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Revamping the marketing efforts of your carpet cleaning business is one of the best ways to get more clients. Consumers today search for information online and make several comparisons before they arrive at a purchase decision.

If you are having a hard time letting customers know that you provide the best carpet cleaning service, then this article is for you.

Here are 10 marketing tips and ideas to grow your carpet cleaning business:

1. Have a website for your carpet cleaning business

Your website is the digital version of your brick-and-mortar office. Be where your prospects are when they are at the stage of looking for and comparing possible service providers.

Make sure to put relevant content on your website - information that will help clients know more about you and your services. Your website should be easy to navigate and mobile-friendly.

Adding photos of your previous work and testimonials from previous clients will also help strengthen your reputation for prospects who are already considering to hire you.

2. Get your carpet cleaning business listed on online directories

Online directories such as Google, YellowPages, Yelp, and Foursquare will make your business more accessible to potential clients. People looking for service providers usually refer to these directories to look for local businesses.

Get your carpet cleaning business also listed on niche directories like carpetcleaningdir.com or Angie’s List is also important to make sure that clients looking for carpet cleaners find you first before they come across information about your competitors.

3. Post on social media actively

Establish an active presence on social media to get your carpet cleaning business known to more people out there.

Gain followers by creating and posting engaging content. This does not necessarily mean that you will bore your audience to death with carpet cleaning tips all day. Post quizzes, polls, memes, gifs, or funny videos related to your business.

Another strategy is to host giveaways and promos using your social media accounts. Some business pages, for example, give small discounts to the 500th or 1,000th person to like their page.

Encourage your customers to leave reviews on your carpet cleaning social media pages. This will help your business look more credible and trustworthy to prospects who might be looking into your page to assess if they should hire you over competitors.

4. Respond to online reviews

Responding to reviews online is a good way to establish rapport with your clients. Thank them for taking the time to leave a good feedback about your carpet cleaning service. Engaging with your customers online is a reflection of how you treat and value them.

This is true even for negative reviews. Make sure to respond politely and explain your side of the story. If the fault was from your side, genuinely apologize and make sure that you are and will be doing everything to correct the mistake.

If the budget permits, a good customer recovery strategy is to offer customers with discounts and coupons.

5. Learn about SEO

Businesses who appear on the first page of a Google search have more chances of acquiring customers than those who are at the 2nd or 3rd pages. You can do this by making sure that your digital assets and content are search engine optimized.

Most customers think that businesses on the first page are more known, credible, and trustworthy. Make your carpet cleaning business appear on the first page not just once or twice, but thrice by:

6. Run a campaign to make prospects call you

Expect the phone to start ringing now that you have established your website and online presence. These potential customers will start calling to inquire about your carpet cleaning services or ask for quotations.

On top of these leads, also launch a call campaign to get warmer leads - these are people with already higher intent to hire. You can do this through pay-per-click (PPC) advertising on Facebook or Google.

Make sure that your contact number is on the header or main copy of your adds. A “Call Now” call-to-action button should also be there to clearly communicate what you want your leads to do. Targeted call campaigns will give you higher ROIs and more quality leads generated.

7. Get a van and detail it

One of the most effective offline on-the-go marketing materials is - yes, you read it right - your van. It doesn’t matter if you are driving it around or just parking it outside your client’s home while providing your services. A nicely detailed van will speak for itself.

Detail your van with your business name, logo, and contact number. These information should be big enough to be seen even from afar.

One success story was from a creative driver of a landscaping business. He parked their company van in a car wash station just beside an intersection usually packed

8. Sell relevant add-ons

Add-ons are an upsell to your sales funnel. To maximize the upsell, you need to offer more services to your customers to increase the value of their order.

For example, instead of selling a $150 carpet cleaning service, you could present them with add-ons to ‘up’ that purchase.

You can offer them to also buy steam carpet cleaning for an additional $80 and window cleaning for an additional $50. A $150 order is now suddenly worth $280.

Another example is giving DIY after-care tips to your customers and then selling them some blotting paper or carpet cleaning solution they can use in the future. Taking time to discuss helpful tips with customers can also make them want to recommend your business to their families and friends.

9. Promote offline

From a marketing perspective, your participation to events within your community will help boost people’s awareness of your carpet cleaning business.

Local events are great venues to showcase your work and expertise to prospects in your area. You want your carpet cleaning business to be your target audience’s top of mind when they look for carpet cleaning services.

You can also join community and professional organizations to build your network with people and businesses who might need your carpet cleaning services.

Show them you are an expert. Use your carpet cleaning knowledge by teaching others about the best practices in your industry.

10. Get some marketing help

If you are the type of business owner who likes to focus on the operations of your business, getting some marketing help will be able to optimize your process of getting more landscaping customers.

SERP Co has worked with hundreds of brands across several industries. We were able to help them grow their business through strategic digital marketing.

In the world of digital marketing, the learning process never ends & competition is only heating up, so if you want to compete (and stand-out) in this game you'll want to stack the deck in your favor as much as possible.

Getting your hands on some digital marketing certifications can help you land clients, a job, or just sharpen your skillset.

If any of those questions hit home for you, then you have arrived at the right place.

We have rounded up a list of the best digital marketing certifications that you can get to boost your game.

Whether you want to grow your clients’ business or your own, these digital marketing certifications will help you get it done. Plus, many of these are totally free - so your success only depends on your determination and hustle.

This is how I started my marketing journey, and being able to professionally showcase my certifications helped me land my first couple clients, which turned SERP Co into what it is today (the world's coolest SEO company on the planet).

SERP University

SERP University is a blog-esque learning environment with articles written by our agency's marketing experts, who are working "on the battlegrounds" every day.

We aim to make SERP University the best place on the internet to learn digital marketing, and by the time you read this post, it may already be that.

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Enrollment


Google

A huge part of digital marketing revolves around getting traffic from Google.

Whether that be organic search (SEO), paid search & display (Google Ads), YouTube, etc. Google is definitely a great starting point to start racking up those certs.

And of course, Google provides a TON of resources to get good at using their tools (go figure... ?)

But the best part is - they are actually good (whew! ?)

Google Partners

Google Partner certifications allow agencies & individuals to become a "Google Partner" with an accompanying badge they can prominently display on their website to show potential customers (and jealous peers) that they are the ?when it comes to all thing Google.

Enrollment

Google Analytics Academy

Google Analytics Academy helps you learn more about the world's most widely used website measurement tools so that you can grow your website using intelligent data collection & analysis.

Google offers a few courses within Analytics Academy (all of which we recommend you go through if you want to be an internet marketing super-star... or even just an internet marketing regular-star.)

Enrollment

Google Digital Academy

Google Digital Academy (Think With Google) brings together Google education to inspire marketers and business owners to do go further with Google products, providing solutions to business problems & helping more people become digital partners along the way.

Enrollment

Google Digital Garage

Google Digital Garage teaches the basics of digital marketing and is a great place to start if you are brand new.

This 'introduction to digital marketing' course is designed to show you the core concepts of marketing & foundational knowledge in this field.

It is a free course & is accredited by Interactive Advertising Bureau Europe & The Open University.

The course will take about 7 hours for you to complete, and you'll get a sweet looking certification.

Enrollment

Google Certifications & Badges

If you can power through all of the Google certifications you will end up with an arsenal of certifications & badges that you can use to showcase all the new knowledge you've just picked up.

Google Badges

Google Certifications


Lynda (LinkedIn Learning)

A great way to get started on your digital marketing certifications journey.

Lynda.com is an online course platform that was acquired by LinkedIn in 2015 (which was subsequently acquired by Microsoft in 2016). It is now called LinkedIn Learning

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LinkedIn Learning offers video courses taught by industry experts in business, creative, software, and digital skills, for example:

Enrollment

They have a free trial, after which it's a monthly subscription.

But, if you have a LinkedIn Sales Navigator subscription you can get access to LinkedIn Learning for free.

HubSpot

HubSpot is a developer and marketer of software products for inbound marketing and sales.

You could say they are pretty big:

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HubSpot has quite a few certifications, which can not only improve your digital marketing street cred - they are actually very good for teaching you solid marketing skills.

Here is a snapshot of some of the awesome certifications they offer to learn digital marketing:

I have personally taken a lot of HubSpot courses, and am friends with (can I call us friends Ian?) their director of SEO Ian Howells - and I highly recommend the content they put out.

Here are some examples of the certifications you can get from HubSpot:

Enrollment

Content Marketing Institute

The Content Marketing Institute's University is a great place to learn content marketing & pick up a certification.

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If you do sign up though, you'll definitely get provided with quality information about growing your business through content marketing and get a certification that you can hang on your mantlepiece, or maybe even have a seamstress turn into a sweet flag you can wave around at your next marketing convention.

It looks like this:

Congrats Brooke!

Enrollment

YouTube Creator Academy

YouTube is the 2nd largest search engine on the planet, and video consumption is overtaking everything online.

If you're not using video as part of your marketing strategy you are going to get left behind.

Plain & simple.

YouTube Creator Studio helps you learn how to make videos by watch videos on learning how to make videos. #inception

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YouTube creator academy helps you learn:

The certification is totally free and is valid for 18 months.

Here what it looks like:

Great job Andrew!

Get it, and start marking videos.

Enrollment

Bing

Compared to Google, Bing is not that big - but there are still over 12 BILLION searches a month that take place on this "smaller" search engine.

In reality, Bing can still drive a ton of traffic to your website if you can rank (or advertise) well on their search engine.

To give you some perspective, here is a comparison of the size of Google, Bing & Yahoo:

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Bing comes installed as the default search engine on a lot of Microsoft (and Microsoft partner) computers - so there is still a huge amount of people using it - and if there's traffic out there you should definitely want your business to be benefiting.

So, to encourage people to use their ad platform Bing also has some training & an available certification, allowing you to become a "Bing Ads Certified Professional"

Good job Will!

Enrollment

Facebook BluePrint Certification

Facebook is the biggest website on the internet, and pretty much everyone (and their mom, and their dog, and their cat) is on it.

With over a billion and a half users, it's crucial to take advantage of this platform to drive engagement and increase brand awareness.

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By completing the Facebook Blueprint Certifications, you'll learn how to use the (always changing) Facebook Ads platform & drive a ton of success to your website.

Enrollment

Twitter Flight School Certification

You will be flying no planes today.

Twitter flight school is simply the name of Twitter's Ad training (because you know, birds and such.)

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Twitter flight school courses are designed to help you improve your expertise in video advertising on Twitter so you can grow your business using Twitter ads.

They offered short (~15 minute modules) tailored to teaching you about the various account functionalities & agency roles. You'll learn how to initiate, manage and optimize a campaign for your (or your client's) business.

Enrollment

Digital Marketer

DigitalMarketer.com is a very well known & respected marketing training website. They have a wide variety of courses, resources & certifications that can help improve your skills.

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Enrollment

Copyblogger

Copyblogger offers strategic content marketing courses that are taught the founders & industry experts.

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Enrollment

Hootsuite Academy

Hootsuite Academy is among the most recognized social media management platforms in the world today. There are various courses offered in the field of social media marketing, starting from beginners, all the way to advanced.

Features

There are 15 lessons and assessments in total, with each module testing your concepts and knowledge of social media marketing.

You will receive your certification once you pass the online exam consisting of 60 questions.

Enrollment

Digital Marketing Institute

Located in Dublin, Ireland, the Digital Marketing Institute was founded way back in 2008, and has the recognition of training, in their own words, "more graduates to a single digital marketing standard than any other certification body."

Features

The courses offered by the DMI have been designed for beginners, all the way to advanced levels.

Taught by very experienced digital marketing professionals, they offer courses in:

Enrollment

Final Thoughts

These were some of the best digital marketing certification courses you should look into if you are either already in this business or are serious about getting into this field.

Not only will it help to improve your credibility and reputation in the digital marketing ecosystem; it will also give you the confidence and skills to get the results your clients (and teammates) expect.

What is Guerilla Marketing?

Before we get into details about guerrilla marketing for lawyers, a quick note about what this marketing actually is!

The term 'Guerilla Marketing' was first coined by the American business writer and author, Jay Conrad Levinson in 1984. He came up with the idea of having a marketing and advertising strategy that was not only creative and witty, but also cost effective.

His book, also named Guerrilla Marketing, has been so influential, it is required to be read in MBA programs across the world.

Guerrilla marketing is all about coming up with new and interesting marketing and advertising ideas for your company and the services/products you offer.

Creativity is at the heart of guerilla marketing, utilizing humor, imagination, and unconventional methods to target customers/clients.

The plan is to always come at your target clientele in the most unexpected ways, leaving them curious and interested. This form of engagement creates more buzz and excitement as compared to conventional marketing, making guerilla marketing more effective.

Does Guerilla Marketing Work for Lawyers?

You will be surprised to know that the most successful marketing campaigns in history were initiated and completed with very little funds. Guerilla marketing is all about marketing on little to no budget. What you lack in finances, you make up for it with ingenuity.

The goal is to surprise the audience in a way that generates word of mouth; something that gets them talking. Thanks to social media, this can be done much more easily and quickly than before.

So, does guerilla marketing work for lawyers, the answer is a resounding YES!

Even though most advertising campaigns focus on products rather than services, guerilla marketing can be shaped to cater to law firms.

Even lawyers need to market themselves to spread awareness of how they can offer advice and representation in legal matters.

So why not utilize the most powerful form of marketing there is?!

Marketing for lawyers does not have to be expensive. Even though you can throw as much money as you want at your firm's marketing campaign, there’s really no need to.

With the world going digital and the power of social media within your grasp, you can get a lot more outreach with much less money.

It has become crucial to harness the power of the internet into guerilla marketing so as to target your specific audience.

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How to Start Your Guerrilla Marketing Initiative

In order to get started with guerilla marketing, the first step is not to worry about your finances. As mentioned before, you don’t need a huge  budget. All you need is to prep your mind and let your imagination go wild so you come up with the most creative marketing ideas.

The most successful guerilla marketing campaigns demand some out-of-the-box thinking. You need to do something that sets you apart from the rest. Of course you have to stay within the confines of the law and make sure it's not something offensive.

So, if you want the world to know about how good a lawyer you are, here are some ideas to get you started:

  1. Visit Community Events, Conferences & Workshops
  2. Get Involved Locally
  3. Create a Referral Program
  4. Leverage Social Media Marketing
  5. Partner with Law Firms Complementing Your Practice
  6. Capitalize On Your Travels

1. Visit Community Events, Conferences & Workshops

One of the best ways to get people's attention is to give them your time. By volunteering at events, workshops and conferences, you can give the attendees an idea of your expertise.

Depending on the type of event, you can share strategies and offer helpful information. Let them know that you have an active online presence such as a website, Facebook page complete with pictures and information related to your law firm.

You can also give out media kits to the attendees containing your credentials, bio and your law firm's mission. This info can be vital for them to understand what you specialize in and whether you can help them with their specific legal issue.

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2. Get Involved Locally

Build your network by getting yourself involved in local events. If there are no events coming up, why don’t you host one of your own!

Getting a fundraiser campaign for a good cause or having a canopy at the county fair, this is the best way for you to get the attention of the local 'movers and shakers'.

By being a part of such organizations and boards, you will be assisting them with your knowledge and skills as a lawyer. This is something that is greatly treasured by everyone.

Remember NOT to give a sales pitch during these events as people respond more positively to valuable information.

3. Referral Programs

Quite similar to affiliate marketing, you pay someone for sending business your way. You have an arrangement with referrers who know about your work and when they meet someone who needs your specific services, they send them your way.

This does not cost you money as you only pay the referrer when you actually get paid from that particular business.

The ideal people to get referrals from are your fellow attorneys at law.

For instance, you work with criminal law cases but don’t handle divorce law. However, there are times when criminal cases require divorce attorneys.

You can take advantage of this by making an arrangement with another lawyer to send referrals your way and vice versa.

Create a guide and send it to your local attorneys so they can send those referrals your way.

4. Leverage Social Media Marketing

Even though you will hear how a lot of people are opting to leave social media behind, there is no denying that it is the largest guerilla marketing platform today. By riding the social media bandwagon, you can reach more people than any other platform. 

There are always people on Facebook and Twitter looking for lawyers to handle their legal battles. There might be someone on Twitter right now who was charged with DUI and is looking for an attorney who can take on his/her case. 

If you are a divorce attorney you can get the attention of someone who might be going through a tough marriage. This results in that person instantly becoming your potential client. 

With more than 2 billion social media users, it would be foolish to not take advantage of this medium for marketing your law firm.

You can create your profiles for free, followed by posting information on various legal issues where you and your fellow lawyers can help.

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5. Partner with Law Firms Complementing Your Practice

This is a great way to save money while connecting with more clients. Think about other law firms whose services complement yours in your area.

For instance, while you specialize in Family Law, you might know some firms in other practice areas such as Estate Planning, Bankruptcy, Criminal etc.

By collaborating with such firms, you can avoid considerable printing and mailing costs. And by sharing your own network with them, your law firm also emanates a sense of involvement in the legal community.

6. Capitalize On Your Travels

If your legal business has you traveling a lot, capitalize on it. Get a bright yellow box and put a couple of non essential items in it. Put your firm’s branding on the box’s outside, with your name, contact number and website.

Better yet, also add a tagline, like “Having trouble with a business deal? We can help!”. When the box comes around the belt, let it ride around for a while.

Let People Find You Online

Nowadays, almost everyone goes online to search for people, brands, products, you name it!

By having an online profile, you can let potential clients view your achievements, both educational and career wise. This also gives a sense of trust to the potential client as they know where and how to reach you.

With social media, you have the chance to not only stay connected with your clients, but also gain new ones by being available online for some Q & A.

If you are willing to spend some money, you can also post ads on various social media platforms. These ads will be shown to your target audience to capture their attention towards you regarding their legal issue.

What Else Can You Do?

If you wish to succeed in this competitive world, you need to consistently focus on marketing your services. Whether you have a budget for marketing or not, you need to be consistent in finding ways to grow.

It is crucial to keep up with the changes and advances in the world of guerilla marketing. This is the key to not only ensure your survival, but also to give you a competitive edge.

Here are some of the things you can do:

Lawyers and law firms need to utilize each and every technological tool available to reach their target clientele. Let's get into the details a bit.

Have a Great Search Engine Ranking

As you are aware, if your website is not listed on the first page of the search results, it will not be seen by the majority of the users. Search Engine Optimization, or SEO, is the most important aspect of having an online presence via a website, as it ensures that you can be easily found on Google searches.

Your website needs to be optimized so your website loads faster and has links on other websites leading back to your website.

You also need to ensure that you have a web design that is not only on par with today's standards, but also captivates the visitor into staying and exploring more about your law firm.

Post Interesting Content

Believe it or not but great quality content is what sets your law firm's website apart in the vast ocean that is the world wide web.

By providing valuable and relevant information, you can let your target clients know about your expertise and skills on handling legal issues.

Post informative blogs and articles to drive scores of potential clients toward firm. You can also post as a guest on other law firm websites and have others do the same.

This will greatly help in expanding your reach towards new clientele. 

Create Informative Online Videos

The days of spending hundreds of thousands of dollars on expensive video and audio equipment are long gone. Today, all this can be accomplished with a smartphone, or much cheaper than before professional audio/video equipment.

Create a short video where you discuss the most common legal issues faced by your community. Expand on that and cover other topics.

Make sure to keep things simple by not going into details. People are more likely to watch videos that are to-the-point and short rather than going on and on about all the legal mumbo jumbo!

You can post these videos on your law firm's website, YouTube channel, Facebook, Twitter and Instagram pages. Connect all your accounts so it is easy for users to share and tag your videos across several social media platforms. 

You can also create simple yet elegant graphics to work within your video to interest the viewers.

Most importantly, do not forget to smile! 

Show-off Your Reviews

Reviews can make or break your game!

a picture of a barn door being used for guerrilla marketing tactics by an attorney

Nowadays, it's all about going online and searching for reviews. People hardly ask each other about referrals or their experiences as now they are more likely to read reviews online.

Even anonymous ones are given weight and credibility, so having them posted on your social media pages and website can really boost traffic towards your law firm.

Make sure to feature the most positive reviews as they will naturally have a positive impact on the potential client. You can also ask your local community members to write testimonials which you can showcase as well.

Legal Guerrilla Marketing: Sustained!

If you have reached this part of the article it means you have a basic understanding of guerilla marketing for lawyers. Note that there is still a lot more to this form of marketing technique than what has been discussed here. For now you have a solid grasp of what it entails.

There is no one way to utilize guerrilla marketing for your law firm. You have to stay on your toes and wait for the most opportune moments to come up with something that is interesting and engaging.

There are chances you’ll probably end up using all of these, or perhaps some of these methods. The best way to go forward is to personalize your guerilla marketing campaigns to suit the needs of your law firm. 

Get in Touch with Us Today

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Guerrilla marketing is something that can really level the playing field for your law career. It can give your firm the competitive edge to get ahead. 

However, if you need help getting started, do not hesitate to contact us!

The landscaping industry has been growing at a healthy rate year over year.

Forecasts also show that median income and revenue of landscape companies owners will continue to increase. 

And, as you can clearly see from Google Trends, the popularity (and therefore competition) of landscaping companies is rising as well.

This landscaping industry growth can be attributed to the following factors:

Thus, there has been an influx of new entrants to the industry because of the increase in demand.

If you are a landscaping business owner, you should now think of more ways to rise above the competition and maximize the potential of this growing market. Start by upping your marketing game.

1. You need to have a website for your landscaping business

Your website is your company’s online storefront. Today’s consumers – especially those seeking services – have developed the habit of doing research online before making a purchase decision.

The contents of your website can help make prospects perceive you as a reputable professional. Showcasing your portfolio and sharing testimonials from your previous clients will establish your expertise and provide more information about your landscaping business.

2. Build and manage your reputation online 

Register your landscaping business on the main directories: such as Google My Business, Yelp, Thumbtack, Porch, Angie’s List, and Home Advisor. 

This is one of the top/primary factors for making sure your business shows up in the maps - make sure you do it right.

Want to show up in maps?

See what directories you are missing & where you can get listed for instant SEO improvement

When prospects search for landscaping services online, seeing listings and reviews about your business will further emphasize your legitimacy and work quality.

Ask your clients to write a short review for you and engage with them by leaving replies. This is also true for some of the negative feedback you might receive – always engage politely and leave your side of the story.

3. Run a campaign to make prospects call you

Now that you have established a website, register your business on listings, and have reviews from your existing customers, expect leads to come in asking for estimates and quotations.

But on top of that, make sure also to target “warmer” leads – those who have higher intent to hire already – by launching a call campaign. 

You can do so by through pay-per-click (PPC) advertising on Google or Facebook. Your contact number should be on the main title or copy of your ads and the call to action “Call Now” should be clearly indicated.

Targeted call campaigns have higher ROIs and can provide you with more landscaping customers.

4. Create an official business video

Most landscaping companies fail to realize the value of an official business video. This is a digital asset you can use across all your online platforms.

On average, people spend more than an hour and a half watching online videos per day. In other words, people love watching and engaging with video online and that ain't gonna change.

A marketing video will make it easier and more engaging for potential customers to learn more about your landscaping services, get to know you as a business and help them Know, Like & Trust you.

And of course, it will give me content for the search engines to find about your business & help build your trust/authority online.

5. Leverage social media

People spend time on social media for more than four hours a day. Your business should be there even when prospects are just idly browsing through their feed while stuck in traffic.

Create a Facebook business page for your landscaping company and run Facebook Lead Ads to boost awareness and generate leads.

It is also a plus if you build a community for your customers on social media. Ask them to share photos of your work, tag you, and leave reviews.

Leverage the power of referrals so that prospects who find your Facebook and other social media pages see an online community of people who support your business. This gives prospects confidence about working with you.

6. Learn about SEO for landscapers

Businesses who appear on the first page of Google search results have more chances of closing the sale than those who appear on page two and beyond.

Make your landscape business appear MULTIPLE on the first page of Google search by doing the following:

Here is an example of a client of ours that we did this for:

Talk about DOMINATING the search engines.

This client is getting ALL the traffic for this search.

See how we achieved a 990% ROI in under 5 months for this Landscaper in NYC

7. Promote offline

Your marketing efforts should extend offline.

Participate in local events to showcase your work and expertise to prospects in your area. You want your landscaping business to be your target audience’s top of mind when they look for landscaping services. 

Another idea is to join professional organizations or other community organizations where you can build your network with people and businesses who might need your landscaping services. 

Show them you are an expert. Use your landscaping knowledge by teaching others about the best practices in your industry. Volunteer to share presentations for local garden clubs or other similar organizations.

8. Start your marketing efforts before the peak season

It always pays to start first.

Peak season for landscaping services usually starts in spring and continues until fall, depending on the locality.

Begin your marketing efforts earlier by offering a pre-pay discount. Recurring revenue is important for service businesses, such as landscape companies.

Secure your existing clients’ business early on to also help you plan your budget and schedule routes.

9. Suit up

Make sure your landscape crew members are dressed in neat and clean attires that display your company name and logo.

Even your landscaping trucks can serve as mobile marketing materials if you include your company name and logo.

These efforts will increase brand awareness and recognition offline.

10. Make use of the 3/9 strategy

The 3/9 strategy in landscaping means that when you send a crew of 3 out to do a job. Two of them stay at the customer’s house to do the work, while the other one goes to the nine nearest houses to give fliers or leave door hangers, before returning to help or heading back to the office.s.

Benefits of the 3/9 strategy:

11. Connect with similar businesses and offer partnerships

Expand your network to get more business.

Some businesses you can partner with are the following: real estate, pest control, architects, home inspection companies, garden shops, urban planners, community organizers, etc.

They can refer you their client base and you can do the same for them also. You may even want to make service bundles to make the offer more enticing to customers.

12. Get help crafting your landscape marketing strategy

If you are the type of business owner who likes to focus on the operations of your business, getting some marketing help will be able to optimize your process of getting more landscaping customers.

SERP Co has worked with hundreds of brands across several industries.

We were able to help them grow their business through strategic digital marketing.

Build Your Marketing Strategy

Contact us for a consultation and let’s work together to achieve your business goals.

With over 1.35 million lawyers to compete with, U.S. attorneys need to find new ways to stand-out and be remembered.

If you are one of these lawyers, you are probably wondering where and how to start.

Enter a timeless classic - your law firm business card. 

A well-designed attorney business card will make you memorable to your clients, stand-out for first impressions, inspire confidence & promote your brand effectively.

You will want to reference your law firm branding guide-book you created for font choices, colors, logo, etc. but the design can still take many forms…. You did do your brand guidelines, right?

To make your life easier (no need for thanks, it's part of our job description) we have compiled for you 25+ best practices, tips, design ideas, samples & templates that will land your business cards in your client's wallets (and avoid their trash bins).

If you want to cut right to the chase and get a new business card, we recommend 99 Designs for the price and quality of look and feel.

Warning: If you don’t take this seriously – no one will take your brand seriously. And your cards will probably just be used as ninja star throwing practice.

https://giphy.com/gifs/trick-like-a-boss-throw-Zpft8m1my3cyc

So, without further ado and in no particular order ... Here are:

The Best Law Firm Business Cards (w/ commentary)

1. Make Your Contact Information Easily Accessible

Don’t forget the most important element in a business card: your contact information. 

Let your clients know where and how to reach you. Include your phone number, email address, office address & website.

Time for a website upgrade?

We build beautiful websites for the legal industry - designed to WOW, and engineered to perform.

Listing your complete contact information also helps establish your credibility.

Clients will most likely take a look at your website, call you, and Google your reviews before contacting you.

If your business card is the first brand impression, your presence online will very likely be the second.

2. List your jurisdictions

Your business cards should reflect your jurisdiction(s), or the states only covered by your license. 

This will help clients know if you are licensed to practice law in the area where they need help.

If you have an office in a specific state but cannot practice there, it may be worth noting on the back of your card.

3. Include your specialization

Information on your specialization will help filter inquiries to clients you are capable of servicing based on your practice – saving time for you & prospective clients.

Additionally, your specialization is your offer. There may be hundreds of lawyers in the area(s) you practice law, but not all of them serve the same types of cases.

Aside from that, a specialization under your name paints you as an expert of that practice. Clients will most likely choose you over other lawyers once they see that you are an expert in winning the case or situation they are in.

4. Distance yourself from overused motifs & legal symbols

It is okay to do away with the usual justice scale, gavel, or law book in designing your lawyer business card - in fact we recommend it. 

Choose a logo relevant to your specialization and add a twist to it.

5. Apply your brand elements consistently

Make sure that the logo, color scheme, and fonts in your attorney business card is consistent with what you use in all of your marketing platforms.

Consistency will build brand awareness and familiarity over time.

(source)

6. Make sure your text is readable

Workaround your brand elements to see what color, font size, and font style combination will work for a small material like a business card.

Keep clutter to a minimum – less is more (also there's a back side)

7. Experiment with colors

It does not have to be always black and white. Look into your brand colors and see which ones will look good once printed.

8. Add a catchy tagline

Add a short tagline that will briefly describe your brand promise or what you can do for your clients. 

9. Avoid superlatives

Including the words “best”, “top”, “world-class” in your lawyer business cards can land you in hot water.

Any claim you make about your law firm needs to be backed up by substantial proof/evidence or can be considered misleading, according to attorney advertising guidelines.

10. Opt for space

Oftentimes in all things design, less is more.

What not to do:

You don’t want to make your business cards to look like a promotional flyer for your law firm. Keep it professional and stick with the essentials only.

11. Make use of both sides

A business card is a valuable marketing asset at your disposal.

Maximize it by putting relevant information and branding elements on both sides.

12. Do more with your cardstock

You don’t have to stick with the traditional cardstock. There are specialty cardstocks available that will add texture to your cards.

If you want to exude credibility, you can choose a harder cardstock material and even have it silk-laminated.

13. Consider cut-outs to really make your design stand-out

Make your business card unique by trying the die-cut design.

For example, if the name of your law firm starts with the letter “M”, you can have your business card cut to an “M”-shape as well.

14. Explore using other materials

Don’t limit yourself to cardstocks, there are plenty of creative materials out there to choose from as well.

Material ideas for your law firm business cards:

Okay so for the record we don't recommend you use a meat business card, we just wanted to be thorough in presenting you with the options.

15. Try the minimalist design

Give your business cards a more personality and youth by using a minimalist design. Choose sleek and clean-looking fonts like Museo Sans, Quinta, Simplifica, Gidole, or Quicksand to complete the look.

16. Embed some tech

If your target clients are younger or are tech-oriented, you can embed a chip or include a QR code in your attorney business cards.

Once scanned, they will be led to a website or a page with more information about you and with an option to book an appointment.

17. Store your business cards in a hard case

Your business cards should always be neat and presentable. Store them in hard cases to avoid being crumpled or folded when inside your bags or pockets.

18. Add texture

Use suede, linen, or have an embossed detail to add some texture to your business card.

19. Include a call to action

Adding a call to action will differentiate your business cards from competitors. Only a few companies and professionals have this. It might also be the reason for a potential client to call you back for an appointment.

20. Make use of foil to add accent

Instead of sticking with the usual ink for printing, add foil accents to make your attorney business cards look more elegant. Use copper foil instead of gold foil to achieve a more premium yet softer overall look.

Some Rules to Remember When Crafting Your Law Firm's Business Card Design

Adding a touch of creativity to your lawyer business cards will help you stand-out. It is important to keep in mind that there are regulations that govern advertising yourself and your law firm.

Here are some rules of conduct to remember as you design your attorney business cards:

21. Be truthful in what you offer or communicate.

The services and level of expertise advertised on your business cards should match your capabilities.

Do not label yourself as a specialist or an expert without making sure that you are certified to use these titles in the state or states you are operating in. 

Some states even require disclaimers. For example, in Illinois, if your business card describes you as a certified specialist, your card needs to have a disclaimer stating that the certification is not required to practice law in the state.

22. Accurately indicate your name and your law firm.

To be safe, make sure that your attorney business cards reflect the complete name you used upon licensure. There are some states that accept nicknames and variations as long as it does not result to a misleading identity.

Be transparent also in indicating whether you are a solo practitioner or part of a law firm. You cannot just add “& Associates” after your last name if you do not actually work with other lawyers.

23. Declare if you do not have brick-and-mortar offices.

Usually, attorneys would just indicate their website on their business cards if they don’t have a physical office.

This can mislead some potential clients to think that you have an actual office location. This is why it is important that your business card should indicate that the office is available “by appointment only”.

24. Indicate your area of practice.

This is not just best practice in terms of design - Your business cards should reflect your jurisdiction, or the states only covered by your license to prevent misleading clients into thinking that you can practice in the area where you are advertising.

If you are not licensed to practice law in the same state that your firm is located, this must also be communicated on your business card.

25. Claims on your business card should have substantial proof.

If you indicate “Law Firm of Choice” or “Top Performing Lawyer” as tagline or website domain name, make sure that there is proof to back your claim.

These superlatives could violate the ethics rules that prohibit false or misleading communications.

Final Thoughts

Business cards help you make a good first impression to your potential clients. These are powerful marketing tools that you can carry every day.

In the process of designing your business card, make sure that you are mindful of rules covering your state and ethics that govern lawyers.

Remember that lawyers are always held to high ethical standards when it comes to their work and marketing. 

Invest time in designing an attorney business card that is ethical, worth keeping, and is something that will make clients remember and contact you.

Not sure where to get business cards for your firm? We recommend you check out 99 Designs. They have a variety of affordable and premium packages that will guarantee a professional look for your firm.

Additional Recommended Reading:

The same old law firm branding & message is not resonating with potential customers anymore.

Branding evolves, marketing evolves, and so does your customer – and they expect better.

Traditional (maybe even boring) legal branding does not attract attention nor allow a firm to differentiate itself from a sea of competition (anyone else tired of seeing gavels & stuffy law libraries everywhere?)

To stand out from the crowd, proper law firm firm branding is the first step you can take to create a powerful reputation for your legal practice. 

What is Law Firm Branding (& Why You Need it)?

Good branding attracts customers & creates strong emotional connections to your business, and marketing runs on emotion.

Branding is:

And if you're curious to where it comes from, here you go:

Notice the definition says distinctive wording or design – I'm looking at you Mr. Lawyer who puts gavels on everything. Everyone does that, let's strive to stand out.

But more than that, branding is being able to establish a positioning strategy. Identify your Unique Selling Proposition (USP) – what makes you different – and then marry that with how you portray it to your clients.

The end goal is brand equity for your legal practice - meaning the level of influence your brand makes in the purchasing behavior of customers.

Attorney Branding Components

By now, you should already realize that you do not have to limit yourself to the typical weighing scale, gavel logo, courthouse columns, etc. 

We want to evoke EMOTION – think about exploring different font styles, sizes, and colors to come up with a creative (yet still professional, or even "formal" if you so desire) logo perfect for your law firm. There is more than one way to visually display justice, integrity, equality, etc. 

The best way to start anything creative is to see what's out there, and use them for inspiration.

So, in the spirit of Pablo we have curated a list of our favorite law firm logos for you to check out and draw some inspiration from.

Law Firm Buyer Persona

Law firms often select a target market, gather general information, and create a basic overview of the services they can provide to address the market's needs. But once again – everyone is doing that, so let's dive a little bit deeper & help your law firm brand stand out.

How? With a customer person (aka buyer persona, aka customer avatar)

A buyer persona helps you identify & improve your understanding of your ideal customer. What kind of cases do you want? What kinds do you NOT want?

The first step towards getting more of what you want is to be highly specific about that.

The process of creating buyer personas will force you to put yourself in the shoes of your potential clients & give you a better idea of how and where they find information when they need legal services.

As a result, you can start giving most of your attention to the types of clients you want to serve, and spending less time dealing with the leads/clients/cases that you don't want (you know what I'm talking about ... you probably even have a name for them at your law firm like "the crazies" or "time sucks" – guess what, that is pretty close to creating a buyer person for what you DON'T want, and you wonder why you keep getting those calls?

Law Firm Brand Voice

Your brand personifies your legal practice.

What you say and how you say things will determine your law firm's brand voice. Your voice communicates the firm’s values, identity and even opinions to the market. It is not just the way things are shown (logos, imagery, etc.) but also how things are communicated (vocabulary, tone, etc.)

The goal of having a brand voice is to be able to project a uniform positioning, personality, and image – across all channels of interaction. From your office decor, to your website, to marketing materials, etc.

Your Law Firm's USP Unique Selling Proposition (USP)

Your firm’s unique selling proposition is really the actually differentiating factor between you and your competitors – branding is really the practice of communicating that.

Unless you can identify what makes your firm unique in a crowd of homogenous law firms, you cannot establish a unique brand successfully.

Consistent Application

Once you have established your brand identity, it is important to consistently apply it across all consumer touch-points.

A consumer touch-point is any place / time a potential customer or client comes in contact with your brand (before, during or after they purchase something from your business).

You can do this by crafting guidelines for design and application. For example, your logo should appear the same in your business cards, websites, letterheads, and any other place where potential clients might come across your brand. 

Remember, this is how your clients will get to know your law firm moving forward.

How To Differentiate the Branding of your Law Firm

So, how can a law firm stand out? How do you establish a strong positioning strategy?

Start by identifying the following:

  1. Differentiators
  2. Basics
  3. Neutrals
  4. Issues

Differentiators

These are two to three elements that truly set your firm apart from the competition. They will serve as pillars of your differentiated brand.

Basics

Many law firms use basics as key messages in their advertorials and promotional materials.

Examples of these are integrity, client service, pro bono, etc. However, these are already basic expectations from a typical law firm.

All your competitors have them as well. Definitely, these should not be the ones you highlight.

Neutrals

Neutrals are attributes that do not necessarily have positive nor negative impacts to your clients. In short, they don’t seal the deal. An example of this is your law firm’s celebration of 100 years in the industry.

Tenure does not necessarily guarantee the achievement of your client's goals.

Issues

These are challenges faced by your law firm faces that branding cannot address.

Make Your Legal Branding Strategy Stand-out With Relevant Content

In recent years, law firms have begun to understand and appreciate the need for branding, and more firms are now veering away from traditional marketing channels (frankly, not enough though).

Clients view attorneys as experts. They want to be educated, informed, and enlightened - not just to be sold to. Recognizing this client preference, law firms now gear towards content marketing (aka educating your consumer when they are earlier in the buying journey, building trust, etc.

Kind of like how you are reading this article right now, before you hire us are your legal marketing agency

Creating blogs, newsletters, videos, surveys and webinars will help you engage with potential clients and actually get them to initiate contact to inquire about your legal services.

Consumers are always looking for reasons to believe before they give someone their business. Really just searching for that one little push.

Content marketing will help you do this. Put out relevant content that answers their questions, helps put their mind at ease (legal issues are super stressful, so hit that emotional trigger). Publish case studies & case wins on your website that feature success stories to inspire confidence.

You get the picture.

Conclusion

Establishing a solid law firm brand takes hard work, thoughtful planning & a clear strategy. Understand your buyer, understand your goals, and work towards creating a consistent & central way to portray your law firms unique differentiators.

What is Digital Marketing?

You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that's alright, we all start somewhere.

The bad news is, digital marketing is extremely complex - the good news is, digital marketing doesn't have to be complicated.

People send their entire lives mastering just one aspect of digital marketing, and its always changing - but you can learn it without your head spinning if you know where to start and stay focused (hint: you're in the right place).

Let’s start with a simple definition: Digital marketing, aka online marketing or internet marketing, is any activity carried out with the intention of bringing more of your ideal customer to your business using the internet.

Essentially, whether you're simply getting someone's attention or asking them to buy from you it's digital marketing (if done over the internet).

Online Marketing for Dummies: The Primary Marketing Channels

A good internet marketing for dummies article wouldn’t be complete without a proper list of the main methods (we call them marketing channels) you can utilize to bring more people to your business:

Each of these marketing channels goes deep - and it can be difficult to personally master more than one. We recommend you learn a bit about each, and then find digital marketing specialists in each discipline to help your journey.

Once we go through these primary channels, you should have a clearer picture of what a comprehensive digital marketing strategy looks like. Let's go.

Search Engine Optimization (SEO)

SEO is the art of improving your websites visibility in Google.

No doubt you have spent a lot of time, energy & money becoming a trusted and informed and authoritative leader in your industry in the real world, SEO is how you do that all over again but for Google.

Whats the point? Well, when you are seen as the expert, and people are aware that you exist, you get alot of business. This is true in real life & in Google.

One of the primary goals of SEO should be to bring new people to your business who have a specific problem or need that your business solves. Specifically, these would be people looking for a solution you provide, but they don't know about you - yet.

For example, let’s say you provide marketing services in Los Angeles, CA and you want to acquire more clients. A good SEO campaign would help your business show up in front of people who know they need marketing services, they live in Los Angeles, and they want to choose a provider.

Are they going to search for your business by name? No. Because they don't know you exist yet. They are going to search using the words they know: For example, they might search for "internet marketing company los angeles". This is called a Keyword.

Using some nifty SEO Tools, we can see that this "keyword" has a "search volume" of 300 - that means this phrase is typed into Google 300 times a month - that's alot of people needing marketing!

If you want those 300 searchers a month to consider your business as a potential provider of the solution to their problems - then you need to have good SEO.

How does SEO work? It is broken down into 4 main categories:

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO
  4. Content SEO

On-page SEO is the practice of optimizing your website pages for maximum SEO impact - things like ensuring you have proper HTML markup on your content (if gives you more rankings push) keyword optimized titles, multimedia, schema etc.

Off-page SEO consists primarily of creating backlinks. In simple terms, these are links that live another website but send the person who clicks on them from where they are to where you are. You can think of this like other websites on the internet giving you a "referral" or a "vote" or "vouching" for you - they are effectively telling Google and the general public "we recommend you go over here and check out this website

Technical SEO has to do with optimizing things on your website so that Google can best understand, interpret & display information from your site. This can get very technical even to explain but it comprises things like site structure, page speed, code optimization, robots.txt, keyword cannibalization, etc.

Content SEO is about optimizing individual pieces of content on your website, and the structure of how they all relate to each other, to give your website the best chance of being seen by Google as an authority on the topics you cover.

Search Engine Marketing (SEM)

Consider this SEO’s cousin, because this marketing channel also gets you results on the SERP (search engine result pages). Only, this cousin charges money to show your website.

The primary way SEM works is through a method called Pay Per Click advertising (PPC)

Pay per click means that you literally pay everytime someone clicks on your link. Where do you show up? Well, whatever platform you want to show up on.

You start by heading to one of the big boys where everyone hangs out (Google, Facebook, Bing, Yelp, Twitter, Instagram, etc.). Then, you pay them to prominently display your website or offer whenever someone searches for one of the products/services you sell (or really anything you want to pay for) – BUT you only pay them when a person clicks on your result.

The amount you have to spend to accomplish this varies on competition. You can see the results of SEM on the search engine result page with the “Ad” or “Ads” icon next to it.

Paid advertising is typically more expensive than other types of digital marketing – but it gets results FAST. If you need new sales ASAP, paid ads is the way to go.

Social Media Marketing

By now everyone knows about social media – and using it to grow your business is really what social media marketing is.

We’re talking about being active on the social channels where your ideal customers are – Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Quora, etc.

There’s no denying that social media helps boost brand awareness and sales - pretty much everyone is spending a large portion of their day (and their entire time standing in lines) on social media.

One key takeaway for a successful social media marketing campaign is to provide the right type of content for the platform - for instance, people typically don't like long form content on Facebook, but will consume long videos on YouTube.

Winning at social media marketing means:

Before you post to social media consider the purpose of the content on your product/service pages, marketing materials you create such as digital flipbooks or ebooks, the posts you publish on your blog, and even the articles you publish on other websites that help position you as an expert in your industry/niche.

Content Marketing

Content marketing is all about providing valuable information to your audience in the form of consumable content.

Consider the purpose of the content on your product/service pages, the posts you publish on your blog, and even the articles you publish on other websites that help position you as an expert in your industry/niche.

These are all examples of content marketing (and optimization).

For example, let’s say you are a tax consultancy and don't have the budget for a huge brand presence.

A smart content marketing move can be publishing an article titled “10 Common Tax Mistakes that Can Cost You Dearly.”

A blog post like this can drive a significant amount of people (potential clients) to your website without having to pay for ads.

Creating content that is valuable to your audience is an amazing way to get started in digital marketing

Pay-per-click (PPC) aka Paid Advertising

Pay Per Click, a common name for Google Ads, means you will pay for every click you get on your ad.

Yes, it is similar to search engine marketing.

But remember that PPC is just one of the many types of SEM (aka advertising).

Facebook and Google Ads are by far the biggest platforms for Paid advertising. These platforms allow you to target your ideal buyer and show them ads.

Facebook’s advertising lets you get REALLY specific with targeting. I'm sure you've heard of this before from Brexit, Cambridge Analytica, the Trump Campaign, etc.

For example, you can show your ads to “men in Los Angeles aged 24 to 34 who like Quentin Tarantino.”

Your marketing simply cannot be this focused in the “physical world”.

Any advertising for dummies book, course or article you read will show you the power of ads. And in the online world, ads are extremely precise and very powerful.

Email Marketing

Email came long before all other channels and platforms you've read in this online marketing for dummies post thus far – but it’s still here – and it’s hugely important.

Many entrepreneurs and marketers consider their email list to be their most valuable business asset.

Email marketing is all about communicating directly with your target audience. It helps you retain long-term relationships, not just conduct transactional communications.

For example, you can what's called a "drip campaign". These are automated email campaigns that follow up with users automatically. Write them once, and they keep working for years to come.

There are plenty of email marketing tools to help you out with your campaigns and monetize your email list.

Affiliate Marketing

Affiliate marketing is basically getting paid by a company for referring people to their product. You see it all the time.

Many big box retailers have affiliate programs – they pay you for helping them make sales.

When a referral from you buys a product from the company you are an “affiliate” of, you get paid.

Amazon is the perfect example. After signing up for their affiliate program you get a link for all their product pages, and will get paid 3-10% on things that they buy.

You can put affiliate links in your blog posts, emails, on your social media, or send them directly to friends you think might be interested. If they click on the link and buy the product, the company you are an affiliate of pays you a nice little commission.

Many people have made this their main business and are earning an insane amount of money through this. It's a great way to get started making money online if you don't have your own business.

What’s Next?

Now you have a basic understanding of online marketing. Of course, there’s a lot more to be said about the various marketing channels discussed here. But for now, you’ve built a solid base.

So, which one of the channels you learned in this online marketing for dummies article will you use?

There’s no one right answer, and you’ll probably want to use several of these in tandem to personalize your marketing campaign to suit your brand's needs.

Need help getting started? Feel free to contact us today.

We’ll take a look at your business and discuss how you can reach your growth goals.

In today’s digital age there is an enormous amount of missed opportunity across marketing channels.

If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two.

Public Relations (PR), when properly used, can be a powerful source of:

  1. Brand awareness
  2. Traffic
  3. Website authority

However, many brands overlook this third benefit and are leaving huge amounts of untapped potential on the table. 

In this article we cover: 

Warning: When we say "PR" we are not referring to these "pay 300 bucks for a press release" services. These are press releases for SEO and they are normally just used as a grey-hat slightly spammy link building technique. 

We are not talking about those blanket syndication services - we are talking about real brands getting real links from real, noteworthy websites because of the relationships the PR company has. 

We are not talking about syndication of some crappy article onto a bunch of new sites that get wiped in 3-6 months.  

What Exactly is PR in the Digital Marketing World?

Traditionally, PR is the practice of deliberately managing & improving the spread of information surrounding a brand or organization and the public.

Many brands use PR to control the narrative around their company and direct consumer attention to aspects of the brand they want to highlight - and even direct attention away from potentially damaging aspects. 

In the digital marketing world, we like these benefits as well.

However, there is something even more powerful PR can be used for. That something is SEO, specifically link building, to increase website authority (domain rating). 

How PR Helps Generate Maximum SEO Impact

Now you are most likely wondering, what can PR and media coverage do to help improve SEO?

The concept is simple: PR generates links & search engines love high-quality links. 

Public relation agencies work very hard to get their clients mentioned in the press - web, bloggers, influencers, news, etc. These agencies are not cheap - and the work they do is sometimes very difficult to replicate. 

Popular publications will write about your business whenever you send a press release. They will link it to your website, which automatically gives a free backlink to your website.

Aside from that, you will also get the chance to receive brand recognition, which in turn, will boost your brand authority. You can even dedicate an exclusive “As Seen On” section in your website to feature all the publications who wrote a story about you.

Bottom line, when people are looking to avail of a product or service from a new brand, they will most likely search the internet for suggestions. Then, they start looking for reviews and articles about the brand before they make the purchase decision. This is where you should be in.

It is all the more valuable if you know how to get PR and SEO to work together. This is where the missed opportunities begin (do not make these mistakes). 

Common Problems & Solutions in Linking PR with SEO

The most common problems hindering the SEO impact of your PR campaigns (That You Should Fix Right Away):

  1. Brand mentions in web articles have no links.
  2. Brand mentions in web articles have links, but the links are marked as "nofollow".
  3. Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.
  4. Not tracking the links you earn.
  5. Not tracking the traffic and behavior from the links you earn

Problem 1: Brand mentions in web articles have no links.

Solution: Make sure your mentions are hyperlinked.

Problem 2: Brand mentions in web articles have links, but the links are marked as "nofollow".

Solution: Reach out to your PR company, or editor/author of the post, and make sure your links are marked “dofollow”.

Problem 3: Brand mentions in web articles have links, and are “dofollow”, but do not strategically point to pages on the target website that need a link boost.

Solution: Make sure you have a strategy around target pages on your website that needs links. Getting links to your homepage is good, but sometimes you want those links going to a page optimized for selling a product or making you money.

Problem 4: Not tracking the links you earn.

Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links. We recommend using SERP App to track & monitor your links.

Problem 5: Not tracking the traffic and behavior from the links you earn

Solution: Make sure you track all your links. Monitor them for uptime, make sure they stay “dofollow”, and build links to those links.

Linking PR and SEO: How to Get Started

To have a successful PR strategy, you must understand your market and position your tactics so the right publications will give you brand coverage that will help you reach your target audience.

The biggest takeaway for all of marketing (and of course your PR and SEO strategy) is this: Understand your buyer, find out where what channels/platforms they are giving their attention to & become omnipresent on those channels/platforms.

If you do this, you will succeed in growing your brand authority in the eyes of the consumer (the traditional goal of PR).

If you do this AND follow the guidelines up above (link), you will succeed in growing your brand authority in the eyes of SEARCH ENGINES as well.

Once you find these websites, you can implement these four tactics to an effective PR strategy:

PR Syndication Platforms (for SEO)

Warning: This is where the article starts to deviate a bit. You are now crossing over from using REAL PR for SEO, to using SEO PR for SEO (not the same as hiring a publicist or PR company)

There are several PR websites you can join that will connect you with blogs and journalists. The benefit is additional exposure for cheap, and you don't even have to write content – starting to sound like "SEO" now huh? "SEO" aka little hacks for lazy people who want results.

It's true. SEO's are lazy. I stand by it.

Some places to start are: HARO (Help A Reporter Out), PRWeb, and PR NewsWire.

Note - these platforms are really for press syndication and not equivalent to hiring a real PR company to get you legitimate placements. This is "SEO PR" and should be done strategically.

The "aha-moment" for SEO for many people is always this – the key to getting links is exclusivity & barrier to entry. If anyone can pay for a link somewhere it is not that valuable. This is the key difference between PR syndication & a PR company. These syndication sites cost $250-$600 (depending on the package) to get listed on 100s of sites.

Not that big of a barrier to entry.

Whereas hiring a PR company is much more expensive, and they have spent a significant amount of time, energy & resources creating relationships with publishers & media companies where you can get placements – a much higher barrier of entry.

Launch a Campaign for Guest Posting

Guest posting is writing or publishing an article on someone else’s blog or website.

It is one of the easiest ways for you to get free media coverage and links back to your website.

First, you have to look for blogs in your niche that accepts guest posts.

Second, reach out to the editor(s) and pitch a blog post idea to the publication. If your pitch is accepted, write the article and mention your brand in it with a hyperlink to the page you are looking to acquire links for - pretty simple.

It is a win-win scenario. The blog gets a free quality content written for them, while you get a free backlink to your website.

Create an Email Outreach Campaign

There are websites who may write about your brand without you even knowing it. You can take this opportunity to build more links to your website. Be notified whenever you are mentioned by setting up a Google Alert.

Reach out to the publications who mentioned you and send a thank you email. In this thank you email, also ask them to link the article back to your website. They will most likely appreciate you reaching out to them.

Make Use of the Skyscraper Technique

Most websites use the skyscraper technique to build links – essentially this a method of creating high quality content & reaching out to industry relevant websites who are already linking to similar content and asking them to link to you as well.

Ever heard the saying "build a better mousetrap"? Kind of the same thing.

  1. Find the content that your competitors are getting their traffic from:

2. Find out who is linking to that type of content already (let's say for this example we are talking about a piece of content about "search engine optimization for lawyers"

3. Read all of their content and make a more comprehensive & authoritative piece.

4. Reach out to all those "hundreds of websites linking to the top people" and ask them to link to your content as well!