Your logo is the part of your business that bridges the gap between from "just another dentist" to "leading dental brand".
Your logo logo should provide a powerful visual impact that consumers will associate with your practice. There are so many things that can be told in a logo yet with a special simplicity that makes it unique.
Don't really know how or where to get started?
Luckily, we have put together some fantastic ideas for you to get started and come up with the logo that will make your practice stand out.
How to Create an Awesome Dental Logo
1. Color is Key
Think about the type of dentistry you provide - do you primarily serve kids or adults? Does your practice focos on cosmetic work or more surgery based procedures?
These questions will help you decide the colors for your logo - what feeling/emotion do you want people to associate your practice with?
The following is a list of some colors commonly used in logos and what they evoke:
Red symbolizes passion, energy, urgency, and even sometimes danger - probably not the vibe you're going for.
Orange is enthusiasm, energy, movement, and action.
Green is a symbol of nature and, relaxation.
Yellow is associated with happiness, but too much can feel a bit intense.
Blue provides professionalism along with a friendly and relaxed feel.
Brown is the color of the ground and not anything you as a dentist would have anything to do with.
Pink is romance, but it also reminds people of gums if placed in the context of a dentist's practice.
2. Font Choice
If the choice of colors is important, the type of font you chose is a very close second. In fact, the type of font you use will affect what your entire logo looks like. There are two basic font styles to choose from:
Serif - Fonts that have a "serif", which is a flourish or stroke at the end of the letter, include Bodoni, Garamond, Georgia, and Times New Roman.
Sans Serif - The word "sans" means "without", hence these letters do not have the embellishments of a serif. The most common ones include Arial, Futura, Helvetica, and Tahoma.
In the above example, Desert Creek Dental has chosen sans serif fonts. This gives the logo a more modern look than that one given by the more traditional serifs. Use this type if you want to appeal to younger patients.
Traditionally, serif fonts are the fonts preferred by dentists as they give an impression of solemnity. This is still a sentiment you want to convey to your patients. On the example below, note how Creekside Endodontics uses serifs, which gives a sense of commitment and professionalism.
3. Modern is What you Must Aim For
Truth be told, when it comes to the design of a logo, you should aim for a more modern look. This is something that will not necessarily hurt your more veteran patients.
Many times, modern is simple. You could even use the traditional molar art and give it a fresh, modern twist.
4. Less is More
The most effective way to surface emotions in your potential clients is through simplicity. They cause such a powerful impact that people are able to relate your brand by the mere look of your logo. Just like the Nike symbol.
Furthermore, a simple logo will look good no matter where you print it. Use a too elaborate one and try printing it on the corner of a letter-sized page and the details will get lost. Consider that your logo will be placed in a variety of places, from large billboards to a dental brochure.
Here's some food for thought:
Test your logo in as many places as you can. Try it in different environments and sizes.
Try removing all the colors. Will people still recognize it?
Consider the technique to be used: printed, stenciled, embroidered, etc.
5. Look Friendly
Coming to visit the dentist is a downright scary experience for many. To try to ease that, dental practices must show themselves friendly. So, how do you bring warmth to a chilly waiting room?
Since your logo is an effective way of communicating what your practice is about, what a better opportunity to tell your patients it will all be all right.
6. Make it appropriate
Do you specialize in a particular area of dentistry alone? Make sure your logo is appropriate to the type of audience you want to attract. Check out Bright Healthy Smiles's logo.
It is pretty easy to tell what they specialize in. Besides being very clear on the type of patients they take in, the logo is fun and pretty friendly.
7. Include your Name or the Name of Your Practice
This is called personal branding in marketing and is very important. Most dentists only include their names followed by DDS or DMD. If your practice does not include your name, it is still important to include it in the logo.
Your patients will connect the name with the logo. At some point, clients should be able to recognize your name from the logo alone. Think about what do you want people to see when they see your logo.
8. Leave trends to the Fashion Industry
A common mistake when designing logos, not only in the dental industry, is making it follow the present trends in colors and design. Yes, your logo will look modern and timely, but only while the trend is on.
Instead, think of a timeless design. Do not confuse being trendy with being modern. We have mentioned already that a modern logo is the best way to go. However, this does not always mean that you have to follow trends.
9. Communicate as Much as Possible in One Design
This is where creativity plays a big role. Note how this logo from Smile Brite shows three teeth connected by an orthodontic device but also in the shape of a smile.
It is simple, nice, creative, and it tells what this dental office is about. Did you notice that the order of the colors of the teeth is the same as the name? This helps in connecting the logo with the name whenever people only see the logo.
10. Connect with Your Location
Dental offices are usually local businesses. Whenever you get patients, you want them to feel at home. A good way to instill that is to show in your logo how proud you are of the place you live and appeal to community goodwill. .
Notice how Seattle Oral Care nicely incorporates the Space Needle, an iconic symbol of Seattle, into their logo.
Adding the name of your city to your practice and your logo also serves other purposes:
Including the name of your city on your name is good for SEO marketing purposes.
Most searches on Google are local and they do not even require the name of the city on them. If someone searches for "dental care", for instance, local results will show up. Placing your city on your name helps to your SEO while representing it on your logo helps with people connecting your service with your city.
Visual representations of your city on your logo helps the locals better connect with your brand.
11. Fancy TypeFaces can Also Look Good on a Logo
Perhaps the most colorful logos will belong to pediatric services. However, it is ok to experiment with colors and fancy typefaces. Notice how Creative Pediatric Dentistry uses colors and creative letter-building elements.
The fancy fonts reinforce the idea of this being a nice place for kids. Very few children will stay scared of the dentist after walking into this logo.
12. Don't Be Afraid to Stand out of the Ordinary
Who says that dental logos must have a tooth on them? You can go out of the ordinary and place it creatively. Granted, the shape of a tooth will forever be the symbol of dentistry. But this does not mean you can try other approaches.
Garden Orthodontics decided to go for a design that, at first glance, does not tell it is a dental office. When you first read the word "Gardens", and notice the grass shape above, you start thinking of a fence and a backyard. Once you get to the "Orthodontics" part, the brackets and the smile at the bottom begin to gain shape.
13. Include a Tag Line
A tagline adds a strong plus to the message you are trying to convey through your logo. Note how Orthodontex adds the geographical feature to their logo and then also adds four words that express what they do.
You must be able to describe everything you do through a tagline. This also helps your patients to connect with the mission of your practice.
Here are some quick tips to come up with a killer tagline to include in your logo:
Make it nice and simple.
Think of the patient first-what benefit do they get by coming to your office.
Be specific about what you do.
Try to make it no longer than 4 words, otherwise, it might be forgettable. Plus, it might just stuff the space of your logo.
It definitively is a challenge but you can get some ideas online for inspiration. Once you have come up with the one for you, make a quick Google search to make sure it has not been taken already.
14. Make it a Unique Dental Logo
Even if your dental logo checks all the above boxes, it still has to be unique in order for it to work. Now, this does not mean to kill the typical elements of a dental logo - the smile, the toothpaste, the toothbrush, etc? Not at all. These elements are actually important as they are part of the dental business activity.
But how to start building something that has not been done before?
Check out the logos from the dental practices in your city. These are the ones you want to stand out from.
Check out the color of these logos. You will probably notice that most of them have blue or a tone of it. This is because blue gives a feeling of calm and peace. You may use it too but if you do, your logo will not stand out from the rest.
If you want to go cliché, place a tooth on your logo. Now, if you want it to be unique, find a creative way of representing a tooth (if you really want to place a tooth on your logo) using other forms. But also keep in mind that you can still do away with the tooth.
The Mountain View logo is not your traditional dental logo. Instead of focusing the design on a dental device or tooth, it was inspired by the mountains. These brought about a design that is simple, elegant, and versatile as it can be changed to any color.
15. Abide by Symmetry and Balance Rules
Symmetry is very important to provide an aesthetically pleasant dental logo. Few people understand geometry but almost everyone can tell when a design is crooked. Now, you do not need to be proficient in geometry to get a perfectly balanced logo.
However, don't leave it all to chance. Brands such as Apple, Bing, and Adidas did not miss out on this aspect to create their successful logos. Start at least with a design grid and make sure all the lines and angles match.
16. Make a Smart Use of Shapes
Note how Dr. Dental was able to insert the tooth inside the "D", which is the initial of the name. This is another example of smart and creative design.
Decide what it is that you want people to look at when your dental logo is on display.
17. Don't Forget About Elegance
Notice how Supremia's logo is symmetric, simple, and nice. The fonts are sans serif, and the logo itself is elegant with a geometric shape.
This is a nice combination of simplicity and elegance.
18. Use the Services of a Professional
You might want to hire a professional designer to help you materialize your ideas. Once you come up with the design, this will be yours for the rest of the existence of your practice. Therefore, leave it to the experts.
You don't want to hurt the main design of your logo all the time. This will only hurt your practice's face.
Reasons why you should hire a professional:
They have a sharp eye for art and artistic styles.
The expertise and skills of a graphic designer are specific.
Their expertise allows them to incorporate a marketing hue into the design.
They will provide you with samples over and over until you are happy with the final work.
In SEO we are always dealing with CSVs - combining, cleaning, analyzing - you name it.
In this article (and video) I will show you how to quickly & easily combine and merge multiple CSV files into one CSV file for free on a Mac.
Follow along, and start combining!
If you have multiple CSV or Excel files that you need combined, follow this simple process to get them combined in a flash, using the built in "terminal" on your Mac.
Step 1 - Create a new folder
Create a new folder on your Desktop & put all of your CSV files into the folder.
I will call mine "combine".
It will look like this:
Caution: Everything in this folder will be combined.
Step 2 - Open Terminal
The program "Terminal" is located in your "Applications" folder under "Utilities"
Applications > Utilities > Terminal
It will look like this:
Step 3 - Print Working Directory
This is a fancy name. Don't worry about it, just follow the steps.
1. Type: "pwd"
It will look like this:
"PWD" means "Print Working Directory". It simply is showing you what "directory" (aka folder") the Terminal has selected. Don't worry about it. Just keep following along.
Step 4 - Choose the folder you created
Set your "directory" to the folder you created that has your CSV files in it.
1. Type: "cd /Users/devin/Desktop/combine"
2. Hit enter
Note: you will need to change your file path so it matches your username & folder name
Step 5 - Merge the files
Now you are ready to merge your files.
1. Type: "cat *.csv >combined.csv"
2. Hit enter
It will look like this:
Step 6 - Check your folder
If you followed along correctly, you are done!
Inside your folder there will be a file called "combined.csv"
How to get the maximum bang for your buck from PR (your SEO is going to love you for it)
Warning: When we say "PR" we are not referring to these "pay 300 bucks for a press release" services. These are press releases for SEO and they are normally just used as a grey-hat slightly spammy link building technique.
We are not talking about those blanket syndication services - we are talking about real brands getting real links from real, noteworthy websites because of the relationships the PR company has.
We are not talking about syndication of some crappy article onto a bunch of new sites that get wiped in 3-6 months.
What Exactly is PR in the Digital Marketing World?
Traditionally, PR is the practice of deliberately managing & improving the spread of information surrounding a brand or organization and the public.
Many brands use PR to control the narrative around their company and direct consumer attention to aspects of the brand they want to highlight - and even direct attention away from potentially damaging aspects.
In the digital marketing world, we like these benefits as well.
However, there is something even more powerful PR can be used for. That something is SEO, specifically link building, to increase website authority (domain rating).
How PR Helps Generate Maximum SEO Impact
Now you are most likely wondering, what can PR and media coverage do to help improve SEO?
The concept is simple: PR generates links & search engines love high-quality links.
Public relation agencies work very hard to get their clients mentioned in the press - web, bloggers, influencers, news, etc. These agencies are not cheap - and the work they do is sometimes very difficult to replicate.
Popular publications will write about your business whenever you send a press release. They will link it to your website, which automatically gives a free backlink to your website.
Aside from that, you will also get the chance to receive brand recognition, which in turn, will boost your brand authority. You can even dedicate an exclusive “As Seen On” section in your website to feature all the publications who wrote a story about you.
Bottom line, when people are looking to avail of a product or service from a new brand, they will most likely search the internet for suggestions. Then, they start looking for reviews and articles about the brand before they make the purchase decision. This is where you should be in.
It is all the more valuable if you know how to get PR and SEO to work together. This is where the missed opportunities begin (do not make these mistakes).
Common Problems & Solutions in Linking PR with SEO
The most common problems hindering the SEO impact of your PR campaigns (That You Should Fix Right Away):
Brand mentions in web articles have no links.
Brand mentions in web articles have links, but the links are marked as "nofollow".
Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.
Not tracking the links you earn.
Not tracking the traffic and behavior from the links you earn
Problem1: Brand mentions in web articles have no links.
Solution: Make sure your mentions are hyperlinked.
Problem2: Brand mentions in web articles have links, but the links are marked as "nofollow".
Solution: Reach out to your PR company, or editor/author of the post, and make sure your links are marked “dofollow”.
Problem 3: Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.
Solution: Make sure you have a strategy around target pages on your website that needs links. Getting links to your homepage is good, but sometimes you want those links going to a page optimized for selling a product or making you money.
Problem 4: Not tracking the links you earn.
Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links. We recommend using SERP App to track & monitor your links.
Problem 5: Not tracking the traffic and behavior from the links you earn
Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links.
Linking PR and SEO: How to Get Started
To have a successful PR strategy, you must understand your market and position your tactics so the right publications will give you brand coverage that will help you reach your target audience.
The biggest takeaway for all of marketing (and of course your PR and SEO strategy) is this: Understand your buyer, find out where what channels/platforms they are giving their attention to & become omnipresent on those channels/platforms.
If you do this, you will succeed in growing your brand authority in the eyes of the consumer (the traditional goal of PR).
If you do this AND follow the guidelines up above (link), you will succeed in growing your brand authority in the eyes of SEARCH ENGINES as well.
Once you find these websites, you can implement these four tactics to an effective PR strategy:
PR Syndication Platforms (for SEO)
Warning: This is where the article starts to deviate a bit. You are now crossing over from using REAL PR for SEO, to using SEO PR for SEO (not the same as hiring a publicist or PR company)
There are several PR websites you can join that will connect you with blogs and journalists. The benefit is additional exposure for cheap, and you don't even have to write content – starting to sound like "SEO" now huh? "SEO" aka little hacks for lazy people who want results.
Note - these platforms are really for press syndication and not equivalent to hiring a real PR company to get you legitimate placements. This is "SEO PR" and should be done strategically.
The "aha-moment" for SEO for many people is always this – the key to getting links is exclusivity & barrier to entry. If anyone can pay for a link somewhere it is not that valuable. This is the key difference between PR syndication & a PR company. These syndication sites cost $250-$600 (depending on the package) to get listed on 100s of sites.
Not that big of a barrier to entry.
Whereas hiring a PR company is much more expensive, and they have spent a significant amount of time, energy & resources creating relationships with publishers & media companies where you can get placements – a much higher barrier of entry.
Launch a Campaign for Guest Posting
Guest posting is writing or publishing an article on someone else’s blog or website.
It is one of the easiest ways for you to get free media coverage and links back to your website.
First, you have to look for blogs in your niche that accepts guest posts.
Second, reach out to the editor(s) and pitch a blog post idea to the publication. If your pitch is accepted, write the article and mention your brand in it with a hyperlink to the page you are looking to acquire links for - pretty simple.
It is a win-win scenario. The blog gets a free quality content written for them, while you get a free backlink to your website.
Create an Email Outreach Campaign
There are websites who may write about your brand without you even knowing it. You can take this opportunity to build more links to your website. Be notified whenever you are mentioned by setting up a Google Alert.
Reach out to the publications who mentioned you and send a thank you email. In this thank you email, also ask them to link the article back to your website. They will most likely appreciate you reaching out to them.
Make Use of the Skyscraper Technique
Most websites use the skyscraper technique to build links – essentially this a method of creating high quality content & reaching out to industry relevant websites who are already linking to similar content and asking them to link to you as well.
Ever heard the saying "build a better mousetrap"? Kind of the same thing.
Find the content that your competitors are getting their traffic from:
2. Find out who is linking to that type of content already (let's say for this example we are talking about a piece of content about "search engine optimization for lawyers"
3. Read all of their content and make a more comprehensive & authoritative piece.
4. Reach out to all those "hundreds of websites linking to the top people" and ask them to link to your content as well!
60+ Awesome Dental Marketing Ideas, Strategies & Tips to Grow Your Practice
BY: DEVIN SCHUMACHER // Head of Marketing / SERP Dental
This list of dental marketing ideas comes from experience working with dentists and other local service providers. I have used these strategies to have helped our clients build dental practices of all sizes and stages of growth. I hope this information is as helpful for you as it has been profitable for our clients!
#1 Dental Marketing Idea
START A BLOG
Blogs can be a great way to generate traffic to your website. People will click through if you give them topical, informative articles with headlines like “10 Tips for Preventing Gum Disease” or “What You Need to Know About Veneers.”
#2 Dental Marketing Idea
Establish an FAQ (frequently asked questions) page on your website. Not only will it reduce the number of inquiries to your clinic, but it can also be used to promote discounts, services, treatment options and other things that you’d like potential patients to know.
#3 Dental Marketing Idea
BUILD A SITEMAP
Sitemaps can help you rise in search engine results pages (SERPs) by gathering all of your data and presenting it in an easy-to-read format for the search engines themselves. They’re basically road maps for the algorithm systems used by companies like Google.
#7 Dental Marketing Idea
UTILIZE ANALYTICS SOFTWARE
Analytics software can help you track, record, organize and analyze the traffic flowing to and from your website. The most well-known brand is Google Analytics, but there are other kinds that you can use as well.
#8 Dental Marketing Idea
OFFER HEALTH SCREENINGS
Health screenings are provided by everyone from podiatrists to cardiologists. However, it’s rare to see a dentist enter the mix. You can get a lot of fresh sign-ups if you’re willing to break the mold and offer free or low-cost health screenings at your clinic.
#9 Dental Marketing Idea
EDUCATE YOURSELF ON SEO
Search engine optimization (SEO) is the bread and butter of online advertising. Whenever you look for dental marketing solutions, SEO strategies will dominate the list. Start doing your homework on SEO and how it can help you.
#10 Dental Marketing Idea
CREATE INSTRUCTIONAL VIDEOS
One of the most efficient dental marketing strategies is to create how-to videos that can be hosted on your website or social media account. You’ll get clicks from all around the world as people search for flossing techniques or wisdom teeth removal.
#11 Dental Marketing Idea
TURN THE CHANNEL
Television and radio ads can increase your visibility among local residents. Even if they don’t need your services today, they’ll remember your jingle from hearing it on the radio every morning, and they’ll be more likely to contact you when they crack a tooth.
#12 Dental Marketing Idea
JOIN LOCAL EVENTS AND ACTIVITIES
Hand out water bottles at a triathlon. Distribute key chains at local business conferences. Just make sure that your name, logo and phone number is on all of your freebies.
Backlinks are one of the most important metrics used by search engines when determining a website’s authority. The good news is that it’s relatively easy to start using backlinks on your own sites, blogs and social media accounts.
#14 Dental Marketing Idea
AUTHOR AN EBOOK
eBooks can be used to share your knowledge of dental problems and procedures. If you make them downloadable on your website, they’ll also become a focal point for your expertise.
#15 Dental Marketing Idea
UPGRADE YOUR WAITING ROOM
Throw out those dusty magazines and bring in books, movies, puzzles, board games and coloring supplies for adults and kids alike. People will definitely comment on your top-tier waiting room in their reviews.
#16 Dental Marketing Idea
RESHAPE YOUR BUSINESS CARDS
If you’re still using plain white squares, you’re missing out on prime opportunities for memorable marketing. Think about something colorful or something shaped like teeth, toothbrushes or gums.
#17 Dental Marketing Idea
HIRE GUEST BLOGGERS
Once you’ve created a blog, it’s important not to drone on with the same topics and the same “voices.” Feature some guest bloggers to give it variety and credibility as a blog written by and for well-informed individuals.
#18 Dental Marketing Idea
DON’T NEGLECT PRINT MEDIA
Print media might be on the decline as businesses become increasingly digital, but there’s still power in old-fashioned billboards and bus stop flyers. In fact, without a lot of competition, print ads can be a surprisingly effective and creative dental marketing plan.
If the patient is smiling as they leave your clinic, ask them to give a testimonial before they go. You can use their praise everywhere from commercials to radio ads.
#20 Dental Marketing Idea
CREATE A MOBILE VERSION OF YOUR WEBSITE
This is one of those marketing tips for dentists that sounds obvious but is still crucial to the success of your business. More than two-thirds of people use phones and tablets rather than traditional computers. Your site needs a good mobile display to accommodate them.
#21 Dental Marketing Idea
TAKE ADVANTAGE OF SOCIAL MEDIA MARKETING TOOLS
Facebook offers Facebook Ads. Instagram and Twitter allow you to create “sponsored” content. Don’t be afraid to play around with the different on-site advertising tools of your chosen social media platforms.
#22 Dental Marketing Idea
JOIN DISCOUNT SERVICE PROVIDERS
Places like Groupon and LivingSocial can be a big boon for your business. You’ll need to take a financial hit by offering deals and discounts to attract new patients, but consider it an investment for the future.
#23 Dental Marketing Idea
EXPERIMENT WITH PAY-PER-CLICK ADS
Pay-per-click (PPC) ads are one of the most effective ways to bring unique views to your website. You’ll need to do some research to make sure that you’re utilizing them correctly, but they’ll be worth it in the end.
#24 Dental Marketing Idea
SET UP LEAD BOXES
You don’t always need to think outside of the box. Sometimes, the box itself is a great dental marketing idea. Lead boxes are both fun and functional, and they can generate a lot of interest in your brand.
#25 Dental Marketing Idea
PURCHASE A CUSTOMER SERVICE KIOSK
A customer service kiosk will allow your patients to check themselves in and handle their own payment arrangements. Not only will it cut down on appointment times, but you can also feature it in your advertisements to bring attention to your modern, convenient practice.
#26 Dental Marketing Idea
UPGRADE YOUR GRAPHICS
The best graphics are crisp and colorful. They don’t have any blurry backgrounds or pixelated portions, and they reflect the high-quality nature of your practice by existing as high-definition images. You might need to invest in a new DSLR for this.
#27 Dental Marketing Idea
GO OUT TO DINNER
Dinner talks can be given to clients, vendors, investors and other business leaders in your area. They’re an excellent but underutilized promotional tool in the world of dentistry.
#28 Dental Marketing Idea
CREATE VIRAL VIDEOS
Do the Harlem shake in your hallway. Dance in your offices to Gangnam Style. If you’re looking for creative dental marketing ideas, this is one to consider. It won’t be suitable for every clinic, of course, but if you have a reputation for friendliness, it can cement that impression.
#29 Dental Marketing Idea
DIVERSIFY YOUR KEYWORDS
Your keyword list should be more comprehensive than “dentist” or “dental clinic.” It should also include things like “cavities,” “braces,” “sore gums” and “teeth whitening costs.”
#30 Dental Marketing Idea
HAVE FUN WITH FREEBIES
Everyone loves a freebie. Whether it’s pens, pencils, notepads, key chains or sugar-free lollipops, there’s always something that you can give to patients to thank them for their business.
Your website should make it easy for readers to like, share and bookmark any content that interests them. Include all of these options on your display panels.
#32 Dental Marketing Idea
IMPROVE THE QUALITY OF YOUR TITLE TAGS
Your keyword list should be more comprehensive than “dentist” or “dental clinic.” It should also include things like “cavities,” “braces,” “sore gums” and “teeth whitening costs.”
#30 Dental Marketing Idea
CLEAN UP YOUR REVIEWS
If you’ve gotten any middling reviews on third-party websites like Yelp, it’s time to do some damage control. While you won’t be able to remove them, you can usually respond to them, and that will go a long way towards helping your brand reputation.
#34 Dental Marketing Idea
JOIN YOUR LOCAL CHAMBER OF COMMERCE
Not only will this increase your legitimacy in the eyes of your patients, but it will also provide networking opportunities with other businesses in your area. You never know when that will pay off for your practice.
#35 Dental Marketing Idea
TOGGLE BETWEEN SOCIAL MEDIA ACCOUNTS
Even if you have a favorite platform, you shouldn’t neglect the others that you’ve signed up for, especially if you’ve linked to them on your website. You don’t want patients to find a tumbleweed account and assume that you’re no longer in business.
#36 Dental Marketing Idea
OFFER LUXURY SERVICES
You might not have the funds for a full-time masseuse, but you can hire one for a special “Get Over Your Fear of the Dentist” weekend. You’ll also generate a lot of good buzz for your company with the creativity of the gesture.
#37 Dental Marketing Idea
SHOWCASE YOUR SPECIALTIES
While it’s great to cover a wide variety of topics with your website, don’t become one of those shallow, surface-level sites that fails to engage patients on a meaningful level. Have a couple of specialty interests that show off your expertise.
#38 Dental Marketing Idea
SCHEDULE A LUNCH-AND-LEARN
A lunch-and-learn is a chance to connect with potential patients in your area. It can be especially helpful if you coordinate with relevant businesses and insurance companies. For example, if your clinic is listed in the network of Company A’s health plan, you can organize a lunch-and-learn at Company A to encourage its employees to choose you.
#39 Dental Marketing Idea
GET SNEAKY WITH YOUR SEO
There are certain SEO tricks that can drive even more traffic to your website. For example, did you know that you can put your keywords in your alt-text for images? Search engines will still count them, but they won’t over-stuff the webpage itself.
Leave comments on teeth whitening articles written by other people. Answer questions about cavities and crowns on sites like Yahoo Answers. It’ll get your name out there, especially if you link to your own website as a reference point.
#41 Dental Marketing Idea
VERIFY YOUR WEBSITE
If you haven’t verified your website with search engines like Google and Bing, it’s time to get it done. This small action can have huge benefits down the line.
#42 Dental Marketing Idea
SEND OUT REMINDERS TO PAST PATIENTS
It’s easier to retain an old customer than to find a new one. If it’s been awhile since Sally Smith had a check-up, send her an email or postcard that offers her a special deal for coming back to your clinic.
#43 Dental Marketing Idea
ADVERTISE IN UNEXPECTED PLACES
The nice thing about dental marketing tips is that they can be applied to every form of food on the planet. Whether it’s the packaging of a cookie or the inside of a pizza box, you can advertise your services anywhere that people eat.
#44 Dental Marketing Idea
CREATE EMAIL NEWSLETTERS
This is one of those old-school dentist marketing ideas that can still make a splash if you approach it correctly. Don’t use email newsletters as stuffy press releases. Use them as fun, engaging advertisements for your most recent sales or blog posts.
#45 Dental Marketing Idea
OFFER A VIRTUAL TOUR
With so many people afraid of the dentist, it can help to calm their nerves if you offer a virtual tour of your clinic. There are plenty of low-cost programs that will make it easy for you to set up.
#46 Dental Marketing Idea
SUPER-SIZE YOUR ADS
Billboards don’t always offer the greatest ROI, but if you’re located near a major highway or shopping center, they might be worth the expense. This is especially true if you advertise that walk-ins are welcome.
#47 Dental Marketing Idea
JOIN SEARCH-AND-DISCOVERY APPS
Search-and-discovery apps like Foursquare and Gowalla can put you on the radar of people looking for local dental services. However, you might need to reach out and join the app to make sure that your clinic is listed.
#48 Dental Marketing Idea
Guerilla marketing is a low-cost way to spread the word about your practice. Instead of spending a lot of money on flyers, commercials and sponsorships, you just hit the streets. It’s worth considering if you’re a new or struggling clinic without the budget for expensive ad campaigns.
#49 Dental Marketing Idea
HOST A KID-FRIENDLY EVENT OR WORKSHOP
Pediatric dentists, this one is for you. Organize a children’s day that will draw in new patients and their parents. You can arrange all kinds of tours, prizes, giveaways, educational exhibits and question-and-answer sessions for the crowd.
#50 Dental Marketing Idea
BRING MORE ATTENTION TO YOUR BUTTONS
Your social media and RSS buttons shouldn’t be hidden at the bottom of your website. Put them in a prominent position where they’re easily noticed and clicked by your visitors.
#51 Dental Marketing Idea
DISTRIBUTE REFERRAL CARDS
Referral cards are another one of those throwback dentist marketing strategies that have fallen out of favor with the rise of the digital revolution, but it doesn’t hurt to try them. They aren’t a significant investment, and if they don’t recoup their costs, it’s easy to discontinue them.
Article submission sites allow you to post content on their website. They can be a valuable tool for reaching new audiences, improving keyword visibility and building authority for your brand.
#53 Dental Marketing Idea
DOUBLE-CHECK YOUR DIRECTORIES
Many people use directories to find dental offices with particular services, prices or locations. However, if the information listed on the directory is inaccurate, you could miss out on a lot of potential patients. Make sure that you’ve verified everything.
#54 Dental Marketing Idea
Affiliations with other websites can help to establish your own site as a legitimate source of information. Do some research into figuring out the best affiliations for your practice.
#55 Dental Marketing Idea
SPONSOR LOCAL GROUPS AND ORGANIZATIONS
From renting out your office space to funding certain activities in exchange for brand promotion, there are many ways to sponsor a local group. All of them can bring new customers to your clinic.
#56 Dental Marketing Idea
ALLOW COMMENTS ON YOUR BLOG
Open up the comments section of your blog. This will give it a friendly, interactive feeling and allow patients to ask questions and express their opinions on the content that you’ve posted. It will also increase engagement on your website as a whole.
#57 Dental Marketing Idea
RECOGNIZE THE POWER OF CANDY
As a dentist, you might be tempted to swear off all forms of candy, but you can generate more leads by harnessing rather than ignoring its power. For example, you can have your clinic’s phone number custom-printed on candy wrappers and Popsicle sticks.
#58 Dental Marketing Idea
Hashtags are the key to getting yourself noticed on social media. In addition to standard things like #dentist and #teeth, be sure that you’re also engaging with current, relevant trends like #ThrowbackThursday.
#59 Dental Marketing Idea
SUPPORT LOCAL CHARITIES
This will give your brand some fantastic media coverage. Every time that someone looks you up on a search engine, they’ll see news articles that detail your generosity.
#60 Dental Marketing Idea
CREATE A MARKETING CALENDAR
Last but certainly not least, create a marketing calendar that details and organizes all of your dental office marketing ideas. It can be used to determine how much or how little that you’re doing on the average day. If the numbers are too low for your liking, you’ll be able to recognize that and pick up the pace.
#61 Work With Us
Okay so this may be a bit a little shameless self promotion but we're serious - working with us is an excellent way to grow your practice. We have helped 100s of Dentists & Dental Professionals grow their practices and we would love to help you too! Contact us today and let's take a look at your business, goals, and create a plan to get you there. Talk soon!