Your logo is the part of your business that bridges the gap between from "just another dentist" to "leading dental brand".

Your logo logo should provide a powerful visual impact that consumers will associate with your practice. There are so many things that can be told in a logo yet with a special simplicity that makes it unique.

Don't really know how or where to get started?

Luckily, we have put together some fantastic ideas for you to get started and come up with the logo that will make your practice stand out.

How to Create an Awesome Dental Logo

1. Color is Key

Think about the type of dentistry you provide - do you primarily serve kids or adults? Does your practice focos on cosmetic work or more surgery based procedures?

These questions will help you decide the colors for your logo - what feeling/emotion do you want people to associate your practice with?

The following is a list of some colors commonly used in logos and what they evoke:

  • Red symbolizes passion, energy, urgency, and even sometimes danger - probably not the vibe you're going for.
  • Orange is enthusiasm, energy, movement, and action.
  • Green is a symbol of nature and, relaxation.
  • Yellow is associated with happiness, but too much can feel a bit intense.
  • Blue provides professionalism along with a friendly and relaxed feel.
  • Brown is the color of the ground and not anything you as a dentist would have anything to do with.
  • Pink is romance, but it also reminds people of gums if placed in the context of a dentist's practice.

2. Font Choice

If the choice of colors is important, the type of font you chose is a very close second. In fact, the type of font you use will affect what your entire logo looks like. There are two basic font styles to choose from:

  • Serif - Fonts that have a "serif", which is a flourish or stroke at the end of the letter, include Bodoni, Garamond, Georgia, and Times New Roman.
  • Sans Serif - The word "sans" means "without", hence these letters do not have the embellishments of a serif. The most common ones include Arial, Futura, Helvetica, and Tahoma.
Desert Creek Dental

In the above example, Desert Creek Dental has chosen sans serif fonts. This gives the logo a more modern look than that one given by the more traditional serifs. Use this type if you want to appeal to younger patients.

Traditionally, serif fonts are the fonts preferred by dentists as they give an impression of solemnity. This is still a sentiment you want to convey to your patients. On the example below, note how Creekside Endodontics uses serifs, which gives a sense of commitment and professionalism.

Creekside Endodontics

3. Modern is What you Must Aim For

Truth be told, when it comes to the design of a logo, you should aim for a more modern look. This is something that will not necessarily hurt your more veteran patients.

Image result for modern dental logos

Many times, modern is simple. You could even use the traditional molar art and give it a fresh, modern twist.

4. Less is More

The most effective way to surface emotions in your potential clients is through simplicity. They cause such a powerful impact that people are able to relate your brand by the mere look of your logo. Just like the Nike symbol.

Serene Dental Center

Furthermore, a simple logo will look good no matter where you print it. Use a too elaborate one and try printing it on the corner of a letter-sized page and the details will get lost. Consider that your logo will be placed in a variety of places, from large billboards to a dental brochure.

Here's some food for thought:

  • Test your logo in as many places as you can. Try it in different environments and sizes.
  • Try removing all the colors. Will people still recognize it?
  • Consider the technique to be used: printed, stenciled, embroidered, etc.

5. Look Friendly

Image result for friendly dentAL logo

Coming to visit the dentist is a downright scary experience for many. To try to ease that, dental practices must show themselves friendly. So, how do you bring warmth to a chilly waiting room?

Since your logo is an effective way of communicating what your practice is about, what a better opportunity to tell your patients it will all be all right.

6. Make it appropriate

Do you specialize in a particular area of dentistry alone? Make sure your logo is appropriate to the type of audience you want to attract. Check out Bright Healthy Smiles's logo.

cropped-bhs-logo-optimize-1.jpg

It is pretty easy to tell what they specialize in. Besides being very clear on the type of patients they take in, the logo is fun and pretty friendly.

7. Include your Name or the Name of Your Practice

This is called personal branding in marketing and is very important. Most dentists only include their names followed by DDS or DMD. If your practice does not include your name, it is still important to include it in the logo.

Dentist in Scottsdale AZ | Ronald K. Thompson Dental Care

Your patients will connect the name with the logo. At some point, clients should be able to recognize your name from the logo alone. Think about what do you want people to see when they see your logo.

8. Leave trends to the Fashion Industry

A common mistake when designing logos, not only in the dental industry, is making it follow the present trends in colors and design. Yes, your logo will look modern and timely, but only while the trend is on.

Instead, think of a timeless design. Do not confuse being trendy with being modern. We have mentioned already that a modern logo is the best way to go. However, this does not always mean that you have to follow trends.

9. Communicate as Much as Possible in One Design

This is where creativity plays a big role. Note how this logo from Smile Brite shows three teeth connected by an orthodontic device but also in the shape of a smile.

fun tooth dental logo

It is simple, nice, creative, and it tells what this dental office is about. Did you notice that the order of the colors of the teeth is the same as the name? This helps in connecting the logo with the name whenever people only see the logo.

10. Connect with Your Location

Dental offices are usually local businesses. Whenever you get patients, you want them to feel at home. A good way to instill that is to show in your logo how proud you are of the place you live and appeal to community goodwill. .

Notice how Seattle Oral Care nicely incorporates the Space Needle, an iconic symbol of Seattle, into their logo.

Adding the name of your city to your practice and your logo also serves other purposes:

  • Including the name of your city on your name is good for SEO marketing purposes.
  • Most searches on Google are local and they do not even require the name of the city on them. If someone searches for "dental care", for instance, local results will show up. Placing your city on your name helps to your SEO while representing it on your logo helps with people connecting your service with your city.
  • Visual representations of your city on your logo helps the locals better connect with your brand.

11. Fancy TypeFaces can Also Look Good on a Logo

Image result for colorful dental logos

Perhaps the most colorful logos will belong to pediatric services. However, it is ok to experiment with colors and fancy typefaces. Notice how Creative Pediatric Dentistry uses colors and creative letter-building elements.

The fancy fonts reinforce the idea of this being a nice place for kids. Very few children will stay scared of the dentist after walking into this logo.

12. Don't Be Afraid to Stand out of the Ordinary

gardens orthodontics logo with smile braces

Who says that dental logos must have a tooth on them? You can go out of the ordinary and place it creatively. Granted, the shape of a tooth will forever be the symbol of dentistry. But this does not mean you can try other approaches.

Garden Orthodontics decided to go for a design that, at first glance, does not tell it is a dental office. When you first read the word "Gardens", and notice the grass shape above, you start thinking of a fence and a backyard. Once you get to the "Orthodontics" part, the brackets and the smile at the bottom begin to gain shape.

13. Include a Tag Line

Logo

A tagline adds a strong plus to the message you are trying to convey through your logo. Note how Orthodontex adds the geographical feature to their logo and then also adds four words that express what they do.

You must be able to describe everything you do through a tagline. This also helps your patients to connect with the mission of your practice.

Here are some quick tips to come up with a killer tagline to include in your logo:

  • Make it nice and simple.
  • Think of the patient first-what benefit do they get by coming to your office.
  • Be specific about what you do.
  • Try to make it no longer than 4 words, otherwise, it might be forgettable. Plus, it might just stuff the space of your logo.

It definitively is a challenge but you can get some ideas online for inspiration. Once you have come up with the one for you, make a quick Google search to make sure it has not been taken already.

14. Make it a Unique Dental Logo

Even if your dental logo checks all the above boxes, it still has to be unique in order for it to work. Now, this does not mean to kill the typical elements of a dental logo - the smile, the toothpaste, the toothbrush, etc? Not at all. These elements are actually important as they are part of the dental business activity.

But how to start building something that has not been done before?

  1. Check out the logos from the dental practices in your city. These are the ones you want to stand out from.
  2. Check out the color of these logos. You will probably notice that most of them have blue or a tone of it. This is because blue gives a feeling of calm and peace. You may use it too but if you do, your logo will not stand out from the rest.
  3. If you want to go cliché, place a tooth on your logo. Now, if you want it to be unique, find a creative way of representing a tooth (if you really want to place a tooth on your logo) using other forms. But also keep in mind that you can still do away with the tooth.

The Mountain View logo is not your traditional dental logo. Instead of focusing the design on a dental device or tooth, it was inspired by the mountains. These brought about a design that is simple, elegant, and versatile as it can be changed to any color.

15. Abide by Symmetry and Balance Rules

rocada med tooth logo

Symmetry is very important to provide an aesthetically pleasant dental logo. Few people understand geometry but almost everyone can tell when a design is crooked. Now, you do not need to be proficient in geometry to get a perfectly balanced logo.

However, don't leave it all to chance. Brands such as Apple, Bing, and Adidas did not miss out on this aspect to create their successful logos. Start at least with a design grid and make sure all the lines and angles match.

16. Make a Smart Use of Shapes

Image result for creative dental logos

Note how Dr. Dental was able to insert the tooth inside the "D", which is the initial of the name. This is another example of smart and creative design.

Decide what it is that you want people to look at when your dental logo is on display.

17. Don't Forget About Elegance

Notice how Supremia's logo is symmetric, simple, and nice. The fonts are sans serif, and the logo itself is elegant with a geometric shape.

This is a nice combination of simplicity and elegance.

18. Use the Services of a Professional

You might want to hire a professional designer to help you materialize your ideas. Once you come up with the design, this will be yours for the rest of the existence of your practice. Therefore, leave it to the experts.

You don't want to hurt the main design of your logo all the time. This will only hurt your practice's face.

Reasons why you should hire a professional:

  • They have a sharp eye for art and artistic styles.
  • The expertise and skills of a graphic designer are specific.
  • Their expertise allows them to incorporate a marketing hue into the design.
  • They will provide you with samples over and over until you are happy with the final work.

In SEO we are always dealing with CSVs - combining, cleaning, analyzing - you name it.

In this article (and video) I will show you how to quickly & easily combine and merge multiple CSV files into one CSV file for free on a Mac.

Follow along, and start combining!

If you have multiple CSV or Excel files that you need combined, follow this simple process to get them combined in a flash, using the built in "terminal" on your Mac.

Step 1 - Create a new folder

Create a new folder on your Desktop & put all of your CSV files into the folder.

I will call mine "combine".

It will look like this:

Caution: Everything in this folder will be combined.

Step 2 - Open Terminal

The program "Terminal" is located in your "Applications" folder under "Utilities"

Applications > Utilities > Terminal

Open Terminal.

It will look like this:

Step 3 - Print Working Directory

This is a fancy name. Don't worry about it, just follow the steps.

1. Type: "pwd"
2. Hit enter

It will look like this:

"PWD" means "Print Working Directory". It simply is showing you what "directory" (aka folder") the Terminal has selected. Don't worry about it. Just keep following along.

Step 4 - Choose the folder you created

Set your "directory" to the folder you created that has your CSV files in it.

1. Type: "cd /Users/devin/Desktop/combine"
2. Hit enter

Note: you will need to change your file path so it matches your username & folder name

Step 5 - Merge the files

Now you are ready to merge your files.

1. Type: "cat *.csv >combined.csv"
2. Hit enter

It will look like this:

Step 6 - Check your folder

If you followed along correctly, you are done!

Inside your folder there will be a file called "combined.csv"

It will look like this:

Final Thoughts

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In today’s digital age there is an enormous amount of missed opportunity across marketing channels.

If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two.

Public Relations (PR), when properly used, can be a powerful source of:

  1. Brand awareness
  2. Traffic
  3. Website authority

However, many brands overlook this third benefit and are leaving huge amounts of untapped potential on the table. 

In this article we cover: 

  • How to optimize your link building with your PR
  • How to use PR and press releases for SEO and link building
  • How to get the maximum bang for your buck from PR (your SEO is going to love you for it)

Warning: When we say "PR" we are not referring to these "pay 300 bucks for a press release" services. These are press releases for SEO and they are normally just used as a grey-hat slightly spammy link building technique. 

We are not talking about those blanket syndication services - we are talking about real brands getting real links from real, noteworthy websites because of the relationships the PR company has. 

We are not talking about syndication of some crappy article onto a bunch of new sites that get wiped in 3-6 months.  

What Exactly is PR in the Digital Marketing World?

Traditionally, PR is the practice of deliberately managing & improving the spread of information surrounding a brand or organization and the public.

Many brands use PR to control the narrative around their company and direct consumer attention to aspects of the brand they want to highlight - and even direct attention away from potentially damaging aspects. 

In the digital marketing world, we like these benefits as well.

However, there is something even more powerful PR can be used for. That something is SEO, specifically link building, to increase website authority (domain rating). 

How PR Helps Generate Maximum SEO Impact

Now you are most likely wondering, what can PR and media coverage do to help improve SEO?

The concept is simple: PR generates links & search engines love high-quality links. 

Public relation agencies work very hard to get their clients mentioned in the press - web, bloggers, influencers, news, etc. These agencies are not cheap - and the work they do is sometimes very difficult to replicate. 

Popular publications will write about your business whenever you send a press release. They will link it to your website, which automatically gives a free backlink to your website.

Aside from that, you will also get the chance to receive brand recognition, which in turn, will boost your brand authority. You can even dedicate an exclusive “As Seen On” section in your website to feature all the publications who wrote a story about you.

Bottom line, when people are looking to avail of a product or service from a new brand, they will most likely search the internet for suggestions. Then, they start looking for reviews and articles about the brand before they make the purchase decision. This is where you should be in.

It is all the more valuable if you know how to get PR and SEO to work together. This is where the missed opportunities begin (do not make these mistakes). 

Common Problems & Solutions in Linking PR with SEO

The most common problems hindering the SEO impact of your PR campaigns (That You Should Fix Right Away):

  1. Brand mentions in web articles have no links.
  2. Brand mentions in web articles have links, but the links are marked as "nofollow".
  3. Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.
  4. Not tracking the links you earn.
  5. Not tracking the traffic and behavior from the links you earn

Problem 1: Brand mentions in web articles have no links.

Solution: Make sure your mentions are hyperlinked.

Problem 2: Brand mentions in web articles have links, but the links are marked as "nofollow".

Solution: Reach out to your PR company, or editor/author of the post, and make sure your links are marked “dofollow”.

Problem 3: Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.

Solution: Make sure you have a strategy around target pages on your website that needs links. Getting links to your homepage is good, but sometimes you want those links going to a page optimized for selling a product or making you money.

Problem 4: Not tracking the links you earn.

Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links. We recommend using SERP App to track & monitor your links.

Tool Recommendation: SERP App

Problem 5: Not tracking the traffic and behavior from the links you earn

Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links.

Linking PR and SEO: How to Get Started

To have a successful PR strategy, you must understand your market and position your tactics so the right publications will give you brand coverage that will help you reach your target audience.

The biggest takeaway for all of marketing (and of course your PR and SEO strategy) is this: Understand your buyer, find out where what channels/platforms they are giving their attention to & become omnipresent on those channels/platforms.

If you do this, you will succeed in growing your brand authority in the eyes of the consumer (the traditional goal of PR).

If you do this AND follow the guidelines up above (link), you will succeed in growing your brand authority in the eyes of SEARCH ENGINES as well.

Once you find these websites, you can implement these four tactics to an effective PR strategy:

PR Syndication Platforms (for SEO)

Warning: This is where the article starts to deviate a bit. You are now crossing over from using REAL PR for SEO, to using SEO PR for SEO (not the same as hiring a publicist or PR company)

There are several PR websites you can join that will connect you with blogs and journalists. The benefit is additional exposure for cheap, and you don't even have to write content – starting to sound like "SEO" now huh? "SEO" aka little hacks for lazy people who want results.

It's true. SEO's are lazy. I stand by it.

Some places to start are: HARO (Help A Reporter Out), PRWeb, and PR NewsWire.

Note - these platforms are really for press syndication and not equivalent to hiring a real PR company to get you legitimate placements. This is "SEO PR" and should be done strategically.

The "aha-moment" for SEO for many people is always this – the key to getting links is exclusivity & barrier to entry. If anyone can pay for a link somewhere it is not that valuable. This is the key difference between PR syndication & a PR company. These syndication sites cost $250-$600 (depending on the package) to get listed on 100s of sites.

Not that big of a barrier to entry.

Whereas hiring a PR company is much more expensive, and they have spent a significant amount of time, energy & resources creating relationships with publishers & media companies where you can get placements – a much higher barrier of entry.

Launch a Campaign for Guest Posting

Guest posting is writing or publishing an article on someone else’s blog or website.

It is one of the easiest ways for you to get free media coverage and links back to your website.

First, you have to look for blogs in your niche that accepts guest posts.

Second, reach out to the editor(s) and pitch a blog post idea to the publication. If your pitch is accepted, write the article and mention your brand in it with a hyperlink to the page you are looking to acquire links for - pretty simple.

It is a win-win scenario. The blog gets a free quality content written for them, while you get a free backlink to your website.

Create an Email Outreach Campaign

There are websites who may write about your brand without you even knowing it. You can take this opportunity to build more links to your website. Be notified whenever you are mentioned by setting up a Google Alert.

Reach out to the publications who mentioned you and send a thank you email. In this thank you email, also ask them to link the article back to your website. They will most likely appreciate you reaching out to them.

Make Use of the Skyscraper Technique

Most websites use the skyscraper technique to build links – essentially this a method of creating high quality content & reaching out to industry relevant websites who are already linking to similar content and asking them to link to you as well.

Ever heard the saying "build a better mousetrap"? Kind of the same thing.

  1. Find the content that your competitors are getting their traffic from:

2. Find out who is linking to that type of content already (let's say for this example we are talking about a piece of content about "search engine optimization for lawyers"

3. Read all of their content and make a more comprehensive & authoritative piece.

4. Reach out to all those "hundreds of websites linking to the top people" and ask them to link to your content as well!

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