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Lead Generation Tools

Written by: Phillip Chambers  | July 12, 2021

Customers are the lifeblood of all businesses, regardless of the type of industry. 

For your brand to grow, getting new buyers should be one of your key goals. 

As a business owner, you need to master the art of turning a potential customer’s interest into a transaction.

However, with the diverse number of companies all yearning for the attention of website visitors, it’s clear that the content marketing world can be challenging. 

Does that mean that you should give up on your entrepreneur dreams? 

Of course not, because with lead generation, turning leads into actionable customers is easier than ever.

And to do this, you're gonna want to arm yourself with only the finest, top-notch, and (dare I say) ... best lead generation tools on the market today.

What Makes a Good Lead Generation Tool?

There are a handful of tools, but not all will help business owners hit every sweet spot of web-based lead generation. 

The best lead generation tools enable you to capture your audience’s interest, increase the customer base, and maximize sales.

Usability is one thing you should look out for since capturing qualified leads becomes easy, eliminating the need to perform complicated coding by yourself. 

You should also be able to share data between two tools seamlessly.

Pricing is essential because you want a tool offering the right features without spending more. 

Overall, settle with a lead generation tool that’ll help you achieve the goals you couldn’t hit before.

What is a Lead?

A lead is an organization or individual interested in your products or services. 

To anticipate interest, the individual or organization will contact you and share their personal information like their phone number, social media handles, and email ID. This is something to note as having tons of visitors on your website may not translate into leads if you don’t have their names and email addresses.

What Is a “Qualified Lead”?

A qualified lead is an individual who could become a potential customer, and businesses base it on the information someone has freely provided. Simply put, no cold prospecting or purchased email lists will count as a qualified lead.

What are the Different Types of Leads?

Securing sales leads isn’t a walkover, especially for businesses that aren’t aware of the leads they invest their energy in. 

You need to understand how to handle and utilize several leads to witness their full benefits.

Below are the top leads every organization or business owner should understand.

Marketing Qualified Leads (MQL)

MQL is a common type of sales lead, and as the name suggests, it turns into a prospect because of your marketing efforts. Most MQLs could have watched a video about your business that attracted them or attended a webinar.

For you to qualify someone as MQL, you’ll need to gather early insights like email address, company name, industrial or vertical, and one or two personal questions. Such leads need additional marketing assistance to prepare them for a sales call.

Sales Qualified Lead (SQL)

An SQL is a prospective buyer who has been researched and vetted by an organization’s marketing department, followed by its sales team. Such customers are deemed ready for the sales process since they have met a company’s lead qualification criteria.

Organizations need to set and test this definition because there may be adjustments designed to fit the buying patterns and market changes. The only difference between MQL and SQL is the readiness to buy.

Sales Accepted Lead (SAL)

A Sales Accepted Lead is an MQL that has been gauged and passed along to the sales team for approval. The sales team measures the qualification score using upon-agreed criteria once a prospective shows all the positive signs to become a lead.

Adopting the SAL process strengthens your follow-up efforts, eliminates the risk of losing potential leads, ensures timely follow-ups, and aligns the marketing teams.

Product Qualified Lead (PQL)

A Product Qualified Lead (PQL) is an individual who has experienced value from using your products through a freemium model or free trial. Unlike MQLs, who determine the buying intent with website visits and white-paper downloads, PQLs are mostly tied to a meaningful value.

However, PQLs aren’t people who have upgraded their free plans and signed up for free trials. PQLs, if defined correctly, can be a competitive advantage for your brand.

What is Lead Generation?

Lead generation is the marketing process of identifying and converting people on your website into customers. Most business owners think the process is all about sending a bunch of emails or cold calling, but it isn’t.

Instead, for lead generation to be effective, you must persuade potential customers using a diverse range of strategies. By doing so, you’ll build trust with your audience while educating them about your industry and offerings.

The Importance of Lead Generation

With the increased competition, marketing methods like email blasts aren’t enough for companies to track, reach, and attract potential customers.

Lead generation is arguably one of the most crucial objectives your company should have.

Read on to learn what to expect from your lead generation efforts, and some of the key points that it helps your business to accomplish.

Generate Awareness

A lead generation educates potential customers about your products and services and how unique they are from competitors. It makes it easy for customers to think of your company first when they need to purchase anything within your product category.

Once lead generation grabs their attention, it creates awareness about your brand, increasing the chances of the lead buying from your business.

It’s Cheaper than other Forms of Advertisements

Advertising is an essential tool if you want your business to succeed, but it isn’t cheap. Startups or established companies should be mindful of how they spend their money by finding cost-effective strategies.

Lead generation saves time and costs by targeting and connecting with prospects that show any interest in your business. As a result, you spend less while enjoying better results.

It Acts as a Business Security

Starting a company with lead generation means your business planning isn’t temporary. It makes it easy to expand on a vast scale, thus offering a long-lasting reputation in the market.

Helps Collect Essential Information about Prospects

Lead generation can collect vital marketing information, like the needs and preferences of potential customers. As such, you can tailor the value of your products to meet their interest and wants. A company can get this information through registration forms.

Get a Better Return on Investment (ROI)

Higher ROI means you’re paying less for positive results. The best thing is that your businesses won’t be wasting money on people who aren’t interested in your brand.

What is the Lead Generation Process?

Lead generation sounds easy in theory, but it’s a challenging practice for any business without an effective process.

What separates mid-range marketers from the pros? Here’s a 5-step procedure you can apply to have a winning edge over your competitors.

Step 1: Define Your Goal and Objectives

Successful businesses set goals because, without them, you have nothing to strive for and no defined purpose. As such, the first step to an effective lead generation process is understanding and setting your objectives based on what you’d like to achieve.

Discuss with a specialized sales team your typical prospects’ buying stages and cycles. By doing so, you can determine the number of leads you want to achieve, sales goals, and revenue.

Step 2: Research Your Target Market

Once you understand the needs and preferences of your potential customers, creating content that will attract them becomes easy.

Start by looking at your company’s website analytics to extract plenty of demographic data.

You’ll need to figure out why certain people are interested in your products or services by digging deeper into their fears, deep-seated pains, and needs.

There’s a lot of research in this step, and it requires a bit of creativity.

Allow your customer support and sales team to provide insights on different customers to help you generate better leads repeatedly.

Step 3: Create Simplified Content

The marketing competition is high, so potential customers are doing you a favor by sparing a minute or two at your website.

Crafting an authentic yet straightforward message communicating your appeals and values to your prospect’s pain points is the secret.

At the same time, don’t forget to implement catchy titles and trending keywords.

The tone of your content is a critical factor in this step. 

Rather than being complicated, it should be friendly and relatable to ensure you gain your prospects’ trust.

Startups can use straightforward lead generation tactics like social media marketing and emails before working their way to expensive methods like in-person meetings.

Step 4: Develop a Response Process

Decide how you intend to attract, measure, and respond to leads.

Determine whether you’ll direct responders to an email address, dedicated web page, phone number, or personalized web page.

Once you set up a process, test it before the first campaign, and ensure your sales team is ready to provide instant responses.

Step 5: Maintain a Lead Database

This process involves identifying leads that are worth nurturing and pursuing, plus those that aren’t valuable. 

To make this tactic effective, ensure your in-house list is up-to-date. This is something that is often overlooked and undervalued, but you can target better leads while evaluating existing ones with it.

How to Generate Leads — Or Better Yet Quality Leads

Have you ever wondered why businesses with top-tier potential fail after a year or two after establishment?

Generating leads isn’t as easy as it sounds, meaning any promising company will fall without a stable lead-generating mechanism.

Here’s how you can generate quality leads to attract a stream of potential clients.

Generate Leads with LinkedIn

LinkedIn is a natural place to start since the site is built for business owners and professionals. However, it requires a bit of finesse to get quality leads.

When signing up on LinkedIn, ensure you optimize your profile. It may seem basic, but prospects are likely to accept invitations from users with a profile picture, name, and title.

Additionally, always follow your leads to avoid missing out on a potential customer.

Want to leverage Linkedin to generate more leads & sales for your business? Of course you do. So check out our article on the best Linkedin Automation Tools that can help you accelerate this process and kick your sales efforts into effortless overdrive.

Guest Blogging

Here’s another handy method of getting more customers and connecting with prospects. 

When guest blogging, you write blogs for businesses offering similar but different services while adding links to your content.

Once readers get directed to your business page, there’s a high chance of increasing brand awareness and generating new customers.

Share Unique Content

You may have already heard the term "content is king." 

As a business owner, what you post determines the number of people you’ll attract to your page. Posting valuable content on your business page helps create more awareness and attract your targeted audience.

Don’t forget to incorporate the right keywords to make your website more visible.

Advertise on Social Media Platforms

While LinkedIn is a great platform, you can’t ignore the tremendous growth in Facebook, Instagram, and Twitter.

For instance, in the first quarter of 2021, Facebook had around 2.5 billion monthly active users, making it the most prominent social network.

Imagine how many quality leads your business would attract with the attention of only 10 percent of these users.

Better yet, treat social media pages like your websites by uploading professional photos, updating your news feed regularly, and using a clear call to action.

You can also run ads on various platforms to get effective results.

How to Brainstorm Effective Lead Generation Strategies

Success proves difficult if you’re not attracting new customers, driving interest in your products, and establishing brand awareness.

However, consistently adjusting your lead generation strategies results in tremendous growth in your company.

Here’s a breakdown of lead generation strategies that businesses of all kinds can use.

Publish Excellent Content

Investing in high-quality content is a reliable lead generation strategy since you earn your audience’s attention rather than buying it.

Producing premium content, answering who, why, where, and what your company has expertise in makes it easy for search engines to reward you quickly.

Since searches are becoming increasingly local, you can tie your content into your physical location to dominate local online marketing.

Focus on Keywords for Better SEO Results

Despite featuring a well-designed website, some businesses publish content without a perfect SEO strategy.

For the best lead generation results, ensure you identify the most crucial keywords in your niche and location.

Do a thorough keyword search to have the ideal balance between high traffic and low competition.

By doing this, you’ll ensure that your website answers frequently answered questions, has clear and concise writing and provides vital information.

Get Creative with Social Media Platforms

Using social media organically is one of the best lead generation strategies, especially for startups in local markets. At the same, though, you have to be creative to improve your business performance. 

Precisely why we highly recommend investing in paid social media marketing. Not only does it have a greater reach than organic posts, but it is also relatively inexpensive.

With paid ad solutions, you can use Facebook or Instagram to target specific audiences or people who have linked with your business before.

Additionally, you can establish relationships with several influencers to help bring attention to your company.

Give Realistic Offers

To date, this is one of the most effective lead generation strategies. However, make sure you offer something interesting and unique to attract and make your visitors feel valued. For instance, you can provide free consultation once in a while if you’re a plastic surgeon or divorce attorney.

What are the Common Challenges of Lead Generation

Now that we have discussed effective lead generation strategies, you should also know how to overcome common obstacles when prospecting.

Below are some common challenges you’ll face with lead generation.

Putting a Plan Together

Coming up with an effective plan is sometimes more complicated than generating the leads themselves. There are various content channels and social media platforms, so knowing your market proves difficult when starting.

While a business can use social media platforms for free, targeting a wider audience comes at a hefty cost.

Small companies may be forced to consult a marketing manager when conducting a plan, which isn’t cheap.

Measuring Lead Generation Success

Some industries take months to close deals, meaning a lot happens during this process.

Besides, brand awareness and presence take time, so many business owners may give up.

Additionally, some small companies may have many leads but cannot give them enough attention since they don’t have access to a vast amount of resources.

Get Minimal Attention

While getting the right leads is a top priority, pinning down the right audience is hard, especially if you lack a versatile plan. Mostly, this happens when you don’t have a deep understanding of the target audience.

Hiring and Equipping the Right Salespeople

Sometimes a company fails to provide its sales team with the correct script on how to ask and answer the right questions plus overcome rejections.

Once potential customers feel like questions aren’t answered to their satisfaction, you’re likely to lose them to your competitors.

Types of Best Lead Generation Tools

Lead generation tools simplify marketing efforts by automating most of the processes that a consultant needs to fulfill manually. 

Some of these tasks include manual outreach, nurturing, and follow-ups. 

Such a tool can help any business turbocharge its efforts in generating traffic, facilitating conversion, and recording steady sales. 

The importance of a lead generation tool can’t be overstated, seeing that 79% of the top performers on the internet rely on such platforms for automation. 

A. Database Lead Generation Tools

Database lead generation tools are web-based e-marketing resources that store accurate records of good-fit buyers, verified contact information, and high-quality leads. 

Business clients looking for qualified leads can easily tap into such services.

This process helps e-businesses narrow down the search process while increasing the probability of conversion. Accuracy and speed are critical in ensuring that a database lead generation platform delivers a clean prospecting list.

Lead Databases

With database lead generation tools, you can find millions of valuable business records in seconds, enabling you to streamline your business’ marketing efforts. The leading databases include: 

Hunter.io

Hunter.io is a premium solution for businesses looking to locate the email addresses of specific individuals and companies.

The product makes business connections easy since the authenticity of the records is guaranteed. 

Uplead

Uplead is a lead generation database solution that can quickly locate important business contacts from across the web.

The solution prides itself on earning the trust of companies such as SalesForce, Dropbox, and Google. 

Seamless.ai

Seamless.ai is one of the most comprehensive lead generation solutions for businesses looking for lots of valuable contact information. One key benefit of the database is that it returns detailed information on particular entities. 

Apollo.io

Unlike other lead generation databases, apollo.io not only provides the information you need but also offers tools for running campaigns and improving your marketing efforts. This increases your chances of generating revenue. 

ZoomInfo

Zoominfo is a data-driven lead generation solution that helps you extract valuable business insights with just one click. The service works excellently and can help you access and work with the top influencers in your industry. 

Discover.org

discover.org is a powerful lead generation website that provides digital businesses with all the contact information they need to land and close high-profile customers.

Additionally, you get highly relevant closing signals that you won't find on other platforms. 

Adapt

Adapt is a specialized service that allows you to capture millions of critical business records, including contacts, addresses, official web domains, digital assets, and other vital data, through a user-friendly platform.

The service excels in market intelligence, lead mining, sales intelligence, and lead capture. It targets both upcoming and established businesses seeking to grow their marketing databases.

Lead41

As hinted by the name, this solution deals with lead intelligence. The company provides verifiable contact and company data, meaning that the generated insight can be used immediately. Some of the information you should expect from Lead41 include email campaign reach insights, verified email lists, and direct mobile dial info.

6sense

6sense is one of the few lead generation database platforms that combines traditional and newer approaches to harvesting marketing data. The service combines the power of machine learning, AI, and big data to not only ensure that it has a vast database but verify the information on several levels. Consequently, business clients are presented with accurate and robust data for use in competition.

Lusha

The service is designed to provide quick and convenient access to leads, candidates, and general business contacts. Lusha is excellent in its ability to assist businesses seeking to compete while recruiting industry heavyweights. 

Clearbit Enrichment

Clearbit Enrichment is a digital platform whose tools help you integrate business intelligence APIs, ensuring that your systems can generate some of the information you'd typically buy from a B2B lead generator. In addition, the tools will transform your business through the use of modern data capturing systems. 

Leadfeeder

With Leadfeeder, you'll be presented with the information you need for turning website visitors into sales leads. The service crawls over the web, gathering valuable insights that may help match users with products and services.

Lead Generation Tools for Customer Insight

Customer insight tools help businesses generate, acquire, analyze and use traffic associated with internet users.

The most vital aspect of such analytics is their ability to drive lead generation that leads to conversion in actual product or service sales. Some common customer insight tools include:

CrystalKnows

CrystalKnows promises to deliver the most accurate public data formatted in a way that allows online businesses to generate highly accurate leads with minimal effort. 

Supermetrics

Supermetrics brings several marketing metrics in one place using popular web databases from companies such as Microsoft, Google, Twitter, and Facebook.

Drag

This tool allows you to drag links from external sources into Gmail, providing you with an intuitive workspace where you can manage shared contacts. What's more, the tool is incredibly user-friendly and intuitive, helping you maximize results by boosting website traffic. 

OneSaas

OneSaas is a hub that allows businesses to access the tools they need to share information back and forth, thanks to the integrated CRM tools.

As an automated platform, you will easily be able to collect and analyze useful leads efficiently.

A key strength of the solution is that it paves the way for introducing platform-centric improvements helping convert casual surfers into customers.

CRM Tools 

CRM tools help businesses to take the relationship with a customer to the next level. Digital marketers often use these platforms in growing and nurturing relations with existing customers.

However, CRM tools are applicable in all levels of interactions in C2B activities. Some of the leading tools include:

  • Hubspot CRM
  • Scoro
  • WORKetc
  • Keap
  • Freshdesk
  • Insightly
  • Sugar CRM
  • Salesforce
  • Zoho CRM
  • AgileCRM
  • Pipedrive
  • Apptivo
  • Creatio
  • Microsoft Dynamics 365
  • Nimble
  • Zendesk
  • Odoo
  • Podio
  • Freshworks CRM
  • Less Annoying CRM
  • Capsule CRM
  • NetSuite CRM
  • PipelineDeals
HubSpot CRM

HubSpot CRM enables you to organize and track your business growth with automated tools. Some of the most important features available on the platform include pipelining brand and product visibility, automated activity logging, and broad visualization.

Scoro

With Scoro, you'll be able to coordinate your sales while improving your marketing teams' performance, thanks to the features provided through the platform.

They include pipelining management, task collaboration, project management, reporting, and billing.

In addition, the solution will allow you to access instance client overview on important insights, including communication history, quotes, linked projects, and contact details.

WORKetc

WORKetc is a cloud CRM platform that integrates several critical tools for lead generation and management.

These include a help desk, collaboration features, regular CRM, reporting, and billing.

Moreover, the software works fluidly with Gmail and Outlook plugins making it easy to integrate into your typical workflow.

Keap

Keap was designed for use by small businesses that cannot justify the expenses associated with in-house CRM solutions investment. It'll free up your resources since most repetitive tasks can easily be automated, allowing your team to focus on the core business.

The service also comes with Gmail and Outlook plugins. The prewritten email templates will also boost your company's productivity significantly. 

Freshdesk

Freshdesk combines two services that many online businesses are after - a help desk and CRM.

The platform avails all your customers' insights to your company for lead generation.

Consequently, you get fast access to superior features such as robust ticketing, scheduled reporting, and customer management. 

Insightly

Companies looking for CRM tools that also feature project management features won't go wrong with Insightly.

This makes the service excellent for medium to large organizations that need to manage their business leads, automate networked workflows, and maintain critical client links.

Sugar CRM

This customer relationship management software is a great solution for online companies that want to understand important details about their customers. It helps map out your clients' journey, giving you contextual business intelligence, making it easier to customize your products and services.

Its top features include account and opportunity management that are essential in building powerful leads for any business.

Zoho CRM

CRM solutions that guide a business on the proper way to reach out to customers are more likely to generate more conversions than their counterparts.

Zoho CRM is an excellent example of such a platform. It not only helps you understand your potential clients but guides the appropriate way to reach out.

As a result, the software is ideal for a business looking for email integration, visitor tracking, and social media marketing.

Pipedrive

Pipedrive targets companies with smaller teams that need assistance developing effective visualization in lead analysis.

Its major selling point is information protection since it features advanced tools to ensure that conversations can't be dropped erroneously.

In addition, this service works elegantly with the Google Suite making it ideal for reporting and goal setting. 

Salesforce

Salesforce is one of the most popular CRM brands in online marketing, thanks to the company's excellence in several key areas.

It's suitable for small, medium, or large online enterprises looking for unmatched contact management, sales collaboration, email integration, lead management, and sales forecasting. 

Apptivo

Apptivo comes with typical CRM solutions that companies are looking for due to limited sales and marketing resources.

This provides a great lead generation solution with sales pipelining, web lead capturing, conversions, and mobile relationship management.  

Creatio

Creatio offers an intelligent CRM service that helps businesses create a solid link between customer service, sales, and marketing. The synergy provided by the single communication and lead generation panel ensures that the solution is not prone to marketing errors.

For instance, contact and account management is handled by a single module.

AgileCRM

AgileCRM focuses on providing businesses with sales and marketing automation, ensuring that leads are accurate and reliable.

An important aspect of this solution is the simplicity of integrating it into your overall digital marketing campaign.

Microsoft Dynamics 365

Microsoft Dynamics CRM was designed to help businesses boost productivity through business intelligence, campaign management, and social insights.

The service supports the commonest modes that your business may want to try including on-premise integration, cloud management, or a hybrid approach.

Additionally, most of the features provided by Microsoft Dynamics CRM can easily be accessed on mobile. 

Nimble

With Nimble, you're getting a sleek CRM solution specializing in availing powerful customer leads since it combines results from multiple data sources.

The service also comes with handy mobile apps on both iPhone and Android. 

Zendesk

Zendesk is a modern CRM that deals with B2B productivity enhancement and pipeline visibility.

The platform comes with a  useful Zendesk live chat that ensures that you are never stuck with problems that the team can easily diagnose and solve. A

side from this, you get instant access to automated reporting and outreach.

Odoo

Odoo combines the functionalities of a CRM and ERP platform. Consequently, the service gives you access to customizable dashboards, forecasting reports, real-time messaging, and sales scripts. 

Podio

Businesses looking for a CRM hub with all the traditional features of an online hub can utilize the platform offered by Podio. It's flexible, highly customizable, and comes with ready support for team communication.

Other nifty features that you get to enjoy include sharing encrypted files, workflow automation, and project management.

Freshworks CRM

Image Source: Freshworks

With Freshworks CRM, your business will have access to high-velocity sales solutions, which may be ideal if you are responsible for managing a large company. The platform is ideal for attracting, managing, and nurturing leads organically. You'll also be presented with additional features such as auto profile enrichment, notes, tasks, and a 360-degree customer view.

Less Annoying CRM

Less Annoying CRM is an excellent customer relationship management software based on cloud technology. It comes with contact management, leads and pipelines, easy customization, and calendar management. The service stands out due to its simplicity and easy integration with existing systems. 

Capsule CRM

If you need a CRM solution that allows you to centralize every aspect of digital marketing, Capsule CRM is the right tool for your company.

It offers the ability to manage business processes, contacts, and leads in a single location. Consequently, it's considered a top choice for businesses that need to maintain thorough marketing transparency. 

NetSuite CRM

NetSuite CRM is a great choice for anyone looking for a top forecasting digital solution. It promises to take the guesswork out of sales prediction processes with modern AI-based tools.

Additionally, all processes are kept open which lets your team make marketing adjustments in real-time.

PipelineDeals

PipelineDeals specializes in digital organization by providing a web platform that allows salespeople to track their leads. The service also comes with advanced visibility tools, which you can access through an Android or iPhone app. 

B. Prospecting Lead Generation Tools

The main purpose of a prospecting tool is to help your company pipeline viable insights when conducting e-marketing.

These tools include marketing platforms, LinkedIn, Social media lead generators, schedulers, calendars, paid advertisements, and video lead solutions.

Email Marketing 

Email marketing tools can help you manage your sales funnel and build long-lasting relationships with both prospective and current clients.

SendGrid

Image Source: SendGrid

SendGrid is a communication platform that allows businesses to handle interactions with their clients. Its key advantage over manually handling such tasks is scale since you can easily send out millions of emails a day depending on the requirements. 

Pepipost

Image Source: Pepipost

This email solution is perfect if you need a platform that avails an API and SMTP service to your business. Pepipost keeps track of all transactions associated with the platform while providing a convenient analytics feature for tracking bounce rate, open rate, and unsubscriptions. 

LinkedIn Prospecting Tools

LinkedIn prospecting tools are excellent for creating and maintaining contacts on LinkedIn. You can use them to send connection requests, messages, and initiate conversations with prospects. 

Dux-Soup
Image Source: Dux-Soup

Dux-Soup is useful for businesses seeking to accelerate lead generation on LinkedIn. Some of the most useful features you'll be presented with include autoconnection, messaging, campaign templates, and targeting tools. 

LinkedIn Sales Navigator
Image Source: LinkedIn Sales Navigator

The LinkedIn Sales Navigator lets you tap into the available networks on the website for lead generation, quick contacts, and insights. Additionally, it guides you on the most effective ways to close deals without leaving the website. 

Social Media Lead Generation Tools

These lead generation tools are particularly useful to leverage the importance of social media. 

Hootsuite

Image Source: Hootsuite

Hootsuite specializes in social media management and lead generation. The service is perfect if your business relies on heavy social media integration since you'll be presented with customer leads from Facebook, LinkedIn, Instagram, YouTube, and Twitter.

Kred

Image Source: Kred

This platform makes use of the latest web technologies to generate leads from social media websites. It is popular with bloggers, content creators, and online influencers. Additionally, it extends its reach to Blockchain services. 

Calendar Scheduling Tools

Want to allow your visitors to set up meetings directly from your website? Calendar scheduling tools or plugins are all you need. These tools are easy to set up, and lets customers book meeting slots on your calendar — all through a link.

Calendly

Image Source: Calendly

Calendly is a specialized scheduling tool for salespeople that facilitates connecting with prospecting customers and makes teamwork easier. As a result, the platform is perfect for teams that need to collaborate across the web while working with a similar marketing data set. 

TidyCal

Image Source: TidyCal

TidyCal is a neat scheduling tool that integrates with Google Calendar easily. Also, it excels in terms of management and setting business appointments. 

CalendarHero

Image Source: CalendarHero

This service is built on top of AI networks to ensure that its functionality is dynamic and adaptive. Its key selling features include syncing tools and compatibility with modern video conferencing programs.   

Paid Advertising Tools

Paid adverts are reliable tools that can bring you immense traffic within a few days. Think of these tools like a tap — whenever you turn it on, you'll have a steady flow of leads. Here are our top choices:

SpyFu

Image Source: SpyFu

SpyFu offers search analytics services to various kinds of companies. The platform uses advanced algorithms to ensure that its keyword searches are accurate and relevant. This explains its leading position in online marketing search.

Ahrefs

Image Source: Ahrefs

Ahrefs is a digital platform used for identifying backlink opportunities, comparing competitor metrics, and analyzing link generation over time. The service has a reputation for having an up-to-date backlink database.  

Video Lead Generation Tools

Video is the future. Precisely why video lead generation tools are a must-add to your lead generation arsenal.

Vidyard

With video rivaling and beating written content, especially on social media websites, Vidyard offers a well-polished service for increasing lead generation on such platforms. In addition, the solution promises accelerated pipelining and non-intrusive insight generation from potential customers. 

Loom

Loom is a media sharing and communicating service that combines several functionalities your company needs. It allows you to record and share professional video messages quickly. The service supports every major computing platform, including iOS, Android, Chrome, Mac, and Windows. 

C. Inbound Lead Generation Tools

Inbound lead generation allows a company to turn a prospect into a lead, which is often the first step for securing a sale. Doing so allows and provides avenues for potential clients to decide when and how they will connect with your company. Usually, inbound lead generation can be done via several avenues such as:

  • Lead capture
  • Website
  • Live chat
  • Landing pages 
  • Webinars
  • Search marketing tools
  • Content marketing tools

Lead Capture 

Lead capture tools help you create a database of quality leads. Optinmonster is our top choice since not only is it user-friendly, but also high-performing.

Optinmonster

This tool converts visitors who leave your website into subscribers using dynamic marketing tools coupled with exit intent technology. Its functionality combines several leading web platforms, including Magento, Bigcommerce, WordPress tools, and Drupal.

Website

Are your CTAs placed correct? How well are your blogs performing? Which parts of your website get maximum clicks? 

Website analytics tools will help you get answers to all the above, and more. While there are tons of excellent software we highly recommend you stick to the OG: Google Analytics.

Google Analytics

Google Analytics is the most popular web analytics service in the world. Its functionality relies on the powerful indexing provided by the Google search engine. Its most useful features revolve around traffic visibility which is necessary for all businesses operating on the web.

Live Chat

Live chat has become an excellent tool to generate inbound leads. Customers use this feature to navigate through websites and carry forward discussions to discuss collaboration opportunities.

LiveChat

Image Source: LiveChat

LiveChat is a premium chat software used by more than 33,000 businesses across the world. The service will accommodate both B2B and B2C communication since it comes with support for multiple profiles. 

Landing Pages

Landing pages are probably your important asset. Luckily, there are amazing tools to help you create the best possible website landing page to suit your requirements and appeal to your customers.

Unbounce
Image Source: Unbounce

A company's landing page often gives potential customers the first impression of a brand. Unbounce specializes in developing landing pages that inspire new clients and help drive lead generation. The service is easy to use since it comes with a drag-and-drop feature for adding new tools to your site. 

Webinar

With workforces going remote, webinars have quickly become a part of our daily life. You can use the web conferencing tools to not only hold large-scale meetings, but also record and hold polls, live chats, and competitions.

You can use webinar tools to communicate with prospects or a team of decision-makers to convert them into leads — and hopefully, persuade them to try out your product or service.

Demio

Image Source: Demio

Demio will allow you to scale marketing content through a webinar since it offers the tools needed to quickly educate large teams of workers. Using live video ensures that the platform is more interactive.  

Search Marketing Tools 

If you know anything about marketing, then you already know terms like SEO, keyword search, and organic leads. Basically, search marketing tools help you gain more organic traffic by optimizing your content to appeal to the SERPs.

SEMrush

Image Source: SEMrush

SEMrush is a search marketing solutions provider with support for SEO, social media, PPC, and competitive research. The service is used by more than seven million marketers worldwide due to the synergistic power of its integrated tools. 

Content Marketing Tools

Buzzsumo

Marketers looking for content ideas with a high likelihood of generating useful leads won't go wrong with Buzzsumo. This web platform allows you to conduct quick searches for content, platform insights, passionate influencers, and other vital information. 

ContentStudio

ContentStudio is an all-in-one marketing platform that integrates content creation, curation tools, and social media management. The service has a powerful forecasting engine that can predict whether your article will go viral or not before you make the submission. 

The Bottom Line

And that's it! We're finally at the end of our blog.

We hope this guide helps you master lead generation and improve your prospecting and closing efforts. Of course, you don't need to buy and implement all the tools mentioned in this article, but most of them can work wonders to help you achieve your business objectives easily and quickly.

Always remember: You got it.

© SERP Co 2021 . All rights reserved.
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