Pure Path Essential Oils is a health & wellness company that promotes healthy living through natural remedies, specifically the use of essential oils.
Pure Path came to us wanting to sell more products - they already have a great product to sell and were experts in healing, but wanted more eyes on their brand. They had no website & had never done any online marketing.
THE PLAN
The goal was to bring them more sales by:
1. Rank highly for product keywords.
2. Develop an in-depth content strategy aimed at bringing relevant traffic to the website consisting of consumers interested in improving their health & wellbeing.
We engaged in a 1 year campaign to bring them from "no website to product sales".
THE EXECUTION
Website Development // We custom built an authority website with e-commerce functionality so they could bring in organic traffic & convert it into buyers
Content Strategy // In-depth research & analysis of competitors to identify how they bring in traffic and reverse engineer it so we can outrank them and bring the traffic to our website instead of theirs
Content Creation // We built a team of knowledgeable writers, created a content template with instructions and quality standards, and wrote over 200 pieces of content
Link Building // We did aggressive outreach link building to increase their domain strength & build the brand trust for Google
Email Marketing & List Building // We setup & deployed an email marketing strategy to build an email list
THE RESULTS
From Zero email subscribers to 5,496 email subscribers who actively downloaded a piece of content related to Essential Oils
On the final month of our SEO campaign (July) Pure Path was bringing in almost 150,000 visitors per month with almost 200,000 page views.
Through amazon alone the website sold 6,398 items totalling $147,609.73 in revenue that July.
