548.48% ROI from SEO

The Retrofit Source

seo services & case study for this automotive lighting company

THE CLIENT

  • The Retrofit Source (TRS) is the world’s largest supplier of high-end automotive lighting upgrades.
  • They wanted to try out our SEO services, but also wanted us to “prove that they work” – challenge accepted.

THE PLAN

  • We noticed that TRS was lacking the proper e-commerce page structure that would allow them to bring in a significant amount of new revenue by ranking for un-branded keyword terms (like ford 150 headlights)

THE EXECUTION

  • Category Page Creation // We identified a missed opportunity on their e-com page structure. They sold alot of aftermarket Ford f150 Headlights, but had no category page, so we created, optimized & built links to the category page to bring in rankings.
  • On Page Optimization // We ran our on-page optimization checklist & implemented some on-page SEO best practices, as well as some proprietary on-page SEO secrets of ours.
  • Link Building // We then start a link building campaign to bring more power to the Ford f150 Page, because we were up against some of the biggest automotive websites in the world.

THE RESULTS

  • We achieved Page 1 for some very competitive Ford f150 Headlight terms
  • This one page alone now ranks for over 1,300 keywords
  • With over 250 of those keywords on Page 1!
  • This single URL has now generated TRS a 548.48% ROI from SEO in revenue – and this is organic traffic, so even now that the campaign is over they are still ranking & still making sales – quite possibly for years to come.