THE CLIENT
- Pure Path Essential Oils is a health & wellness company that promotes healthy living through natural remedies, specifically the use of essential oils.
- Pure Path came to us wanting to sell more products – they already have a great product to sell and were experts in healing, but wanted more eyes on their brand. They had no website & had never done any online marketing.
THE PLAN
- The goal was to bring them more sales by:
- 1. Rank highly for product keywords.
- 2. Develop an in-depth content strategy aimed at bringing relevant traffic to the website consisting of consumers interested in improving their health & wellbeing.
- We engaged in a 1 year campaign to bring them from “no website to product sales”.
THE EXECUTION
- Website Development // We custom built an authority website with e-commerce functionality so they could bring in organic traffic & convert it into buyers
- Content Strategy // In-depth research & analysis of competitors to identify how they bring in traffic and reverse engineer it so we can outrank them and bring the traffic to our website instead of theirs
- Content Creation // We built a team of knowledgeable writers, created a content template with instructions and quality standards, and wrote over 200 pieces of content
- Link Building // We did aggressive outreach link building to increase their domain strength & build the brand trust for Google
- Email Marketing & List Building // We setup & deployed an email marketing strategy to build an email list
THE RESULTS
- From Zero email subscribers to 5,496 email subscribers who actively downloaded a piece of content related to Essential Oils
- On the final month of our SEO campaign (July) Pure Path was bringing in almost 150,000 visitors per month with almost 200,000 page views.
- Through amazon alone the website sold 6,398 items totalling $147,609.73 in revenue that July.
