THE CLIENT

  • Knowledge For Men (knowledgeformen.com) helps men find a clearer purpose, create financial freedom, date the women the women they really want, engage in deeper relationships with their partners & live life as a strong grounded man.
  • Knowledge For Men helps men with self improvement, relationships & dating through e-books, coaching, a podcast & information products.

THE PLAN

  • Knowledge For Men wanted to increase their organic traffic to help increase sales of their coaching & information products, collect more email subscribers, and increase the amount of course enrollments.

THE EXECUTION

  • Content Strategy // In-depth research & analysis of competitors to identify how they bring in traffic using content marketing and reverse engineer it so we can outrank them and bring the traffic to our website instead of theirs.
  • Outreach Link Building // We deployed our outreach link building service that is engineered to identify other websites within the industry, and shoulder industries, where we can get the client's content featured through a variety of outreach link strategies. These include: skyscraper outreach, syndication outreach, broken link building, etc.

THE RESULTS

A 412.76% Growth in Organic Keywords:

A 97.46% in Organic Traffic:

THE CLIENT

  • Emerald Coast Dentistry is a highly reviewed and sought after dental practice in Fort Walton Beach Florida.
  • They came to us after they had received a new website but noticed that no one could find their website online.
  • The goal was to rank them on top of the SERPs for keywords like “dentist Fort Walton” and “pediatric dentist fort Walton”, as well as dozens of other keywords that would generate new patients for their business.
  • One of their concerns about work with a new company was that the old company did not share any SEO reports or had any transparency about the work they were “doing”.

"We have benefited greatly by using this company. Sometimes it’s hard to gauge if your online presence is effective. Serp co has helped us pinpoint exactly where we are and what our goals should be. The regular communication and updates is outstanding. The majority of our new patient phone calls are due to finding us online. We would recommend The SEO Dentist to any dental office looking to enhance their practice."

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Crystal

Office Manager at Emerald Coast Dentistry

THE PLAN

  • Fix technical SEO issues that were found on the website that was holding her website back from its full potential. At the time of our initial engagement, there was a laundry list of errors inside of their Google Search Console as well as on their website. We needed to fix these things ASAP if they wanted a fighting chance at ranking.
  • Optimize their Google Map Listing. They had duplicate listings for their office that was confusing google on which one to show, as a result, they showed in the Map Pack very rarely. We needed to combine the duplicate listing and optimize it to show up for more search keywords.
  • Build a local SEO campaign to get Emerald Coast ranking higher on the SERPs for not only their main keywords but also some specialty ones they requested like “Sedation dentist”. We needed to take a more long term approach to how their website was structured. By doing so it allowed us to rank for numerous keywords, with less link building resulting in a much lower cost for the client.

THE EXECUTION

  • Technical SEO // To get the process started, our SEO team conducted a Technical and Quality Audit to find out where the weaknesses were on the website. Oh boy, we found a lot 🙂
  • Analytics Set Up // We set up Custom Events with the use of Google Tags to track conversions as well as helped Emerald Coast calculate the Value Per Lead or VPL. This helped us understand how website visitors were interacting with the website. We could see where people were coming in, dropping off and or converting to a lead.
  • Map Pack Optimization // Supplement their organic SEO rankings with Google 03 Map pack optimization.
  • Outreach Link Building // Once the foundational links were in place it was time to start a more aggressive outreach link building campaign to build more authority in their market. Because of the new structure, it allowed us to powerup what we call "Hub Pages", cutting link costs for the client dramatically.

THE RESULTS

  • Keyword Rankings // We were able to get the client onto page one for all of her most desired keywords.
  • Google Maps Engagement Increased 72% // After getting into the Map Pack, they were getting 72% more traffic to their Google Listing.
  • Phone Calls up 33% // With this spike of map views, came to a 33% increase in weekly phone calls from Google My Business alone.

THE CLIENT

The Morrisville Dentist was a dental start-up practice located in North Carolina. When they opened they needed to bring in as many new patients as possible to grow quickly.

THE PLAN

  • Although they wanted to grow as fast as possible, being a new practice we had to approach the campaign budget-conscious. Each dollar spent had to have a maximized ROI.
  • Our plan was to launch a Facebook Advertising campaign to generate awareness in their community and promote healthy smiles by offering new patients a couple of enticing first-time offers. We wanted to A/B test the two offers against each other to see which would bring a higher yield.
  • Target a demographic that has the highest probability of going to the dentist regularly and that has a family to bring to along (to maximize ROI). Mountain View Dental wanted to become more widely known in their area and grow their new patient base.
  • Overcome the obstacle of being located in a unique geographic area. We had to account for their office being completely surrounded by the other town. To account for this we took a radius approach to our targeting. We found that if we targeted those surrounding towns we could multiply our results.
Targeted Radius - 10 miles around the office
We couldn't just target their main city due to their location being on the outskirts of town

THE EXECUTION

  • New Patient Offer Creation// We work with the client to compose two different offers that would be enticing for new patients and generate leads.
facebook ad examples from serp co
  • Facebook Ad Manager Set Up // We had to create an ad account from scratch. Set up their Facebook Pixel, Ads Manager, Campaign, Ad Set, and Ads.
  • Facebook Custom Audience // This is where our secret sauce comes in. We created an audience that was only served the ad if:
    • You fell into a certain demographic (ages, parental status, economic, education, etc.)
    • You met a certain interest (health, oral health, cosmetics, parenting, etc.)
    • You were within 10-15 miles of the location (based on data people don’t tend to travel much further to see a dentist. This does change with geography).
  • Geo-Targeting // We ran the ads to everyone within a 10-mile radius that hit our Custom Audience criteria.
  • Location Testing // We tested a 5-mile radius at first but weren't getting enough conversions. When we tried 20 miles radius the conversions were either:
    • 1. Poor Quality Leads (I mean who wants to drive 20 miles to see a dentist?).
    • 2. We blew out the budget too quickly with far too little conversions.
  • Split Testing // We split tested a variety of Ads to see which ones would get the best engagement. After a few weeks of testing 3 different ads, the one the yielded the most conversions was the "$25 New Patient Special".

THE RESULTS

  • As it began to pick up momentum the campaign started to generate 40-60 leads a month at around $12.42 on average. This campaign had an 80% cheaper cost per conversion than we were able to achieve on Google.
  • 80% Reduction in Cost Per Conversion
  • 3X the number of New Patients

THE CLIENT

  • Smiles That Rock is an experienced dental practice specializing in general dentistry, cosmetic dentistry, & implant dentistry looking to advertise more of their niche cosmetic services
  • When we started, we inherited an existing Google Ads account from a previous marketing agency

THE PLAN

  • Take the existing PPC Ads campaign and reduce their lead conversion cost.
  • Reduce unnecessary ad spend.
  • Increase Conversions & Phone Calls

THE EXECUTION

First, we conducted a comprehensive audit of Dr. Tabor’s current PPC campaign to examine the following

  • Audit current keywords in the campaign & what search terms these keywords displayed
  • Understand conversion & click-through rates for each ad in every campaign
  • Study the campaign history
  • Optimize Cost Per Click based on top of page rate
  • Optimize geographic targeting
  • Split A/B Test all ads and landing pages to optimize the best performing ad with the best performing landing page.
  • Create Call-Only Ads driving phone call traffic to the dental practice.
  • Provide Verification URL’s to all Call-Only Ads to increase quality score.

THE RESULTS

Our audit identified multiple issues, with recommendations for the following action items:

  • Broad Match Keywords were pulling up searches from visitors who were not qualified. (ei: “Free Dentist”)
  • Cost Per Conversion could be improved through Split A/B Testing ads
  • Geographic targeting was not set for certain suburban zip codes near the dental practice with high household income

After optimizing the PPC Campaign and managing the account, we were able to:

Lower the Cost 42%

Call Volume Up 50%

Reduce Cost Per Lead 55%

Based on the continued trajectory of this campaign, we expect continued improvement as we continue working on Smiles That Rock PPC Campaign.

The Results so far have been stellar!

Want To Grow YOUR Business?

Contact us today, and let's plan your marketing strategy.

THE CLIENT

  • Mountain View Dental is an established practice in Acworth Georgia. They wanted to promote their practice. They serve the Acworth and Kennesaw population and provide general and cosmetic dentistry with a focus on quality and comfort. They wanted to promote their practice and needed to attract more patients. They created a "new patient" special discount that would incentivize people to come in for an appointment and save money on the first visit.

"So easy to work with. We did the initial FB campaign and had a great response in the 1st week!! Definitely recommend to anyone looking for response from Social Media. Customer service is excellent!!"

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Deanne

Office Manager at Mountain View Dental

THE PLAN

  • Target a demographic that has the highest probability of going to the dentist regularly and that has a family to bring to along (to maximize ROI). Mountain View Dental wanted to become more widely known in their area and grow their new patient base.

THE EXECUTION

  • Offer Creation// We had to create an offer that the Mountain View Dental Team was willing to run and but also an offer that was enticing enough to generate conversions.
  • Facebook Ad Manager Set Up // We had to create an ad account from scratch. Set up their Facebook Pixel, Ads Manager, Campaign, Ad set, and Ads.
  • Targeted Audience // This is where the secret sauce really comes in and requires lots of testing on a daily/weekly basis. We created an audience that was only served the add if they met the following criteria:
    • You fell into a certain demographic (ages, parental status, economic, education, etc.)
    • You met a certain interest (health, oral health, cosmetics, parenting, etc.)
    • You were within 10-15 miles of the location (based on data people don’t tend to travel much further to see a dentist. This does change with geography).
  • Split Testing // We split tested a variety of Ads to see which ones would get the best engagement. After a few weeks of testing 3 different ads, the one the yielded the most conversions was this one:

THE RESULTS

  • As it began to pick up momentum the campaign generated over 35 qualified leads in a month at less than a $6 lead. On top of that, we saw a consistent increase in engagement with the ad generating organic traffic and momentum. This campaign consistently generates similar results month after month.
  • $5.73 Per New Patient Lead
  • 174% Reduction in Cost Per Conversion
  • 206% Increase in Conversions on Facebook
  • 2x in new patients from Advertising efforts.

THE CLIENT

  • The Retrofit Source (TRS) is the world's largest supplier of high-end automotive lighting upgrades.
  • They wanted to try out our SEO services, but also wanted us to "prove that they work" - challenge accepted.

THE PLAN

  • We noticed that TRS was lacking the proper e-commerce page structure that would allow them to bring in a significant amount of new revenue by ranking for un-branded keyword terms (like ford 150 headlights)

THE EXECUTION

  • Category Page Creation // We identified a missed opportunity on their e-com page structure. They sold alot of aftermarket Ford f150 Headlights, but had no category page, so we created, optimized & built links to the category page to bring in rankings.
  • On Page Optimization // We ran our on-page optimization checklist & implemented some on-page SEO best practices, as well as some proprietary on-page SEO secrets of ours.
  • Link Building // We then start a link building campaign to bring more power to the Ford f150 Page, because we were up against some of the biggest automotive websites in the world.

THE RESULTS

  • We achieved Page 1 for some very competitive Ford f150 Headlight terms
  • This one page alone now ranks for over 1,300 keywords
  • With over 250 of those keywords on Page 1!
  • This single URL has now generated TRS a 548.48% ROI from SEO in revenue - and this is organic traffic, so even now that the campaign is over they are still ranking & still making sales - quite possibly for years to come.

THE CLIENT

  • Pure Path Essential Oils is a health & wellness company that promotes healthy living through natural remedies, specifically the use of essential oils.
  • Pure Path came to us wanting to sell more products - they already have a great product to sell and were experts in healing, but wanted more eyes on their brand. They had no website & had never done any online marketing.

THE PLAN

  • The goal was to bring them more sales by:
    • 1. Rank highly for product keywords.
    • 2. Develop an in-depth content strategy aimed at bringing relevant traffic to the website consisting of consumers interested in improving their health & wellbeing.
  • We engaged in a 1 year campaign to bring them from "no website to product sales".

THE EXECUTION

  • Website Development // We custom built an authority website with e-commerce functionality so they could bring in organic traffic & convert it into buyers
  • Content Strategy // In-depth research & analysis of competitors to identify how they bring in traffic and reverse engineer it so we can outrank them and bring the traffic to our website instead of theirs
  • Content Creation // We built a team of knowledgeable writers, created a content template with instructions and quality standards, and wrote over 200 pieces of content
  • Link Building // We did aggressive outreach link building to increase their domain strength & build the brand trust for Google
  • Email Marketing & List Building // We setup & deployed an email marketing strategy to build an email list

THE RESULTS

  • From Zero email subscribers to 5,496 email subscribers who actively downloaded a piece of content related to Essential Oils
  • On the final month of our SEO campaign (July) Pure Path was bringing in almost 150,000 visitors per month with almost 200,000 page views.
  • Through amazon alone the website sold 6,398 items totalling $147,609.73 in revenue that July.
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