carpet cleaner marketing ideas

Carpet Cleaning Marketing Ideas: 10+ Tips, Tricks & Strategies for Growing Your Carpet Cleaning Business

Revamping the marketing efforts of your carpet cleaning business is one of the best ways to get more clients. Consumers today search for information online and make several comparisons before they arrive at a purchase decision.

If you are having a hard time letting customers know that you provide the best carpet cleaning service, then this article is for you.

Here are 10 marketing tips and ideas to grow your carpet cleaning business:

1. Have a website for your carpet cleaning business

Your website is the digital version of your brick-and-mortar office. Be where your prospects are when they are at the stage of looking for and comparing possible service providers.

Make sure to put relevant content on your website – information that will help clients know more about you and your services. Your website should be easy to navigate and mobile-friendly.

Adding photos of your previous work and testimonials from previous clients will also help strengthen your reputation for prospects who are already considering to hire you.

2. Get your carpet cleaning business listed on online directories

Online directories such as Google, YellowPages, Yelp, and Foursquare will make your business more accessible to potential clients. People looking for service providers usually refer to these directories to look for local businesses.

Get your carpet cleaning business also listed on niche directories like carpetcleaningdir.com or Angie’s List is also important to make sure that clients looking for carpet cleaners find you first before they come across information about your competitors.

3. Post on social media actively

Establish an active presence on social media to get your carpet cleaning business known to more people out there.

Gain followers by creating and posting engaging content. This does not necessarily mean that you will bore your audience to death with carpet cleaning tips all day. Post quizzes, polls, memes, gifs, or funny videos related to your business.

Another strategy is to host giveaways and promos using your social media accounts. Some business pages, for example, give small discounts to the 500th or 1,000th person to like their page.

Encourage your customers to leave reviews on your carpet cleaning social media pages. This will help your business look more credible and trustworthy to prospects who might be looking into your page to assess if they should hire you over competitors.

4. Respond to online reviews

Responding to reviews online is a good way to establish rapport with your clients. Thank them for taking the time to leave a good feedback about your carpet cleaning service. Engaging with your customers online is a reflection of how you treat and value them.

This is true even for negative reviews. Make sure to respond politely and explain your side of the story. If the fault was from your side, genuinely apologize and make sure that you are and will be doing everything to correct the mistake.

If the budget permits, a good customer recovery strategy is to offer customers with discounts and coupons.

5. Learn about SEO

Businesses who appear on the first page of a Google search have more chances of acquiring customers than those who are at the 2nd or 3rd pages. You can do this by making sure that your digital assets and content are search engine optimized.

Most customers think that businesses on the first page are more known, credible, and trustworthy. Make your carpet cleaning business appear on the first page not just once or twice, but thrice by:

  • Registering on Google Business
  • Running paid ads
  • Getting listed properly on all major online directories (check your current local seo health here)
  • Make sure your website is search engine optimized – utilize keywords that prospective customers use to search about carpet cleaning businesses

6. Run a campaign to make prospects call you

Expect the phone to start ringing now that you have established your website and online presence. These potential customers will start calling to inquire about your carpet cleaning services or ask for quotations.

On top of these leads, also launch a call campaign to get warmer leads – these are people with already higher intent to hire. You can do this through pay-per-click (PPC) advertising on Facebook or Google.

Make sure that your contact number is on the header or main copy of your adds. A “Call Now” call-to-action button should also be there to clearly communicate what you want your leads to do. Targeted call campaigns will give you higher ROIs and more quality leads generated.

7. Get a van and detail it

One of the most effective offline on-the-go marketing materials is – yes, you read it right – your van. It doesn’t matter if you are driving it around or just parking it outside your client’s home while providing your services. A nicely detailed van will speak for itself.

Detail your van with your business name, logo, and contact number. These information should be big enough to be seen even from afar.

One success story was from a creative driver of a landscaping business. He parked their company van in a car wash station just beside an intersection usually packed

8. Sell relevant add-ons

Add-ons are an upsell to your sales funnel. To maximize the upsell, you need to offer more services to your customers to increase the value of their order.

For example, instead of selling a $150 carpet cleaning service, you could present them with add-ons to ‘up’ that purchase.

You can offer them to also buy steam carpet cleaning for an additional $80 and window cleaning for an additional $50. A $150 order is now suddenly worth $280.

Another example is giving DIY after-care tips to your customers and then selling them some blotting paper or carpet cleaning solution they can use in the future. Taking time to discuss helpful tips with customers can also make them want to recommend your business to their families and friends.

9. Promote offline

From a marketing perspective, your participation to events within your community will help boost people’s awareness of your carpet cleaning business.

Local events are great venues to showcase your work and expertise to prospects in your area. You want your carpet cleaning business to be your target audience’s top of mind when they look for carpet cleaning services.

You can also join community and professional organizations to build your network with people and businesses who might need your carpet cleaning services.

Show them you are an expert. Use your carpet cleaning knowledge by teaching others about the best practices in your industry.

10. Get some marketing help

If you are the type of business owner who likes to focus on the operations of your business, getting some marketing help will be able to optimize your process of getting more landscaping customers.

SERP Co has worked with hundreds of brands across several industries. We were able to help them grow their business through strategic digital marketing.

Devin Schumacher

Devin Schumacher

Devin Schumacher is a digital marketing consultant, search engine optimization (SEO) expert and Founder of SERP Co. Devin also serves as an advisor to numerous e-commerce companies helping businesses grow by constructing, implementing and overseeing tailor-made online marketing strategies.

6 thoughts on “Carpet Cleaning Marketing Ideas: 10+ Tips, Tricks & Strategies for Growing Your Carpet Cleaning Business”

  1. Fantastic tips, but not just for carpet cleaning businesses. I am always amazed when businesses don’t have websites. Even a basic page with key information like contact information, services provided, and hours of operation make a big difference. Plus, not having a website looks like you’re out of touch. It’s not hard to set up yet I still do searches and come up with nothing. When that happens, I usually shop elsewhere.

  2. Devin, how many business owners do you think spend the time they really need to spend working on growing a business? Also, is there any percentage of time you should invest in your marketing campaign? I know there’s the classic 80/20 rule for clients, but what about marketing?

    1. Devin Schumacher

      1. Not enough time
      2. 100% unfortunately. I used to be a business owner (not of a marketing company) and I felt like I spent all my time marketing. So much so that I ended up leaving the industry and starting a marketing company.

      You need someone doing marketing all the time. Just like you need to always be selling.

      If you’re solo – do your best. If you can hire someone full time – do it. If you can retain a marketing agency, that’s your best bet (just make sure you vet them).

  3. I used to do telemarketing (don’t know what they call it now) but “warm leads” were one of the best tools we used. People would fill out cards to win a free product (whatever we sold—water filter, home windows, etc.) and we had an instant pile of leads. You’d be surprised at good this tactic works. Even now, people still do this (only a lot of it is online).

  4. A friend owns a local restaurant and he does exactly what you mentioned—replying to online reviews. Most are excellent but a few are negative (some even acidic). Nevertheless, he responds and is polite. You never want to get nasty with a customer, particularly online where you’ll only come off looking bad. Good advice Devin!

  5. As software gets smarter and computers grow more powerful, the future for search engines is going to be great. Things like long tail keywords show how much more sophisticated search engines can be. My only concern is search engine companies allowing businesses to pay to bump their site to the top of a search list. I can understand typing in “Best Buy” and Best Buy showing up #1. I can’t understand typing in 4K TV and Best Buy (as well as other big box stores) coming in ahead of other sites with well-crafted SEO.

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