693.00% ROI from SEO

FMC Training

seo case study for this online training company

THE CLIENT

  • FMC Training is a leading producer of training conferences for production and post-production professionals.
  • FMC’s conference programs feature cutting-edge training on video editing, motion graphics, sound design, digital photography, 3D animation, video production, and more.
  • FMC Training wanted to increase traffic (and sales) to some of their more competitive course offerings – starting with Apple Care Technician Training.

THE PLAN

  • The goal was to bring them more sales by Ranking their Apple Care Technician Training page higher on the SERPs

THE EXECUTION

  • On Page Optimization // We conducted an audit of the page & currently ranking competitors to improve their on-page SEO.
  • Link Building // We conducted aggressive outreach link building to increase their domain strength & build the brand trust for Google.

THE RESULTS

  • Achieved Page 1 for some very competitive Apple related Training terms
  • 170 keywords indexing for just this URL
  • A 2,740.5% Increase in Revenue from the Previous Period & A 693.00% Return On Investment (ROI) – Revenue numbers redacted for privacy reasons.