Amber Freda is a Top Rated Garden Designer and landscaper in New York City.
Amber came to us before her busy season in early 2019 and wanted help growing her NYC landscaping and garden design business with SEO and PPC.
The goal was to rank them on top of the SERPs for keywords like “NYC landscape design” and “garden design NYC”, as well as dozens of other VERY competitive keywords that would drive new business.
Amber wanted to know how we could properly measure the ROI of her campaign. She had paid for marketing in the past but didn't know whether it was ROI positive or not.
"I highly recommend Sage and his team of SEO professionals. In just a few months, I've seen a big improvement in our organic search traffic which has resulted in one of the busiest landscaping seasons ever."
Amber Freda, Garden Designer
Fix technical SEO issues that were found on the website that was holding her website back from its full potential.
Launch a PPC campaign to bring in qualified leads right away.
Build a local SEO campaign to get Amber Freda ranking higher on the SERPs for Landscape related keywords in NYC and the areas she served in New York.
Set up Google Analytics and Call Tracking to track the number of leads coming from both Organic and Paid search. This would help us determine what channels of her marketing were the most profitable for her business.
Technical SEO // To get the process started, our SEO team conducted a Technical and Quality Audit to find out where the weaknesses were on the website.
Analytics Set Up // We set up Custom Events with the use of Google Tags to track conversions as well as helped Amber calculate the Value Per Lead or VPL. From here we could estimate the amount of money her business would make from one new lead.
Map Pack Optimization // Supplement her organic SEO rankings with Google 03 Map pack optimization.
Foundation Link Building // It started with building out all of her social media profiles, fixing location citation listings, and niche relevant outreach.
Outreach Link Building // Once the foundational links were in place it was time to start a more aggressive outreach link building campaign to build more authority in her market.
Keyword Rankings // We straight crushed it for her keywords
Organic Traffic // 30% Increase in Organic Traffic for non branded keywords like "landscape designer NYC"
New Business Generated // In a period of about 60 days, 186 Leads were generated through Organic SEO. We confirmed with the client that about 60% of these leads were qualified and 50% of the qualified leads converted to new business resulting in one of her busiest years ever.
Ranking #2 in maps And #1, #2, #3 and #4 in Organic Search for "luxury landscaping nyc"
186 new leads in 2.5 months (which brought in multiple 6 figures of new business - exact revenue left out for privacy reasons)