if you have an E-commerce business.

It's super easy for you to integrate your social media presents with your e-commerce brand. It's easy for any business owner to add buying options to a social media page. You can check out this video here to do that.

The presence of these buttons will encourage your target audience to check out your E-commerce site more often.

It could be the difference between a customer who buys from you and not, allowing for a higher conversion rate than before.

It is extremely effective when it comes to retargeting, which can be set up through Facebook marketing.

PPC Advertising

PPC advertising stands for pay-per-click advertising, it’s a form of online paid advertising in which you pay whenever a user clicks on your ad.

It is completely irrelevant how many people see your ad, or how many times it is displayed in someone's news feed. If they don't click, you don’t pay.

Almost every ad that you see on Google and Facebook uses this form of advertising. Like these ones below.

screenshot of PPC advertising from Google

For eCommerce businesses, this is practically gold dust. There is no better way to reach out to customers than PPC advertising.

It's an incredible model of advertising and is data-driven.

You have unlimited optimization testing and scaling, which is perfect for any e-commerce business.

How Does PPC Work?

PPC is straightforward to set up. There are a few different steps that you need to take to create your first campaign.

Creating The Ad

Ad creation is pretty simple for PPC campaigns, most of the advertisements are made of an image, a few lines of copy, and a headline.

If you're making use of the Google Ads platform you won't even need an image, just a link, and a line of copy.

Also, on the Google platform, you'll have to include keywords. These are keywords that will trigger your ad. Like in the section we discussed above, these keywords are used to determine when your ad will be shown.

So, for example, going back to the dog toys example, your ad will only appear whenever a user searches terms that relate to ‘dog toys.’

Pretty simple to understand, isn't it?

Bidding

So, when you create your ads and select your keywords, you're going to have to think about money. You’ll have to consider how much you're willing to pay for a click or conversion.

It's difficult for us to give an indication here since it depends on how competitive the keywords that you selected are. For example, high volume keywords such as ‘iPhone case cover’ will cost a heck of a lot more than a low keyword such as ‘hats for dogs.’

Reasons to Use PPC for eCommerce

It’s completely data-driven.

This is perhaps what makes PPC advertising so special. Especially for e-commerce businesses.

Every single penny that is spent on PPC advertising can be tracked, traced, and optimized to make sure you get the most value back for money.

With PPC advertising, you can track your entire marketing strategy on a single spreadsheet.

Also, if you have experience in optimizing your website for design, you shouldn't have any problem using your PPC campaign for more clicks and conversions. It’s the same principles just experimenting and testing until you find something that works best.

You can spend as much or as little as you want.

This is the beauty of PPC advertising. Regardless of whether you're a multimillion-dollar business or even just a small business trying to rake in a couple of sales per month, you can adjust your PPC marketing strategy to your budget.

You don't even need a massive budget to reap the benefits of e-commerce advertising. Even if you have less than $5 per day you can still experiment and test until you get results.

What makes PPC so great is that you only pay-per-click meaning you pay per result. With traditional advertising, you pay first and then get the results. Whereas with PPC you get the results and then pay.

It can be used for almost anything.

Another thing that makes PPC so awesome is the fact that regardless of what you're selling in your E-commerce store, there's somewhere you can use it to optimize your e-commerce marketing plan and get more sales.

Thanks to advanced targeting methods like Facebook and Instagram, you can track users based on literally anything. From how many kids they have, their favorite soccer team, you name it and you can probably target someone on Facebook with it.

Not to even mention the vast range of markets you can appeal to using influencer marketing on the likes of Instagram, Snapchat, and TikTok.

Final Thoughts

In conclusion, then, the power of digital eCommerce marketing cannot be understated.

There are a variety of ways for you to promote your products, gain new followers online, and get more sales in the process.

No matter what kind of business you have, there are ways to adjust your strategy to make sure that it is right for you.

Think carefully about the channels you choose, and why you choose them. If you follow the guidance above, then you can know you're on the right track.

Thanks for reading, we wish you the best of luck with your eCommerce marketing.

Your logo is the part of your business that bridges the gap between from "just another dentist" to "leading dental brand".

Your logo logo should provide a powerful visual impact that consumers will associate with your practice. There are so many things that can be told in a logo yet with a special simplicity that makes it unique.

Don't really know how or where to get started?

Luckily, we have put together some fantastic ideas for you to get started and come up with the logo that will make your practice stand out.

How to Create an Awesome Dental Logo

1. Color is Key

Think about the type of dentistry you provide - do you primarily serve kids or adults? Does your practice focos on cosmetic work or more surgery based procedures?

These questions will help you decide the colors for your logo - what feeling/emotion do you want people to associate your practice with?

The following is a list of some colors commonly used in logos and what they evoke:

2. Font Choice

If the choice of colors is important, the type of font you chose is a very close second. In fact, the type of font you use will affect what your entire logo looks like. There are two basic font styles to choose from:

Desert Creek Dental

In the above example, Desert Creek Dental has chosen sans serif fonts. This gives the logo a more modern look than that one given by the more traditional serifs. Use this type if you want to appeal to younger patients.

Traditionally, serif fonts are the fonts preferred by dentists as they give an impression of solemnity. This is still a sentiment you want to convey to your patients. On the example below, note how Creekside Endodontics uses serifs, which gives a sense of commitment and professionalism.

Creekside Endodontics

3. Modern is What you Must Aim For

Truth be told, when it comes to the design of a logo, you should aim for a more modern look. This is something that will not necessarily hurt your more veteran patients.

Image result for modern dental logos

Many times, modern is simple. You could even use the traditional molar art and give it a fresh, modern twist.

4. Less is More

The most effective way to surface emotions in your potential clients is through simplicity. They cause such a powerful impact that people are able to relate your brand by the mere look of your logo. Just like the Nike symbol.

Serene Dental Center

Furthermore, a simple logo will look good no matter where you print it. Use a too elaborate one and try printing it on the corner of a letter-sized page and the details will get lost. Consider that your logo will be placed in a variety of places, from large billboards to a dental brochure.

Here's some food for thought:

5. Look Friendly

Image result for friendly dentAL logo

Coming to visit the dentist is a downright scary experience for many. To try to ease that, dental practices must show themselves friendly. So, how do you bring warmth to a chilly waiting room?

Since your logo is an effective way of communicating what your practice is about, what a better opportunity to tell your patients it will all be all right.

6. Make it appropriate

Do you specialize in a particular area of dentistry alone? Make sure your logo is appropriate to the type of audience you want to attract. Check out Bright Healthy Smiles's logo.

cropped-bhs-logo-optimize-1.jpg

It is pretty easy to tell what they specialize in. Besides being very clear on the type of patients they take in, the logo is fun and pretty friendly.

7. Include your Name or the Name of Your Practice

This is called personal branding in marketing and is very important. Most dentists only include their names followed by DDS or DMD. If your practice does not include your name, it is still important to include it in the logo.

Dentist in Scottsdale AZ | Ronald K. Thompson Dental Care

Your patients will connect the name with the logo. At some point, clients should be able to recognize your name from the logo alone. Think about what do you want people to see when they see your logo.

8. Leave trends to the Fashion Industry

A common mistake when designing logos, not only in the dental industry, is making it follow the present trends in colors and design. Yes, your logo will look modern and timely, but only while the trend is on.

Instead, think of a timeless design. Do not confuse being trendy with being modern. We have mentioned already that a modern logo is the best way to go. However, this does not always mean that you have to follow trends.

9. Communicate as Much as Possible in One Design

This is where creativity plays a big role. Note how this logo from Smile Brite shows three teeth connected by an orthodontic device but also in the shape of a smile.

fun tooth dental logo

It is simple, nice, creative, and it tells what this dental office is about. Did you notice that the order of the colors of the teeth is the same as the name? This helps in connecting the logo with the name whenever people only see the logo.

10. Connect with Your Location

Dental offices are usually local businesses. Whenever you get patients, you want them to feel at home. A good way to instill that is to show in your logo how proud you are of the place you live and appeal to community goodwill. .

Notice how Seattle Oral Care nicely incorporates the Space Needle, an iconic symbol of Seattle, into their logo.

Adding the name of your city to your practice and your logo also serves other purposes:

11. Fancy TypeFaces can Also Look Good on a Logo

Image result for colorful dental logos

Perhaps the most colorful logos will belong to pediatric services. However, it is ok to experiment with colors and fancy typefaces. Notice how Creative Pediatric Dentistry uses colors and creative letter-building elements.

The fancy fonts reinforce the idea of this being a nice place for kids. Very few children will stay scared of the dentist after walking into this logo.

12. Don't Be Afraid to Stand out of the Ordinary

gardens orthodontics logo with smile braces

Who says that dental logos must have a tooth on them? You can go out of the ordinary and place it creatively. Granted, the shape of a tooth will forever be the symbol of dentistry. But this does not mean you can try other approaches.

Garden Orthodontics decided to go for a design that, at first glance, does not tell it is a dental office. When you first read the word "Gardens", and notice the grass shape above, you start thinking of a fence and a backyard. Once you get to the "Orthodontics" part, the brackets and the smile at the bottom begin to gain shape.

13. Include a Tag Line

Logo

A tagline adds a strong plus to the message you are trying to convey through your logo. Note how Orthodontex adds the geographical feature to their logo and then also adds four words that express what they do.

You must be able to describe everything you do through a tagline. This also helps your patients to connect with the mission of your practice.

Here are some quick tips to come up with a killer tagline to include in your logo:

It definitively is a challenge but you can get some ideas online for inspiration. Once you have come up with the one for you, make a quick Google search to make sure it has not been taken already.

14. Make it a Unique Dental Logo

Even if your dental logo checks all the above boxes, it still has to be unique in order for it to work. Now, this does not mean to kill the typical elements of a dental logo - the smile, the toothpaste, the toothbrush, etc? Not at all. These elements are actually important as they are part of the dental business activity.

But how to start building something that has not been done before?

  1. Check out the logos from the dental practices in your city. These are the ones you want to stand out from.
  2. Check out the color of these logos. You will probably notice that most of them have blue or a tone of it. This is because blue gives a feeling of calm and peace. You may use it too but if you do, your logo will not stand out from the rest.
  3. If you want to go cliché, place a tooth on your logo. Now, if you want it to be unique, find a creative way of representing a tooth (if you really want to place a tooth on your logo) using other forms. But also keep in mind that you can still do away with the tooth.

The Mountain View logo is not your traditional dental logo. Instead of focusing the design on a dental device or tooth, it was inspired by the mountains. These brought about a design that is simple, elegant, and versatile as it can be changed to any color.

15. Abide by Symmetry and Balance Rules

rocada med tooth logo

Symmetry is very important to provide an aesthetically pleasant dental logo. Few people understand geometry but almost everyone can tell when a design is crooked. Now, you do not need to be proficient in geometry to get a perfectly balanced logo.

However, don't leave it all to chance. Brands such as Apple, Bing, and Adidas did not miss out on this aspect to create their successful logos. Start at least with a design grid and make sure all the lines and angles match.

16. Make a Smart Use of Shapes

Image result for creative dental logos

Note how Dr. Dental was able to insert the tooth inside the "D", which is the initial of the name. This is another example of smart and creative design.

Decide what it is that you want people to look at when your dental logo is on display.

17. Don't Forget About Elegance

Notice how Supremia's logo is symmetric, simple, and nice. The fonts are sans serif, and the logo itself is elegant with a geometric shape.

This is a nice combination of simplicity and elegance.

18. Use the Services of a Professional

You might want to hire a professional designer to help you materialize your ideas. Once you come up with the design, this will be yours for the rest of the existence of your practice. Therefore, leave it to the experts.

You don't want to hurt the main design of your logo all the time. This will only hurt your practice's face.

Reasons why you should hire a professional:

In SEO we are always dealing with CSVs - combining, cleaning, analyzing - you name it.

In this article (and video) I will show you how to quickly & easily combine and merge multiple CSV files into one CSV file for free on a Mac.

Follow along, and start combining!

Update: Back in the day I shot a video about how to do this manually on a mac, and it still works. But since then we've had a lot of people ask about doing it on a PC.

So we actually just made a tool that combines CSVs for you.

And it's way faster than the manual method.

And it's free.

Check it out here: SERP App CSV Merge Tool


If you have multiple CSV or Excel files that you need combined, follow this simple process to get them combined in a flash, using the built in "terminal" on your Mac.

Step 1 - Create a new folder

Create a new folder on your Desktop & put all of your CSV files into the folder.

I will call mine "combine".

It will look like this:

Caution: Everything in this folder will be combined.

Step 2 - Open Terminal

The program "Terminal" is located in your "Applications" folder under "Utilities"

Applications > Utilities > Terminal

Open Terminal.

It will look like this:

Step 3 - Print Working Directory

This is a fancy name. Don't worry about it, just follow the steps.

1. Type: "pwd"
2. Hit enter

It will look like this:

"PWD" means "Print Working Directory". It simply is showing you what "directory" (aka folder") the Terminal has selected. Don't worry about it. Just keep following along.

Step 4 - Choose the folder you created

Set your "directory" to the folder you created that has your CSV files in it.

1. Type: "cd /Users/devin/Desktop/combine"
2. Hit enter

Note: you will need to change your file path so it matches your username & folder name

Step 5 - Merge the files

Now you are ready to merge your files.

1. Type: "cat *.csv >combined.csv"
2. Hit enter

It will look like this:

Step 6 - Check your folder

If you followed along correctly, you are done!

Inside your folder there will be a file called "combined.csv"

It will look like this:

Final Thoughts

If you need help with your digital marketing, web hosting, or other services please contact us.

If you want to learn more SEO tips & strategies to help your workflow, improve your team's efficiency/productivity, and bring more traffic to your website join us at: SERP University.

In today’s digital age there is an enormous amount of missed opportunity across marketing channels.

If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two.

Public Relations (PR), when properly used, can be a powerful source of:

  1. Brand awareness
  2. Traffic
  3. Website authority

However, many brands overlook this third benefit and are leaving huge amounts of untapped potential on the table. 

In this article we cover: 

Warning: When we say "PR" we are not referring to these "pay 300 bucks for a press release" services. These are press releases for SEO and they are normally just used as a grey-hat slightly spammy link building technique. 

We are not talking about those blanket syndication services - we are talking about real brands getting real links from real, noteworthy websites because of the relationships the PR company has. 

We are not talking about syndication of some crappy article onto a bunch of new sites that get wiped in 3-6 months.  

What Exactly is PR in the Digital Marketing World?

Traditionally, PR is the practice of deliberately managing & improving the spread of information surrounding a brand or organization and the public.

Many brands use PR to control the narrative around their company and direct consumer attention to aspects of the brand they want to highlight - and even direct attention away from potentially damaging aspects. 

In the digital marketing world, we like these benefits as well.

However, there is something even more powerful PR can be used for. That something is SEO, specifically link building, to increase website authority (domain rating). 

How PR Helps Generate Maximum SEO Impact

Now you are most likely wondering, what can PR and media coverage do to help improve SEO?

The concept is simple: PR generates links & search engines love high-quality links. 

Public relation agencies work very hard to get their clients mentioned in the press - web, bloggers, influencers, news, etc. These agencies are not cheap - and the work they do is sometimes very difficult to replicate. 

Popular publications will write about your business whenever you send a press release. They will link it to your website, which automatically gives a free backlink to your website.

Aside from that, you will also get the chance to receive brand recognition, which in turn, will boost your brand authority. You can even dedicate an exclusive “As Seen On” section in your website to feature all the publications who wrote a story about you.

Bottom line, when people are looking to avail of a product or service from a new brand, they will most likely search the internet for suggestions. Then, they start looking for reviews and articles about the brand before they make the purchase decision. This is where you should be in.

It is all the more valuable if you know how to get PR and SEO to work together. This is where the missed opportunities begin (do not make these mistakes). 

Common Problems & Solutions in Linking PR with SEO

The most common problems hindering the SEO impact of your PR campaigns (That You Should Fix Right Away):

  1. Brand mentions in web articles have no links.
  2. Brand mentions in web articles have links, but the links are marked as "nofollow".
  3. Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.
  4. Not tracking the links you earn.
  5. Not tracking the traffic and behavior from the links you earn

Problem 1: Brand mentions in web articles have no links.

Solution: Make sure your mentions are hyperlinked.

Problem 2: Brand mentions in web articles have links, but the links are marked as "nofollow".

Solution: Reach out to your PR company, or editor/author of the post, and make sure your links are marked “dofollow”.

Problem 3: Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.

Solution: Make sure you have a strategy around target pages on your website that needs links. Getting links to your homepage is good, but sometimes you want those links going to a page optimized for selling a product or making you money.

Problem 4: Not tracking the links you earn.

Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links. We recommend using SERP App to track & monitor your links.

Problem 5: Not tracking the traffic and behavior from the links you earn

Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links.

Linking PR and SEO: How to Get Started

To have a successful PR strategy, you must understand your market and position your tactics so the right publications will give you brand coverage that will help you reach your target audience.

The biggest takeaway for all of marketing (and of course your PR and SEO strategy) is this: Understand your buyer, find out where what channels/platforms they are giving their attention to & become omnipresent on those channels/platforms.

If you do this, you will succeed in growing your brand authority in the eyes of the consumer (the traditional goal of PR).

If you do this AND follow the guidelines up above (link), you will succeed in growing your brand authority in the eyes of SEARCH ENGINES as well.

Once you find these websites, you can implement these four tactics to an effective PR strategy:

PR Syndication Platforms (for SEO)

Warning: This is where the article starts to deviate a bit. You are now crossing over from using REAL PR for SEO, to using SEO PR for SEO (not the same as hiring a publicist or PR company)

There are several PR websites you can join that will connect you with blogs and journalists. The benefit is additional exposure for cheap, and you don't even have to write content – starting to sound like "SEO" now huh? "SEO" aka little hacks for lazy people who want results.

It's true. SEO's are lazy. I stand by it.

Some places to start are: HARO (Help A Reporter Out), PRWeb, and PR NewsWire.

Note - these platforms are really for press syndication and not equivalent to hiring a real PR company to get you legitimate placements. This is "SEO PR" and should be done strategically.

The "aha-moment" for SEO for many people is always this – the key to getting links is exclusivity & barrier to entry. If anyone can pay for a link somewhere it is not that valuable. This is the key difference between PR syndication & a PR company. These syndication sites cost $250-$600 (depending on the package) to get listed on 100s of sites.

Not that big of a barrier to entry.

Whereas hiring a PR company is much more expensive, and they have spent a significant amount of time, energy & resources creating relationships with publishers & media companies where you can get placements – a much higher barrier of entry.

Launch a Campaign for Guest Posting

Guest posting is writing or publishing an article on someone else’s blog or website.

It is one of the easiest ways for you to get free media coverage and links back to your website.

First, you have to look for blogs in your niche that accepts guest posts.

Second, reach out to the editor(s) and pitch a blog post idea to the publication. If your pitch is accepted, write the article and mention your brand in it with a hyperlink to the page you are looking to acquire links for - pretty simple.

It is a win-win scenario. The blog gets a free quality content written for them, while you get a free backlink to your website.

Create an Email Outreach Campaign

There are websites who may write about your brand without you even knowing it. You can take this opportunity to build more links to your website. Be notified whenever you are mentioned by setting up a Google Alert.

Reach out to the publications who mentioned you and send a thank you email. In this thank you email, also ask them to link the article back to your website. They will most likely appreciate you reaching out to them.

Make Use of the Skyscraper Technique

Most websites use the skyscraper technique to build links – essentially this a method of creating high quality content & reaching out to industry relevant websites who are already linking to similar content and asking them to link to you as well.

Ever heard the saying "build a better mousetrap"? Kind of the same thing.

  1. Find the content that your competitors are getting their traffic from:

2. Find out who is linking to that type of content already (let's say for this example we are talking about a piece of content about "search engine optimization for lawyers"

3. Read all of their content and make a more comprehensive & authoritative piece.

4. Reach out to all those "hundreds of websites linking to the top people" and ask them to link to your content as well!